Hollywood Domination Chapter 432: The end of the superhero?

Transformers: Dark Side of the Moon, Harry Potter and the Deathly Hallows - Part 2, The Hangover 2, Cars 2, Rio, Kung Fu Panda 2", "Rise of the Planet of the Apes", "Thor Thor", "Captain America: The Original Avenger", "X-Men: First Class", "Pirates of the Caribbean: On Stranger Tides"... If you take "New Generation: Codename Shero" will be released in this year's summer vacation. Whether this movie can achieve last year's achievements is not so easy to say. Last year, 3D movies were still a scarce resource. In the first half of the year, there was only "Alice in Wonderland" And "New Generation: Codename Shero", and in this year's masterpiece, 3D is completely standard. However, these follow-up masterpieces are still a step behind. At least in the North American market, 3D is no longer a box office panacea.

——To be honest, this is more or less the fault of the manufacturers. In order to follow the trend of "Avatar", since the second half of 2010, many movies have been crowned with 3D gimmicks. The filming was still before the release of "Avatar". It is conceivable that most of them are post-converted. There are very few real 3D shootings, and the market is in 3D movies after post-transformation such as "Battle of the Gods". Afterwards, I became rebellious against the fake 3D movies that only have 3D subtitles. In addition to being able to use this concept to get a lot of box office in overseas markets, the entire 3D craze lasted less than a year at all, and only those who enjoyed the dividends There are three movies, and then starting with "Clash of the Titans", North America has completely lost its enthusiasm for 3D. "Transformers 3" is a typical example: this 3D movie has received a bad review just like "Transformers 2". As for the box office, the North American box office fell by 50 million, but the overseas box office rose by 300 million, and it also entered the global billion club, vividly illustrating the different reactions of various regions to the concept of 3D.

How to coordinate the asynchronous nature of the overseas market and the North American market? This is becoming more and more a topic that manufacturers need to pay attention to-maybe in the past, a film that won the annual championship in North America meant that it reached the top of the world, but now, the North American market seems to be getting more and more popular. Love the new and dislike the old, any subject matter will be outdated quickly, how good are last year's "Iron Man 2" and "New Generation: Code Shero"? What about this year? The box office of several superhero movies is not satisfactory: "X-Men", "Thor" and "Captain America", only "Thor" entered the top ten box office, but only 180 million US dollars, "Captain America" ​​got 170 million and ranked 12th. These two superhero movies produced by Marvel were criticized by film critics. "Thor Thor" was rated as old-fashioned and absurd. The performance saved the box office-the actor here is not talking about the new actress Natalie Portman. In fact, her performance in the movie was criticized by film critics, from imdb, Rotten Tomatoes to major film review blogs All of them received negative reviews, which is a rare scene, but Tom Hilderston, who played Rocky, won the attention of the audience. The chemical reaction between the brothers made the scene of the brotherly duel full of tension and emotion, and it also somewhat saved some of the anger caused by Natalie's lazy and mistaken performance to the audience.

As for "Captain America", like "Thor Thor", the plot is old and the rhythm is slow, which makes the whole movie look dull and boring, and the villain of this movie, the Red Skull, has also been criticized as a waste of actors-Rain Guo Weaving's acting skills are superb, but there is almost no room for development in the film. Like Anthony Hopkins who plays Odin, this waste of good actors makes people angry at Marvel. And its ideologically strong title also caused "Captain America" ​​to suffer greatly in the European market. The global box office lost 100 million less than "Thor Thor". With an investment ratio of 150 million, it can only be said that there is barely a loss at the box office. Of course, there will definitely be profits in the follow-up, but this is indeed a bit shabby compared to last year's results.

If these two movies failed to achieve good results due to quality problems, "X-Men: First Class" is a bit wronged. Fox restarted this movie in order to keep the copyright—and also because it was envious of Marvel. The first part of the series won unanimous praise from film critics, and the imdb score is not low, but the box office is not as good as the two Marvel movies. North America only got 140 million, and the world 350 million, which is barely a loss. To be honest, according to In terms of its cost, that is, because it has received good reviews, the actors are cheap, and if the series is not developed, the copyright will automatically return to Marvel, otherwise it will be difficult for Fox to continue to develop sequels.

——Good movies can’t get a good box office, maybe it’s a problem of publicity, but this year, Warner has stumbled on superheroes. The “Green Lantern” starring Ryan Norez, 200 million The series budget is obviously Warner’s successor hero launched before Batman, the finale of which is about to be released. It also has the meaning of fighting against Marvel. The announcement is much more luxurious than “Captain America” and “Thor”, but In the end, there were rave reviews from film critics, and the box office barely exceeded 100 million domestically, and the same was true overseas. The global box office of 200 million was miserable, which made Warner lose all face—of course, it also lost all the underpants of this project.

"Jennifer once again made a wise choice-in the copyright battle between Warner and Disney, she let Kelly go to Marvel, which is undoubtedly the most correct choice. At least the worst project of Marvel It can still guarantee profitability, but what about DC? The Justice League is still a fantasy. From the perspective of Nolan’s own preferences, it will never even take shape, and "Green Lantern" is the first time Warner has failed? After "Superman"—— The superheroes associated with Warner seem to have bad luck.”

"Maybe the failure of "Green Lantern" is not because of such mystical reasons, but simply because North American audiences are tired of the superhero theme. From "Iron Man" to now, 3 years have passed, and a theme has also It's time to go out of fashion."

