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"President, Zhengxin's A8 has just entered the research and development stage. Even though Zhengxin's research and development progress is very fast from their previous models, I don't think we need to speed up the progress of the JLX project."

In the conference room, a young man in his thirties was talking. The silver-haired old man sitting at the front seemed unconvinced by his statement.

The old man is Ikeki Tanaka, the president of Acura Greater China. this morning. When he heard that Zhengxin was about to launch a luxury car model code-named "A8", he immediately summoned the company's top executives.

Acura, a high-end brand under Honda, has not been established for a long time. Although it is an important chess piece in Honda Group's globalization route, it has been tepid in the 30 years since its establishment. This brand appears to have been established for the North American market. However, due to Japan's moderate and practical car-making philosophy, Acura has still not made a name for itself in the United States despite its continuous innovations.

So five years ago, this brand of Qingchuang and Honda set its sights on the booming Chinese automobile market.

Because the Chinese market is huge and relatively low-level of competition, some well-known international car companies have the impression that "people are stupid and have a lot of money and don't understand cars" about the Chinese market.

So, there are many interesting phenomena in this time and space.

One of them is...as long as any car company brand cannot survive in other markets, it will shift its focus to China...

Acura is certainly no exception.

Due to the continued rapid development of the economic situation, China has not only surpassed the United States to become the world's largest car market. Since 2011, China's luxury car market has been growing at an annual rate of 11 to 13 percent.

In today's China where rich people are everywhere and the bosses are not as good as dogs. Acura, which relies on vigorous marketing and spends a lot of money every year to hire image spokespersons for advertising bombs, has quickly and successfully packaged itself into a luxury car image in the Chinese market, and has made a fortune in the past few years.

However, what makes Acura sad is... Because Honda is a company that started with economical models, the price of each Acura model is relatively lower than that of first-tier luxury brand competitors such as Mercedes-Benz, Weissmann and Euroleague. Ratios are not very high.

So it seems that they have the same starting point as Li Fanyu; they also hope to use a high-end model to increase brand value and influence.

Based on this, Acura started developing their new luxury car after studying the Chinese market in detail.

This is the JLX that took two years of hard work by Honda and Acura R&D staff.

Although the starting price of JLX is only RMB 750,000, its real core model is its flagship model - the one equipped with a 5.0LV8 engine and priced at RMB 1.98 million, which is claimed to have The most comfortable cabin in the world, the JLX900 flagship version that Acura calls itself "the most powerful Japanese luxury car in the 21st century"!

It can be said that this car embodies Acura's huge expectations.

Originally, JLX900 included Mercedes-Benz L-Class and Euroleague Duke as competitors. But Cheng Yaojin came out halfway. As soon as the news of the A8's development was announced, Tanakachi was immediately delighted.

Mercedes-Benz and Euroleague are old rivals. Although Acura always follows these two guys to pick up food, it still knows the basics.

Zhengxin is different.

This Chinese car company has been established for less than a year, and it is like an old lady eating melon seeds. It keeps releasing new Chinese car companies, but there is an evil atmosphere everywhere - before it even builds a car, it lets Japanese veterans Mitsubishi stumbled. The first mass-produced car, the A4, ruthlessly knocked Acura's big brother Honda out of the top three in the sales rankings. Later, it severely humiliated Mazda with its Mini.

Now, when it comes to which brand is the most disliked among Japanese car companies, Mashin ranks first.

So in this round, almost every Japanese company in China has used its own public opinion channels to badmouth Chinese car companies. Acura, the biggest Japanese beneficiary in the C-class car market, is the most aggressive in targeting Zhengxin.

This was all planned by Tanaka and Kubo.

Looking at the young man in front of him who always dared to contradict himself, Tanaka Chiki put his hand on the table and tapped it twice, "Kubo-kun, although the foundation of Masanobu is not deep, it should not be underestimated. After they relied on industrial parks to integrate their supply chains, they are no longer the same as before. There is an old Chinese saying that strikes first to gain strength. I wonder if you have heard of it. ”

"President, I have heard of it. But the problem is that even with the support of the supply chain, we are far ahead of Zhengxin in terms of brand influence and scale. Under such circumstances, we don't seem to have It is necessary to be afraid of such a company that has just been established for less than a year.

