Just to Sweep the Entertainment Industry Chapter 366: Very nice PR

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With the help of Golden Horse Entertainment, Yan Lu once again stood on the hot search.

He is like a bandit leader who dominates the mountain, he is arrogant and unreasonable to occupy this seat on the hot search, making those who desperately spend money squeeze their heads and want to be on the hot search. leaned aside.

Guo Hang did not live up to Yan Lu's expectations, and minimized the impact of this win and loss on Lin Bei and the three people. All the voices in the entire network focused on Yan Lu's company.

Say he's incompetent, says he's arrogant, says he's arrogant, says he's not self-sufficient, and says he deserves it.

Anyway, how to eliminate strict laws.

Even though the festival is over, the sound hasn't gone away.

--"How come the hot searches related to Yan Lu are so persistent! Nima has taken medicine?"

……

On Monday, the stock market opened.

When Golden Horse Entertainment was excited from top to bottom for being able to spray the strict discipline into the quagmire, they directly ushered in the opening limit.

It was a tragic situation of jumping off a cliff, and the amount lost by Golden Horse Entertainment on this day was enough to cause a direct deficit in two or three months of reporting.

As a result, Jiang De's face, who was so proud one second, turned pale the next.

He recruited a group of generals, slapped the folder in his hand, and asked, "What's going on! Ah! What's going on!"

However, the only response to him was the dead silence in the room, no one dared to raise his head, and no one dared to answer, everyone was like an ostrich.

At this moment, a secretary knocked on the door of the conference room, walked in tremblingly, and put the pad in front of Jiang De, "Mr. Jiang, this is the revelation this morning, because it was not specified at first. Who is the source, so the network department didn't pay attention, and by the time they noticed, the public opinion was out of control." After speaking, the secretary's voice became more and more low, and his head was drooping, almost poking into his chest.

Jiang De's face was blue and he picked up the pad and tapped it a few times. The more he saw the flesh on his face shaking, the more obvious he was, and in the end he threw the pad directly on the conference table in anger.

The people sitting in a circle hurriedly took out their mobile phones and surreptitiously swiped various social platforms. After seeing the news and the fermentation of public opinion, everyone's expressions turned miserable.

After the first sister Guo Ying was exposed to the bar scandal, another artist from Jinma was picked up.

That's Lu Qiushi, a talented youngster supported by Jinmai this year. Lu Qiushi, who was only 23 years old, made his debut as a child star. He went back to school to study quietly for a few years, and then appeared at the age of 19. He was the first in the province. He was admitted to Beijing Opera.

After that, the big and small screen continued to make good works, the acting skills were online at a young age, the reputation and character were both online, and the appearance was also resistant. He has always been regarded as a high-quality spokesperson for the new generation of powerful students.

However, this revelation gave Lu Qiushi the imprint that he could never turn around, because several sensitive words were involved in the revelation.

It was reported that at the end of October this year, after Lu Qiushi's birthday banquet, he drove away with a woman. He did not pay attention to the signal lights when passing a traffic post, so he collided with an electric car crossing the road, causing electric shock on the spot. Two people in the car were killed and one injured.

After the accident, Lu Qiushi did not get out of the car to check the condition of the injured and call an ambulance. Instead, he drove away directly, only to encounter traffic police at the next two intersections to check for drunk driving.

It is said that at the time, Lu Qiushi tried to force his way through but was unsuccessful. After getting out of the car, he made a big statement to the traffic police, changed his hands and feet, and was finally taken away after being forcibly subdued.

The investigation results showed that the alcohol content of Lu Qiushi and the woman's blood was as high as 360mg per 100ml of blood, and the presence of illegal drugs was detected in their blood.

In other words, Lu Qiushi not only drunk and drove, but also hit and ran, assaulted the police, and took drugs.

Under several counts, an even more shocking thing happened. Lu Qiushi was released within thirty-six hours.

As a result, several idioms suffixes such as "spending money to buy one's life", "bending the law for one's own sake", and "taking care of one's life" were added.

It can be said that in such a small revelation, the amount of information is shocking and even more outrageous.

Lu Qiushi's personal Weibo, the official account of the personal studio established by the company, the official account of Golden Horse Entertainment, and the comment area have all fallen into the hands of the people. Not worthy of being a human being' remarks.

"What's the matter!" Jiang De growled, then picked up the pad and smashed it on the ground, Lu Qiushi is the company's second biggest cash cow! "Speak! What the **** is going on!"

This matter of Lu Qiushi, even in the company, only a few core people know about it, and these people are all sitting below, listening to Jiang De's roar, their heads bowed lower.

They also want to know what's going on. It's been a long time since the victim's family agreed to be private. Why did it suddenly come out at this moment?

Zhao Zheng also sat below, originally thinking that he would be praised by Jiang De for the meeting today. After all, Yan Lu was being criticized on the Internet. He also gave Jinma a sigh of relief, but he did not expect that Catch up on something so big.

