Beyond the Noisy World: The Long Lost Eight Sects: 015, public opinion reversal

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At midnight, in Liu Feng's office, two people were sitting and talking. They only listened to Liu Feng's words: "Xiao Qi, I called you over so late. There was a sudden situation. I hope you can do me a favor and speak on the phone. Unclear."

Xiao Qi is 36 years old this year and has a PhD in psychology. After graduation, he has been engaged in marketing. Now he has opened a new media company with a decent scale. Last year, the new third edition was published, which is considered a successful career. He replied respectfully and respectfully: "Teacher, you will be out of touch when you say this. Your business is my business. It is rare for you to ask me for help. It is my honor..."

Liu Feng waved his hand and said: "I won't say more if you are polite. Just this afternoon, an incident occurred in Jinghu Ankang Hospital..."

Before speaking, Xiao Qi was surprised: "The Ankang Hospital incident? The instructor is looking for me for this!"

Liu Feng: "You have heard about it, right? I just saw that your circle of friends has reposted the message."

Xiao Qi: "Not only did my circle of friends repost the news, our company was also pushing this news. The deceased's father was Tian Xianglong, the big boss of Jiangbei. About dinner time today, our company was also gone. That's it. Boss Wei Tian spent a lot of money this time and invited a lot of media to make this matter bigger. Mentor, does this matter have anything to do with you?"

Liu Feng: "This matter has something to do with your junior brother Ding Qi, and of course it has something to do with me. Don't worry, take a look at this material, I just sorted it out this evening."

Xiao Qi took a folder with five pages of A4 paper content. He looked at it and his brows gradually turned into a Sichuan shape. When he closed the folder, he took a breath of air. Said: "There are so many things! Mentor, your injury does not matter, right?"

Liu Feng unbuttoned his shirt, revealing the scab healed scar and said: "The stitches have been removed, look at this position!"

Xiao Qi: "Gosh, I almost died!"

Liu Feng closed his clothes and said: "It's not my trouble, it's Ding Qi's trouble. You have heard about this, and your company has also accepted the push service. How much do you know about Tian Qi in advance?"

Xiao Qi: "I have vaguely heard of the Jiangbei murder case, but I don’t know who the murderer was. The news was covered very tightly. It only said that someone was murdered by a mental illness. The gossip did not exist after a few days. Because of the popularity, no one followed the report. But I have never heard of the assassination of your mentor."

Liu Feng: "I didn't want to pursue it, and I didn't intend to pursue it. Of course Tian Xianglong didn't want to make the matter worse. But this time his son died, of course his thoughts have changed. Expand."

Xiao Qi groaned: "Teacher, they are going to punish Junior Ding Qi to death this time. Today he has not had time to figure out the specific incident. After he has the follow-up information, he will definitely target Ding Qi. Qi. Their main purpose is probably not to use rumors to tell the truth, but to use public opinion to exert pressure."

Liu Feng: "How hot do you expect this incident to be fired?"

Xiao Qi: "If there is no media to fuel the flames, there will be no hot events. But now the situation is different. Tian Xianglong has spent a lot of public relations expenses to push the news he wants to publish to everyone's mobile phones. According to my experience, within 48 hours, the focus effect of social attention will reach its peak.

From a nationwide perspective, if there is no new revelation content, social attention will gradually decline after 48 hours, and even if they continue to spend public relations fees to push, the effect will be weakened. But in Jinghu City, I am afraid it will become a long-term social hot topic because it happens here. "

Liu Feng interjected: "They will have a second wave of revelations. Tian Xianglong has not yet grasped the specific circumstances of Tian Qi's death, but his family members have the right to consult the surveillance records, and they will specifically target Ding Qi at that time. "

Xiao Qi: "Tutor, what do you plan to do?"

Liu Feng: "I gave you this material, don't you understand what I mean? Since your company can do Tian Xianglong's business, can it also do my business? Public relations expenses, push expenses, navy expenses ……No matter what the expenses are, if you give me a budget, I still have some savings."

