Greetings, Mister Principal: Not an advertisement

"...So, I think Coke, a brand-new drink, has great promotional value, and I am willing to use the headline of "Daily Prestige" to publish an advertisement about Coke."

The more Oriana talked, the more excited she became. She was completely impressed by the charm of Coke. At that time, she and Baron Goode immediately spent money and bought five bottles each to take home. At the same time, Warren also immediately decided to ask Anto Wan increased their orders, and Coke, this magical drink, quickly captured their hearts.

"Wait a minute, Ms. Oriana, why are you doing this?"

Reiner interrupted Oriana. He knew that there was no free lunch in the world. The other party provided publicity for him, and of course he needed a certain amount of profit, so he asked.

"...actually it's like this..."

Oriana's face turned ugly. She told Reiner the truth about the situation her newspaper was in, concisely and concisely, quite like a news briefing.

"...I think people will be interested in a new thing like Coke and the process behind it, which will boost newspaper sales."

Her idea is very normal. Coke is bound to become popular, and by then, people will be interested in the producer of Coke. This has been the case with several new product promotions in the past, and the results were pretty good.

"Well, that makes sense."

Claire nodded. Judging from Oriana's reaction, Coke is indeed a pleasant drink. So as long as there are proper means of promotion, it will not be a problem to sell well, and "Daily Prest" Even if it is impacted by emerging newspapers, it still has a large number of loyal readers and can play a good publicity role.

Reiner also fell into thinking. Oriana was the publicity tool that came to his door at this time, but could simple interviews and biographies really promote Coke?

"With all due respect, Ms. Oriana, I think we can definitely cooperate, but I would like to hear specific details, such as how you plan to promote Coke."

"Oh, this is easy to say. How about we draw an advertising poster, showing a handsome young man drinking Coke, and add it with big characters?"

Oriana said enthusiastically, which made Claire marvel and couldn't help but want to applaud.

But Reiner's face darkened.

This advertisement is a bit too harsh, he complained in his heart. If ordinary readers saw an advertisement for such a new thing that they had not been exposed to before, they would probably cancel their subscription to the newspaper immediately.

"Ms. Oriana, is this plan what you just thought of?"

Reiner asked, but Oriana shook her head.

"I have been brewing this plan for a long time. Isn't it great?"

"It's so great, Ms. Oriana, it makes me want to try it!"

Claire shouted, as if victory was just around the corner.

"Please wait a moment, you two. I'm sorry to disturb your communication, but I think this solution is completely unfeasible."

Reiner's words were like a bucket of cold water poured on Oriana's head. No one in the publishing house dared to question this strong woman's opinion, but the principal made her almost fall with just one sentence. She broke out, but because of her situation, she suppressed the idea of ​​questioning and asked in the softest tone possible.

"Principal Ian Gray, what do you think is the problem with this plan?"

"Well, this advertisement is very conspicuous, but it is also too obvious, which will give people the overall impression of your newspaper. People will always tend to avoid the content that businesses want customers to see. To put it simply, When they think this is advertising, the effectiveness of the publicity will be much reduced."

Reiner explained the previous life's simple and easy-to-understand marketing concepts. At first, Oriana was a little confused, but as the conversation continued, she seemed to vaguely understand something.

"If this model is adopted, Coca-Cola may of course get publicity, but the reputation of "Daily Press" will be ruined. People will think that this is a newspaper that as long as you put money in, anything can make the headlines. newspapers, thereby losing confidence in them."

Hearing this, Oriana was completely speechless.

Because Reiner not only considered the promotion of Coke, but also took into account the crisis of "Daily Press". This kind of meticulous and thoughtful thinking made even the editor himself feel inferior.

"How is it possible to achieve the purpose of publicity without making people think it is an advertisement?"

Claire looked at Reiner with question marks on her face.

"Of course there are ways. If you want readers to feel that what they are watching is not an advertisement, then first of all, it cannot be made into an advertisement. Other carriers need to be used to play the role of publicity."

Reiner shrugged. He already had several classic marketing plans on Earth in his mind, but when applied in this world, some magic modifications were needed, so he asked.

"For example, um, Ms. Oriana, in the story you just told, Baron Goode was a gourmet?"

"Well, yes, Baron Goode traveled across the mainland when he was young and tasted delicacies from many places. His cooking skills are also quite good and he is very famous in Prest."

Oriana answered according to her own memory, wondering what the meaning of Reiner's questions was.

"So, can we find a writer to write a series of food novels with Baron Goode as the protagonist?"

Reiner's words aroused questions from the two ladies ~IndoMTL.com~ They couldn't keep up with Reiner's thinking circuit and didn't know why.

Serialized novels are not uncommon in this world. In fact, "Daily Prest" has an old-fashioned adventure story published every Thursday, while its competitors prefer to serialize some **** stories. Eye-catching.

"What do you mean, let Baron Goode evaluate Coke?"

Oriana guessed that she was still asking Baron Goode to write a food review and bring Coke with him, but she saw Reiner shaking his head.

“Imagine that Baron Goode is wearing a formal dress and wandering alone in the streets of Prest, looking for unknown delicacies hidden in them. The only thing that accompanies this lonely gourmet is the perfect meal every time. After eating that refreshing bottle of Coke, he gained a moment of peace in the noisy night scene. Would such a story be attractive?"

Reiner's description made Claire fall into imagination. A middle-aged man was walking among the crowds, but he only focused on looking for delicious food. After enjoying all kinds of delicacies, he drank a A bottle of cold Coke is simply a treat!

Oriana was also a little confused. She was born and raised in Prest, so she naturally knew the many small restaurants hidden in the streets and alleys in this city. Each of these restaurants has their own unique stories and special delicacies. Fascinating, the public will definitely love this series!

Almost as Reiner was narrating, she already had several ideas, and inspiration came out like water. Oriana could not wait to find a piece of paper and start writing immediately.

"Wait a minute, what should we name this series?"

She suddenly thought of it and looked at Reiner.

The principal smiled slightly and said.

"How about just calling it "The Lonely Gourmet"?"