Automotive Black Technology Chapter 258: : Women’s car market (thanks to the **** lotus for the reward)

www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

Zhengxin’s conference room was still too small. People from three departments came over for a meeting, so they packed the ID room to the brim.

Audi's marketing department has just been established, and Zhengxin's market research business has previously been handled by the operations department. However, in the face of an increasingly complex and changeable market environment, An Ning deliberately organized manpower and set up a separate team in Audi's business department to take charge of this area.

Li Fanyu suddenly held a meeting to analyze the current automobile market. Everyone felt a little baffled.

The company's latest model, the A6, has just rolled off the production line and is in a period of rising sales. It is said that the core task at this stage is to make this model a good one and strive for maximum sales and influence.

But looking at what Mr. Li is thinking now, is he going to develop a new car again?

So Huang Qi, the person in charge of the Audi brand, raised a question on the spot: "Mr. Li, the sales of the A6 have not stabilized yet and are still on the rise. The company is currently focusing its energy here. If you want to invest in this I’m afraid the company won’t be able to allocate manpower to launch a new model at this critical moment.”

Li Fanyu knew her worries, but now his dilemma was lack of money. It is already a certainty that A6 will become an official car. Once this happens, it will be the biggest booster for A6.

In addition, during a previous phone call with Xue Yaoguo, Li Fanyu learned that Guangqi's sales network has been basically completed. As soon as within a month, we can reach an alliance with Zhengxin. By that time, Zhengxin will have another powerful sales channel.

To put it bluntly, as long as the people working in the company are not just a bunch of freeloaders. As long as the sales work is done well, it is impossible for sales to explode.

As a person with two experiences in time and space, I still have some confidence in A6 Li Fanyu.

And the difficulties in manpower allocation mentioned by Huang Qi are nothing to Li Fanyu.

Because, he has no intention of using the company to design and produce the next new car. My X super production line has been idle for a long time.

For the next model, his purpose is very clear; he does not ask for great influence or cumulative sales. I just want to play short-term and make a lot of money!

So, the best way is to use the X production line to make a car that can be quickly accepted by the market.

Then, make money!

So you see, this guy's goal has always been very clear.

Li Fanyu crossed his hands, looked at Huang Qi who stood up, and nodded slightly: "I understand what you said, I just want to understand the current market. Everyone can speak freely, if you have any ideas, just say it, don't worry about the company The current situation."

After his explanation, everyone relaxed.

The atmosphere is better now. Since there is no need to consider the company's production status and manpower allocation, there is nothing else that cannot be said.

As the saying goes, talking about the market without production for the purpose is just bragging.

"Mr. Li, this is Huang Lixin from Audi's marketing department. I think our company's current models are too single. We should move into the recently booming SUV market and launch a model priced between 250,000 and 400,000. , a model that can meet both off-road and urban road conditions. ”

Li Fanyu nodded and silently remembered the name. I thought to myself: This young man has a bright future and his vision is very accurate.

The current SUV market can be said to be very hot. China has a vast territory and complex geographical conditions. In addition, the traffic environment in various regions is also uneven, so SUV models that can handle a variety of road conditions are highly praised in the market, and various brands have recently focused their attention on this area. Even Guangqi, which has just embarked on the road of independence, has focused its first model on this area, and its popularity is evident.

Although SUV models have been released one after another in the past two or three years, the market does not seem to have turned into a red ocean due to strong competition. Almost every model has achieved good results.

Had it not happened to know the demand for administrative vehicles for government leaders, the A6 would have come out ahead of schedule. In fact, Li Fanyu plans to take the Q5 into the SUV market and kill the prestige of those foreign brands.

But for the current situation, SUV is a bit inappropriate,

Yes, from a long-term perspective, Q5 can carry a banner for Zhengxin Audi in terms of platform continuation and model diversification. But what about the Q5 car...

Hmm... not enough explosive power!

The situation Li Fanyu is facing now is actually the same as buying stocks; Q5 is like a stock that is bound to make money, but has a steady but slow increase. If you hold it for a long time, you can definitely make good profits. But what he wants now is a stock that can skyrocket in the short term and bring him huge profits.

So this idea was passed after Li Fanyu gave it some thought.

Seeing that he didn't express his position, Huang Lixin could only sit back in his chair with a little disappointment.

But immediately, someone else stood up and expressed their thoughts.

"Mr. Li, I think our Audi is now positioned as a quasi-luxury car. If we can expand the production scale in the future, we can make a true luxury car to increase our brand value and brand influence. You also know that our current national brands have always given people the impression that they are either low-end or involuntarily backward. If we could develop a top-end luxury car like the Mercedes-Benz U-Class or the Europa Victoria, It is definitely feasible. And according to reliable information, the previous policy of increasing the tax rate on imported cars will be implemented next quarter. By then, the price of high-priced luxury cars will definitely increase significantly based on the price advantage of domestically produced cars. , our luxury cars will definitely succeed in the domestic market.”

Li Fanyu hissed and waved his hand.

Play the piano randomly!

To make a luxury car, you either need the foundation or the opportunity. Zhengxin is now positioning itself as a luxury brand, but if it rashly builds a car that sells for millions, will the market buy it?

As a marketer, you have to study the psychology of customers.

What is the most important element of a luxury car? Since someone is willing to spend more than one million to buy a car, he doesn't even consider whether he can save money. The most important thing is that you can sit comfortably and drive with dignity.

Relying on price to gain a sense of presence in the luxury car segment is not like lighting a lantern in the toilet - looking for shit!

Based on the current situation of Zhengxin, the A6 has partially played a role in increasing the brand value. Li Fanyu has never thought about a luxury sedan one level higher than the A6.

So the idea...PASS! Capital letter!

Everyone was noisy and talked a lot.

There were so many opinions that Li Fanyu’s head felt a little swollen and he still couldn’t find inspiration.

At this moment, Huang Qi, who had been silently listening to everyone's opinions, spoke.

“I think that the current market does not pay enough attention to women’s use of cars. Cars on the Chinese market now generally promote large space, large power and tough appearance. Although such models look good, there is a vague sense of Too much emphasis on male power.

We believe this is also the case. Except for X-power, both of its A4 and A6 models seem to be making a fuss about status and status. I remember that the operations department conducted a survey before. The survey showed that the number of female car owners is increasing year by year, and the number of young female car owners between the ages of 20 and 25 is growing particularly rapidly.

Because of the different car-using habits between China and foreign countries, foreign brands on the market always launch some housewife models with poor appearance and poor power, and they think they understand women very well. We may be able to use our brains on this in the future. ”

Li Fanyu, who was rubbing his temples, brightened up after hearing Huang Qi's speech.

An idea quickly took root in my head. (To be continued.)