Besides...President, this is Zhengxin's first time testing the D-segment car market. There is no experience in making luxury cars, there is no craftsmanship similar to our Yamato nation, and there is no rigorous style similar to that of German car companies. With Zhengxin’s existing conditions, I really can’t imagine what they will make. Maybe the A8 is just a joke. ”

The executives present deeply believed what Kubo said.

What brand is Acura? The biological son of Honda, the youngest of the top three Japanese brands!

What is Zhengxin? It was founded by a young boy who didn't graduate from college. He was just an upstart who quickly rose to prominence by relying on a few cars and national sentiment.

"Kubo-kun is right. President, if you rush ahead of time, it will affect our entire marketing plan, so please think twice."

"That's why Liu Mou, the spokesperson we hired for JLX, will not be able to return from overseas until next month. The subsequent publicity plan is also based on this time."

"President, there is no need to be so cautious for a company like Zhengxin, right?"

Seeing the expression on his subordinate's face, Tanaka Chiki couldn't help but shake his head. Xindao's negative publicity against Zhengxin during this period has probably convinced these stupid young people themselves.

It is very dangerous to underestimate any opponent!

"Young man, our Yamato nation has many fine traditions. But I believe that the tradition that allows this nation to continue to move forward in the long history is that we can continue to sum up experience and learn lessons."

After hearing what he said, the secretary who was responsible for recording the meeting content curled his lips calmly. The truth is well said. The Holocaust and comfort women have not been summarized and absorbed by you until now.

Of course, he didn't know what the secretary was thinking.

Tanaka stared at Kubo and said with emphasis: "I reiterate once again, Mashin is a strange car company. Li Fanyu is also a strong opponent and should not be underestimated. Now please follow my instructions and list JLX The plan is fully advanced! Kubo-kun, we must continue to strengthen public opinion.”

"..."

Although he kept criticizing Tanaka's fuss in his heart, but with his responsibility in mind, Kubo still shouted "Hi" with everyone.

On the other side, Li Fanyu, who was checking the body wheelbase and wheelbase data with Xu Fufang, touched his ears.

Xu Fufang saw that his ears were red and couldn't help asking: "What's wrong with Brother Fan?"

Li Fanyu shook his head, "Damn, my ears are burning, someone must be talking about me again."

……

www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

"President, Zhengxin's A8 has just entered the research and development stage. Even though Zhengxin's research and development progress is very fast from their previous models, I don't think we need to speed up the progress of the JLX project."

In the conference room, a young man in his thirties was talking. The silver-haired old man sitting at the front seemed unconvinced by his statement.

The old man is Ikeki Tanaka, the president of Acura Greater China. this morning. When he heard that Zhengxin was about to launch a luxury car model code-named "A8", he immediately summoned the company's top executives.

Acura, a high-end brand under Honda, has not been established for a long time. Although it is an important chess piece in Honda Group's globalization route, it has been tepid in the 30 years since its establishment. This brand appears to have been established for the North American market. However, due to Japan's moderate and practical car-making philosophy, Acura has still not made a name for itself in the United States despite its continuous innovations.

So five years ago, this brand of Qingchuang and Honda set its sights on the booming Chinese automobile market.

Because the Chinese market is huge and relatively low-level of competition, some well-known international car companies have the impression that "people are stupid and have a lot of money and don't understand cars" about the Chinese market.

So, there are many interesting phenomena in this time and space.

One of them is...as long as any car company brand cannot survive in other markets, it will shift its focus to China...

Acura is certainly no exception.

Due to the continued rapid development of the economic situation, China has not only surpassed the United States to become the world's largest car market. Since 2011, China's luxury car market has been growing at an annual rate of 11 to 13 percent.

In today's China where rich people are everywhere and the bosses are not as good as dogs. Acura, which relies on vigorous marketing and spends a lot of money every year to hire image spokespersons for advertising bombs, has quickly and successfully packaged itself into a luxury car image in the Chinese market, and has made a fortune in the past few years.

However, what makes Acura sad is... Because Honda is a company that started with economical models, the price of each Acura model is relatively lower than that of first-tier luxury brand competitors such as Mercedes-Benz, Weissmann and Euroleague. Ratios are not very high.

So it seems that they have the same starting point as Li Fanyu; they also hope to use a high-end model to increase brand value and influence.

Based on this, Acura started developing their new luxury car after studying the Chinese market in detail.

This is the JLX that took two years of hard work by Honda and Acura R&D staff.

