Hollywood Domination Chapter 129: Jenny’s narrow-minded
As a person who has traveled back, Jenny has a deep understanding of the speed of progress of the times. In 2001, mobile phones were still relatively luxurious items. Now in 2005, almost no one in the United States does not use mobile phones— —Of course, there are still some people who actively choose not to watch TV, mobile phones, and the Internet. No matter what the reason is, it is because there is room for not using mobile phones and the Internet. But by 2014, new technologies have almost been completed Iteration, as long as you are still a part of the mainstream social group, it is impossible not to use a mobile phone—even a smartphone, and it is impossible not to have a relationship with the Internet. She feels that the development speed of the Internet is the same as that of technology, and Moore's Law can also be applied. It is very likely that in 2017, there will be developments that even she cannot predict...
However, at present, the Internet is still a new thing in people's lives. Of course, many people have realized its value, just like when the mobile phone was invented, it must have been considered a great product by everyone, but around this It will take some time for the commercial chain of the product to be perfected, and the same is true for the Internet. Now some people are doing online shopping, online marketing, and online media, and everyone is enclosing land. No one thought of the troll marketing in the entertainment industry.
There are of course many complicated reasons for this. From Jenny’s humble opinion, she believes that this has something to do with the already developed gossip culture in the United States, and because Hollywood does not seem to have a comprehensive gossip community, that is, gossip The audience hides in the major gossip websites. Fans go to fan forums and discussion boards. Even in an open community like ONTD, not everyone can post. It is very difficult to do the bombardment of the layout of China's Tianya entertainment gossip. . If you want to control public opinion, you can exchange interests with the media and do public relations for gossip bloggers who have risen rapidly in recent years. This is faster and more effective. At this time, few people are thinking about how to engage in cyber trolls.
Of course, this is also because Hollywood has formed its own set of rules a long time ago-as long as you don’t touch the red line, you are free to do what the stars do. For example, Jenny, if it is 2007, " "Pirate 2" and "Pirate 3" have already been released, and they have achieved good results, so even if it is revealed that she is cheating, it will only add a period of time to people's talk, and the godhead will never fall. It's not that there is no impact, it does damage the style, but there won't be a scandal that ruins the stardom. Homosexuality (boys are especially taboo about this), racial discrimination (blacks and Jews are absolutely untouchable red lines), drugs, do not touch these things, even if you are a child lover (Woody Allen, Roman Poland base), domestic violence (too many to count), gambling, *, Whocare? It's not surprising that celebrities do anything, but unspoken rules don't matter to Americans, and what they say is unsubstantiated, so let's talk about it when we get evidence.
So, in the whole 90s, I have never been exposed to gossip media. Even in 2014, there is only one Fengxing Studio in China. See, the Internet trolls came into being for this reason, but even so, it is difficult for the trolls to hack big names by their own strength, and they play more of a role in fueling the flames. If you have a movie, I will promote it. If you have a scandal, I will spread the news. If you have a dispute, I will confuse right and wrong and help you reason.
These three points, the first point is actually a very normal marketing hype method, and some companies have already done it, but the method is relatively clumsy, but it is easy to arouse people's rebellious psychology. The second point is not suitable in the United States, because The scandal will spread rapidly without promotion. The third point is that there is no market at present, because the gossip community does not have a general forum that dominates the world like entertainment gossip. Many similar forums are too small, and the opinions in these forums have the upper hand. It didn't help either.
However, what Jenny values most is the third point, which is also a tailor-made demand for her. After all, it is impossible for her to make ugly appearances, drunk driving, cursing, taking drugs, or domestic violence after being drunk. Of course, the **** spots can’t be washed away by the navy. What she needs is that the gossip people don’t overreact to some small black spots, such as plain makeup, distorted expressions, or people who have been photographed together with Cesare. Walking out of a house... These controversial little things, if there is such a firefighting team to help, the public will have an understanding attitude, instead of being manipulated by the media to gradually distort her image, or in the Internet The image is out of control. Like Anne Hathaway, there are no **** spots, but there are a lot of Internet haters abruptly.
This is the firefighting and crisis public relations of the Navy. At the beginning of the year, it had already tried its hand at the beginning of the year. Through the dozen IDs she contributed, Jim urgently registered a batch of dozens of accounts to put out the fire. This has already made Cesare very surprised, but what Jenny wants to do is more than that. In her vision, the fire extinguishing function of the "puppet master" team is only the most basic point, and the second thing the team has to do The goal is to have an impact on the ratings of IMDB and Rotten Tomatoes.
