Rebirth After Being Abducted: 32.32. Design
Li Chuan is curious, Su Qin is more mature than other girls, why does he like Peppa Pig's animation at a young age.
Isn't this something only children like to watch?
……
Su Qin saved the photos sent by Li Chuan, then stretched out and began to improve the planning.
Taobao's promotion cannot be limited to on-site advertisements, but also requires other means of publicity. The publicity needs of the major forums, and the publicity of the search entry to the top also needs.
The brand positioning of her Taobao store is clear, focusing on "fashionable fashion" and "high cost performance".
Her advantage is that she is more fashionable than the shopping malls, and has better quality and cheaper prices than the shopping malls. In order to make the Taobao store more compelling, she decided to start brand packaging, including logos, boxes, and bags.
A decent company must have its own corporate culture.
She went around the design forum and found a person named "Designer Li Xian".
This designer, she had an impression, became popular overnight and became the most valuable graphic designer in China. The official blog of the People's Daily reprinted a set of his Chinese-style creative designs, making him a household name on the Internet, and his value has skyrocketed since then.
After that, his designs were even harder to come by.
After Li Xian became popular, he posted a long Weibo, probably writing about his unfulfilled and depressed early years, and fed netizens a lot of chicken soup.
At this time, Li Xian was still in the stage of "depressed and unable to eat enough". She found Li Xian's QQ in the forum and added him.
The other side passed quickly. Before Su Qin's "Hello" was typed out, the other side sent her the first sentence: "I don't accept changing pictures based on my own vision, and I don't accept "require red", "" Be big" and other unreasonable demands. If you're not happy, go to someone else!"
Su Qin: "..."
She seems to know why this big designer Li was down in his early years.
Su Qin typed a line: "You misunderstood, the design I need does not need red or large fonts. I want you to help me design the logo, clothing packaging box, and packaging bags. My request is very simple and prominent. The clothing in my shop is very good, as for how to design it, I am not limited, I have seen your work, and I trust your vision.”
Li Xian on the other side of the computer was stunned for a moment: "Forced?"
Su Qin thought about it and explained: "It's the style, which highlights the high-end style of my store's clothing. What do you think of the packaging design of Chanel, Dior, Yves Saint Laurent? I want my guests to see the packaging, I think it's a high-end product."
Li Xian: "...Ma'am, are you from Yunyang?"
Su Qin nodded: "Yes."
Li Xian: "Tomorrow at twelve o'clock, come to me at the Ma Chaoshou shop on the back street of Nanda for an interview."
Su Qin asked him: "Well... how about we communicate with QQ now? After the communication is almost done, we will discuss the price? What do you think?"
"I like interviews."
Thinking of the future status of the designer Li Da, Su Qin thinks the interview may be more sincere?
Leave the phone number, and Li Xian is offline.
Mother Wang Lin also packed up the tableware. Su Qin beckoned and called Wang Lin over to sit down: "Mom, come here, we will have a meeting, and I will send you the tasks for the next month."
"What task?" Wang Lin asked while holding an apple and a fruit knife and sitting next to her daughter while peeling fruit for her.
Su Qin showed her the plan and specially made a kpi for her mother, which included the things her mother had to accomplish every day.
For example, go to a forum to promote their Taobao store. The propaganda copy Su Qin has already written, just need Wang Lin to go to the major forums to post and play small advertisements.
Propaganda is a big bottomless pit that cannot be interrupted. Coupled with on-site advertisements, the accumulation of advertisements on off-site stations is always helpful for traffic.
These things are not complicated to operate, they just require human effort to do them. Wang Lin cherishes this career very much. She can get a salary of 1,200 yuan every month without leaving home, a good job that she can't find even with a lantern.
And seeing her daughter working so **** Taobao, she didn't dare to slack off, thinking that if she worked harder, her daughter would be able to spend less energy and study hard.
Early next morning, Su Qin went to the store to talk to the proprietress about the Taobao store, and the two held a short meeting together.
To sum up, Su Qin proposed that the packaging and marketing expenses should be shared by the two. The Taobao store has indeed made some achievements in Su Qin's hands. Chen Meixin wants to make money, and of course she understands that money must be invested in it.
Su Qin made a list of the expenses related to advertising, marketing and design in the store, and handed it to Chen Meixin to review.
Chen Meixin glanced carefully and said, "Qin Er, is the estimated design cost too high? And this packaging box and packaging paper bag, we do Taobao, not a physical store selling clothes, we are a physical store. Put the clothes in a plastic bag, and the guests can take them away, so why does Taobao make a packaging box?"
