www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

In fact, if Zhengxin insists on advertising on the same channels, it is not impossible. But the problem is that they are both car advertisements, with similar positioning and price points, and Acura has taken the lead, which makes the A8's publicity work extremely passive.

In fact, if Zhengxin insists on advertising on the same channels, it is not impossible. But the problem is that they are both car advertisements, with similar positioning and price points, and Acura has taken the lead, which makes the A8's publicity work extremely passive.

Nowadays, the most effective channels for publicity are TV, the Internet and mobile communication software. No matter what the reason is, with the launch time so close, the A8 must be in conflict with the Acura JLX. Therefore, after some discussion and research, everyone in the planning department still felt that the overlap in channels should be ignored, and the selling points of the model should be reflected in the content to differentiate it from competitors.

Nowadays, the most effective channels for publicity are TV, the Internet and mobile communication software. No matter what the reason is, with the launch time so close, the A8 must be in conflict with the Acura JLX. Therefore, after some discussion and research, everyone in the planning department still felt that the overlap in channels should be ignored, and the selling points of the model should be reflected in the content to differentiate it from competitors.

So after some planning, an advertising plan focusing on online and TV advertising came to Li Fanyu's hands.

So after some planning, an advertising plan focusing on online and TV advertising came to Li Fanyu's hands.

With previous advertising planning experience, A8’s publicity plan can be said to be well done. But in Li Fanyu’s opinion, it’s still a bit inappropriate;

With previous advertising planning experience, A8’s publicity plan can be said to be well done. But in Li Fanyu’s opinion, it’s still a bit inappropriate;

After being separated from the busy R&D center for the past two days, he was able to wander around the Internet and take a look at the market environment of luxury cars and the online reviews of the A8.

After being separated from the busy R&D center for the past two days, he was able to wander around the Internet and take a look at the market environment of luxury cars and the online reviews of the A8.

After spending two days in the forum of Pinche.com, I learned a very interesting phenomenon - during the development period, there was a lot of speculation and discussion about the actual A8 car in the market.

After spending two days in the forum of Pinche.com, I learned a very interesting phenomenon - during the development period, there was a lot of speculation and discussion about the actual A8 car in the market.

But it is different from the previous A4 and MINI launches. Even those who are extremely optimistic about the A8 this time are mostly because of Zhengshin’s good performance, which helps them fight against trolls and car hackers who badmouth Zhengshin A8. Talkative. There are really very few people who show willingness to buy Zhengxin's first luxury model.

But it is different from the previous A4 and MINI launches. Even those who are extremely optimistic about the A8 this time are mostly because of Zhengshin’s good performance, which helps them fight against trolls and car hackers who badmouth Zhengshin A8. Talkative. There are really very few people who show willingness to buy Zhengxin's first luxury model.

After some thinking, Li Fanyu figured out a little bit.

After some thinking, Li Fanyu figured out a little bit.

After all, the price of the A8 is over one million. Zhengxin’s previous marketing method that relied heavily on the Internet may not work this time.

After all, the price of the A8 is over one million. Zhengxin’s previous marketing method that relied heavily on the Internet may not work this time.

Why?

Why?

The customer base is different... It is undeniable that the Internet has the most efficient way of communication, and it does not mean that there are no rich people among netizens, but after all, this is not the main audience for luxury cars.

The customer base is different... It is undeniable that the Internet has the most efficient way of communication, and it does not mean that there are no rich people among netizens, but after all, this is not the main audience for luxury cars.

Online publicity channels must be utilized, but if you really want the market to accept A8, you should start from other places.

Online publicity channels must be utilized, but if you really want the market to accept A8, you should start from other places.

Considering this, Li Fanyu felt that this time the pre-sale promotion should be done in a different way. Based on this situation, he directly put a cross in the advertising plan submitted by the operations department and planning department.

Considering this, Li Fanyu felt that this time the pre-sale promotion should be done in a different way. Based on this situation, he directly put a cross in the advertising plan submitted by the operations department and planning department.

Li Kai from the planning department was in charge of this planning project.

Li Kai from the planning department was in charge of this planning project.

