Hollywood Domination Chapter 291: Motion Global

For the real industry elites and industry leaders, they really know little things. They saw the frightening potential of this movie. However, the reaction of the world is always a few beats slower. Before that, "A Week with Monroe" was still treated by the media as a potential Olympic film. Until it used this amazing first-day box office to break countless records in one fell swoop, pushing up the opening records of Christmas, December, and biographical films to a level that is difficult for ordinary films to become. At the time of "Monroe", the media reacted with a lag and began to bombard this point, forcing the very tense pages at the end of the year to be listed one after another: The box office of "Monroe" has already shown that there are many Dissociated audiences are very interested in this film, so in this short period of time, the relationship between the media and the film is reversed—generally speaking, the period from the premiere to the release of the film is the promotion period of the film, and the crew must rely on The influence of the media promotes itself, but now, it is the media that uses the influence of "Monroe" to promote itself. The website hopes to gain more clicks, and the magazine of course hopes to use Jennifer Jefferson's Dongfeng, sell a few more copies.

"Jennifer Jefferson's "Monroe" costume reveals, tell you how many fashion brands appeared in this film."

"Marilyn Monroe or Jennifer Jefferson, who has more influence? Maybe Jennifer has already surpassed Marilyn."

"Jennifer Jefferson and Salvi Tucci's unrivaled love, Salvi is the reason why she broke up with Christopher."

"Constellation has already predestined Jennifer Jefferson's success. Girls whose rising sign is Leo, please pay attention, your relationship will usher in a turning point this spring"

"Christopher has a sad expression and congratulates his ex-girlfriend Jennifer Jefferson on her success"

"Jennifer and Josh rekindled? Exclusive photos of the two having lunch with friends at a restaurant"

——From cosmetics to astrology, all kinds of reports suddenly have something to do with Jennifer, and the most ridiculous thing is that the click-through rate of these reports is actually quite good, just like the previous "The Devil Wears Prada" Similarly, this movie even revived people's interest in the 1950s, especially the many outfits of Marilyn in the film, which sparked heated discussions on the Internet. After 100,000k, on this trendy website, the 1950s retro style of "Monroe" has quickly become popular, and there is even a dedicated 'Monroe look' tag.

In this information age, perhaps many luxury brands still keep their distance from the Internet reservedly, but many medium-sized brands have long put down their airs, especially fast-moving brands such as h&m, zara and c&a. The reaction speed is very fast. The premiere of "Monroe" in December was a big hit. In less than half a month, H&M announced that it would reproduce some of Marilyn's classic appearances in the film and launch her high-waisted skirt And a white dress, and even a Marilyn-themed t-shirt - Jennifer's avatar authorization, H&M will definitely not be able to get it, but it doesn't matter, if it's a silhouette, it's the same with Monroe herself, anyway, Marilyn herself has been dead for a long time and has no children. No one will sue them for portrait rights.

Fashion design is a relatively special industry and does not protect intellectual property rights. The originality of a brand is actually determined by its style. The clothes with the highest style are copied by second-tier brands, and second-tier brands are copied by third-tier brands. As for h&m In the shop, sometimes you buy directly, sometimes you just copy the design directly, and no one can control them at all. For example, many clothes in the movie "Monroe" are copied from big-name designs in the 1950s. In theory, any brand can I can copy. In January, Monroe-themed T-shirts and shirts were placed in the stores of several major fast-moving consumer brands. You copy me and I copy you. The pursuit is to bring "Monroe" to life in the shortest possible time. The coming attention is realized.

In addition to clothing, "Monroe" also directly led to the popularity of golden hair dye and the popularity of "Marilyn-style makeup". In the middle of the year, after the nominations for the Golden Globes and Oscars were announced successively, the top brands finally couldn't sit still. Valentino rarely followed suit. After Maybelline decided to launch the "Marilyn Beauty Special Series", it was not afraid of damaging the style , also announced that at this year's spring and summer conference, a series of designs inspired by "A Week with Marilyn Monroe" will be launched. All proceeds from this series of designs will be donated to the charity of Valentino and Jennifer The foundation supports the academic development of women from lower-class families in the United States.

