Blackstone Code Chapter 1305: Want to answer a question?
New URL: "No one can refuse money, just like no one can refuse me!"
In the beginning, when Lynch wanted to move the acquired TV station from the locality to Bupen, the local city government had some opinions.
A TV station looks like it's just a TV station, as if... that's all.
Actually, a TV station can provide at least hundreds of jobs for a region, and this refers to those small-scale jobs.
Television stations like Bupen and some federally ranked television stations, behind each of them, there is a team of thousands or even tens of thousands of people working!
Just the jobs created by the TV station are enough for the local government to attach great importance to, and it is even said that the TV station also has a propaganda role.
After some quid pro quo, the station was relocated to Bupen - where Lynch built a factory to supply some of the non-technical parts for his Blackstone Aviation.
With the relatively cheap local labor, no one is actually at a loss.
After the TV station was relocated, it updated some information about taking pictures, and then began to set up.
The project we're talking about today is about how TV stations can quickly build their brand and status.
In this regard, Momo has more say. After all, she used to be a well-known host of a TV station. She knows more about the inside story than others.
In her opinion, if you want to quickly build a TV station's brand, you must have a clear goal.
"We first need to determine when we want to compete with other TV stations. My personal suggestion is to put the competition time in the daytime..."
"We're not very competitive during the day, most stations are showing reruns, and if we can get a foothold in the daytime hours and prove our calling, then we'll be backed by a shift to nighttime programming. "
A lot of people gathered in the conference room. These people were dug up by Momo through her connections during this period of time.
Maybe these people were not too interested in changing jobs at first, but with share incentives plus higher salary, higher positions, and a better future, this is enough to persuade many people to try to change jobs.
This is not a Pheasant TV station after all, this is a TV station of Blackstone Media, which is backed by Lynch and his consortium that has already begun to take shape. This is a growing tree.
Here are some former ace show producers and some senior practitioners in the industry. When Momo put forward his views, he immediately got everyone's support.
After all, TV shows and products are different. Products are often one-time purchases. Except for a few who may be repurchased, most products have a low repurchase rate and a long time span.
The programs of the TV station are different, and the production cost is not small. Once the ratings are not captured at the beginning, a series of subsequent problems will appear.
So the ace show must be successful. In order for the ace show to be successful, the time period is deliberately placed in the daytime when the competition is lower.
The busy Commonwealth spends almost all day at work, and there may be some housewives who watch TV for a long time during the day, so this time period has always been abandoned.
Lynch didn't make a statement, but asked Momo to talk about their ace show.
"TV dramas and various current affairs programs are highly concentrated in the evening time period. We will not compete with them, and at the same time, we must also distance ourselves from them in terms of genre."
"Audiences have the habit of watching movies. When they are keen on a certain program, they will subconsciously reject other similar programs."
"We recently conducted a market survey and found that more than 40 percent of people are willing to watch travel programs, and more than 30 percent want to see some new high-tech things." /
In fact, there has always been a strong market demand for tourism and popular science. Exploration and curiosity are always indelible genes in human bones.
People can't travel by themselves, maybe because of poverty, maybe because of lack of time, maybe because of...
For whatever reason, they want to see something they don't usually see.
They are also curious about high-tech products. They also want to know how far the technology has developed. Then they say "These people are really **** crazy", and then go to the next day with the wonderful research they know. brag with others.
These are all in demand in the market and are also lacking in current TV programs.
In fact, when Momo didn't leave her previous TV station, what she wanted to do was to do a program related to tourism, invite some celebrity guests who have time, and then let the audience follow them to appreciate the beauty of the Commonwealth view.
The two types others have suggested to her have also been discussed, mostly positive.
As soon as she is now the assistant director, that is, the deputy director, no one knows when she will be able to become a regular.
Secondly, Lynch supported her behind her back. Everyone knew very well that in this line of work, it didn't matter what you did as long as you were rich.
It's worth it anyway!
As long as you are not afraid of losing money, you can always meet one or two successes when you do a hundred categories of programs, right?
Listening to everyone's exchange, it seems that the program is really good, and they also set the time, which is after two o'clock in the afternoon.
This time period belongs to the housewives who are at home alone, and these women yearn more than others for an unfamiliar world and a passionate encounter.
With clear customer group positioning and more accurate business promotion, Momo has listed some advertisers who can cooperate. It can be said that as long as there is no major problem with the program, not to mention how successful it will be, at least not Failure!
This is a very complete plan, from the conception of the project, market research, target groups, profit groups and methods, almost all have complete content.
Even a fool can do a very good job with this program with such a plan.
As for other times, they can buy the copyright of some TV dramas. Anyway, they don't compete for the prime ratings of the evening, and they don't blindly play original dramas. Those cheap TV dramas have become a good choice.
Especially for some classic TV series, it may have been a round or two, but there will always be some people who want to watch it again.
These TV series have decent ratings, and at the same time, the risk of broadcasting is very small, and the profit is very large.
"As for news programs, it is the easiest one. While we can cultivate our own news channels, we can also pay to buy news. This is what almost all TV stations do."
News are time-sensitive, and many of the news happening in a region do not have broadcast value, so buying has become the main way to get it.
There are many agencies in the Commonwealth that specialize in selling various news materials, and how much is each piece, so even if you don't have your own team of reporters, you don't need to worry too much about news issues.
The meeting room gradually quieted down, leaving only Lynch's voice reading these materials.
After about ten minutes, he put down the plan and lit a cigarette.
Everyone's eyes are on him, and his words will determine how the TV station's next work will be carried out.
"These things are very good, and they are quite executable..." Momo showed a few smiles, but soon, she couldn't smile anymore.
Because Lynch doesn't like these, or their plans!
"Daytime shows can do that, but we won't give up nighttime ratings competition."
"We don't just compete, we win!"
There was some commotion in the conference room for a while, and some questions were raised, "Mr. Lynch, if we're going to compete for evening TV ratings, we've got to have a tough enough show."
"Any program is continuous. It is impossible for us to change the program every time to test the audience's preferences. This will not help our brand image in any way."
Any program is bound to be able to cater to some audiences, even if only a small part.
However, if the program is changed frequently, it will constantly make some viewers bored, so even if the ratings of some programs are not very good, the broadcast is periodic.
The first season, the first one, etc.
If they can't come up with a good show, it will not only waste money, but also lose word of mouth.
Lynch watched him finish before asking, "Do you like money?"
The staff member who offered a different opinion was stunned for a moment, then nodded slightly blushing, "Yes, Mr. Lynch, I like money."
Lynch did not reject him because he had different opinions, but gave him a chance to express, "There is nothing wrong with liking money, I also like money, if I give you a chance now, you can be would you set aside ninety minutes for it?"
The gentleman nodded, "Yes, if I had the opportunity, I would have given it enough time, and everything would come after it."
Lynch looked at the others again, "How about you?"
Everyone nodded, saying that if this is all true, why deny it?
One million seems like an incredible number in this day and age!
At least for most people~IndoMTL.com~ Many families have a lifetime savings of tens of thousands of dollars, which is saved by a very planned life.
Many families without a plan and purpose can't save thousands of dollars in a lifetime.
Don't say one million, one hundred thousand yuan is an astronomical wealth to them!
If anything could get them a million in ninety minutes, they'd be crazy about it.
After a brief commotion, everyone realized something, and their breathing began to quicken!
"This is a comprehensive quiz show, and we will select some lucky winners from the registered contestants for each episode."
"There's nothing too special about it, just answer all the questions right and you'll take home a million."
"And its name is "The Rich Maker"!"