After receiving the promotional plan for the A8, this funny guy rarely gave up on the past deviant approach and refined the main selling points of the product. Based on the appearance, power, safety performance and ride quality of the A8, video advertisements and text advertisements were arranged.

After receiving the promotional plan for the A8, this funny guy rarely gave up on the past deviant approach and refined the main selling points of the product. Based on the appearance, power, safety performance and ride quality of the A8, video advertisements and text advertisements were arranged.

I didn’t want to submit it angrily, but was passed directly by Li Fanyu.

I didn’t want to submit it angrily, but was passed directly by Li Fanyu.

This made Li Kai, who had just been promoted to the deputy manager of the Zhengxin Planning Department, feel infinite panic - the first planning case that his mother was responsible for after taking office was killed. Looking at the pace, his annual salary of more than 300,000 yuan was going to go to waste. !

This made Li Kai, who had just been promoted to the deputy manager of the Zhengxin Planning Department, feel infinite panic - the first planning case that his mother was responsible for after taking office was killed. Looking at the pace, his annual salary of more than 300,000 yuan was going to go to waste. !

The planning department is the most amazing thing about Zhengxin; not only has this department created a 1:0 male-to-female ratio in a company with a large number of female employees, but it has also broken the impression that automobile companies have had on the outside world in terms of work style.

The planning department is the most amazing thing about Zhengxin; not only has this department created a 1:0 male-to-female ratio in a company with a large number of female employees, but it has also broken the impression that automobile companies have had on the outside world in terms of work style.

These monks in the planning department are so idle that they almost go to the balcony to bask in the sun when the company has no publicity tasks. In order to find the meaning of life for themselves in their free time, monks would transform into Lei Feng without hesitation. When I have nothing to do, I go to the operations department and the Audi business department to serve as volunteers for my beautiful colleagues. And every time Zhengxin's new car rolls off the assembly line, they will transform into the busiest group of people in the company. They will brainstorm ideas in the smoke-filled office, and then travel to various parts of the country to carry out business. Creativity comes to fruition.

These monks in the planning department are so idle that they almost go to the balcony to bask in the sun when the company has no publicity tasks. In order to find the meaning of life for themselves in their free time, monks would transform into Lei Feng without hesitation. When I have nothing to do, I go to the operations department and the Audi business department to serve as volunteers for my beautiful colleagues. And every time Zhengxin's new car rolls off the assembly line, they will transform into the busiest group of people in the company. They will brainstorm ideas in the smoke-filled office, and then travel to various parts of the country to carry out business. Creativity comes to fruition.

Although Li Kai is usually a little off-line, he has been promoted to the planning department with his spirit of daring to fight when encountering tough situations and the ability he has shown in several previous publicity activities. The deputy manager.

Although Li Kai is usually a little off-line, he has been promoted to the planning department with his spirit of daring to fight when encountering tough situations and the ability he has shown in several previous publicity activities. The deputy manager.

So this guy who is currently looking forward to continuing to work hard and work hard to become a CEO and marry Bai Fumei. After receiving the news that the plan had not passed, he immediately came to Li Fanyu's office to report.

So this guy who is currently looking forward to continuing to work hard and work hard to become a CEO and marry Bai Fumei. After receiving the news that the plan had not passed, he immediately came to Li Fanyu's office to report.

"Um, Mr. Li, is there anything wrong with this plan?"

"Um, Mr. Li, is there anything wrong with this plan?"

When Li Fanyu saw this guy peeking at him with a sly look on his face, he immediately realized that it might be his directness that caused a psychological burden on this guy.

When Li Fanyu saw this guy peeking at him with a sly look on his face, he immediately realized that it might be his directness that caused a psychological burden on this guy.

So he stood up with a smile, pulled up the chair, placed it in front of Li Kai, and patiently told this guy his thoughts summarized in the past two days.

So he stood up with a smile, pulled up the chair, placed it in front of Li Kai, and patiently told this guy his thoughts summarized in the past two days.

Listening to Li Fanyu’s explanation, Li Kai felt somewhat clear.

Listening to Li Fanyu’s explanation, Li Kai felt somewhat clear.