He heard a little about Lu Qiushi at the time, but now he said boldly: "Mr. Jiang, we should think about how to remedy it now."

"Okay! Remedy!" Jiang De unbuttoned his suit, relieved, and pointed at Zhao Zheng, "How do you remedy it?"

Zhao Zheng was stunned for a moment. He had never encountered such a big thing before, and all the brain cells were running wildly.

I have to say that Jingjing's incident has taught him a lot from Yan Lu, especially some ideas in crisis public relations are much more flexible than before. He thinks, analyzes, analyzes, and said.

"Or, let Lu Qiushi come out and admit his mistake, apologize to the public, put his attitude in the right place to dispel the public's anger, and then we go to the victim's family to cooperate and say that Lu Qiushi did not escape the responsibility, it was true at the time He drank too much so he ran away, but he took his responsibilities very well afterwards."

The more he said, the clearer his mind became, "As for the illegal drugs, we picked the one with less efficacy, and said he was nervous due to the pressure of filming, so we asked someone to prescribe a special drug or something. Yes. We can also ask the hospital to issue a certificate and ask the doctor to come forward.”

With Zhao Zheng's idea, the others immediately moved their brains and brushed up their own presence to offset Jiang De's anger towards them, "And the women who were traveling at the time can also come forward and explain the situation. , and those who attended the birthday party that night, find a few people in the circle to prove that Lu Qiushi was in a bad state during that time."

"Yes, yes, didn't he take on a role with a lot of psychological drama at that time? This kind of role has always been used to talk to the actors, so many people in the circle are too deeply involved in the drama and can't leave. We can also apply the shadow of the role to explain the temporary behavior."

Amid all the talk, a set of public relations policies to reverse public opinion and wash white and black materials was released.

Then, in less than half an hour, this policy was applied to the network.

The drug list, test report, and doctor's diagnosis certificate immediately overturned the claim of 'drug use'.

Then, the accident investigation report further downgraded Lu Qiushi from drunk driving to drinking driving.

I also found a few passers-by to testify, saying that Lu Qiushi's attitude of cooperation had been very good that day. It was only because of the accident that he was completely helpless, so he left subconsciously instead of escaping intentionally. He also kept admitting his mistakes at that time. repent.

And to this day, Lu Qiushi is also regularly participating in educational courses organized by relevant departments, always alerting himself, and setting a good example for the people around him.

The next step is to change the image. The family members of the victims came forward. Lu Qiushi has been paying for their living expenses and treatment costs, and went to visit them regularly. He also posted a lot of pictures and videos as evidence, saying that he has always been remorseful. , and has never shied away from his responsibilities.

Following the next step, friends in the circle appeared. Big-name directors, first-line superstars, top traffic, and the attending doctor all came forward to prove Lu Qiushi's condition during that time.

As a result, a wave of discussions has also arisen. Actors have become a high-risk occupation, and they have become a social caring group. We media have also dug up many actors who are suffering from depression and miserable living conditions because they can't get out of their roles. .

So far, the news that Lu Qiushi could be photographed in the abyss has been completely overturned, and it has also helped Lu Qiushi gain a wave of popularity.

Lu Qiushi's fans even took advantage of the opportunity to swipe Lu Qiushi's name all over the Internet, overwhelmingly showing the influence and appeal of the new generation of niche students.

This is a new generation idol with strength and traffic, and the power of fans is naturally immeasurable.

As a result, Jinma put Yan Lu on the Weibo hot search without letting him down, and now he uses his own artist to kick Yan Lu down.

Guo Hang touched his chin and sighed, "Actually, Jinma's public relations this time is still very beautiful, especially the test report given by some authoritative organizations~IndoMTL.com~ Tsk tsk, pure strength official slap in the face! "

Yan Lu also nodded in agreement. Drunk was replaced by drinking. It seemed like a word-for-word difference, but there are too many places to make a fuss in the future. He said that he had actually sobered up in the hotel, but he didn't expect alcohol residue in his blood.

It's wonderful to have noticed such details!

It seems that every company has talents in crisis public relations that cannot be underestimated. At least in his opinion, this time Lu Qiushi's turmoil has actually landed smoothly here, and the follow-up is just a whitewash brought by time.

After all, Lu Qiushi really has strength and works. Unlike other vase artists, a little bit of wind and rain will lose his foundation and become unstable.

"Alas! If it didn't break the news, it helped people to gain a wave of goodwill, tsk tsk, if it weren't for the limit, the Golden Horse would have come back to life!"

Yan Lu looked at Guo Hang's sarcastic face, and was too lazy to answer. He just clicked on a few revelations from Golden Horse and said, "Fight back! I guess that's all they have to do with their whitewashing, so I'll just shoot them to death. Well."

It is impossible to come back from the dead, he has to let the market value of Golden Horse fall all the way to the bottom.

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