Automotive Black Technology Chapter 618: : Next step, the SUV market!

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Although he had made up his mind to develop new models and roll them off the production line as soon as possible to earn double R&D points, Li Fanyu, who was so lazy that he was still too lazy to go to work.

In the end, An Ning calmed down and forced Li Fanyu into a shirt and suit on the morning of the fifth day after starting his vacation.

An Ning used all kinds of methods to persuade a chairman who didn't want to go to work as much as his children.

Coercion is a must, as well as all kinds of inducements that would make her blush. Naturally, they are also indispensable.

Actually, An Ning is a little bit reluctant to let go of this newlywed-like feeling, but first, since Li Fanyu is going to start developing new models, the whole group must make preparations, and there are too many things involved.

Secondly, I also thought that Li Fanyu’s research and development was mainly aimed at the domestic market. Even if the research and development tasks are heavy, I can still meet with him from time to time.

The combination of the two made her decide to go to work!

......

Zhengxin Group, high-level conference room.

The heads of various departments couldn't help but laugh when they saw Li Fanyu's laziness.

The human state has inertia.

For example, if a person has been working at the same rhythm, then he will not feel anything due to inertia.

But for people like Li Fanyu who took a break for nearly a week after intensive work, the inertia and rhythm became like a lazy state on vacation.

So on the first day of work, he really didn't make the transition.

Feeling the atmosphere in the conference room, An Ning, who was sitting on his left, gently kicked him under the table with his high heels, and then he put away the sleepiness on his face.

I knocked on the table with the Pike in my hand, "Ahem, okay. The meeting has begun."

"Pfft,"

Seeing his serious look, everyone below couldn't help but laugh, "Director Li, we have been waiting for you for five or six minutes!"

"Huh? Ahem, sorry, I didn't sleep well last night. Guys, let's stop talking nonsense. Let's get down to business. In recent times, the group's development focus has been on overseas markets, and it has successively launched performance products Sports car RS and supercar Longbow

As for the domestic part, the latest mass-produced model to roll off the production line was the Volkswagen Fighter which rolled off the production line nearly three months ago. Even if I don’t tell you, everyone knows that our group started with Audi.

However, because its business focus in recent times has been on exploring overseas markets, Audi has not released new products in the domestic market for more than half a year. Now I plan to ask the R&D center to develop a new model..."

Before he finished speaking, Huang Qi stood up excitedly, "Director Li! You are finally thinking about our Audi branch!"

Li Fanyu was actually still in a semi-fugue state at this time. Huang Qi immediately shocked him.

Seeing this guy tremble, Huang Qi realized that it was a bit rude to interrupt the chairman's speech at will.

The girl couldn't help but stick out her tongue and sat back down.

Under the snickering of everyone, Li Fanyu calmed down and said, "Well, yes. As the person in charge of the Audi department, do you have any thoughts on this matter?"

Hearing Li Fanyu’s question, Huang Qi stood up again, “Director Li, if you hadn’t been abroad all the time during this period, our group was launching new models for overseas markets and establishing an energy branch. I've wanted to report to you for a long time.

Now Audi China has five models: A4, A6, TT, MINI and A8.

Among these five models, except for the TT which has been discontinued as a limited edition, the four models currently on sale have established themselves in the B-class car market, C-class car market, compact sports car market and luxury car market. Heel and achieved quite outstanding sales results.

Among them, after one and a half years of market development, the A4 has firmly established itself as the second best-selling model in the B-class car market. Although our old rival Accord ranks first, we are even better in terms of selling price and profit.

The A6 has ranked first in sales of C-class cars for three months, and its sales are still increasing steadily.

Although the A8 is under attack from the top three German brands of Mercedes-Benz, Europa League and Weitzman, as well as the two American luxury cars, the Crist and the Ricoh, it is still in the top three of the sales list. Location.

But I think that with its positioning as a state concierge car and its continuously optimized and upgraded interiors and manufacturing processes, it will be on a gratifying upward trend in the next two years.

Needless to say, mini, we currently have no rivals in this market globally. But judging from the product scale formed by these four models, our Audi product line is still lacking. For example..."

"SUV?" This time, it was Li Fanyu who interrupted her.

But when he was interrupted like this, Huang Qi couldn't hide the smile on his face.

"Exactly!"

With that said, she handed the folder she had prepared when she entered the conference room in front of Li Fanyu with both hands.

"Director Li, please look at this, this is the sales analysis of car models in the Chinese market.

Take the past two years as an example. Due to my country's road conditions and consumers' pursuit of space and vehicle practicality, the SUV market is in its hottest period in history.

According to our statistics, in the past year, the total sales of cars nationwide reached 6.35 million units, a year-on-year increase of 3.6%. The total sales volume of SUV models reached 4 million units, a year-on-year increase of 57%!

Under such a good situation, various car companies in China's domestic market are withdrawing from their own SUV models.

Take our old friend Guangqi as an example. In addition to launching their self-developed model Legend in the second half of last year, they also developed and rolled out two SUV models with the help of our A4 platform.

Not to mention Guangqi, even some new companies that have just entered the automobile industry have regarded the SUV market as their main target market.

But when SUVs are so popular, the Audi brand... No! They are two mass-produced brands under Zhengxin, but neither of them has an SUV model entering the market!

Director Li, since Guangqi can develop SUV models based on our platform, and we have previously developed the QS15, a pure off-road vehicle for the army, why not start developing our own SUV models? ”

Faced with this problem, Li Fanyu could only remain silent.

This question really stupefied him.

It must be said that because of Li Fanyu's existence, Zhengxin's model development can be said to be random.

Basically, except that A4 strictly investigated the market and made the best decision based on the honest situation at the time.

The research and development and launch of other models under the group may be due to Li Fanyu's experience gained since the historical process changed time and space. Or, it was a willful decision he made in order to make better use of the technology he obtained from the system.

But these models are really selling well, don’t you think that’s irritating?

Although Li Fanyu had no way to answer this question, it did not prevent him from making amends for his mistakes.

Compared with other car companies, Zhengxin is never afraid of being slow to the market.

Why?

Because this magical group now has outstanding R&D capabilities compared to global car companies!

Others want to research the market and develop models, and they can’t do it without at least a year.

But Zhengxin can easily get its hands on any market by relying on its R&D strength derived from Li Fanyu.

This R&D strength is enough to make up for any slow response to emerging markets.

If any emerging market is compared to a big cake, many car companies are ready to divide the cake.

Then Zhengxin is the child who never leaves his body with a knife and fork hanging around his neck.

When others smell the sweet buttery smell of the cake and go to the kitchen to find tableware.

This child who has a weak sense of smell, but looks at everyone staring at the cake to get the cutlery, can pick up the knife and fork around his neck at the speed of a scoundrel and directly grab a large part of the cake!

So after listening to Huang Qi's report, Li Fanyu smiled slightly.

He said very calmly: "Okay, since you are so eager, I think I have a plan. It has been decided that SUV is the next goal of our Zhengxin Group!"