Xiao Qi hurriedly waved his hand and said: "Teacher, you are out of the picture! You don't need to pay for the push fee. Tian Xianglong has already spent it. He made this a social hot spot. I have to thank you again. I have given me first-hand materials, and our company can continue to report to this hot spot. To be honest, if anyone has this item in hand, I would like to spend money to buy it."

Liu Feng: "Are you sure to guide the reversal of public opinion?"

"I have absolute certainty, and I don't want to think about whose student I am!" Xiao Qi patted his chest to make sure, and then he slapped a flattering, and then he muttered: "But this material lacks very important Things are the cause of Tian Qi’s death, and the process of his diagnosis and conversation with Junior Brother Ding Qi. Why did he go to give him a diagnosis and conversation, what happened during this period, and how did Tian Qi die? There is no word on this. Mention it!"

Liu Feng sighed and said: "I can't provide it to you privately, at least not at this time. The autopsy has not been done, and the cause of death has not been finalized. The incident just happened this afternoon, and there is no formality. The investigation concluded that, as a related party, I violated the regulations to provide certain information to the media in private.

But this is not the point! The key point is the pressure of public opinion, which will have an impact on the leaders of all departments. This pressure cannot be put on Ankang Hospital and Ding Qi, but must be doubled back to Tian Xianglong. The statement that the rumors are true to the truth is shameless in itself!

Because rumors will create social hot spots, there will be creators who will contribute to it, and spread overwhelmingly. The final investigation results did not come out so quickly, and often the final clarifications were not paid attention to. People even remember the rumors, and the impact of the rumors is irreparable.

In the final investigation, it was only the innocence in the judicial process that determined the innocence, but when that happens, the innocence is often gone. Since Tian Xianglong wants to make things bigger at any cost, he can decide how to start, but he cannot decide how to end it. This is what you do in this profession, and the reason should be clearer than me. "

Little Qilian nodded and said: "Of course I know the doorway, but the tutor understands it more thoroughly. After graduating for so many years, I often want to hear your tutor's teaching! This time we broke the news, the best time is About forty-eight hours after Tian Xianglong broke the news, so that he would not miss the focus of attention, and the public opinion response would be the best. But there is a premise that Tian Xianglong cannot break the news for the second time during this period."

Liu Feng: "I have already said hello. The family of the deceased was accompanied by a lawyer to watch the surveillance data at the time of the incident, and arranged it at lunch time the day after tomorrow. Tian Xianglong will not know the process of Tian Qi's death until then, it is too late that day What you do, you broke the news at that time."

Xiao Qi opened the material again and said: "This material records Tian Qi's many aggressive behaviors and serious anti-social tendencies from childhood to adulthood, as well as the serious consequences. But I have a suggestion, mentor your The name should not appear in the news. We only say that Tian Qi stabbed a professor at Jinghu University when he was subjected to a psychiatric appraisal after the murder, and almost owed another life."

Liu Feng: "You are a professional, just do it according to your will."

Xiao Qi said in a deliberate tone: "Teacher, can I take a photo of your wound, the faceless one?"

Liu Feng: "If you want photos, I have a batch of them for you. They are all in electronic version, not just photos of my wounds. But you must be careful not to send out too **** and uncomfortable pictures. If you must It must be processed technically."

Xiao Qi: "Of course I know this, I do this all day long!"

Liu Feng finally asked: "Xiao Qi, can you predict the effect of public opinion reversal?"

Xiao Qi thought: "The reason why Tian Xianglong was able to hype it into a hot social event is that in addition to spending money, this matter itself is also of social concern. Because everyone may become a patient, and they are worried that they will I encounter doctors who are not responsible or even careless about their lives. In this industry, the information is too unequal, and it is difficult for ordinary people to master such complicated medical knowledge.

