Hollywood Domination Chapter 76: Jennifer Jefferson and those variety shows
The opening week of the film was 78 million, and the North American box office was predicted to be 300 million. What level is this? The United States is the most active film market in the world, with new films released every week, but the total box office of such a market is only about 9 billion a year, and "Pirates of the Caribbean" splits 300 million, which is equivalent to accounting for one-thirtieth share. In the case of a limited total amount, this is tantamount to snatching a large piece of cake from others. The most direct victim is its contemporary "Raiders of Heaven", which may have had more than two episodes in its first week. It has a potential of tens of millions, but under the impact of "Pirates of the Caribbean", the box office performance is not as good as expected, and the North American box office figures are likely to fall short of the cost line. That said, neither is good news. After all, this is also a large production with an investment of 78 million US dollars. If the overseas box office is not satisfactory, the loss will be at least tens of millions of US dollars if the publicity and distribution costs are included.
Of course, investor Fox can't afford such a loss. It's not too new news in the film industry where the investment is hundreds of millions of dollars and the loss is also hundreds of millions. But after this battle, the next time "Pirates of the Caribbean 2" is released, it will receive blockbuster-level treatment, and there will never be a movie with a similar positioning willing to collide with "Pirates"-this also makes "Pirates" producers proud a handful. "Raiders of the Sky" is also a film with historical themes and magical colors. The result of the finalization at the time was that "Pirate" was too serious, and it did not dare to set the same day as "Raiders of the Sky". But when setting the schedule for the sequel, "Pirate" doesn't need to look at other people's faces. You can freely choose the time in the summer file domineeringly, and enjoy Warner's "Harry Potter", Sony's "Spiderman", Fox's "X-Men" " and the treatment of such ace series as Paramount's "Mission: Impossible". ——Of course, there must be a tacit understanding among these box office giants.
"Yes, people are talking about the sequel now," said Jenny when she was on various shows, and she was asked the most about the sequel, and she could only give an answer with a sorry smile, "But until now I I haven't received any notification yet."
She is talking nonsense with her eyes open. From the name "Pirates of the Caribbean: The Curse of the Black Pearl", it can be seen that at least the producer Jerry and the director Verbinski both want to serialize the pirates. , even though Disney's attitude was originally cold, it must have completely changed now. After the final box office statistics of the first week, preparations for the sequel have already begun. Now Disney is eager to seal the contract, while the actors are a little They are not in a hurry, the higher the box office of the first film, the better the bid for the second film. They also want to see how far "Pirate" can go at the box office.
However, even if the contracts of the leading actors are all agreed upon, they will absolutely cooperate with Disney's request when it comes to talking to the outside world. This kind of free publicity means is not in vain. For example, the movie will be released in July 2003 , the box office was a big hit, and the popularity of the box office began to decline in July. The news of the sequel was released, and the director was announced first, and then it was hinted that Depp might not be able to return. In September, it was announced that Depp had confirmed his role... so that the news can be released all the time. By March and April of the following year, people will be reminded of "Pirates" at intervals of a few months, and the battle will be drawn to the start of the sequel, and then a new round of publicity will start.
Of course, there are also actors and film producers who have been unable to reach an agreement on the contract. One party may use the media to make the other party make up their minds. Some resources serve my own ideas.
"How does it feel to become the most concerned girl in America overnight?" Host Conan O'Brien asked Jenny, "Do you feel that your life has changed?"
"Because I basically stayed in the room before and after I became famous, so it's okay." Jenny said, and Conan stared, "You know, before I was famous, I was too poor to go out to play-now I follow the paparazzi Also makes me prefer to stay in the room, so it's basically the same as before."
"So, before you were famous, you were just in your room thinking: Damn, I'm poor, just let me stay at home and cry to death alone. Now you're thinking: Hmm..." Conan While talking, he couldn't help laughing. "Damn it, I'm rich—"
"But let me stay in my room and weep to death, it\\\'skindafactually." Jenny said solemnly, and then laughed with Conan, and the audience also Was amused and laughed again and again.
"Yeah, yeah, actually, it's really fun, it's very healthy, you know, when you have a friend over, instead of opening a glass of wine, you tell her to sit on the couch, 'Now we Come cry together!'" Conan said in a tone full of expectation.
Taking the opportunity of the audience laughing, he glanced imperceptibly at the teleprompter in front of the stage, and the big screen displayed the key words of the next conversation and the program time, "Jenny, we all know "Pirates of the Caribbean" There was some accident during filming and the crew burned down a soundstage to celebrate Halloween, and it was like 'Yeah, it's a holiday tomorrow, let's burn down a soundstage'."