Since Zhengxin has relied heavily on the Internet for marketing since X-power, as the saying goes, habits come naturally, so the planning of A8's publicity plan involuntarily shifted towards the Internet. To put it mildly, this is an empiricist error. If we look at it more broadly, this is a failure to capture the right audience for the product, which is almost a waste of company resources.

Since Zhengxin has relied heavily on the Internet for marketing since X-power, as the saying goes, habits come naturally, so the planning of A8's publicity plan involuntarily shifted towards the Internet. To put it mildly, this is an empiricist error. If we look at it more broadly, this is a failure to capture the right audience for the product, which is almost a waste of company resources.

"Mr. Li, do you mean that this pre-sale promotion will be mainly offline? Ahem, how about we also find a spokesperson or something?"

"Mr. Li, do you mean that this pre-sale promotion will be mainly offline? Ahem, how about we also find a spokesperson or something?"

Li Fanyu already knew that Acura rolled off the assembly line before the A8 and launched advertising bombing. To be honest, he was a little aggrieved that someone had taken the lead.

Li Fanyu already knew that Acura rolled off the assembly line before the A8 and launched advertising bombing. To be honest, he was a little aggrieved that someone had taken the lead.

So now I feel very angry when I hear this.

So now I feel very angry when I hear this.

It is said that Zhonghua has a relatively outstanding temperament now, and there are only a few celebrities who can be responsible for high-end luxury models. Acura has already attracted the biggest star Liu Mou, and now looking for celebrities to endorse it, isn't it just following others? !

It is said that Zhonghua has a relatively outstanding temperament now, and there are only a few celebrities who can be responsible for high-end luxury models. Acura has already attracted the biggest star Liu Mou, and now looking for celebrities to endorse it, isn't it just following others? !

This kid usually seems to be quite clever, but why can't he stop thinking this time?

This kid usually seems to be quite clever, but why can't he stop thinking this time?

Li Kai's eyes rolled, and when he saw Li Fanyu's expression was wrong, he quickly changed his tone and used the flattery method that had been tried and tested before.

Li Kai's eyes rolled, and when he saw Li Fanyu's expression was wrong, he quickly changed his tone and used the flattery method that had been tried and tested before.

"Hi! I think you, Mr. Li, are quite suitable. You must have a good temperament and a decent identity. You are much better than Liu Mou or something like that!"

"Hi! I think you, Mr. Li, are quite suitable. You must have a good temperament and a decent identity. You are much better than Liu Mou or something like that!"

Li Fanyu raised his big foot as if to kick him, "Get out of here and stop flattering! They say that raising an army for a thousand days only takes a short time. How to do it is the business of your planning department. Let me tell you, the A8 project is expensive. I have put so much effort into it, but if the promotion is not successful, I will ask you!”

Li Fanyu raised his big foot as if to kick him, "Get out of here and stop flattering! They say that raising an army for a thousand days only takes a short time. How to do it is the business of your planning department. Let me tell you, the A8 project is expensive. I have put so much effort into it, but if the promotion is not successful, I will ask you!”

Of course Li Fanyu, another person from Zhengxin, wouldn't be so rude, but he understands this guy Li Kai too well. This guy has the blood of a **** flowing in his bones, and he has the kind of temperament that shines brightly when given a little sunshine.

Of course Li Fanyu, another person from Zhengxin, wouldn't be so rude, but he understands this guy Li Kai too well. This guy has the blood of a **** flowing in his bones, and he has the kind of temperament that shines brightly when given a little sunshine.

You won’t be able to unleash this guy’s potential if you don’t put some pressure on him!

You won’t be able to unleash this guy’s potential if you don’t put some pressure on him!

To put it bluntly, he is a cheap person.

To put it bluntly, he is a cheap person.

As expected, Li Kai really did this...

As expected, Li Kai really did this...

The guy ran out of the office with a grin on his face and returned to the planning department. After squatting in the corner and drawing circles for a while, an idea flashed into his mind.

The guy ran out of the office with a grin on his face and returned to the planning department. After squatting in the corner and drawing circles for a while, an idea flashed into his mind.

www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

www.lnmao.org, the fastest update to the latest chapter of automotive black technology!