But Tian Qi is very special, and ordinary people rarely encounter it. The public opinion Tian Xianglong wants to guide try to get closer to this hot spot. Our revelation is to give people a greater psychological impact and let everyone know who Tian Qi is and what he has done. Who is not afraid that a madman who kills people will suddenly pop out of his side? He has hurt the innocent many times but has repeatedly escaped punishment! "

Liu Feng seemed to rub his temples tiredly and said: "Yes, what we have to do is to change the psychological role of every follower when they look at this matter. Everyone is a potential victim. , The victim of people like Tian Qi."

Xiao Qi added in due course: "I am also a victim of people like Tian Xianglong!"

Liu Feng: "In fact, the more important thing is Tian Qi's mother Hong Guirong. She will definitely bite Ding Qi."

Xiao Qi: "But she doesn't have any news topics. The key point is to keep an eye on Tian Xianglong. Of course, the more important thing is Tian Qi's past experience."

Liu Feng and Xiaoqi discussed how to carry out targeted counter-reports and guide public opinion reversal. They plan to release it at dinner time the day after tomorrow. It is also when the focus of this event reaches its peak, it can be said that the arrangement is very professional. But things are always unexpected, even if Liu Feng's plan is perfect, he can't control everything.

The public opinion reversal happened within 24 hours. Someone broke the news in advance, and they also used technical means to push as much as possible. Although Xiao Qi did not wait for the best release time, but the effect is also very good. This can be regarded as Tian Xianglong helping, because the attention of the "Jinghu City Ankang Hospital Incident" is increasing. Almost all the people who followed this incident noticed the latest revelations, and then commented and forwarded them along with the push report of the incident.

The person who broke the news may not have the theoretical level of Liu Feng and Xiaoqi, but the technique is also quite professional. It can be seen from a small detail that the length of the newsletter is relatively long, but the narrative has a strong sense of rhythm and substitution, which can attract people to continue reading, and there are no long paragraphs or untitled long sentences. Each paragraph is controlled within a hundred. Within words, it is very suitable for mobile phone reading, and people who broke the news are obviously doing this.

The remarks made by Tian Xianglong and his wife only said that a healthy young man was sent to Ankang Hospital because of a mental disorder, and was tortured to death within a short period of time. They didn't explain why this person was sent to Ankang Hospital, and what he had done before, but was shaken out by the latest revelations, and they were all released.

When Tian Qi was thirteen years old, he was criticized by the teacher for fighting with classmates, and stuck the teacher on the road; when he was sixteen years old, he failed to pursue the girl and severely injured both of them, but was diagnosed as mentally ill. Escaped punishment. Not long ago, he killed another person in Jiangbei with extremely brutal methods. He was still diagnosed as mentally ill and sent to Ankang Hospital...

The person who broke the news claimed that she was the cousin of the Jiangbei victim. She also provided a lot of pictures and information. Some of the information has been technically processed, but the blood-stained misery can also be seen. The public opinion was detonated, especially the people living in Jinghu Lake were all concerned. Most of them were talking about this when they went to work and chatted and went out for dinner.

Tian Xianglong's identity has also become the focus of discussion. His son has repeatedly wounded and murdered but has been safe and sound, which has also aroused great indignation. People have talked about it, such a scumbag should have died a long time ago. Breaking the news did not change the facts, but reversed the psychological tendency of the public. Tian Qi and Tian Xianglong were no longer sympathized by the public opinion, but received overwhelming curses and abuse.

Of course this was not the result Tian Xianglong wanted. He was irrational when he made this decision, but Liu Feng could foresee it. Seeing that someone had exploded Tian Qi's news and public opinion had reversed, Liu Feng called Xiaoqi and proceeded according to the original plan.

Tian Qi’s death occurred on Wednesday afternoon. Tian Xianglong and his wife filed a complaint through the media that it was dinner time that day. The cousin of the Jiangbei murder victim broke the news that it happened on Thursday dinner time, and Xiao Qi’s follow-up follow-up broke the news that it happened on Friday dinner. time. At this time, Tian Xianglong and his wife saw the video surveillance record at the time of the incident.

