The Little Officials of the Song Dynasty Chapter 43: Namer

The accidental discovery of Zheng Ling's new skills reminded Yun Yan of one thing. They are going to hold an international food festival, and the scene will be very grand at that time.

Whether it was the Wanxing Temple Fair or the food festival at that time, no one recorded them with a brush. Because people's aesthetics are in a transitional period, folk customs have not yet entered the works of painters in large numbers.

In addition to painting traditional landscapes, flowers and birds, painters nowadays are more popular in painting Buddha statues, or complete sets of paintings, such as the Eighteen Arhats.

If this were modern times, Yun Yanhui would definitely try to contact a lot of media, but now it's the Northern Song Dynasty, so what Yun Yanhui thinks about is to let someone use a brush to record the grand moment, and then ask someone to use Kesi, The painting is also down, this is definitely a very memorable scene.

Because it was reminded by Zheng Ling, Yun Yanhui simply asked him to try it out and draw a few pictures to see the level.

Although Zheng Ling didn't study very well, he was really good at painting. He took Yun Beibei as the theme and drew a picture of a bamboo bear eating bamboo shoots.

Yunyan replied: "Yes, this skill is definitely more than enough for a prefect."

"..." Zheng Ling reluctantly said, "Don't mention the prefect or something... By the way, why do you want to include the whole food festival in the painting?"

"You don't understand, this has both commemorative significance and the trend of the future." Yunyan hooked Zheng Ling's shoulder back and said, "Also, don't you think this task is very challenging?"

"Too much," Zheng Ling said. "Such a big and complex painting, I only need to paint it for a year and a half. You still want to find someone to paint it. How long will it take?"

"But they will appreciate in value in the future," Yun Yan replied confidently. "Besides, it can be considered to leave some information for the younger generation. Haven't you thought about it? What we see now, if There is no record, and nothing is left. If it disappears after a few years, future generations will only be able to imagine their pictures. You have to paint well, and I give you this opportunity to make a name for yourself.”

When Zheng Ling heard this, he showed a thoughtful look. At the beginning of his painting, he also wanted to keep his mood and good memories, and what should be left most was this prosperous Tokyo, right?

……

Zheng Ling did not mention the idea in the early stage, but Yun Yan received several reports when he came back here. Some monks have already negotiated with some businesses, one of which is a few brothels. They are willing to co-sponsor, and they can also provide song and dance performances. , one is a porcelain manufacturer, and the other is a sugar seller.

The former, Zheng Ling thought about it and asked other people's opinions. They all felt that it was not very dignified to have a brothel sponsor. The last one selling sugar, they asked to focus on sweets, which is contrary to the purpose of the food festival. Although Bianliang people are fond of sweets, the food festival is an inclusive place after all.

The rest of the porcelain produced is quite suitable. The name of the company is a bit awkward, and it is called "Good Burning Color". The porcelain they make is mostly tableware, cups, plates, dishes, etc.

There are many ways for hotels in Tokyo to attract customers. In addition to having prostitutes and saleswomen to accompany drinks, they are also very particular about tableware, and even use silver tableware, which is exquisite and elegant.

This company is very ideal. They proposed that this sponsorship will not only give a sum of money, but also provide a large number of exquisite porcelain tableware for eating at the food festival.

As a result, Yun Yanhui naturally felt that it was the most suitable for sponsoring this food festival.

It is not only willing to sponsor, but also closely related to the theme of food. It must be a win-win cooperation.

So, Yun Yan went back to discuss the contract with the owner who likes to burn color, and offered to take the initiative to hold various activities and selections at the food festival. They also negotiated with the participating restaurants. , have to introduce new dishes, and even limited dishes during the food festival.

At that time, you can circle some outstanding tableware, research targeted tableware in advance, and design with the name of the dish or the color of the dish. When matched, one plus one is greater than two.

The owner's surname is "Hao", which is homophonic with "hao", so many people call him Hao Shaose directly. Their family is originally from the north, and they have been burning porcelain for dozens of generations, but it was only in his grandfather's generation that he started to become his own boss. When he came to Boss Hao, he even made his business in Tokyo.

Hao Shaose listened to some of Yun Yanhui's thoughts, and nodded again and again, "I have heard that this little brother has an idea for a long time. Today's interview is indeed a well-deserved reputation. I have decided to sponsor this food festival!"

"It just so happens that my younger brother is also very fond of burning color to name the food festival. Daxiangguo Temple is good for burning color cup international food festival. What a nice name!" Yun Yanhui recognized this one unceremoniously. The old man said, "Then let's sign the contract."

As the plenipotentiary representative of Daxiangguo Temple, Yunyanhui reviewed the contract. This contract needs to be notarized by the government, and the general content is actually that the Daxiangguo Temple leased the site to Haoyaose to hold a large-scale festival event.