In fact, if Zhengxin insists on advertising on the same channels, it is not impossible. But the problem is that they are both car advertisements, with similar positioning and price points, and Acura has taken the lead, which makes the A8's publicity work extremely passive.

In fact, if Zhengxin insists on advertising on the same channels, it is not impossible. But the problem is that they are both car advertisements, with similar positioning and price points, and Acura has taken the lead, which makes the A8's publicity work extremely passive.

Nowadays, the most effective channels for publicity are TV, the Internet and mobile communication software. No matter what the reason is, with the launch time so close, the A8 must be in conflict with the Acura JLX. Therefore, after some discussion and research, everyone in the planning department still felt that the overlap in channels should be ignored, and the selling points of the model should be reflected in the content to differentiate it from competitors.

Nowadays, the most effective channels for publicity are TV, the Internet and mobile communication software. No matter what the reason is, with the launch time so close, the A8 must be in conflict with the Acura JLX. Therefore, after some discussion and research, everyone in the planning department still felt that the overlap in channels should be ignored, and the selling points of the model should be reflected in the content to differentiate it from competitors.

So after some planning, an advertising plan focusing on online and TV advertising came to Li Fanyu's hands.

So after some planning, an advertising plan focusing on online and TV advertising came to Li Fanyu's hands.

With previous advertising planning experience, A8’s publicity plan can be said to be well done. But in Li Fanyu’s opinion, it’s still a bit inappropriate;

With previous advertising planning experience, A8’s publicity plan can be said to be well done. But in Li Fanyu’s opinion, it’s still a bit inappropriate;

After being separated from the busy R&D center for the past two days, he was able to wander around the Internet and take a look at the market environment of luxury cars and the online reviews of the A8.

After being separated from the busy R&D center for the past two days, he was able to wander around the Internet and take a look at the market environment of luxury cars and the online reviews of the A8.

After spending two days in the forum of Pinche.com, I learned a very interesting phenomenon - during the development period, there was a lot of speculation and discussion about the actual A8 car in the market.

After spending two days in the forum of Pinche.com, I learned a very interesting phenomenon - during the development period, there was a lot of speculation and discussion about the actual A8 car in the market.

But it is different from the previous A4 and MINI launches. Even those who are extremely optimistic about the A8 this time are mostly because of Zhengshin’s good performance, which helps them fight against trolls and car hackers who badmouth Zhengshin A8. Talkative. There are really very few people who show willingness to buy Zhengxin's first luxury model.

But it is different from the previous A4 and MINI launches. Even those who are extremely optimistic about the A8 this time are mostly because of Zhengshin’s good performance, which helps them fight against trolls and car hackers who badmouth Zhengshin A8. Talkative. There are really very few people who show willingness to buy Zhengxin's first luxury model.

After some thinking, Li Fanyu figured out a little bit.

After some thinking, Li Fanyu figured out a little bit.

After all, the price of the A8 is over one million. Zhengxin’s previous marketing method that relied heavily on the Internet may not work this time.

After all, the price of the A8 is over one million. Zhengxin’s previous marketing method that relied heavily on the Internet may not work this time.

Why?

Why?

The customer base is different... It is undeniable that the Internet has the most efficient way of communication, and it does not mean that there are no rich people among netizens, but after all, this is not the main audience for luxury cars.

The customer base is different... It is undeniable that the Internet has the most efficient way of communication, and it does not mean that there are no rich people among netizens, but after all, this is not the main audience for luxury cars.

Online publicity channels must be utilized, but if you really want the market to accept A8, you should start from other places.

Online publicity channels must be utilized, but if you really want the market to accept A8, you should start from other places.

Considering this, Li Fanyu felt that this time the pre-sale promotion should be done in a different way. Based on this situation, he directly put a cross in the advertising plan submitted by the operations department and planning department.

Considering this, Li Fanyu felt that this time the pre-sale promotion should be done in a different way. Based on this situation, he directly put a cross in the advertising plan submitted by the operations department and planning department.

Li Kai from the planning department was in charge of this planning project.

Li Kai from the planning department was in charge of this planning project.

