I’m Really a Superstar Chapter 582: [A darling of the advertisement world! 】

In the house.

More than one in the afternoon.

After watching Weibo, Zhang Ye already covered the quilt and slept with contentment. He snored and then snorted. He was stable and was dreaming of one's own, but the outside world and the Internet still rang through him Legend has it that a public welfare category of advertisement that usually feels inconspicuous, and a smoking cessation advertisement of Xiaoxiao that usually seems to have little attention and worry, today has led a sweeping upsurge, which is rare in the history of Republic Events, the heat and shock caused by it, is another myth in the advertisement world

Mother is calling in the living room.

"Did you see it?" Mother smiled.

A neighbor at the other end said, "Looked, your Little Ye really raised your face. My old man looked at advertisement. I usually get three or four cigarettes an hour, but now I have not smoked for an hour. Oh, Xiao Cao, if my wife can quit smoking, thank you son. "

Mother laughed: "Look at your polite Cui Aunt."

Cui Aunt said: "I'll get you some pine nuts in the evening."

"No, there is so much at home." Mother off angrily said.

Cui Aunt couldn't help but say, "I bought more yesterday and I have to get you something. Little Ye also loved to eat small belly when I was a kid. Hehe, my grandson just got into college, he just studied advertisement, and he wo n’t be allowed to wait. After graduating from college, I have to trouble your Little Ye to find a job. Now it is hard to find a job, and employment is getting harder and harder. Little Ye is so famous in the advertisement industry. I want to let my grandson learn more from him Learn it, even if you learn a little bit of fur from your son, you won't worry about staying in the advertisement industry in the future. "

Mother hears more and more beautiful, but his mouth says: "Hey, what is the skill of that kid, Cui Aunt, come here, take things, we have many years of old neighbors, not so particular about it, small in the future Yan University has graduated, and you tell me, I will let my son find a job for him, and I will definitely do it again.

Cui Aunt is busy: "Then I thank you first, Xiao Cao, isn't it trouble?"

Mother said: "What trouble is that, although my son is not very good at popularity, but he still has this face, please rest assured and leave it to me."

After a while, Zhang Ye's sister-in-law also called.

Dasao said: "Sister, what about Little Ye?"

"What about sleeping, why?" Mother asked.

Dasao said silently: "I have to talk about how he made advertisement soaked. Seeing that I didn't eat a few bites of lunch at noon, let Little Ye find a new job, but don't be here. Going further and further on the road of public welfare, I just smoked this hobby and almost let him give it a break "

Mother listened to music, "Oh, you got it, it ’s not good to smoke less? Little Ye made this advertisement just to let you smokers quit smoking."

Aunt Dao hummed, "I think it's blocking us."

There are also praises and scolds online.

"Teacher Zhang I hate you"

"I thought that Zhang Ye had just experienced the collective criticism of Peking University. It had to be quiet for a while, and it had to stop for a period of time. I didn't expect that Heavens/Days Teacher Zhang jumped out again and made a crime, ah, the last time I fought with Japan-Ben, this Back to Zhang Ye, your mother pointed the muzzle at us poor smokers. Is it easy for us to lift the table with tears of eyes? We must resist Zhang Ye this time and resist quit smoking advertisement "

"噗"

"Same boycott"

"Hurry up withdraw advertisement Beijing TV Station"

"Yes, I thank you, hurry up Off the shelf, I think it is better than this advertisement, the black lung and **** violent smoking cessation advertisement is better. The New Deal is really a mess, why should we use the blood before Quit smoking advertisement Off the shelf Why is the person responsible for the public welfare advertisement review blind? Don't you feel that Zhang Ye advertisement is more **** and violent than the previous black lung advertisement?

"HTV Zhang Ye's advertisement, once you watch it, you don't want to watch it a second time"

"Zhang Ye really played advertisement with new tricks"

Although there is scolding, but the "screaming" eight Chengdu must be double quoted, not really cursing, more a joke, or a full affirmation of the production level of Zhang Ye advertisement, If the ordinary quit smoking advertisement, the smokers would watch it and see it, and if they do n’t like it, choose to ignore it. The quit smoking advertisement, which allows a group of smokers to protest and resist collectively, is obviously not an ordinary advertisement, which means that everyone can't see the peace of mind, it shows that this advertisement is really scary, and it really implants fear in the smokers. If other types of advertisement are in my heart, the scolding sound may mean a problem, but the scolding sound under the quit smoking advertisement just illustrates the breakthrough results of the advertisement

Effective

The purpose of finally for this Correct advertisement public welfare

In the evening paper in the afternoon, newspapers in several places across the country reported on Beijing TV Station's horrifying smoking cessation advertisement which set a precedent for history.