Su Qin explained: "Sister Chen, we have to take a long-term view. If we have to do it, we will do it well. We use exquisite packaging boxes for each order, and then put a thank you letter in each order. In this way, customers will have a good impression of us in the long run. And the packaging of clothing has improved, isn't it more like a big-name product? Sometimes women buy things, really because of some small details and small vanity, they are not interested in this store. It's a big improvement."
"Also, Sister Chen. Our packaging has to be done well. How good is it? After customers buy our clothes, they will choose to use our packaging bags to pack some daily things. , doesn't this advertise us invisibly?"
Chen Meixin hesitated: "But...the cost will go up, is it necessary?"
"What are we afraid of when the cost goes up? It doesn't matter if we earn a dollar or two less? Wool comes from sheep, what are we afraid of?"
Seeing what she said so eloquently, and remembering the girl's previous actions, she nodded and asked her again: "By the way, your mother's Taobao store has been doing well recently, and you don't want your mother's salary. It is carried by one person, and the two of us share it equally. As for you, you can think about the future development of our store after studying."
Of course Su Qin was not polite to her, and she deserved every penny she earned.
*
Three days off after the military training, without homework, Su Qin didn't have to go to Li Chuan to make up lessons. She had to make good use of these three days, at least during the days when she was in school, Taobao couldn't cut off the film.
In the afternoon, Su Qin rode to the "Ma Chaoshou" in the back street of Nanda.
After all, it was to discuss cooperation with people. Su Qin deliberately wore a very mature dress, and went to the barber shop to ask the hair stylist to blow a wavy curl on the ends of his short hair, and bought a colored lipstick , smeared.
She didn't pay attention to maintenance during the military training, and her skin was very tanned. She also bought a foundation and smeared a layer on her face to make her whiter.
She walked into "Ma Chaoshou", the shop was full of people, looked around, and saw a man sitting in the corner, wearing glasses and a blue shirt.
Su Qin called him until he answered the phone, "Hello", and Su Qin, who was standing at the door, waved to him.
Li Xian helped his glasses frame, raised his head, looked at the short-haired girl wearing a hip-packed dress, white sneakers, and a shoulder bag at the door, and was slightly startled.
He thought the other party was a powerful woman in her mid-thirties, but he didn't expect it to be a girl who looked younger than him.
About 18 or 9?
Su Qin hung up the phone and walked towards him, sat down at the table opposite him, smiled at him, and extended his hand politely: "Hello, I'm a staff member of Yunyiyishe Taobao, Su Qin. I'm here. I want to talk to you about cooperation."
Li Xian wears a pair of black-rimmed glasses, his skin is not fair, but his facial features are good. After many years, he is not only the most valuable designer in China, but also won the title of "the most handsome in the design circle".
Looking at the faces of Li Chuan and Feifei every day, and looking at the face of "the most handsome in the design circle", I think...it's just normal.
Li Xian was a little naive. After holding the mirror frame, he gave the girl a slight nod: "Hello, hello. I'm hungry, let's order first."
Su Qin raised his hand to call the boss, and ordered two bowls of chasing hands.
The waitress glanced at Li Xian and then at Su Qin, her attitude was not very good, she raised her chin and pointed at the counter: "Give the money first and then pick up the hand."
Su Qin frowned at the waitress' attitude, but she didn't bother to say anything. She got up and went to the counter to pay for two bowls of counterfeit money.
When she paid, the cashier's female boss reminded her in a low voice: "Yo, girl, why do you eat with this kind of man? I owe nine meals in our store and didn't pay, but I'm so embarrassed to come, bring the girl with you. I came to eat, and he actually asked you to pay? If you want to play friends with him, I advise you to say goodbye as soon as possible."
Su Qin looked back at Li Xian, and could see that the man was extremely inferior, and he didn't even dare to raise his eyes to look directly at the people around him, but just sat there with his head down.
"How much does he owe your restaurant for meals?" Su Qin asked.
The lady boss: "46."
"I'll give it for him." Su Qin took out a hundred-yuan bill and handed it to the proprietress. "Well, you don't need to look for the rest. Next time he comes again, he can directly deduct it."
Seeing that she was so generous to men, the lady boss knew that there must be something tricky about it, so she didn't say anything more.
Su Qin returned to his original position and tapped his fingers on the table: "Is that Li Xian? Let's talk about cooperation, have you brought a pen and paper? You should probably write down the requirements I said."
Li Xian was stunned, and quickly took out a sketchbook and pencil from his computer bag.
When he opened the book, Su Qin said: "I want a total of three designs, logo, packaging box, packaging bag. Although the clothing in our store is not an international big name, I hope your design can surpass the international big name. At least After looking at the packaging, users feel that this item is worth the price, and they feel that they have bought a good thing. Style is trendy style.”
The eyes under Li Xian's glasses are dull and dull, a bit like the "dead fish eyes" male protagonist in the anime.
