The Little Officials of the Song Dynasty Chapter 194: I have a special way of marketing

Zhao Yunchu has lived for so many years, and although the reincarnation steal is good, he has never had such a high-profile moment. In Dali Temple, all his colleagues came to see him, and when he returned, he was surrounded by other clans.

The clans all live in one area, so when Zhao Yunchu appeared, everyone who knew him stared at him. If you are familiar with each other, you will come to ask a few questions and make a few jokes.

It was a real overnight success.

Zhao Yunchu returned to his home and was surrounded by family members who had seen the newspaper earlier.

Zhao Yundi has been confined for a long time. He relies on newspapers every day to find out what's going on outside. God knows he almost spit out tea when he saw a whole page of his brother's name today.

At this moment, Zhao Yundi was clutching the newspaper, and he said eloquently: "Brother Chu, you are doing well, there are people who will specially publish a newspaper for you to celebrate."

The princess heard this and slapped her, "Why are you so weird?"

Zhao Yundi was swaggering, but when he was pumped like this, he immediately shrank behind the table, and was aggrieved to death. Is this called yin and yang weirdness? Is this only he guessed the inside story? !

Among the youngest members of their family who are playing well, only Brother Yan is the only one who has the possibility, the strength, and the will to do so. And the youngest's thoughts on Brother Yan, is there any need to say?

"What do I do recently, my mother doesn't like me..." Zhao Yundi muttered.

Zhao Yuanyan knocked on the table: "Yeah, because you can give our parents face!"

Zhao Yunchu couldn't hear what they were arguing at all, so he sat down, took out a neatly folded newspaper, and continued to enjoy it.

The princess looked at it and said, "Well, this... should be from Ge Erdeng, right? You really have a heart!"

Even the princess felt that only Yun Yanhui could do this. However, although the princess already had a son with a broken sleeve, she didn't think about it at all, she just thought it was pure friendship.

In front of his family, Zhao Yunchu stopped pretending he didn't know, he nodded shyly, "I don't know why, I haven't heard him mention it at all. In my opinion, it's just a small birthday. It's not necessary, it's expensive, and everyone knows about it..."

——Not pretending not to know does not mean that you can hold back and not pretend.

Everyone: "..."

Zhao Yunchu lowered his head and said, "This is the first of its kind, what should I do with other people?"

"..." The princess looked at Zhao Yuanyan thoughtfully.

Zhao Yuanyan: "..."

Zhao Yuanyan thought, **** it, this must be a conspiracy of the Tokyo Daily!

"Father, Mother, then I'll find Brother Yan later, and come back and eat longevity noodles." Zhao Yunchu, as a good baby, originally wanted to stay at home, but suddenly this , he changed his mind.

"Yes, I have to go." The princess nodded, "Just ask Brother Yan to come home and have dinner together."

Zhao Yundi said "admiration" to Zhao Yunchu by mouth shape, everyone broke their sleeves, how could Chu brother be able to bring people into the house?

Zhao Yunchu came back and took a turn, then went to look for Yunyan to go back, but only when he arrived at Kaifeng Mansion did he find out that he was not in Kaifeng Mansion at this time, but went to the editorial department of Tokyo Daily.

It's common for Yun Yanhui to go around in several cooperating yamen, so Zhao Yunchu didn't find it strange, so he went to the editorial department to find Yun Yanhui.

When he arrived at the editorial office, before he even walked in, Zhao Yunchu heard a lot of noise inside. He thought it was the "Tokyo Daily" reviewing the newspapers.

This is also a tradition. It has been around since the founding of Kaifeng Fubao. Every time a new newspaper comes out, the editors will sit together to comment on the newspaper and find out the advantages and disadvantages of each other's pages.

But after entering, Zhao Yunchu discovered that there were many businessmen sitting inside, talking about something.

"It's not that I'm short of money, but will this price be a bit too high..."

"That's right, it's more expensive than a few ad spots combined, and this full page is too expensive!"

"Can't it be lower? We're in business, so it's cheaper if you buy more and give it back to you."

"Well, we're not taking advantage of it either..."

The editor of the "Tokyo Daily" couldn't resist, "This, this..."

Yun Yan Hui pulled him away, jumped on the stool, and stepped on the table, plausibly saying, "This price is considered cheap for you?! Can you compare like this? Have you seen the effect of our advertising? Also, this includes the editing fee for checking your advertisements! Go for it if you want, I just posted a happy birthday and got so much attention, what if it was a very subtle advertisement?"

The merchants were speechless.

No one is taken advantage of, but no one is a fool. Yun Yan's reply is really reasonable.

Someone murmured, "So is this Zhao Yunchu a real person, or is it an example made up by Yun Xiaolang?"

To be honest, when others see those words, they may wonder who Zhao Yunchu is, but when they saw it, the businessmen felt that it was not "Birthday Joy", but "Excellent Advertising Space for Rent". No, it's all gone.

"Why is there no one?" Yun Yanhui had already seen Zhao Yunchu's figure, pointed at him and said, "That's Zhao Yunchu."

He could fully think of why Zhao Yunchu appeared, and he naturally knew in his heart that once this birthday greeting was posted, Zhao Yunchu could guess that it was his handwriting.

Everyone looked back.

"There really is such a person..."

"Hey, what's his relationship with Yun Xiaolang?"

Zhao Yunchu met many gazes and walked over step by step, with a very complicated mood.

He was very sweet in his heart, but the businessman's words made him think of it too. Is Brother Yan trying to recruit advertisers to celebrate his birthday by the way?