"Next year's "Avengers" will definitely be the most important work, it will determine the life and death of this subject - if it succeeds, Warner, Fox, Sony, they will all step up to develop their own superhero series, And if it fails... Well, in order to keep the copyright, Fox and Sony will continue to do it, but Warner is hard to say-in order to see Superman again on the big screen as soon as possible, we should go to the cinema to watch "The Avengers" Alliance."

"DC will be mad at your thoughts, but seriously, I'm definitely going to the cinema - I want to see how Kelly comes out, she hasn't shown up in the trailer yet."

"If "The Avengers" fails, this will be the first movie that Jennifer fails, and I have to say, in order to witness this scene, I also hope that it will fail-just want to see The appearance of j.j after failure——"

"Don't be silly, Jennifer's movies have never failed so far, and she and Joss are golden partners..."

Yes, although it is ridiculous, but in 2011, the future of superhero movies is not so clear, no one knows how long this craze can last, the next masterpiece of violent death will be "The Avengers" Union? Or The Amazing Spider-Man? "Batman: The Dark Knight Rises"? No one can be sure, but people still have some votes of confidence in "The Avengers". After all, Joss Whedon has just shot "The New Generation", which can be regarded as a proof of his ability - more worries are still concentrated On "The Amazing Spider-Man", the film was directed by Jon Favreau, the director of "Iron Man 1 and 2", after he was fired by Marvel and lost the right to direct the third film, he was again The invitation of "The Amazing Spider-Man" inevitably makes people worry about the effect of this movie. After all, the reviews of "Iron Man 2" are far from as good as the first one, and Jon Favreau is also regarded as a director. Now, before he even took a year off, he has taken on a similar theme. Will his performance be satisfactory?

"This is Jennifer's decision. As a co-investor of "Spider-Man", she persuaded Sony to hire Jon. This is seen as her protest against Marvel-after Kelly joined "Iron Man 3" "After that, Marvel fired her favorite director? This is not what Jennifer likes to see. Jennifer thinks that Jon has enough talent, and he just needs to let go...including using Andrew Garfield as the new director. The candidate for Spider-Man was also decided by Jennifer. Although Andrew is a bit older in age, Jennifer believes that 'Andrew has a youthful temperament'."

Although she is now intensively filming "The Great Gatsby", almost no news has appeared in the press, and it is generally believed that she is avoiding the media and trying to recover from the pain of divorce, but the healing Jennifer is still full. It's not the first time her magical vision has been the subject of talk, but, once again, people can't help but marvel at her 'gut' as they take stock : Let’s say last year, she starred in the three movies that received 3D bonuses, she chose Marvel, DC hit the street, she went to make literary films, and superhero movies fell... It’s all like The market is following Jennifer's trajectory, and many people even began to predict that more artistic movies should be more popular this year—since "Monroe" in 2008, in 2009 and 2010, the annual championships have been the same. It's a special effects movie, and considering that this year Jennifer's "Life Journey" will be released in the Christmas time...well, then the market should follow suit, shouldn't it?

"Yes, the idea is ridiculous, I admit." Arguing with Harry, Jon got out of the car, "but seriously, after all these years of success, you really It's hard to bring yourself to deny the idea—Jennifer is the chosen girl—isn't it? I mean, of course, it's so improbable on the surface, but think of what she's accomplished over the years? How else to explain it other than being chosen? It's almost like she's doing a miracle - it's almost like a miracle is following her, you know, like she waved her hand and the wind raced to her Go, hug her and fly up—I believe that next year's title will definitely be "The Avengers"—if it's not "The Great Gatsby."

"But "Life Journey" can't win this year's crown." Harry said, ""Harry Potter" has already won 1.3 billion in the world-an art film can get 130 million in the world. 100 million? I think you are joking—it is impossible to get 400 million in North America. In "Monroe", she is so beautiful and the scene is so luxurious. She only got 340 million. "Life Journey" can get 400 million. Billion? This is impossible."

Jon made a noncommittal expression, and she changed the subject, "But she will definitely be nominated for an Oscar, there is no doubt about it - it can be seen from the trailer, from young to old - that Realistic makeup and acting? The Oscar judges love this feeling."

"This kind of performance similar to multiple personalities, she has already been commended by "Sally"." Harry continued relentlessly, "Of course, the hope of winning the award is close to no, even if it is nominated, it is hard to say. It feels like Oscar is doing its best to eliminate her influence. After the 2009 and 2010 award ceremonies, she will have to be left out for a few years and then let her go on stage—"

"Hey." Charles flashed from the entrance of the theater, and he looked radiant. "Congratulations on arriving on time-I thought you were stuck in traffic."

"—Hey, there was some trouble picking up the car, where is Zade?"

"He said he would be there in a while." Charles shrugged, and shook the invitation letter in his hand triumphantly—from having to be brought into the venue by Said, to being able to get it for a few friends by himself The tickets for the first batch of preview screenings of "Life Journey" more or less showed his ability, which naturally made him want to show off, "Unfortunately, neither j.j nor Salvi came today..."

"I'm here." Zade slipped over from nowhere, he greeted his friends familiarly, as if he was more expert than Charles, "Let's go inside, the movie is about to start ——It’s a pity that j.j won’t come today——I thought she would—”

Mixed with film critics and media reporters, they walked into the theater in a single file. Several friends put on 3D glasses and looked forward to it—this was the first time they watched an art film shot in 3D What about...