Automotive Black Technology Chapter 465: : Possibility of achieving the highest level of success

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July is the month when all walks of life summarize their achievements in the first half of the year.

The automotive industry is certainly not immune.

So this month, the annual selection for the North American auto market organized by "Forbes", the most authoritative technical statistics magazine in the United States, begins. This selection is based on data collected by Forbes, but it also accepts public voting on the official website.

Forbes’ data statistics have always been famous for their accuracy and objectivity among all magazines and media. In the decades since its publication, the magazine's statistics have been widely cited by the industry, and it is known as the "American Business Tool Book".

The data collection for the North American automobile market in the first half of the year has actually been completed. Among them, the Kaman A series has undisputedly ranked first due to its stable sales in the first half of the year.

However, on the voting collection page for the second half of the year, which has just started on the website, Zhengxin F150 firmly occupied the first place with an advantage of more than 20,000 votes.

This number of votes is nearly double that of Kaman A.

At the headquarters of Kaman Company, a group of executives looked at the sales data and Forbes statistics and were speechless for a while.

Chairman East Phelps looked a little irritated as he looked at a group of silent directors.

Finally, someone couldn't bear the awkward silence and said, "Chairman, we didn't do anything wrong."

I did nothing wrong...

Old Phelps smiled disdainfully.

"Friends, we are facing an unprecedented crisis. I also believe that you have not made such mistakes in your specific operations, but we must face reality. Our sales are shrinking, and our stocks are shrinking. This is a decline that was unimaginable before! Look at this data, if we can't take any measures in the second half of the year, Kaman's sales champion position for five consecutive years may be lost. My dear friends, you know. Don't know what this means?"

Ignoring the silence present, he slammed the table hard, "This means that we will gradually be replaced by others! Phelps, my child. I heard that you visited that **** Zhengxin before. company, talk to them about the acquisition, and have met their chairman. What can you do about the current situation?"

Phelps looked quite embarrassed.

The best way to eliminate a competitor is to nip them in the bud. However, this rule does not seem to apply to Zhengxin.

Some people here even asserted that when the F150 was launched, the annual sales volume of this model would not exceed 10,000. But the data is there, and the original prophetic emperor has now become a boring gourd-including Phelps.

Now we sit back and watch Zhengxin grow bigger and threaten the entire company. It was his mistake when he initially contacted Zhengxin and discussed the acquisition but it failed to materialize.

Phelps now regrets it.

If he had known that things would develop like this, even if he had spent US$500 million or even US$1 billion, he would have given Li Fanyu a bid without hesitation.

But now, it's too late.

So he could only choose to remain silent under his father's majestic gaze.

Seeing his son's performance, Phelps's eyes were full of disappointment.

"Well, since you don't say anything, please listen to my opinion. You will immediately announce to the public that we are about to replace the Kaman A series pickup truck to stabilize the company's stock. Then immediately start a new generation of A In the research and development of the series of pickup trucks, after the replacement, the performance of the Kaman A should be better than that of the Zhengxin F150! Is there any problem? ”

"Um...Chairman, our A-series pickup trucks were just replaced in the first half of last year. Will the replacements be too frequent now..."

"Haha, what can you do?"

"No...no."

……

Forcing Kaman to replace him in advance was something Li Fanyu didn’t expect.

But after seeing the results achieved by the F150, he is not afraid of what Kaman will do. For a behemoth like Kaman, model replacement is not something that can be solved in a month or two. Unlike Zhengxin's US branch, which is just starting a new business, even if they can complete the research and development work within two months, they still have to worry about the inventory digestion problem of the existing A-series pickup trucks on the market.

During this time, Zhengxin F150 has had enough time to strengthen its foundation.

In fact, Li Fanyu did not rest on his laurels.

After the sales of the F150 were booming, he asked the company to start formulating the next marketing plan and asked the R&D team to strategically optimize the F150.

Currently, the three versions of the F150 all use gasoline engines, but in the Xapp database, the power versions of the F150 are quite abundant.

Only for the convenience of production and marketing, he did not copy other power versions. Because each additional power version of a model means that additional production capacity and production lines need to be added.

From an operational perspective, it is never wise to invest too much without knowing whether the model will be accepted by the market.

But now he has no worries.

The monthly sales of F150 can now reach 60,000 units. The profits brought by this sales volume are enough to support the expansion of Zhengxin's American branch in all aspects.

For example, company structure, such as production capacity.

So he did not hesitate. While the domestic R&D team was still in the United States, he asked Culbo to lead everyone to develop two diesel-powered versions, 3.3L and 4.5L.

The climate and resource conditions in the United States are different from those in China. Diesel engines, which have always been unpopular in China, actually have a market here.

Why is there a market?

In fact, it is still related to the issue of car cost.

With the same displacement, diesel engines are more powerful and consume less than gasoline engines. If problems such as combustion and pollution are eliminated, diesel engines actually have advantages.

When it comes to cars like CC2CC6, even if I kill Li Fanyu, I won’t be able to get a diesel version. Because the U.S. government has particularly strict control over emission standards, the review of models equipped with diesel engines is particularly strict.

But pickup trucks are different.

In the United States, the approval of pickup trucks is not in the automobile category. Strictly speaking, pickup trucks are classified as agricultural machinery in the U.S. manufacturing catalog...

The emission standards for agricultural machinery are relatively looser than those for cars.

In fact, in the Xapp spatial database, the F150 also has turbocharged versions similar to 2.7T and 3.5T.

But in the United States where oil prices are low, Li Fanyu believes that making these powered versions is really a thankless task.

Supercharging means a more complex engine structure, which means higher maintenance costs. In his mind, for a pickup truck, it is better to make it simple and durable.

So he felt confident in developing a diesel version.

This is the first optimization for the F150.

The second optimization is to add subdivided models.

There are currently three versions of F150, but they differ in power version and configuration. But in fact, they are common in appearance and layout - the cab adopts a five-seater design with two in the front and three in the rear.

Similar to the abandonment of the diesel version, the reason for doing this is to reduce investment and facilitate production.

However, the American market is a market where car owners have great individuality. Pickup trucks have different uses for vehicles, and have very detailed requirements for the number of passengers in the car and the size of the cabin. Currently, designs like the F150 focus on home use. But correspondingly, the commercial or agricultural part is reduced.

A car is only that long. To take into account the passenger space, the cargo space must be sacrificed.

In some pickup trucks used on farms and pastures, the rear row of the cab is generally removed and this part of the space is given to the cabin.

So for this aspect, Li Fanyu assigned the improvement task to the R&D team.

If the complete research and development of these two parts is completed, then the future F150 will be a huge car series with five power versions, two types of body structures, and ten different configurations!

Li Fanyu is ambitious in doing these tasks.

The current sales situation of the F150 and the demand for pickup trucks in the North American market allowed him to see a possibility.

The possibility of using one car to become the total sales champion in the North American auto market!