Although the result is the same, this primary and secondary relationship is very important.

Maybe Yun Yanhui knew what he was thinking, or maybe he was answering the businessman's words. When he came closer, he looked down for a while, and suddenly said, "You see these editors are helpless, just I know it was a temporary idea. After I celebrated Yoon Chu's birthday, I thought that I could also create an income for the editorial department by the way."

The editors also nodded, "But if Brother Yan didn't say it, we thought you'd already figured it out."

As if they had tested it many times, they accurately predicted the next scenario, and also came over to help them deal with advertisers.

Zhao Yunchu felt that his heart up and down suddenly fell to the real place... No, it should have fallen into a soft place, I don't know how to iron it.

This is really what Brother Yan did. Before Shen Kuo gave Shuang Yi those things, Brother Yan also said that he was tacky and would only throw money at him.

It can be confirmed now that Yan Ge'er is really a person who spends his money very hard, much more powerful than Shen Kuo, hehe.

Yun Yanhui convinced all the advertisers, and they went to sign contracts one by one - I don't know how long it would take.

The deputy editor said to Yun Yan again: "This is really a loss to you. Although you are not a middleman this time, you are better than a middleman. We will give you a cut according to the rules."

Yun Yan is also welcome back, "Thank you then."

I am afraid that this sum of money will not only cover his advertising fees, but also make money.

Zhao Yunchu didn't think there was anything wrong with this at all, but felt that Brother Yan was more capable. This can kill two birds with one stone, making him happy again and making a fortune.

"Although it has already been published, I still say face-to-face, happy birthday." This was over, Yun Yan returned a few more words, and left with Zhao Yunchu, saying to him on the way.

"Thank you, Brother Yan, for your trouble." Zhao Yunchu said with a smile.

Yun Yan's return is a little unnatural, alas, he is just impulsive. After he has published the newspaper, he will think about other things to distract his attention, so it is really not a good idea to make a fortune (for the hundredth time). his intention.

Zhao Yunchu took Yun Yan back home. Yun Yan Hui has been busy recently and has never cooked. Today coincides with Zhao Yunchu's birthday, so he cooked a bowl of longevity noodles for him.

The noodles were already rolled out by the chefs of the palace, and the whole one was not broken. Yun Yanhui carved the four characters of birthday, Jile with radishes, and put them on the noodles, and put shrimp, eggs, and minced meat in the noodles. Equal face code.

Zhao Yunchu ate the whole bowl of noodles, completely ignoring Zhao Yundi's words that he wanted to try the noodles.

Everyone watched the performance of the Kabuki people kept in the palace again in one place. Finally, Zhao Yunchu sent Yunyan back to leave.

"Thank you, Brother Yan, I am very happy today." Zhao Yunchu smiled back at Yun Yan, under the moonlight, it was really pure and moving.

Yun Yanhui hurriedly recited the Buddhist scriptures in her heart, and felt that her thoughts seemed to be more and more dangerous.

Zhao Yunchu was still unaware, bit his lower lip, and looked at Yun Yanhui with bright eyes, "Goodbye, Brother Yan."

"Oh, goodbye." Yun Yan couldn't hold back, pinched Zhao Yunchu's face, then pulled back and laughed dryly, "Haha, it hurts!"

Zhao Yunchu's eyes darkened, he covered his face that was a little red from pinching, and whispered: "It hurts..."

Yunyan recalled a sentence, I want to count how many times I count.

……

It didn't take long for the name "Zhao Yunchu" to spread throughout Bianjing, and the voices of discussion had not ceased. On the third day everyone saw the "Tokyo Daily", a full-page advertisement appeared again, with only two full-page advertisements. Version - after all, the effect of too much is not good.

This is an advertisement for a jade shop in Bianjing. The entire layout is clean and there is no decoration like the shading of the longevity character designed by Yun Yanhui, except for the jade article written in slightly smaller characters in the lower right corner. Line address and store name, in the middle is a line of characters.

"I haven't figured out the ad words yet, so I'll grab the front row first."

Many people burst out laughing after seeing this ad.

Flip over, the second full-page advertisement is much more normal. It is an advertisement for a jewelry store called Jifu, and there are illustrations. It is a young man and a woman, and the man is inserting the woman's Pearl hairpin, next to it is written "Jifu is in hand, holding hands for life".

But looking at the back, people can't help but turn to the front to recall that very direct vernacular.

There is no doubt that the effect of this front row is really good, arousing the curiosity of many people about the jade shop, and want to know what such a funny shop looks like.

The subsequent increase in traffic made the boss, who was a little skeptical before the advertisement, ran to the editorial department to invite everyone to a drink.

Obviously, this was not a deliberate attempt to slogan the ad, but on purpose.

It is also the good head of this advertisement, so that many businessmen will try to take the slant of the sword in the future. Those classic advertisements can be circulated for a long time, but the people of Bianjing also love to read such interesting advertisements.

So, even if Yun Yanhui didn't intervene too much, he developed a variety of tricks that made him feel a little familiar. popular way.

As a result, firstly, the "Tokyo Daily" was cheaper, and secondly, it made the citizens of Bianjing cry. Few people will think carefully that those advertisements are actually deliberate and intentional, and they only find it particularly fun and lively.

The citizens are more willing to pay attention, unlike when the newspapers first came out, they even looked at the advertisements carefully, and the attention was raised again, which also made the advertisers more and more happy and more attentive.

In this regard, Da Song is definitely at the forefront of the world. In a few years, relatively large companies have dedicated departments to be responsible for advertising and marketing, at least they have dedicated funds.