I’m Really a Superstar Chapter 657: [advertisement that cannot be sold]

Countdown to broadcast: Twenty days before the broadcast of Republic The Voice.

As soon as the unit arrived in the morning, Zhang Ye sat in the one's own office and figured out time. It was still affluent, and all aspects were also being prepared. It should be possible to officially start recording in a few days, except for the delay in waiting for a device to order After seven or eight days, no other time was wasted.Everything is planned.The stage is about to be renovated.The selection of cities is basically finished. Players rehearse, mentors sing songs, employees learn to operate new equipment, everything is methodical. It is said that the slowest progress is probably advertisement.

咚咚.

Knock outside.

"Come in." Zhang Ye looked up.

Little Wang pushed in and came in, "Leader Zhang, people are here."

Zhang Ye spoke well and got up to welcome him.

Four people came in, there were men and women, there were more than thirty, and there were more than forty, all of them were suits or professional clothes, all of them were representatives of advertisement merchants or leader, to discuss the special contract It's a matter of trouble, because we haven't talked about before, so Zhang Ye has agreed with them and wants to talk again.

"Teacher Zhang, see you again."

"Mr. Lee, please."

"Hello Teacher Zhang."

"General Xu, please sit down."

Zhang Ye asked the four of them to sit down, let Little Wang pour them a glass of water, and then said to them: "program already countdown, and there will be 20 days of airing. The recording must be a few days in advance, so it doesn't look much. It ’s time, and I ask you to think again.

Women at the Meizi Soy Milk Company said, "The price you pay is too expensive."

Zhang Ye shook his head, "To be honest, we don't really have to pay more. A special fee of three million, compared to the Brain Gold Group's 100 million title fee, it is really impossible to compare. If the usual title fee and special fee In terms of the ratio, in fact, our special advertisement does not receive more than five million, but according to market conditions, we deliberately took a step back. already has been reduced by a little more than half, and we have given you the advertisement position of program And the number of repetitions are second only to title advertisement. For example, the lines of Host each time, such as the lines of program after returning from advertisement halfway and the special broadcast instructions at the end of program, are in good positions.

The middle-aged person at Honglan Pharmaceutical Factory said, "A hundred million title fee is actually unreasonable in itself. It exceeds the industry too much level, and the foam and moisture are too large. Let me just say Teacher Zhang, others in the industry. The same Singing Class draft program, the title fee of a program is more than 10 million, a special fee, up to a million, some program can even get down to 700,000, 800,000, and you have three openings. Million, and one penny cannot be counter-offered, which we cannot accept, my bottom line is 1.5 million. "

Zhang Ye looked at him, "You have to compare us with other program, then that's fine. We have to invite Zhang Xia Grandma, other program? Can we have Chen Guang Fan Wenli couples to join, do other program have? We have Heavenly Queen/days later Zhang Yuanqi oversee What about other programs? It ’s not to show them. I want to say that we have paid for four big-name mentors. We also have cost pressure. These four Teacher can bring huge publicity effects and Viewership Ratings to program, so advertisement will perform better, and we will have higher advertisement fees than other program. "

Another leader of Hee Hee Dairy said: "It's because of this that we were relieved and raised the price a bit, Teacher Zhang. I will also give you the bottom, no matter how much other companies give, we ' Hee Hee dairy, the maximum can be 1.8 million. I have prepared the contract. If you think it is OK, we can sign the contract now.

Zhang Ye shaking hands: "No."

The woman of Meizi Soy Milk Company said: "Teacher Zhang, I heard that the special amount of your program will be sold as well. If you kill three million one point, it will be difficult to sell. Finally, It is also a waste and loss of your resources. "

Hee Hee Dairy's leader said: "If it's three million, we definitely don't buy it, and few other companies have the strength or desire to win the first-class special contract advertisement. They are at most Buy a second-class third-class small advertisement, a few first-class advertisement are vacated, what is not a waste? If it drops below two million, your program can immediately account for a large advertisement fee, but you want Sticking to this unreasonable price of three million, it is difficult for us to talk about it. In the end, the expensive program on the first-rate special advertisement is equivalent to almost 10 million less for no reason, why?