At the same time, there is also a contract that is personal to Yun Yanhui, that is, they entrust the event planning to Yun Yanhui.

These are relationships on the surface, and among them, how Yun Yanhui "freely" obtained the support of the monks of Daxiangguo Temple, so there is no need to sign any contracts.

……

As for the collection of dishes, since the organizer is Daxiangguo Temple, everyone is quite active. After the selection by the food tasting team, Yun Yanhui also tasted everything by himself, which confirmed the abbot's words.

They have reached an agreement with some outstanding and well-known dish owners in Bianliang to develop new dishes with themes such as "monastery" and "autumn day". Only available during the Food Festival.

In this way, the sponsors and most of the dishes have been decided, and the pre-promotion can also start.

Because this is a large-scale cooperation, there is no need to send people to the streets to distribute small advertisements, and the posters are already huge. The Haoyao Sebei International Food Festival, scheduled for early autumn, will be held in Daxiangguo Temple for three days.

At that time, there will be a variety of delicious food all over the world, various tasting activities and live cooking competitions will emerge in an endless stream, and new dishes from contemporary Yiya will be grandly launched, which can only be tasted at the food festival for the first time.

Tokyo people who love liveliness and food are very interested in this food festival. It is more than a month away from opening, but the discussions on the streets and alleys have not stopped.

Among them, there is also the "water army" that Yunyan hired back to spread all kinds of speeches. No matter what the content is, there is only one purpose, which is to create various topics and raise everyone's expectations.

Example: Summarize how to empty your stomach before a food festival and eat from start to finish. When everyone hears this method, even if they don't want to go, they will feel a little bit of interest and become interested.

Also: for this food festival, all the ingredients around Tokyo will be sold out. People who hear it will think again, with such a big momentum, what kind of scene will it be at that time, the Daxiangguo Temple is so big, and it is full of various delicacies? This scene alone is worth seeing!

And: I heard that there is a special section that sells exotic foods like snakes and insects... So it can attract a wave of curious hunters.

……

Quality and publicity, both hands must be grasped, and both hands must be hard.

At a time when the discussion has soared and almost everyone knew that there will be a food festival, Yun Yanhui came up with another trick, which is the collection of poems/words on the theme of the food festival.

What is the most important thing in the Song Dynasty? Genius.

All the poems of the contestants will be posted, and the people will vote for the best one, and then ask the lady of the oiran to compose the music and sing it at the opening of the food festival.

In addition, the prize is a set of excellent four treasures of the study, in fact, the value is negligible, the biggest temptation actually lies in all the popular votes, the much-anticipated honor, choreographed by the oiran lady, and even a big hit song reservation.

Yun Yanhui had already negotiated with Zhou Renai and other acquaintances of the bustards, and asked them to contribute to the flames and arrange the oiran prostitutes. The women secretly encouraged those literati to participate.

As long as these people participate, they will take the initiative to mention this food festival later. Spreading their own poems is equivalent to spreading the food festival, and it is also equivalent to helping to stir up the heat for free.

……

Such a big movement, Yun Yanhui's familiar friend Zhao Yunchu of course also knew about it.

Because he was busy with the Hehua, Fish and Food Festival, Yun Yanhui had never had time to pay attention to Zheng Ling and him. Not long after Zheng Ling was sent to study painting, Zhao Yunchu also came back, Kan Yun Yan Hui is still busy.

The answer is, although he is talking about things, he is not busy.

Zhou Renai brought several sisters and daughters to Yunyan to come back here to talk about the commercial performance of the food festival. At that time, they will not only perform the poems of the winner, but have a whole performance. But it's the finale.

For prostitutes, accompanying customers is an income, but it is also very important to participate in business performances to maintain public exposure, especially in large-scale occasions.

Generally speaking, official events are more likely to seek out official prostitutes from Jiaofang Division, or top city prostitutes. The folk and private activities are more casual, according to the preferences of the organizers.

This time, it was also because Yun Yanhui had some friendship with Zhou Renai that she took the line and handed it over to these city prostitutes. Zhou Renai felt that she could not live up to her trust, so she was very dedicated. Not only did she ask her daughters to spread the advertisement of the food festival, but she also brought everyone to explain the program arrangement and even audition for Yun Yanhui.

So, when Zhao Yunchu came excitedly, what he saw was a very "intoxicated" scene.

A group of little sisters and big sisters sat around Yun Yanhui, warmly fragrant and nephrite, feeding him a bite from time to time. Yun Yanhui sat paralyzed with open arms and one foot on the stool, listening to Zhou Renai's words expressionlessly, eating something with his mouth open without squinting, very sophisticated. If you are not young, you are living in a romantic ya.

And because of her young age, this can only be considered cute.