The audience laughed again, and Jenny shook her head and laughed too. She kept up with the topic, "Yes, we are such a wild crew. In fact, this is not the only accident that happened to the crew,"
"Oh?" Conan made an interested expression, "You mean there will be another similar accident?"
After being affirmed by Jenny, Conan sighed, "Man! If you hate someone, recommend him to join the crew of "Pirates of the Caribbean"."
Jenny laughed along with the audience for a while, and then continued to talk about the story of her and Josh's adventures, "...then he pushed me up and yelled at me, 'The boat is broken! The boat is broken!', but I ate Seasickness pills, you know, I was really, really sleepy, so all I could say was, 'What? What?'”
She put on a demented expression, and the audience started to laugh wildly, and Conan also shook his head while laughing, "—and Josh was completely thinking at the time: 'No wonder you fell off the city wall'."
There was another burst of maniacal laughter from the audience - this is a "Pirates of the Caribbean" meme.
Jenny continued to tell everyone about their falling into the sea, and she laughed wave after wave under Conan's joke, and finally she imitated Josh's expression at that time, "After vomiting, no matter how I Apologies, he just kept staring at me like that in disbelief, you know, just kept looking like that, and after we got picked up, I heard his paramedics ask him 'what's that thing in your hair?' and then He immediately turned his head back and continued to stare at me with the same expression."
Conan burst into laughter, and then said to Jenny, "This is really an interesting movie, I wish I could see the DVD version sooner, "Pirates of the Caribbean" is now in theaters, thank you, Jennifer Jefferson , thank you!"
Amidst the cheers of the audience, Jenny smiled and waved goodbye to everyone, shook hands with Conan, and left the studio.
After taking off the microphone on her body, Jenny did not leave the TV station immediately, but reviewed her performance just now with Judy, Julian, and Mary in the guest lounge—generally speaking, American blurb Shows are all in the form of live broadcasts. Even if they are not live broadcasts, there are very few post-editing. The screenwriters of the program group can only provide some key words and joke ideas, and it is impossible to provide speech scripts. The atmosphere of the scene depends entirely on the host himself. It may be a few days a week, and a day is a talk show of more than 40 minutes. The host must rely on these keyword prompts to bring it down, mobilize the guests to play jokes, and master the time. Without good basic skills, it cannot be done. An ace talk show host like Conan O'Brien can throw in quick witticisms, and there's nothing wrong with holding the audience, but it's up to you to see how well your guest can perform in such a situation where the scene is completely unscripted. own ability.
Before going on the show, Jenny and Conan's assistant have confirmed the basic flow of the conversation. "Conan Late Show" has also connected with Judy. The stalks are all provided by Judy. In the waiting room, Conan even I also found Jenny, the two of them had a brief rehearsal, so it is impossible to be asked unprepared questions on stage, but whether you answer this question with a smile is entirely up to you. Many red stars will put a very Interesting stalks were answered in a bland way, requiring Conan to motivate, and the audience would only chuckle, which gave the public an impression of 'you are serious and boring'. Personal image is unfavorable, and for Jenny, in addition to answering interestingly, there is also a heavy burden that must conform to the character image designed by the team, which means that she must be funny and hold her hand, and she cannot be regarded as beautiful. The image has completely collapsed.
"Here." Judy pressed the pause button, pointed to the screen and said, "Don't do this pose again, it will make your nose look too big, at least not when you wear this hairstyle."
"OK." Jenny signaled Mary to take a screenshot of this picture, "Continue."
"Basically there are not too many problems. Although I hope you look a little more beautiful when you tell jokes, this is Conan's show after all." After watching the whole process, Judy also generally praised it. Will continue to follow up."
"She is now number one on IMDB." Mary asked curiously while turning off the computer, "How else can I reflect the effect of "The Late Show?"
Disney's publicity is very organized. Before the movie is released, already famous stars such as Johnny Depp and Josh Branch appear on these talk shows to promote the movie-the talk shows are also these In the few intersections between big names in film and television and variety shows, except for talk shows with high ratings and great influence and some charity live shows, first- and second-tier actors in the film and television industry almost never appear in variety shows. There are actually three specific reasons Very simple words: loss of character.
When "Pirates" was released and Jenny's IMDB ranking soared, the publicity department began to arrange for Jenny to appear on these talk shows. Of course, Jenny also readily cooperated. For example, this time there was a PR from Disney. , worked with the program team and Judy to determine the content of Jenny's session, and how much the topic of "Pirates of the Caribbean" will account for in the entire session, as well as some things that Jenny can say and can't say in the show, the shipwreck accident just now It is also possible to speak outside with the permission of PR.