Other advertisement merchants also have the same meaning, they are waiting, waiting for 《The Voice》 Segment Group to lose their breath, waiting for them to reduce the price of one's own, otherwise program will not broadcast in many days, and advertisement will not be able to sell by then The biggest loss is them.

However, Zhang Ye doesn't think so. The words of these people seem to be right. In fact, they are nonsense. "I still say that, the minimum is three million, and our production cost is there."

Hee Hee Dairy's leader frowned: "Take back 10,000 steps, 《The Voice》 has not been broadcast yet, no one knows what the Viewership Ratings is like, and depending on the evaluation of the public and the media, everyone does not seem very optimistic, we buy advertisement also carries risks, and we also have costs. "

"Teacher Zhang, two million, let me take a step back."

"Well, up to two million, I talk to the company and it should be reluctant to accept."

The two people who haven't talked much at the moment spoke.

In fact, before they came, several of them also communicated, all already wanted to say what to say. Zhang Ye is actually right, 《The Voice》 is the industry's first production cost over a hundred million variety show program, and heavyweight mentors such as Zhang Yuanqi Chen Guang have joined.It can really be said that there is no big battle in the past. But they are still willing to buy 《The Voice》's program advertisement.For this reason, they can even accept an amount more than double the average price in the industry, two million is their bottom line, but if they want to accept the industry's three times the price, they will Can't accept it.

All four look at Zhang Ye, waiting for him to step back.

Zhang Ye also looked at them, picked up the phone on the desk and called to the outside office area, "Hey, Little Wang, come to my office, yes, now."

咚咚.

Little Wang knocks on the door first, then pushes it in, "Leader Zhang."

Zhang Ye said directly: "Send me a few friends."

The four of them are stunned, and are they off?

Little Wang hesitated, looking at the four humane: "Some, please, here."

One person: "I advise you to think again."

Another human: "Three million, nobody will buy it"

Zhang Ye said: "Please go back. Our advertisement is clearly marked. Even if no one buys it, we will still have the price."

"That's it."

"Farewell"

"Farewell"

Four people all carried a spark when they left. They said that you were too arrogant. Such a broken program, maybe the Viewership Ratings did not even have a 06 reserve. Why do you want a special fee of 3 million? Silly-you have to buy it, you just have to wait for advertisement to fall into one's own's hands. At that time, you are losing money.

As soon as they left, Zhang Ye called Zhang Zuo and Ha Qiqi. Now they are responsible for more than half of what they are responsible for, and they have also made a lot of time.

"Leader Zhang, are you looking for us?" Zhang Zuo asked.

Ha Qiqi blinked, "I see the advertisement merchant just left? How much more advertisement fee do we have?"

Zhang Ye laughed: "No, I haven't talked about it, they can't accept the price of the first-class special fee, and the second- and third-class small advertisement they look down on."

Ha Qiqi said, "Did we not cut the price? Or three million?"

Zhang Ye asked, "Why the price?"

Ha Qiqi: "..."

Zhang Ye said: "In the future advertisement contract, you two will help me share it, and then advertisement merchants come to talk about advertisement, you talk to them, the first special contract price is three million, one penny also It ca n’t be less, just talk like this, if you ca n’t talk down. ”He is now annoyed by these advertisement vendors, too lazy to talk to them, and Yu Jian gave all the things to Zhang Zuo and Ha Qiqi.

Ha Qiqi said: "If the price is not reduced, it may be difficult for me to understand, after all, the price of advertisement in the industry ... if we do n’t sell it, our loss ..."

Zhang Ye said: "It's not that I don't want to sell advertisement, nor that I don't cut the price, but I can't drop it. This first-class contract was sold by already and Brain Gold's 100 million yuan title. If we reduce the price, If the advertisement fee for other companies is particularly low, what do you think of the company that bought the advertisement before? What do you think of the Brain Gold group that supports us when we have the most difficult funds? People give us charcoal in the snow, do we treat others as innocent ? "

Zhang Zuo nodded, "This is true."

Ha Qiqi sighed, "But if advertisement is empty, the loss inside ..."

Zhang Ye said: "At most, advertisement is two less. What's the matter? And I tell you, it will not be us who lose, these four companies will definitely regret it in the future, but ah, these are all Later. "