After receiving the promotional plan for the A8, this funny guy rarely gave up on the past deviant approach and refined the main selling points of the product. Based on the appearance, power, safety performance and ride quality of the A8, video advertisements and text advertisements were arranged.

After receiving the promotional plan for the A8, this funny guy rarely gave up on the past deviant approach and refined the main selling points of the product. Based on the appearance, power, safety performance and ride quality of the A8, video advertisements and text advertisements were arranged.

I didn’t want to submit it angrily, but was passed directly by Li Fanyu.

I didn’t want to submit it angrily, but was passed directly by Li Fanyu.

This made Li Kai, who had just been promoted to the deputy manager of the Zhengxin Planning Department, feel infinite panic - the first planning case that his mother was responsible for after taking office was killed. Looking at the pace, his annual salary of more than 300,000 yuan was going to go to waste. !

This made Li Kai, who had just been promoted to the deputy manager of the Zhengxin Planning Department, feel infinite panic - the first planning case that his mother was responsible for after taking office was killed. Looking at the pace, his annual salary of more than 300,000 yuan was going to go to waste. !

The planning department is the most amazing thing about Zhengxin; not only has this department created a 1:0 male-to-female ratio in a company with a large number of female employees, but it has also broken the impression that automobile companies have had on the outside world in terms of work style.

The planning department is the most amazing thing about Zhengxin; not only has this department created a 1:0 male-to-female ratio in a company with a large number of female employees, but it has also broken the impression that automobile companies have had on the outside world in terms of work style.

These monks in the planning department are so idle that they almost go to the balcony to bask in the sun when the company has no publicity tasks. In order to find the meaning of life for themselves in their free time, monks would transform into Lei Feng without hesitation. When I have nothing to do, I go to the operations department and the Audi business department to serve as volunteers for my beautiful colleagues. And every time Zhengxin's new car rolls off the assembly line, they will transform into the busiest group of people in the company. They will brainstorm ideas in the smoke-filled office, and then travel to various parts of the country to carry out business. Creativity comes to fruition.

These monks in the planning department are so idle that they almost go to the balcony to bask in the sun when the company has no publicity tasks. In order to find the meaning of life for themselves in their free time, monks would transform into Lei Feng without hesitation. When I have nothing to do, I go to the operations department and the Audi business department to serve as volunteers for my beautiful colleagues. And every time Zhengxin's new car rolls off the assembly line, they will transform into the busiest group of people in the company. They will brainstorm ideas in the smoke-filled office, and then travel to various parts of the country to carry out business. Creativity comes to fruition.

Although Li Kai is usually a little off-line, he has been promoted to the planning department with his spirit of daring to fight when encountering tough situations and the ability he has shown in several previous publicity activities. The deputy manager.

Although Li Kai is usually a little off-line, he has been promoted to the planning department with his spirit of daring to fight when encountering tough situations and the ability he has shown in several previous publicity activities. The deputy manager.

So this guy who is currently looking forward to continuing to work hard and work hard to become a CEO and marry Bai Fumei. After receiving the news that the plan had not passed, he immediately came to Li Fanyu's office to report.

So this guy who is currently looking forward to continuing to work hard and work hard to become a CEO and marry Bai Fumei. After receiving the news that the plan had not passed, he immediately came to Li Fanyu's office to report.

"Um, Mr. Li, is there anything wrong with this plan?"

"Um, Mr. Li, is there anything wrong with this plan?"

When Li Fanyu saw this guy peeking at him with a sly look on his face, he immediately realized that it might be his directness that caused a psychological burden on this guy.

When Li Fanyu saw this guy peeking at him with a sly look on his face, he immediately realized that it might be his directness that caused a psychological burden on this guy.

So he stood up with a smile, pulled up the chair, placed it in front of Li Kai, and patiently told this guy his thoughts summarized in the past two days.

So he stood up with a smile, pulled up the chair, placed it in front of Li Kai, and patiently told this guy his thoughts summarized in the past two days.

Listening to Li Fanyu’s explanation, Li Kai felt somewhat clear.

Listening to Li Fanyu’s explanation, Li Kai felt somewhat clear.

