The Little Officials of the Song Dynasty Chapter 38: Photo blue paper

The three brothers Zhihe were brought back to the Daxiangguo Temple by Yunyanhui, and temporarily lived in the courtyard of the lay monks. He led Zhihe to the abbot again, talked with the abbot, and explained the matter in its entirety. Obtained the abbot's understanding.

The abbot was reluctant to take this risk. Maybe other monasteries are hosting illegal people, but their Daxiangguo Temple is not easy to do. Of course, if Daxiangguo Temple does not do it, it will not be done. Once it is done, it will never fail.

But in the end, the abbot reluctantly agreed for Yun Yanhui's sake. After all, Yun Yanhui's judgment had not been missed before. Otherwise, the Abbot Monkey Jing, he had struggled in his heart to agree, and he had to express it in a very pompous way, and finally stared at Yun Yan and said okay, then I agreed.

A look at Zhihe, the abbot is willing to take us in because of Big Brother Yun, God, I am really grateful, thank you for having you!

The abbot deliberately asked Yun Yanhui to take this favor. Yun Yanhui knew what it meant, and he would naturally do his best in the future, so he didn't say anything. When he went back, he arranged for Zhisheng to go to Laoran's place for treatment.

I know that he is very skilled in medicine, and he is used to treating the poor. Unlike some doctors, he uses cheap medicine when he can, so with the money left by Zhi and their art, he will treat Zhisheng's disease. Well, there's more left.

In this way, the three brothers Zhihe are naturally grateful to the Daxiangguo Temple, especially Yun Yanhui. Although Yun Yanhui has made it clear that he has enough money and wants to return to the secular, they are already driven by the king. .

After a period of observation, and the abbot sent a letter to friends near the three brothers' hometown, Xiangtuo investigated the truth of their situation. Yun Yanhui also confirmed that there is generally no problem with the character of these three people, not to mention that he and the abbot have tacitly reserved reservations in the ultimatum. If these three people are detrimental to the temple in the future, they will become illegal people in minutes.

On this point, only Yun Yanhui and the abbot know, not even the clear understanding.

Therefore, Yunyan returned to discuss with them, working for herself in the gap when they were vulgar monks and performing arts, and the wages were paid according to the market price.

The three of Zhihe were even more moved, thinking that Yun Yanhui was deliberately giving them a chance, so that they could make enough money quickly.

The time it takes for a monk to teach scriptures is not too much time for everyone. Most of the work time for a lot of monks is just for practice, and the two of them happen to be talented people who don't need to practice. Where can there be disapproval.

"Brother Yan, whatever you want to do, just tell me what to do, and the three of us will do the same for you!"

Facing Zhihe and their assurances, Yunyan held her face back and said, "I just want you to sell your strength."

……

When Chinese history developed to the Song Dynasty, the economy developed unprecedentedly, and there was an obvious change in aesthetics.

Take the example of the closest existence to Yunyanhui, Zheng Ping's embroidery and textile skills. Kesi and embroidery works have gradually become magnificent due to the preferences of dignitaries, and details are also emphasized everywhere. At the same time, this kind of atmosphere has also affected the folks, and even the curtains in front of the restaurants and shops have to be embroidered with patterns.

Because of the development of the economy, the living standard of the whole people has improved, and the aesthetic ability has been improved, and it has been integrated into their own life. At the same time, it affected the aristocracy in the opposite direction, which led to the artists at this time also entering their works with prosperous folk customs. The most classic work is "Across the River During Qingming Festival".

In short, starting from the Song Dynasty, after meeting the basic needs of life, the commoners not only began to develop entertainment, but also began to pursue visual enjoyment. It doesn't matter if you are expensive, we have money!

Nowadays, the use of a pen, ink, paper and inkstone is not only practical, but also enjoyable. Recently, some books have been published, which specially summarize the aesthetics of the four treasures of the study, which has also caused a wave of discussion among scholars. .

Whether the public agrees or disagrees, they are stimulating Yun Yanhui's nerves, telling him that this business can be done!

Previously, Yun Yanhui once sighed that bamboo paper is popular among literati in Tokyo, but bamboo paper is mostly produced in Jiangnan, and shipping to Tokyo will increase the cost.

It is also common for people to make paper, but Yun Yanhui knew how to make paper with bamboo through an interview at the time, but he was unable to make money because there were no available people and no market experience, so she put it aside and waited anxiously for herself grow up.

But now, Yun Yanhui feels that the right time, place and people have come - although it is not the best time, but now he needs to make quick money because of family reasons, and he doesn't have to think about selling bamboo paper to make a lot of money.

The mature aesthetic trend of the Four Treasures of the Study has officially started; the relationship between Xiangguo Temple has been completely opened up, and the festival has become the main venue here; Zhihe and Zhili are in place.

