Automotive Black Technology Chapter 326: : A mini cooper who condenses his godhead
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Nearly 10 million Weibo users were shocked by the fancy show cars of mini car enthusiasts!
You can see people showing off their cars and steering wheels every day in the circle of friends, but Nima uses weather satellites to directly show off the roof of the car to show off the formation. It is so novel, is there anything else?
As a result, just five hours after this Weibo post was posted, Chenchen’s newly created account "Mini Car Club Master Chenchen" attracted more than two million followers.
Looking at today’s Weibo, there are really not many people who can achieve millions of fans in such a short period of time without following the big account, without spending a penny, and regardless of brushes - especially among bloggers. When you are not a celebrity yourself.
With such popularity, the MINI Car Club and MINI's Baidu Index are both singing all the way and immediately became popular. With this help, the number of visits to the mini sales page on the credit reporting online sales platform has naturally increased dramatically.
But netizens are not the only ones who are shocked. Combined with the incredible sales achieved by MINI during this period, various media have also focused their attention on MINI, a new player in the Chinese automobile market.
The official Weibo of Automobile Dongxi published an article with the suspicion of gaining popularity; in the article, Automobile Dongxi revealed the process of Mini starting from Li Fanyu driving the Mini to break the pile-driving record before its launch, and ending with the first week sales record breaking Again. He elaborated on the characteristics of Mini's models in detail, combined with Mini's unique audience, and praised Zhengxin's product positioning, Zhengxin's top-down collaboration, and the interactive promotion methods between the brand and fans.
In the eloquent article of more than 3,000 words, it is almost like "Your car companies should learn from Zhengxin when doing marketing in the future!"
Media like Pinche.com, which wears the same pants as Zhengxin, are even more generous with their compliments and have given several waves of publicity in capital letters and bold letters.
Moreover, the media, which is not afraid of big troubles, dug out the sales data of all competing Mini models from somewhere and made a direct comparison.
This comparison makes the mini 2017 sales **** even more stable.
Mazda RX-T has sold a total of 1,821 units within 12 days of its launch.
Alfa Romeo Lamondo has sold a total of 1,032 units within ten days of its launch.
Chevrolet Chaner has been on the market for seven days, with cumulative sales of... 676 units.
The combined sales of these three models will be just a fraction of that of the Mini.
......
Although the sales volume of A4 was fierce when it was first launched, because Zhengxin's sales channels had just been established at that time, there were still many imperfections. Therefore, it did not defeat all competitors of the same level, falling behind the 10th generation Honda Accord and Nissan Altima, ranking third in the sales list.
So now that Mini has achieved this result, it is the first time that a domestic car has been so proud!
Netizens immediately showed their ability to watch the excitement without being afraid of trouble, add insult to injury and slap people in the face, and frantically forwarded the Mini's sales volume and the satellite cloud image of "THIS'SMYLIFE," to the official WeChat accounts of the three car companies—— The top management and public relations departments of these three brands were so angry that their lungs exploded!
They really can't understand why China's automobile industry, which has always been weak and backward, has inexplicably emerged as a troublemaker like Zhengxin? And the most important thing is that without even realizing it, I am ahead of myself who has always been the leader in the market!
Zhengxin launched the TT and opened up the fashionable women's car market. This is an area that they either have not succeeded in before or have never tried.
Now I am following the trend, developing and producing according to TT's template, and conducting new media promotions according to TT's template. However, I just learned the routine, and Zhengxin took another step directly, and simply expanded the users of the entire fashionable young people.
This is simply going your own way and leaving others with nowhere to go!
For competing car companies, this feeling is like an e-sports master who discovers that his machine is stuck when he is solo one day. His skills are always one step slower than the opponent's, and every time he lines up, he is sent back to the spring by the guy in the opponent's outfit.
It was simply a depressing feeling that I couldn't get rid of, and I wanted to smash whatever I saw.
So after several hours, these car companies did not express their position on this matter.
Except for Al Arromeo, who was self-deprecating, he posted on Weibo: "The road ahead is long and the days ahead are long."
Although it is not stated clearly, the basic meaning is to admit defeat in this round of competition.
From the perspective of Italian idiots, even the lowest sales volume has been dug out, so why are you still carrying it?
A huge amount of promotional resources were invested in the early stage, and more than 1,000 units were sold in the ten days after it was launched. Isn’t it just a hit?
This is not the first time Arrow has encountered this situation. In the past ten years, Risfast has often created such "surprises" for them. So they have experience with such embarrassments.
It is a decent way to admit defeat openly.
However, Arrow was obviously not as gentleman as he appeared on the surface. He had to hold back and did not forget to involve his old rival.
After Alfa Romeo’s official Weibo posted the “There’s a long way to go” news, @Risfast was immediately followed.
"Lately, I look much more pleasing to you."
……
With such great popularity, if Zhengshin didn't take any action, I am afraid that the planning department and the operation department would commit suicide collectively.
Soon, Zhengxin’s second round of publicity campaign began immediately.
This time, Zhengxin’s propaganda positioning was more accurate, its actions were faster, and its form was more brutal.
Thanks to the mini's first-week sales, Zhengxin's financial situation has improved. With a wave of his hand, Li Fanyu's tycoon attributes immediately exploded, and almost all users aged between 20 and 30 were included in pre-video advertisements for well-known videos on the website.
The advertisement lasts for 18 seconds and is completely produced according to movie-level standards.
A lemon-colored Mini with a very rare body was racing leisurely on the road. Finally, it came to a wilderness and parked next to a large number of Minis of different colors, full of fashion and personality.
The camera zoomed up, and a large number of mini arrays slowly displayed a few words.
It’s still the same “THIS’SMYLIFE”, but this time it’s a high-definition aerial version. The colorful car roofs and the faintly visible smiling faces of the car owners are really enviable.
The slogan at the end is slightly different depending on the carousel.
One paragraph is; "Choose the way forward that suits you and give the gray road a little color."
One paragraph is: "Youth, refuse to keep a low profile."
It still has the statement style of "there are no two identical minis in the world", which makes people feel full of style when they see it.
After seeing the advertisement, netizens responded very well.
The specific manifestation is that under this kind of violent publicity, the sales of Mini have once again been cut off, and they are heading towards monthly sales of 100,000.
Li Fanyu is already satisfied with this sales volume,
So after setting a sales target of 100,000 Minis at the company meeting, and promising employees double the bonuses if they reached the target salary, they just gave up and let a group of people fight like two liters of chicken. The **** employees went to work hard.
He quietly disappeared from the company and came to the depths of Zhengxin Power, the newly completed factory building next to the X super production line.
That was the place where he specially asked Pan Qiang to build the X Material Laboratory. (To be continued.)