Of course, IMDB naturally has a set of review formulas to filter out the scores that are obviously marketing, and the consecutive low and high scores in a short period of time will be screened out, and it can never be traceless, such as Christopher No Lan's fans were criticized for their performance in the scoring of "Batman: The Dark Knight" a few years later. At that time, in order to improve the ranking of "Batman", his fans concentrated on scoring the movies ranked above it. The low score led to a spontaneous counterattack from fans. The two sides had a tragic scoring battle, and the reputation of Nolan fans was also damaged. Moreover, IMDB is only a website after all, and its influence on the awards is really limited. If Jenny's "Sally" does not get good reviews from film critics, even if IMDB scores 9.9, she will not be able to win the Olympic Games. ——However, Jenny needs the team to control the IMDB rating not to increase the score of her own movie, but to lower the score of Bell and every opponent who dares to fight her in the future.
Maybe it may not be so obvious now, but Jenny is well aware of the influence of IMDB and Rotten Tomatoes after 2010. Since the scores of Douban and Time are very watery, she is used to watching overseas movies first. Go check the ratings. If the IMDB rating starts with 6 and the Rotten Tomatoes rating is only over 70%, then she will immediately lose interest in the film. Of course it’s not about the money, but because she doesn’t want to waste that time.
——Think about it, in 2010, the IDs registered now have a long history. It can influence the ratings of the IMDBTOP250 list... Even now, every time the score is lowered by 0.1 points, there may be thousands of movie fans who have doubts about going to the cinema, plus some derogatory comments, and mutual praise. Agree, as long as there are many bad reviews on the highest approval list of film critics, many people who are not so determined will also have a herd mentality, thinking that there is a problem with their idea of 'this movie is not that bad'...
Unless Bale is going to play something like "Avatar", which is bound to be a big hit, or a movie whose quality is so high that IMDB can rank 9, Jenny doesn't believe that this move will not hurt her. IMDB is a global website, and the whole world Movie fans will always look at the ratings, which may affect a few million box office now, but in the past few years, this low 1 point conservative can also affect tens of millions of box office, especially from the 7 that commercial films generally get. 6 is only available in bad movies, this difference is heart-wrenching! How many 6-point films can Bell withstand? Even if she acted in a 9-point movie, the "Puppet Master" can turn a super-high 9 into an ordinary 8!
She admitted that she was not a very magnanimous person. When she was powerless, she could only accept others' punishment. According to Cesare, she couldn't afford to delay at that time. In fact, Jenny can't afford to delay now, but she already has money... There are more than a dozen people in the 'Puppet Master' team, and they all do very simple mechanical work. Every day is nothing more than changing the agent registration ID, and It costs her less than a million a year to make some absolutely normal remarks with her ID on her face, just like Bell is willing to try to drive a wedge between her and Cesare, and to promote her scandal, Jenny is also willing to spend this million In response to her opponents, Renee, Bell...maybe many actresses at the top of the pyramid will be added in the future, she thinks the money is much more appropriate than yachts and jewelry watches, at least more appropriate than her diamond ring. Basically, if the 'puppet master' can achieve these two goals, she thinks that she has already saved her capital.
As for the third goal, which is to create a comprehensive forum similar to entertainment gossip, and to promote it, it is equivalent to adding more, because entertainment gossip actually established itself after several hypes The names of the sacred places of the navy, such as Yan Zhaomen, Zhou Gongzi Xuanfumen, etc., are actually taking advantage of the fact that the domestic gossip media is not developed enough, and the masses have nowhere to go. In the online world of the United States, it is impossible for a gossip forum to be erected and gossip people from all walks of life will vote for it. How to make the forum famous still needs to be taken one step at a time.
Of course, although there is no loss if it cannot be done, Jenny definitely hopes to do it. After all, although she will never be able to create an entertainment group that beats the top six within ten years, she will go to dominate Hollywood. To get closer, it is impossible to only focus on making movies, one must be powerful, rich and famous, not to mention fame and money, power and so on, it is not for the sensational list of the Hollywood star power list, to put it bluntly It depends on whether you can call the wind and rain, what movies I make and what movies make money, and whichever one I see is bad, I will hit the street. Another thing is to have your own power of public opinion in your hands, break free from the situation of being manipulated by the media, and become The man who manipulates others.