"These are my requirements. As for the rest, you can decide. I will not interfere with your design thinking. I hope you can make good use of your talents and radiate your potential. I have seen your work, which is very interesting. Spirituality."
Li Xian was obviously taken aback.
After he graduated, he was never praised again. This is the first time someone has praised him for his talent since he entered the society. Praise his work for its spirituality.
The elders bit their lips, a little excited, and their eyes were slightly warm.
Su Qin thought what was wrong with him and asked him: "What's wrong? Is there a problem?"
Two bowls of chopsticks came up, Su Qin took two pairs of chopsticks and handed him a pair: "If you have any difficulties, you can tell me."
The man took the chopsticks in her hand, shook his head and said, "No, no problem."
Su Qin laughed, his beautiful eyes narrowed slightly, and he stuffed a mouthful of shoji in his mouth, wrapping his mouth with food, and said vaguely, "Okay, you can set a price."
Although the girl's skin is dark, her facial features are beautiful. When she smiles at you, it can make you let go of all your guards and make you feel comfortable.
Li Xian has not eaten for two days and is obviously hungry. His stomach was uncomfortable, and he didn't dare to gobble it, so he simply drank two sips of warm soup first.
He didn't know how to open the price, until his stomach felt a little full, he raised his eyes and said to Su Qin: "Price, you can open it."
Su Qin's budget is one thousand and two, but she can't just say that. She said, "Six hundred, okay?"
"Cough..." Li Xian was choked by a chomping hand.
Seeing his big reaction, Su Qin thought that the money was too little: "Seven hundred and two?"
Li Xian swallowed a mouthful of hot chopsticks into his stomach and hurriedly said: "Success, deal!"
"Huh?"
Su Qin overestimated Mr. Li's current economic strength, and did not expect that 722 would compromise the future famous designer.
After dinner, the two chatted for a while. Li Xian drew a rough sketch of their logo and asked her if she liked this style.
Su Qin lamented that this man's hand-painting skills, a student of the Department of Design at NTU, were indeed not built by him.
The two communicated for a while before Su Qin knew why Li Xian was so down.
The newly graduated students worked as assistants during their internships. Not only did they serve tea and water, but they also worked tirelessly to help designers make lists. The list made not only has no signature, but also has to be the bearer.
A list of customer satisfaction, he won't get a little benefit. If the customer is not satisfied with the list, the boss will give him a scolding.
Li Xian has endured all this.
The company has a bidding project. The immediate boss took Li Xian's works to participate in the bidding. After winning the bid, not only did he not have Li Xian's signature, but he did not even get the remuneration he deserved. Therefore, he fought with his immediate boss, was fired, and was even blocked by several large advertising companies in Yunyang City.
Li Xian has a big heart and has interviewed with several small advertising companies, but how can a talented student be tortured by clients?
The golden phrases of customers are still in my ears:
"You want a red background with a red background! The characters need to be big! Bigger!"
"The big sale is so literary and artistic, who can see it?"
"I asked you to make a logo. Tell me, how can you tell that your design is our company's culture?"
“…………”
The arrogant Li Xian resigned for a month, and he had no savings. When he met a person who asked him to discuss a list online, he asked him to meet offline.
If you can't buy or sell, you have to fill your stomach first.
……
After listening to the description of the designer Li, Su Qin felt that he was really miserable.
Li Xian talked about his own experience, his eyes were slightly red.
But Su Qin added fuel to it: "You deserve it, you're starving to death and you can't let go."
Li Xian: "...Miss Su, your words are very hurtful."
"Then, when can you submit my design? I may need some of your works in the future, and we can work together for a long time."
To open Taobao, you can't have less art. Although Su Qin herself can use graphic software, she is not a professional in this field.
"Give me a week."
Su Qin took out three hundred dollars from the bag and handed it to him: "Well, here is the deposit, next Saturday, I want to see the first draft."
"You...Aren't you afraid that I will take the money and run away?" Li Xian looked at the dark-skinned young girl in front of him.
She grinned, showing her white teeth: "I trust your character."
Li Xian, a big man, was moved to tears by the boldness of the other party.
He, the top student who graduated from NTU, seems to have finally ushered in his Bole?
*
When Su Qin and Li Xian walked out of the Ma Chaoshou store, the students who were passing by looked at her strangely.
Li Xian also felt puzzled, and it felt strange to be looked at by passers-by.
"Hey, look at that girl, does she look like the girl who broke the news from bbs?"
"Which?"
"It's Li Chuan's underage girlfriend!"
"I'm going, it's really like Eh. Hey, I really can't see that Li Chuan is this kind of person. He is an adult anyway, and he actually hooks up with high school girls. He is still a minor, and his world outlook is not yet perfect. I can do it.”