"We will find another way." Judy also said helplessly, "But it may need to be slowed down. The company is really busy now, and this kind of case that is not time-sensitive can only be slowed down. Do it later."
In fact, this is tantamount to giving up the research on the effect of "The Late Show". Mary unintentionally gave Judy a little embarrassment. Jenny glanced at Mary, signaled her not to answer, and asked herself, " Is it settled with Oprah? The most important thing now is this."
"There should be no problem. We are still studying some specific links." Judy said, "The date has not been set yet, and we have to discuss it with Disney. In addition, you and Josh should find time to have a meal together these days." , you can discuss the specific time, and send the Outfit photos to me or Julian before going out on the street."
In all fairness, she is indeed a very conscientious PR. The reason why she temporarily gave up the follow-up of "Late Night Show" is because Jenny's rising momentum is too strong, so there are too many things that need her from all sides. To deal with it, Judy has other clients in her hands, she can't do everything by herself, there has to be some light and some important. Judging from her current performance, she has tried her best to give some resources to Jenny, otherwise she would not accompany her to the show tonight.
How popular is she now? After Jenny left Broadway, a new drama "Hairspray" suddenly emerged and achieved good results on Broadway, which also made James worry a lot, but these things are no longer taken care of by Jenny's team. She is now No. 1 on IMDB. Yahoo search hot words, the click rate of some news related to her is much higher than that of other news in the same period. These real data show the attention of Jenny. Now is the IT era, and many game rules have been changed. It was different in the past. If it was five or ten years ago, she can only be said to be a budding figure now. Maybe tabloids, programs, and film companies still have a relatively lukewarm attitude towards her, and they will wait until her next film. Adjust your attitude towards them after you get on the stage——in that era, popularity was reflected in this way. When your movie was released, people liked you as a rookie. Maybe everyone talked about you, but how popular you are, that’s up to you. See how much your next film can sell at the box office.
But now, on the first day the movie was released, Jenny's name never made it to the top 100, entered the top 50 on the second day, climbed to the top ten on the third day, and reached the top on the fourth day , which means that a large number of viewers who have watched "Pirates of the Caribbean" came to find Jenny's information in these four days - IMDB is an information website, if you are willing to pay, it will also provide you with a more detailed analysis report, telling you How many valid IPs have browsed this page, and for newcomers, this is the best proof of popularity.
From the 1980s to the present, the mainstream audience of movies is silent. Most of them will not go after stars, go to the premiere, and only have a flash of thought when they see the promotional video: 'Ah, This is the star I like, I need to remember the time when it is on, and find a free time to watch it', even now, less than half of the audience may search for information about the star I like online, but even so, the Internet is a It is a very good public opinion response channel. It uses the power of data to truly and terribly restore the attention of the people from 51 states in North America.
Some companies that focus on data research can even provide very detailed analysis reports, summarize and formulate calculation formulas, and have their own reference models to calculate the box office appeal and economic value of stars, while ordinary newspapers and magazines, although not I will study so deeply, but at least I will act according to the number of visits and authoritative rankings. Jenny IMDB quickly capped, Yahoo entered the hot word search, and they immediately posted a reward for Jenny's photo, so the paparazzi flocked to follow. When Jenny performed in New York before, she "invested" in her at the earliest stage, and took some paparazzi with unobstructed frontal photos, and now they sell their photos for a good price.
Magazines across the United States are publishing news about her, introducing such a powerful newcomer, major fashion magazines and entertainment magazines have sent interview invitations, and even the extremely reserved top fashion magazine "VOGUE" smiled at her , although the cover can't be counted on, but the door to the inside page has been opened for her... In this era, the speed of newcomers is so fast, and the popularity feedback brought by the Internet directly drives the high attention of the magazine media, so that more people Meet Jennifer Jefferson—Although she has achieved exposure for a while before, it is obvious that this time she will occupy a larger page, the number of pages will be better, and she can even be on the cover Grab a seat. This created a snowball effect, the first wave of searches - magazine feedback - more people saw her information - Internet searches - the popularity of the Internet is even more dazzling - now two weeks after the movie is released, Jenny is simply the hottest in the United States new star.
It's hard to say how this popularity will affect her career, but what is certain is that Judy has been busy, she has to deal with so many PR requests, and follow up with Disney and two The Jennifer-Josh dating plan jointly promoted by two agents, and they also need to follow up and monitor whether the reports about Jennifer in the United States affect his personal image. For example, whether ugly photos of Jenny were published, or whether some malicious news about her was fabricated. She and her assistant have rarely had a break since the release of "Pirate", and they have to work overtime almost every day until midnight.