Although the starting price of JLX is only RMB 750,000, its real core model is its flagship model - the one equipped with a 5.0LV8 engine and priced at RMB 1.98 million, which is claimed to have The most comfortable cabin in the world, the JLX900 flagship version that Acura calls itself "the most powerful Japanese luxury car in the 21st century"!

It can be said that this car embodies Acura's huge expectations.

Originally, JLX900 included Mercedes-Benz L-Class and Euroleague Duke as competitors. But Cheng Yaojin came out halfway. As soon as the news of the A8's development was announced, Tanakachi was immediately delighted.

Mercedes-Benz and Euroleague are old rivals. Although Acura always follows these two guys to pick up food, it still knows the basics.

Zhengxin is different.

This Chinese car company has been established for less than a year, and it is like an old lady eating melon seeds. It keeps releasing new Chinese car companies, but there is an evil atmosphere everywhere - before it even builds a car, it lets Japanese veterans Mitsubishi stumbled. The first mass-produced car, the A4, ruthlessly knocked Acura's big brother Honda out of the top three in the sales rankings. Later, it severely humiliated Mazda with its Mini.

Now, when it comes to which brand is the most disliked among Japanese car companies, Mashin ranks first.

So in this round, almost every Japanese company in China has used its own public opinion channels to badmouth Chinese car companies. Acura, the biggest Japanese beneficiary in the C-class car market, is the most aggressive in targeting Zhengxin.

This was all planned by Tanaka and Kubo.

Looking at the young man in front of him who always dared to contradict himself, Tanaka Chiki put his hand on the table and tapped it twice, "Kubo-kun, although the foundation of Masanobu is not deep, it should not be underestimated. After they relied on industrial parks to integrate their supply chains, they are no longer the same as before. There is an old Chinese saying that strikes first to gain strength. I wonder if you have heard of it. ”

"President, I have heard of it. But the problem is that even with the support of the supply chain, we are far ahead of Zhengxin in terms of brand influence and scale. Under such circumstances, we don't seem to have It is necessary to be afraid of such a company that has just been established for less than a year.

Besides...President, this is Zhengxin's first time testing the D-segment car market. There is no experience in making luxury cars, there is no craftsmanship similar to our Yamato nation, and there is no rigorous style similar to that of German car companies. With Zhengxin’s existing conditions, I really can’t imagine what they will make. Maybe the A8 is just a joke. ”

The executives present deeply believed what Kubo said.

What brand is Acura? The biological son of Honda, the youngest of the top three Japanese brands!

What is Zhengxin? It was founded by a young boy who didn't graduate from college. He was just an upstart who quickly rose to prominence by relying on a few cars and national sentiment.

"Kubo-kun is right. President, if you rush ahead of time, it will affect our entire marketing plan, so please think twice."

"That's why Liu Mou, the spokesperson we hired for JLX, will not be able to return from overseas until next month. The subsequent publicity plan is also based on this time."

"President, there is no need to be so cautious for a company like Zhengxin, right?"

Seeing the expression on his subordinate's face, Tanaka Chiki couldn't help but shake his head. Xindao's negative publicity against Zhengxin during this period has probably convinced these stupid young people themselves.

It is very dangerous to underestimate any opponent!

"Young man, our Yamato nation has many fine traditions. But I believe that the tradition that allows this nation to continue to move forward in the long history is that we can continue to sum up experience and learn lessons."

After hearing what he said, the secretary who was responsible for recording the meeting content curled his lips calmly. The truth is well said. The Holocaust and comfort women have not been summarized and absorbed by you until now.

Of course, he didn't know what the secretary was thinking.

Tanaka stared at Kubo and said with emphasis: "I reiterate once again, Mashin is a strange car company. Li Fanyu is also a strong opponent and should not be underestimated. Now please follow my instructions and list JLX The plan is fully advanced! Kubo-kun, we must continue to strengthen public opinion.”

"..."

Although he kept criticizing Tanaka's fuss in his heart, but with his responsibility in mind, Kubo still shouted "Hi" with everyone.

On the other side, Li Fanyu, who was checking the body wheelbase and wheelbase data with Xu Fufang, touched his ears.

Xu Fufang saw that his ears were red and couldn't help asking: "What's wrong with Brother Fan?"

Li Fanyu shook his head, "Damn, my ears are burning, someone must be talking about me again."

……