Maybe she won't be the first star who wants to do something, but Jenny believes that she should be the first star who is likely to succeed. There are many stories about stars who want to buy the media before, but they all ignore two points ——1 The reason why these media can buy eyeliners to dig scandals is because they are often backed by powerful media groups (again, the Big Six or Murdoch), and the magazines you can buy are all without influence Yes, influential ones will not be sold to you, and even if they are sold to you, they will not be able to operate as before, otherwise lawsuits will follow one after another, and they will soon become irrelevant.
2 Celebrities and the media are equivalent to thieves and policemen. Celebrities are thieves, and the media are policemen under performance pressure. Have you ever heard of thieves who are thieves and policemen at the same time, constantly arresting their accomplices? This is simply cutting yourself off from the people. If you buy a gossip magazine, you will find that you have no friends in the entertainment industry the next day...
In short, although Hollywood stars, agents, even producers, and high-level executives seem to be powerful, they are actually trapped in solid shackles. Nor is escapade that simple—at least, in the pre-Internet era.
And now with the Internet, the famous saying is very good, 'on the Internet, no one knows you are a dog', on the Internet, who cares who is behind an entertainment forum...
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"In the past six months, we have accumulated 100,000 IDs from major websites," Jim said excitedly. Now is his glorious moment, and both Jenny and Cesare are listening carefully. his words. "But this is not our main achievement. Our main work achievement is that we have designed a cross-comparison system, and obtained IMDB's scoring formula and screening function on the deep network (see note), although it may not be There is an existing version, but some basic ideas are very clear. By the end of this year at the latest, the IMDB scoring software can be made. With the ID library, it can affect the regular rankings, even if it is TOP250. After a few years It may not be able to escape our control. It can be said that with this software, IMDB's scoring page is completely under our control. The upper limit is 9.2 points, and the lower limit is 4.5 points. At the end of this year, with the amount of our IDs, I can accurately control the score of a movie to 0.1."
There is no need to say more about the significance of IMDB to movie fans. Even Cesare showed a rare expression of surprise, and Jenny was overjoyed, "Well done, Jim! -Of course don't forget our first premise. "
"Anonymous first." Jim muttered, showing off his expression again, "Don't worry, this software is useless without an ID database, and the creator didn't know it was for IMDB, he thought we were How about making a set of tools for academic fabrication/falsification and manipulation of online polls. ——It’s just that this year’s cost is destined to exceed 2 million, Jenny, do you really not consider making it profitable?”
As for how to make a profit, of course, there is no need to talk about it. As long as this software is released to the outside world, it will take a few days to earn back the money.
"No need." Jenny shook her head decisively, "Hollywood has no secrets, as long as IMDB finds out and modifies their system, we have to redo it again. The only function of this software now is to help the ID database accumulate Scoring times, raising ID..."
"I agree with Jenny." Cesare - extremely rare - gave Jenny a clear look of approval, you must know that he has never taken the initiative to sincerely praise Jenny's greatest strength: acting... "This will It is the most valuable strategic weapon of Big Dream, and when we start to independently produce movies, the cost of millions or tens of millions will be earned back, and one movie will be enough.”
Jim must not be a fool to hold Cesare's thigh without being kicked off by him. He grinned—it has to be said that this smile is really sinister, "Understood. The 'Puppeteer' dispatched The fewer the number of times and the fewer people who know about it, the greater the benefits it can bring us.”
"However, we can't just do our own business." Jenny pursed her lips, and put forward an idea from another angle, "After all, the members of the team have nothing to do with us, so we need to guard against them leaking secrets, and the confidentiality agreement It’s not that effective in this matter, and after the team is officially in operation, some smoke screens are necessary.”
"Leave these matters to me." Cesare said calmly, and he glanced at Jenny, "The 'Puppet Master' now has the power that those gossip media can only dream of Dirty and secretive groups are connected...I will do a good job of prevention.”
Real estate companies, which one is not black and white, Jenny also knows what to ask and what is best not to ask, but she still can't help but say with concern, "Don't get involved in trouble yourself, compared to you, these things are more important than you. Insignificant."
"Don't worry about Cesare." Jim backed Cesare instead, and he said confidently, "This is not a TV series, Jane, there is no key account book that can reverse the situation. Usually never down, CAA can win over so many star clients, of course, because of their ability to solve troubles first-class.”