Her team is busy, and of course Jenny is not idle either. "Pirates of the Caribbean" has local premieres in both London and New York. It was held in mid-July, and after she flew to London for the premiere and follow-up visits, she flew back to Los Angeles non-stop to start recording radio programs, talk shows, and magazine interviews, as well as taking photos for magazines. It can be said that she was too busy— —Since she returned her apartment in Los Angeles last time, she is still living in a hotel until now, and she didn't look for her own house because she really couldn't spare the time.
"After today, you only have one show left scheduled for Oprah." On the way out of NBC, Judy and Jenny confirmed the itinerary, "Then these interviews will come to an end, we think your exposure The amount is almost there. If you want, you can stay in the hotel for a while and don’t go out casually. I will show you some clothing catalogs. Now there are more brands that want to sponsor us. For example, MichealKors Your fashion taste is very interesting, if you are willing to wear his clothes, maybe he will persuade Celine to give you some sponsorship..."
Half a month, really less than half a month, Jenny's life has undergone tremendous changes. The big brands that used to ignore her have now expressed their goodwill. In the world, snobbery is not uncommon at all. There is even a better saying, which is to keep up with the trend. Jennifer's popularity exploded, and when she entered the eyes of thousands of people, she also entered the sight of these big brands.
Just the simplest thing: she will go to New York to attend the Tony Awards ceremony on July 29th. It is said that the attention of the Tony Awards is not comparable to that of the Oscars, but this time, whether it is Valentino or Dior, Chanel, Armani, and Elle Saab all offered an olive branch to Jenny, and sent her high-end clothing catalogs for her to choose from—although they were still borrowed, but this time, she could choose.
Of course, this does not mean that she has suddenly reached the level where major brands are vying to flatter her, but with her current momentum of attention, at the Tony Awards where the stars are relatively bleak, Jenny must be "thousands of favorites" In a body', extremely murderous film, to seize the page, for the public relations of major brands, Jennifer is beautiful, thin, is a very good clothes rack, her red carpet taste has been praised, this is equivalent to a free For a big show, compared to sponsoring the Oscars red carpet, which can only be shared with dozens of actresses, sponsoring Jenny's Tony Awards is relatively more cost-effective.
"OK, OK." When they walked to the door of the TV station, Jenny had to interrupt Judy's explanation, "Email me if you have anything to do, honey, you should go home and rest, I Will contact you at any time."
"You have to remember to contact Cesare, he also attaches great importance to the Oprah show..." When they opened the door, Judy also stopped talking, she took a step back and looked critically Only then did Jenny keep up with satisfaction, and escorted Jenny towards the car in the flashing lights that almost turned the night into day.
"Hey Jenny!"
"Jennifer! Look this way!"
There was a sound of "teasing. Tease" from the paparazzi, but the whole team took it for granted. When they were not there, Mary and Judy raised their hands to block the camera angle, and after quickly sending Jenny to the car, The driver immediately raised the fender, and the windows and rear windows were covered with opaque black film, so that the paparazzi could not take pictures of Jenny in the car through the windows.
"I hope they don't chase them to the hotel again." Judy looked at the car window with lingering fear. Continue to shoot without giving up. "The fact that you opened the window last time was too risky, and let them taste the sweetness."
The Hilton Hotel where Jenny is staying is not very high. She does not live in the presidential suite on the top floor, but has an executive suite. In the end, I had to unplug the phone line, but even so, it was impossible to prevent. Last time she opened the window before going out to breathe, but the paparazzi who were waiting across the street took a telephoto indoor photo. Fortunately, she was not there at the time, and There were no special supplies in the room, but even so, this picture was still on the gossip tabloids.
"You have to let me blow some natural wind, Judy," Jenny sighed, "Forget it, I will pay attention next time."
"It will be better after this wave of craze passes." Judy said, "But you should also consider renting an apartment. With your current enthusiasm, it is best to rent a big front yard, so that the paparazzi The possibility of taking a photo is much lower.”
Paparazzi also have to abide by the law, and there are some industry rules. For example, using a telephoto to secretly take indoor photos is a relatively taboo thing. If Jenny is not so popular and her photos are too few, they would Will not make such a bad move.
"There are too many things to do." Jenny turned on her BlackBerry, looked at her schedule, "I'll get this done before...going to the Tony Awards."
"Very good." Judy squeezed her neck wearily, and stretched herself in the car with difficulty, "After you come back from the Tony Awards, I swear I will give myself a vacation..."