Faced with the overwhelming reversal of public opinion, Tian Xianglong and his wife also tried their best to recover, and they resorted to counterattacks. Just on Saturday night, a video suddenly appeared on the Internet. It was Ding Qi’s surveillance recording of Tian Qi’s diagnostic conversation. It lasted almost exactly an hour. There was no editing intact, but there were only images but no sound.

The video was released by an unknown vest number and was quickly reposted with a text introduction. It is said that the doctor named Ding Qi killed Tian Qi. Tian Qi entered the consulting room in a good manner, but was carried out like a zombie.

An hour-long boring video, usually it’s hard for people to watch it patiently, but some people watch it from start to finish, and many others watch it fast forward. The scene is very It's weird and even crippled.

Because there is no sound in the video, everyone can only see the action. They are not sure what Ding Qi said. They only saw Tian Qi's hand raised to his chest, and then Ding Qi stood with his back hand in front of him. After half an hour, Tian Qi died, and he didn't let go of his dead hand.

It can also be shown in the video that from the beginning to the end, there was no physical contact between Ding Qi and Tian Qi, and Tian Qi did not overreact, but finally sat there and suddenly started to twitch...

It is too far-fetched to use this video to prove that Ding Qi killed someone. There are also speculations on the Internet. Someone started thinking that Tian Qi might have been hypnotized by Ding Qi, and then Ding Qi used hypnotism to kill someone. This thought-provoking comment seems to remind some people that when this video is reposted again, the title will become "The Murderer Doctor Hypnotizes and Kills", which is very eye-catching!

At noon on Sunday, this video was deleted. Except for a few corners, it was not found on all major online platforms. The reason is also very simple. I have received a notice from the public security network supervision department. Before the incident is formally investigated, such video materials are not suitable for private posting on the Internet, and the legality of their sources is also a problem.

Although the revelation with the video was deleted, other text messages have spread. The less people see, the more curious they are, and they have inquired and made various comments.

Ding Qi is famous! Across the country, after the hot spot of this incident subsides, perhaps most people will gradually forget, and will never think of him again. But in Jinghu City, Ding Qi is almost a household name, quickly becoming the most concerned social celebrity, and perhaps will be remembered for a long time.

Professor Liu Feng is very angry. Of course, Tian Xianglong and his wife are qualified to see the surveillance records in the consulting room, but how did they take the copy, and deliberately silenced the voice and released it to the outside world? It seems that Tian Xianglong is still very energetic. Someone violated discipline and gave him this thing privately.

Tian Xianglong did nothing for him personally. He suffered curses and abuse, and Tian Qi was still regarded as a **** scum. Internet public opinion is almost one-sided, saying that Tian Qi died well and should have died long ago. Others say that if Ding Qi really killed Tian Qi, then he would be a hero who would do justice to the people.

The truth is no longer so important in public opinion. People are able to vent their emotions, just like an unconscious group carnival. There are even various strange rumors on the Internet. For example, some people say that Tian Qi has become a zombie, because his posture when he died in that video is really weird.

About Ding Qi, there are rumors that he is a psychologist and hypnotist who killed Tian Qi with hypnotism. As soon as this statement appeared, someone immediately refuted it from a professional point of view, saying that it was nonsense. Those who held this statement lacked a true understanding of psychology and hypnotism.

The discussions and arguments on the Internet were very intense and lasted for a long time, but this has nothing to do with Ding Qi himself. The reason why Professor Liu Feng is angry is that he is extremely unwilling to see Ding Qi become a celebrity in Jinghu City in this way. Although many people praise Ding Qi for heroes, this is not a good thing, and the impact on Ding Qi may be disastrous.

True is not important to some people, but it is the most important on another occasion, which involves the issue of legal liability. It may not be accurate to say the truth, but a formal investigation conclusion should be said. Under the impetus of Professor Liu Feng and many others, investigations by the relevant departments are advancing at the fastest speed, and many people are working overtime on weekends.