This is tantamount to implying a lot. Jenny feels as if she has come into contact with the unknown side of Hollywood. Of course, this does not mean that gangsters are rampant in Hollywood. It's just a hair, it's absolutely impossible to cover the sky with one hand, everyone still has the self-consciousness of being a good citizen, the gossip media has connections with some gangsters, and it is absolutely impossible to collude with real gangsters.
"Well," she laughed at herself, "I often forget that many people are not as good as I am."
"You just have no idea how good you really are," Jim snapped at the right time, "I mean it, Jen, I never thought the internet could do that before you. "
"Okay, Jim, I will consider giving you a raise." Jenny shook her head with a guilty smile (especially in the face of Cesare's silent gaze), "Tell me about the development of the community Well, if possible, try to make it bigger..."
Although Jim's praise was fooled by a joke, Jenny could also feel that he looked at her with genuine admiration: it seems that at least in terms of Internet business, she has gained Received Jim's sincere admiration and recognition.
Money is of course an important reason why a person should follow another person to do things, but it is by no means the most important reason. The enthusiasm for working for money is far less than that for dreams, curiosity, and love …If Jim followed her before, just obeying Cesare’s arrangement and climbing up the Hollywood power tree, then now, to use a very Chinese way of saying, she should have really brought Jim over… ...
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It took one day to deal with company affairs and ask about personal finances. The next day, Jenny still didn't have to rest, but went to the studio to shoot the cover of the September issue of "VOGUE" - the September issue is also the most important of the year This time, being able to appear on the September issue of the British version of "VOGUE" is also a performance of improved style. As for the American version, it can only wait until next year. After all, it has been published once at the beginning of this year. A magazine of the level of "VOGUE" No matter how high the coffee rank is, it is impossible to be on the cover twice a year...
Shooting the cover is nothing more than that. First, I was introduced to a very stylish photographer. I was told how honored it is to work with the photographer and how to improve the style. Then I socialized, put on makeup and tried clothes... Since the British version of "VOGUE" does not have an office in Hollywood, they borrowed the studio of "GQ", because both of them belong to Condé Nast, the leading periodical group in the United States. Jenny is posing with a headlight like the scorching sun... This is actually her One of my least favorite jobs, because the lighting of fashion photography is always super bright, making people dizzy.
"Very good...very good..." The person taking pictures of her today is Annie Leibovitz, the queen of "Vanity Fair". Generally, some music is played during shooting, but she likes to be quiet, so today the studio is silent, Mary sits on the side drowsy, and Jenny feels hot, sticky and sleepy, and the only sound in the studio is constant rattling sound.
Behind her, many staff came and went, but Anne didn't notice it, she said absently while adjusting the aperture, "It's very good, very beautiful..."
Jenny changed her posture again, and she noticed that someone was approaching Anne with a clear goal from behind the headlights——
"Annie!" Christopher Hanks greeted enthusiastically from afar, Annie turned her head in surprise, and suddenly smiled in surprise, "Chris, why are you here!"
"I just happened to be shooting the cover at the studio next door..."
After a brief warm greeting, Chris came straight to Jenny with a smile on his face again, "Jennifer——"
Jenny looked at him vigilantly, she pushed away a few steps, and turned the hug into a handshake, "Chris..."
"Since we're here, let's just take a few photos." Annie said, she regained her energy and took a quick shutter shot of the two of them. The photographer, who had been recording the shooting process with a camera, also moved to find a new shooting angle.
"No problem." Chris laughed and said, "You can put it in the tidbits."
The two first-line red stars followed Annie's command and took a happy group photo. Jenny moved her lips slightly while changing positions, "Why are you here?"
"Why didn't you reply to my text message?" Christopher asked without answering, this man's ventriloquist skills are as good as hers...
The author has something to say: Note: 1. Woody Allen sexually assaulted adopted daughter A and married adopted daughter B. Everyone can know about it on Baidu. Respect...
2 The performance of Tianya entertainment gossip in Yan.zhaomen (deleting posts very late, delaying deletion, allowing discussion) is to attract users, and Guoguan (is it Guoguan?) Mr. Zhou is the moderator In order to promote the website planning, you all know this, right?
3 You can search the deep web on Baidu, "House of Cards" also mentioned this type of website, you can buy all the illegal things you need, and some hackers accept order transactions. Bitcoin is the currency that the deep web most desperately needs.
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Updated
The number of words has exploded temporarily, so sorry for the lateness, there will be two updates tonight!