Her phone rang again suddenly, and Judy cursed, frantically rummaging through her handbag to find the phone, "I'm Judy Ackerman, say."
Jenny also understands now why Cesare used such concise language when they first met - Judy's tone now is not much better than that of Cesare at that time.
"Uh-huh...uh-huh..." Judy said while looking at Jenny, "Okay, I see, wait a moment, I have to ask her."
She covered the phone with her hand, and Jenny asked, "What's going on?"
"It's from The Oprah Show," Judy said, in a strange tone, "They're willing to do a special for you, and Oprah will give you 30 minutes on the show, if If you want, it will be recorded in the shortest possible time."
"30 minutes?" Jenny couldn't believe it, ""The Oprah Show" will give me 30 minutes? - but what does that say?"
Generally speaking, a talk show will have many sessions and several guests. The first episode of "The Oprah Show" is 45 minutes, and it is enough for a guest to have 10 minutes, and 30 minutes. Jenny and Oprah What can La say for 30 minutes?
Besides, as a talk show with world influence, the time of "The Oprah Show" can't be described as a fraction of a second. Ten thousand, such a talk show with the highest ratings in the United States set aside 30 minutes for her? It doesn't make sense.
"Well..." Judy hesitated obviously, before she said through clenched teeth, "The Oprah Show thinks they've found your mother."
"Huh?" Even though Jenny was used to the limitless showbiz, she couldn't help being dumbfounded now.
Judy has regained her composure, she obviously hid her discomfort and resumed a professional tone, "If you are willing to let them use this material, they are willing to give you this precious 30 minutes. Think about it, Jenny...I'll call Chesa first."
Although in some places, Judy showed rejection of Cesare, but faced with such an invitation from "The Oprah Show", she took the initiative to ask Cesare for his opinion.
#
"Why are you turning on the TV at this time, baby?" Jon's mother came out of the kitchen, "Do you want to join my mother's "Days of Our Lifes" journey?"
Although it is summer vacation time, Jon does not need to go to class during the day, but she rarely watches TV during the day. Except for various reruns, the daytime TV programs are mainly soap operas facing housewives. Obviously it can't attract young audiences like Jon, that is, housewives like Jon's mother will casually take a look when they are busy with housework.
"No," Jon picked up the pillow, turned on the computer, and typed a few words in the MSN group before answering his mother, "I want to watch The Oprah Show-Mom, you should too." Look, today is *J's special episode, which was previewed yesterday, and today will be her special interview, which is said to reveal several big secrets of *J—you know what the previews of these programs say."
"Oh, really?" Jon's mother also became interested, she sat down on the sofa while wiping her hands, "Could it be that she is going to expose her relationship with that young Josh? I I'm telling you, they definitely have a spark."
Although Jennifer and Josh have had meals together a few times so far, this is enough to attract the attention of the gossip crowd. "People" reported several times about Jennifer and Josh's meal talks , and also distributed Jennifer’s street photos—although they are mainly for the purpose of posting street photos, and the mention of meals seems to be just to inform the public of her travel purpose, but as a loyal audience of gossip magazines, Jon’s mother is keenly aware of Found a hint of it. Although she didn't join the 'Jennifer and Josh Good Match' group on the Internet, she shared the opinion of the group members that they are very suitable, there is a spark for each other, and it is only a matter of time before they become a couple.
Jon didn't pay much attention to Jennifer's relationship, she totally liked Jennifer's performance and amiable character, she waved her hand, "Don't guess, Mom, let's watch the show."
Accompanied by the opening song, which is very familiar to audiences all over the United States, the "Oprah Show", which has been popular in the United States for 17 years, kicked off. In the cruise shot in the opening, the audience has already seen Oprah in the center of the stage and the guests The rising star Jennifer Jefferson in a beige suit at the table.
The author has something to say: 1 "Late Night with Conan O'Brien" is NBC's trump card talk show, and the host Conan O'Brien is also a sign in the talk show world.
2MichealKors was the designer of celine in 2003, and his own brand is also working. What I need to remind everyone is that generally speaking, the kind of MICHEAL MichealKors that you can buy in overseas shopping with more than 2,000 RMB is only his family. For the cheap line, the brand of MichealKors is also very high, and a piece of clothing costs about 10,000 yuan.
And celine and Chanel are big fashion brands. I won’t introduce much. Elie Saab (Elie Saab) is a high-definition that has been worn by domestic actresses in the past few years, and she is also very tall. brand
3 "Raiders of the Sky" is indeed a movie that collided with Pirates of the Caribbean in reality. The cost was more than 70 million, but the North American box office was only more than 60 million, and the global box office was more than 100 million. It should be a small loss...
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