Since Zhengxin has relied heavily on the Internet for marketing since X-power, as the saying goes, habits come naturally, so the planning of A8's publicity plan involuntarily shifted towards the Internet. To put it mildly, this is an empiricist error. If we look at it more broadly, this is a failure to capture the right audience for the product, which is almost a waste of company resources.

Since Zhengxin has relied heavily on the Internet for marketing since X-power, as the saying goes, habits come naturally, so the planning of A8's publicity plan involuntarily shifted towards the Internet. To put it mildly, this is an empiricist error. If we look at it more broadly, this is a failure to capture the right audience for the product, which is almost a waste of company resources.

"Mr. Li, do you mean that this pre-sale promotion will be mainly offline? Ahem, how about we also find a spokesperson or something?"

"Mr. Li, do you mean that this pre-sale promotion will be mainly offline? Ahem, how about we also find a spokesperson or something?"

Li Fanyu already knew that Acura rolled off the assembly line before the A8 and launched advertising bombing. To be honest, he was a little aggrieved that someone had taken the lead.

Li Fanyu already knew that Acura rolled off the assembly line before the A8 and launched advertising bombing. To be honest, he was a little aggrieved that someone had taken the lead.

So now I feel very angry when I hear this.

So now I feel very angry when I hear this.

It is said that Zhonghua has a relatively outstanding temperament now, and there are only a few celebrities who can be responsible for high-end luxury models. Acura has already attracted the biggest star Liu Mou, and now looking for celebrities to endorse it, isn't it just following others? !

It is said that Zhonghua has a relatively outstanding temperament now, and there are only a few celebrities who can be responsible for high-end luxury models. Acura has already attracted the biggest star Liu Mou, and now looking for celebrities to endorse it, isn't it just following others? !

This kid usually seems to be quite clever, but why can't he stop thinking this time?

This kid usually seems to be quite clever, but why can't he stop thinking this time?

Li Kai's eyes rolled, and when he saw Li Fanyu's expression was wrong, he quickly changed his tone and used the flattery method that had been tried and tested before.

Li Kai's eyes rolled, and when he saw Li Fanyu's expression was wrong, he quickly changed his tone and used the flattery method that had been tried and tested before.

"Hi! I think you, Mr. Li, are quite suitable. You must have a good temperament and a decent identity. You are much better than Liu Mou or something like that!"

"Hi! I think you, Mr. Li, are quite suitable. You must have a good temperament and a decent identity. You are much better than Liu Mou or something like that!"

Li Fanyu raised his big foot as if to kick him, "Get out of here and stop flattering! They say that raising an army for a thousand days only takes a short time. How to do it is the business of your planning department. Let me tell you, the A8 project is expensive. I have put so much effort into it, but if the promotion is not successful, I will ask you!”

Li Fanyu raised his big foot as if to kick him, "Get out of here and stop flattering! They say that raising an army for a thousand days only takes a short time. How to do it is the business of your planning department. Let me tell you, the A8 project is expensive. I have put so much effort into it, but if the promotion is not successful, I will ask you!”

Of course Li Fanyu, another person from Zhengxin, wouldn't be so rude, but he understands this guy Li Kai too well. This guy has the blood of a **** flowing in his bones, and he has the kind of temperament that shines brightly when given a little sunshine.

Of course Li Fanyu, another person from Zhengxin, wouldn't be so rude, but he understands this guy Li Kai too well. This guy has the blood of a **** flowing in his bones, and he has the kind of temperament that shines brightly when given a little sunshine.

You won’t be able to unleash this guy’s potential if you don’t put some pressure on him!

You won’t be able to unleash this guy’s potential if you don’t put some pressure on him!

To put it bluntly, he is a cheap person.

To put it bluntly, he is a cheap person.

As expected, Li Kai really did this...

As expected, Li Kai really did this...

The guy ran out of the office with a grin on his face and returned to the planning department. After squatting in the corner and drawing circles for a while, an idea flashed into his mind.

The guy ran out of the office with a grin on his face and returned to the planning department. After squatting in the corner and drawing circles for a while, an idea flashed into his mind.