The so-called "Yunyu inkstone concave is suitable for ink color, and cold gold paper is smooth to help poetry", the popular paper at this time is nothing more than cold gold paper, frosted paper, clear heart paper, etc. Of course, there are also the previously mentioned papers. Jiangnan bamboo paper, but the latter is still not as good as the previous high-end ones.

Yun Yanhui not only mastered the manufacturing technology of bamboo paper, but also knew that a kind of paper with embedded petals and grass blades was popular among young literary and artistic young people in later generations. The thin and not very smooth paper is filled with petals that look like fresh petals. Or leaves, which are indeed very decorative, and the practice of this paper is not troublesome.

The key point is that it is unique on the market at present, and Yun Yanhui deeply believes that they can also conquer the literary and artistic youth of the Song Dynasty.

It takes a while to travel from Tokyo to Jiangnan. Even if Jiangnan paper merchants understand the technology of embedding plants, and then start to imitate them, they will produce and sell paper, and Yun Yanhui will make a fortune for a while.

This is simply a replica of the one-off business on the Chinese Valentine's Day, but it took a little longer and made a little more profit.

Just do what they say. After Yun Yanhui reached an agreement with Zhihe and Zhili, he started to build a paper-making shed next to his home. Only two workers were needed to do the work, and it didn't have to be very large. There are also people who make paper-making utensils, and most of these utensils can also be made of bamboo.

Also, choose suitable flowers and plants in the flowerbed in the temple. These preparations cost Yun Yan a lot of savings at home. Fortunately, Zheng Ping not only agreed with him to manage the finances, but also trusted her son very much.

There are bamboo forests in the suburbs. First, the bamboos need to be chopped and dried in the sun. Then the dried bamboos are soaked and softened in a dug pool with quicklime. After that, the bamboo pulp is made, mixed with water, and placed in a water tank. Steps such as mould scooping paper forming and placing.

Yun Yanhui explained the key points to the three Zhihe brothers one by one. Although Zhihe and Zhili have average quotients, fortunately, their imitation skills are indeed very strong. Surprise.

There is also Zhisheng, Yun Yanhui found that his hands-on ability may be a little worse than his two cousins, but Zhihe and the others are geniuses, and Zhisheng needs to be smarter. In the past, he just didn't have a good teacher, and Zhihe Zhili was a complete imitation. However, Zhisheng can still absorb the theory for his own use. No wonder Zhihe said before that he didn't want to let him become a monk. Yun Yanhui felt that he was really delayed by fleeing, otherwise he might be able to get ahead in reading.

Teaching these steps to Zhihe brothers, Yun Yanhui has more important and irreplaceable things to do, that is, pre-marketing preparations.

That is, talk about advertising.

How does it feel to talk about advertising in an age where the advertising industry has not yet matured?

Let's talk!

It's not like a run-in business, just advertise directly in the Daxiangguo Temple. The market for this special paper is among the scholars. In fact, a brothel is also a good choice, because the prostitutes of this era are talented and often sing and tune with literati and writers. It's just that his paper has to be sold under the monk's name, which can be popular in brothels but cannot originate there.

He went to the home of the scholar who wrote the pen, ink, paper and inkstone tasting, and wanted to talk about advertising in his sequel book. Who knew that he was swept out of the house before he took out the sample after he said the advertising fee.

Yun Yanhui still wondered if he was too young and looked unreliable, so he brought Zhihe, who knew that he would still be swept out of the house.

No way, people are too stubborn, they don't accept people coming in at all. First of all, they think you have bad intentions. Even if they want to show him samples first, they think it's a strange scam.

In Yun Yanhui's vision, this should have been the easiest step. Who knows what happened in the paper shed where he thought there might be a situation like waste paper. Instead, it was marketing that he thought was guaranteed. There's a problem with this one.

Yun Yanhui was so depressed, that kind of book should be the most suitable advertising platform for their business. Everything else is a little bit worse, but he can't write a book by himself, it's too technical.

There is no other way, so Yun Yanhui had to go home and silently hold back a newsbook of love. Such a book must have been told to the disciples of Zhangshanren, not to mention how the male and female protagonists fall in love, mainly because when the male protagonist lived in Daxiangguo Temple, he saw a monk using homemade bamboo paper, thin and thin. There are even lifelike petals embedded in the paper.

The male protagonist used this paper to write love poems to the female protagonist. When the female protagonist got it, she was fascinated by the flying flowers among the poems, and asked the name of the paper. The male protagonist also asked the monk, but the monk only said that he did it at will and did not have a name, so the male protagonist named it casually, because it was produced in Daxiangguo Temple, hence the name "Xianglan Zhi".

Xiang is the Great Xiangguo Temple, and Lan is the Sangha Rama, meaning a Sanskrit temple.

This is a bang-bang advertisement. Since the audience in Tokyo City can listen to the scriptures, they can go to the understanding to talk about Zen. Of course, they can also listen to the beloved love story and become curious about the blue paper in it. After that, go to Daxiangguo Temple to find out.

Could it be that there really is an unknown monk in Daxiangguo Temple who produced and used such elegant paper?