A New Era for Public Welfare advertisement? 》

"The Most Scary Quit advertisement in History"

"Beijing TV Station teamed up with Zhang Ye again"

"An ambiguous cooperation between the old owner and the old staff"

How many years has the advertisement production level of Zhang Ye led the world? 》

"Historical breakthrough in smoking advertisement"

Zhang Ye——A darling of advertisement》

Because public welfare advertisement is not a mainstream news line after all, and there are not so many reports, but some limited reports have also attracted great attention from the society, especially on the festival of World No Tobacco Day. Some newspapers also gave this news a good layout.

At eight o'clock in the evening, suddenly, a plagiarism incident appeared in the network news

The earliest news release was the homepage of a large portal's news section. The above picture is a bit similar to HT17's public welfare advertisement, except that the cigarette is not the lungs, but the stomach, which is a burning stomach. And it is not a public good advertisement in the form of video, but just a picture of advertisement. The news pointed out that the picture was hung on the publicity web page of the smoke-free day by a Netherlands TV media. In addition to some morphological differences, its core element is Obviously copying RepublicHTl to quit smoking advertisement

Netizens are overwhelmed.

"This is obviously plagiarism"

"The TV station people in Netherlands must have watched the works of Zhang Ye"

"It should be a reference."

"Draw a fart, what does this copy look like"

"Sue them."

"Beijing TV Station, foreigners copy our creativity"

“For the first time, the first time a foreigner came to copy our commonweal advertisement. Previously, we all learned advanced advertisement knowledge from others in the Republic advertisement world”

"Although the plagiarism is unpleasant, I have to say that Zhang Ye really gave the Chinese people a sigh of relief. Foreigners have come to learn and have been attracted. This also means that Correct shows our advertisement level of Republic, already. It ’s not backward in the world ”

"Tell it all, Zhang Ye is great."

"Yes, someone always scolds Zhang Ye and scolds Zhang Ye, but you can see that at a critical time, Teacher Zhang is still needed to save the field, or Teacher Zhang can give Republic a posture, although I also know that Teacher Zhang Ye has such disadvantages, such as Personality, such as temper, but what about it, people are not perfect, and geniuses are called geniuses because they are different from ordinary people "

"Always support Teacher Zhang Ye"

"Yes, no matter how others evaluate you, how you say, in my eyes, you are the pride of Republic"

At this time, a weibo accredited expert and scholar of a sociologist came forward to say something. He sent Weibo and said, "Although I was also in a major incident, I criticized Zhang Ye afterwards and felt that he had Questions like this and others, but I have to say that I still admire Zhang Ye after watching this quit smoking advertisement. I am not a professional in advertisement research, but even so, I can see how valuable advertisement is. Look Find out how good it is, I'm not right to people, this time advertisement, I have to give Zhang Ye a thumbs up "

This time, the works of Zhang Ye have never been controversial on a large scale as before.Everyone's tone is the same.The whole society is almost all positive, because this is the public welfare advertisement, and the Zhang Ye is taken from his Earth. CCTV public welfare advertisement, there are indeed no flaws, it is perfect, just like some netizens have said, even if aside from the specific elements of smoking cessation, the advertisement is also an art, a advertisement art that can be enjoyed from multiple perspectives

Tonight.

Several people in several advertisement companies or related TV station advertisement departments have worked overtime.

Everyone sits there over and over and looks at the HT22 quit smoking advertisement according to the leader ’s request, ten times, fifteen times, twenty times, don't bother.

"Awesome"

"This Music is just right"

"The finishing touch is the breathing sound. I really don't know how Zhang Ye came to mind. You try to silence the breathing sound. If you don't have this, this advertisement is not so vigorous"

"Yes, I only felt scary for the first time. I felt that advertisement won the idea of ​​the cigarette that formed the lungs, but after watching it for more than ten times, I found that it was not that simple at all. Significance, over-furnishing, to Music, to Voice, to light, are too elaborate, each step is the most exquisite advertisement art, this Zhang Ye ... really powerful. Are you really sure that he is a professional Host broadcaster? "

"Well, people ca n’t compare."

"Netherlands TV station has copied Zhang Ye's advertisement. This is really extraordinary. It hasn't happened in history yet, right? Netherlands people react really fast"

"They still have vision and know the value of this advertisement."

Analysis

Research

Re-analysis

Some advertisement companies do not do public welfare advertisement and never accept such advertisement cases, but they are still in discussions to study the details and related core elements on the screen again and again. Instead, advertisement productions are all connected, just like Brain Gold advertisement, which has previously studied Zhang Ye. This style may not be used, and it does not necessarily have to be imitated, but you must know where it succeeds and you must know that it attracts What are the core elements of people, absorption, and learning so that they can increase their level to cope with the advertisement industry that is becoming more and more bottlenecked. Without progress, it will only be eliminated

The advertisement of Zhang Ye has undoubtedly opened a brand new door for the Republic advertisement world.