Well, after all, it is a top brand. Although it is also popular among consumers, they still put a layer of charity on themselves, and they also directly approached the movie party and Jennifer to show their background. Competitors are a little jealous: Why don't they want to follow suit? But Jennifer has been Valentino's image ambassador for several years, and now it has been upgraded to a brand partner. They can't lower themselves to the level of Maybelline. At most, they can only add some elements of the 50s to this year's autumn and winter conference. If you do this in the spring and summer press conference, you will definitely be ridiculed-but when this summer, who knows if the craze is still there?

In this era of hot topic iterations are getting faster and faster, no one can guarantee whether "Monroe" will be popular until the summer, but one thing is beyond doubt, that is, in the past month, it has indeed Occupying the number one spot in the world film industry—few people are talking about "The Curious Case of Benjamin Button". Although the box office stamina of this movie is still quite good, it has been favored by "Monroe" no matter whether it is in North America or overseas. "This biographical film is overwhelming. In North America, I haven't even done "Marley and Me". If it weren't for Brad's overseas appeal, this film would have been a bit of a hit in the same period. . Of course, "Assassination of Hitler", which was not so good at the box office and film reviews, has long since faded out of everyone's career. Now everyone is talking about "A Week with Monroe", talking about its miracle. To what extent—how many Oscars will it win, how many Golden Globes will it win, what peaks will it reach at the global box office? 600 million, 700 million? 800 million? 900 million—couldn't be 1 billion, could it?

A biopic, without any big names, and the plot doesn't seem particularly exciting, so it can get 600 million or 700 million worldwide? It may sound a bit sensational, but 2008 was indeed a turbulent year, and there were too many impossible things to happen this year: the investment bank that was once thought to never go bankrupt went bankrupt, and in the eyes of adults, a movie Garbage films have sold nearly 400 million worldwide. If so, why can't "Monroe" sell 600 million or 700 million? Anyway, you have to admit that this film is really well shot, the actors play quite well, and the scenery in the director's lens is also very beautiful.

"On the fourth weekend of its release, the North American box office of "Monroe" has reached 240 million. Overseas, except for Japan, which is a big box office, it has not yet been released, and all important countries have already been released, with a total of 300 million. The total global box office has reached an astonishing figure of 540 million, of which China unexpectedly contributed 30 million US dollars. This figure surpassed the millions of US dollars of "Kung Fu Panda", which was the second-ranked film introduced by Hollywood, and showed Jennifer's outstanding performance in this world. The influence of the traditional country, it is worth mentioning that this year is also the first time that China has entered the top ten box office in the world, its market growth rate is as high as 26%, ranking first in the world, and "A Week with Monroe" has the highest box office in the world. The third place in the year, and even hope to rush to the second place in the whole year, and "Red Cliff", which is the first in the year, is directed by Wu Yusen, who is also quite famous in Hollywood."

Fingered on the keyboard for a while, quickly and smoothly translated the English news into Chinese, Zhenbao took a breath, picked up the water glass and took a sip, ignoring the shouts of a few buddies at the other end of the dormitory Xiao Ming concentrated on translating the next piece of news from "Hollywood Reporter": "In terms of award nominations, "Monroe" is undoubtedly the king of this awards season. Generally speaking, it is difficult for a movie with a global box office of over 300 million to get a good look from film critics, but this film seems to have a privilege, and film critics are very happy with the popularity of this film. Maybe this is because in November, "Twilight", which is also produced by Big Dream, is extremely popular, making them feel that they are out of tune with the younger generation-this film that fits their aesthetics has become very popular, It also made film critics and academics feel close to the public again. "Monroe" almost monopolized the Best Costume Design Award, Best Makeup and Hair Design Award, Best Art Direction Award and Best Photography Award, Best Editing Award, in terms of important awards, the three awards of Best Director, Best Film and Best Actress are also frequently seen by the crew of "Monroe". Jennifer won the Los Angeles Film Critics Award , National Film Critics Award, New York Film Critics Award... And in the Golden Globe Awards, the most important outpost award of Oscar, "Monroe" got nominations for leading actor and actress in musical comedy, of course, best film and best director , and the series of technical awards we just listed."

Zhen Baobao paused his hand slightly, and he added a sentence in the comment line, "Biographical films are generally classified as musical comedy films by the Golden Globe Awards", and then continued his translation, "And during the Oscar nomination battle , "Monroe" also had eight nominations. Simon Roemer, who played Colin Clarke, regrettably lost the best actor. In addition, the best film, best director, and best actress "Monroe" was shortlisted for all three awards, as well as costume design, make-up and art direction, photography and editing. This popularity of nominations also made "Monroe" the biggest hit before the awards show. Jennifer Jefferson The only contender seems to be Kate Winslet, who has been nominated for both Best Actress and Best Supporting Actress. The Road to Destiny and the Reading of Life and Death, and compared to the lucky Jennifer, Kate seems to be a late bloomer. She has not yet won the Oscar affirmation. Will the academy choose Kate to pick up the statuette, or Jennifer? Before the awards ceremony on February 24th, it seems that we can only keep this suspense..."

"Hey!"

Before Zhen Baobao finished translating, a hand was placed on his shoulder, causing him to make several typos. He gave Zhen Baobao another intimate thump, and asked loudly, "What are you doing? I don't even watch movies, I'm just beating and beating—I said Xiucai, don't you watch movies all day long?" Is that "What Monroe", is it out online, download it and let's watch it together."

Zhen Baobao quickly pressed the save button, closed the page, and revealed the wallpaper made of the character poster of "Monroe", "Nothing, what "Monroe" still only has the gun version from last time, the model It's vague, didn't you say it, it's not pretty at all."

"Indeed," another boy rubbed his chin, feeling a little regretful, "Hey, tell me, this movie theater is really different. After watching the movie theater and watching the gun version, it's really nothing to watch—how about we Find some time in the next few days to go to the cinema to watch it again? Boss, old. Second, are you going?"

"Fuck you." Among the few people who were playing poker, someone answered loudly, "Be good, third child, don't you just want to watch a **** scene? - It's all in the computer! You just have to How about a few seconds?"

There was a burst of laughter in the dormitory, Zhenbaobao also shook his head with a helpless smile: He is a relatively small and fresh scholar type in the dormitory, except for him, the rest of the dormmates in the dormitory are all rough , I don’t usually have the habit of going to the theater to watch movies, but this time I followed him to watch movies for the first time. The reason is actually what the boss said just now-"A Week with Monroe" was not only released at the same time, but also in advance. The news was also released, and the radio and television said that this time it was not deleted for a second, not even the sensitive **** scenes were deleted.

This sentence is the best advertisement, just like when "Lust, Caution" premiered, someone went to Hong Kong to watch the uncut version. The stricter the control, the more Chinese people will be more curious about this kind of drama , In addition, traditional national self-esteem also played a big role. Why should "Lust, Caution" be deleted, and "Monroe" can not be deleted. At that time, there was a debate. Angry youths scolded the government for worshiping foreigners, but when it was released, they rushed to the dormitory brothers to watch the first day of the show, and when they came back, they cursed the false advertisements. In the boss's own words, they said, "It's pretty good to watch, that Jennifer In it, it's really hooked, that's the bed scene, **** me, that's also a **** scene? In just a few seconds, Lude doesn’t have as many female students in our school’s swimming class, cheating, cheating, too cheating’.

However, even though I said so, after a few days, my brothers still bought Jennifer Jefferson's posters by coincidence, and put them up next to their beds. The dirty use of the accusation is unknown. Even now, the 6 computers in the dormitory have all been replaced with Jennifer's wallpaper. If you want to say how good-looking and deep this movie is, maybe these big boys can't appreciate it, and maybe they have feelings , but I'm not used to talking about it, but anyway, for them, this movie is actually not too bad, because Jennifer Jefferson is "old and sexy" in it, these few people who are not sensitive to movies Ordinary audiences have actually seen "Pirates of the Caribbean", but they don't remember the name of the leading actor. With the **** image in "Monroe", Jennifer Jefferson has finally become popular in their hearts. Like Nicolas Cage and Tom Cruise, who had an impression of the big productions they watched in their childhood, they became the representatives of "Hollywood stars" in their hearts.

Zhen Baobao has not yet fully realized what this means. He can vaguely imagine that in the new cinemas springing up like mushrooms in China, many affected by China's booming economic situation have changed their destiny. After getting a complete education, finding a job in the city, with extra money in his pocket, he began to learn to accept the high-level enjoyment of movies, which was originally a luxury—many and many young people like this came in because of bed, drama, The Olympics, beauties, or "Pirates of the Caribbean" chose "A Week with Marilyn Monroe". No matter what, they all left a deep impression on Jennifer and remembered the name of this beauty...

He felt that this incident was of great significance to Jennifer, but he couldn't clearly explain why, he could only vaguely think, "In short, j.j's popularity has expanded again, and now even J.J. Ordinary people who watch movies know her name, at least know that she is beautiful-this must be a good thing, I guess, it should not only have such an effect in China? Monroe is so famous, it will definitely attract people Many foreigners go to see her movies, so j.j will become more famous... Hey, before I know it, she has reached a new level."

Although she has successfully passed CET-6 and got a good score of 6.9 in IELTS, as soon as she thinks of her idol's achievements, the complacency in Zhen Baobao's heart always dissipates before it can gather: and Jennifer Bi, he seems to never be hardworking and attentive enough, maybe many fans will spend a lot of time admiring the achievements of their idols, and then do nothing themselves, but for Zhenbao, he is an imitation fan, Jennifer's success is a kind of spur for him - at the height she is at now, j.j can surpass herself and reach another level, and if he can't get a 7 in the next IELTS test, he will How can you be qualified to be Jennifer's fan?

Quickly typed the last few characters and posted the post. Baby Zhen turned off the computer and took out his IELTS red book again, "Sir, I'm going to the self-study room, you want to go to the cinema to watch it again "Then what Monroe", remember to call me - I'm leaving, I'll bring you food when I come back tonight..."

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"Jennifer Jefferson's personal website is quite difficult to crack." As Zhen Baobao expected, the influence model of "Monroe" in China is indeed universal. In a small apartment in Moscow, A young man in his 20s was chatting with his friends on the Internet, "It's really unexpected. You know what kind of virtues the personal websites of American celebrities usually have. Some authors are even stupid enough to use plaintext passwords in the background, but her website It seems that it was done by a professional with a good level, but I couldn't find the entrance within ten minutes."

... He is a member of the Russian hacker team, and he is not usually interested in movies. This time, he wanted to hack j.j's personal website on a whim, because he was attracted by the name Marilyn Monroe. Went to see the movie and was naturally attracted to Jenny and became her 'alternative' fan. And the box office of "Monroe" in Russia has also reached a not low figure, which is close to the 32 million US dollars of "Pirates of the Caribbean 2", breaking through the 30 million US dollar mark, only the two non-traditional box office of Russia and China The city contributed 60 million US dollars to "Monroe".

"Give me a movie ticket for "A Week with Marilyn Monroe", thank you." At the gate of a Parisian cinema, a little girl said in a soft voice. She rubbed her hands and let out a sigh of relief. Looking back at the long queue: "Monroe" has just been released in France, and the enthusiasm of the audience is quite rare, but this is also expected by professionals. The popularity of the region has always been very high. French movies are famous for their romance and beauty, and they pay great attention to sexual relationships. The film "Monroe" is in line with the French appetite from the theme to the picture, plus the popularity of Marilyn Monroe. , can be said to be popular before it was shown, and became one of the most anticipated films of the French in 2009.

Rio de Janeiro, New Delhi, London, Madrid, Rome, Sydney, Wellington... benefited from Marilyn. Due to the "lipstick effect" caused by the financial turmoil sweeping the world, many people who are not used to going to the cinema are interested in watching movies, and many people really want to see Jennifer Jefferson, a Hollywood big Stars, how beautiful can be in this film, how good is this biopic, and more people are infected by word of mouth, driven by the herd mentality, willing to spend an inexpensive ticket, Get involved in this popular topic. It doesn't matter to them how beautiful and profound "A Week With Monroe" is, or even how good Jennifer Jefferson is, all they want to see is a bit,'Jennifer . Is Jefferson really as good-looking in the movie as they say? In normal times, although she is beautiful, she is not that beautiful, is she? ’

Although it is not that Jennifer has played beauties before this. Elizabeth, Elle and Andy are all beautiful, but the success of these films is actually due to other factors. Although there are many complicated internal factors in the global "Monroe" frenzy, it can even be said that it is a social phenomenon, but it is true that Jennifer Jefferson can be said to have achieved the dream of many actresses, but only in The height of thinking in a dream——with her beauty, she has driven the box office of the movie and sparked a worldwide topic. It can be said that her beauty has moved the world without any discount...