Automotive Black Technology Chapter 631: : Save the diesel version that crashed on the street!

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Anshan, Volkswagen SSSS store.

Because the Hongguang and Fighter cars have shown strong sales capabilities in the past, Zhengxin Volkswagen’s marketing department has arranged for them to stock up on 160 vehicles before Tiguan’s launch.

At this time, it is already the third day after Tiguan was launched.

Although Tiguan's sales volume is far less terrifying than Hongguang's, its price is the most expensive among the three vehicles currently on the market. Therefore, in terms of sales and profits, 4S stores naturally earn more.

After two days of sales, the first batch of gasoline version Tiguan has been sold out. At this time, the manager of the 4S store was preparing to request goods from Zhengxin.

After Zhengxin launched a new generation of automobile production lines at United Institute of Technology, its production capacity has been improved accordingly, so the preparation work before the launch this time is still good. The hot sales were not delayed due to production capacity.

But looking at the diesel version of the Tiguan that didn't even move on the sales statistics table, manager Liu Zhenxin was in trouble.

He is a person who understands cars and has been engaged in the car sales industry for almost ten years. According to his understanding, the diesel version of this Tiguan has a good engine, and the performance is pretty good in terms of various data and his experience after a field test drive.

But with the current market situation of diesel cars, especially household diesel cars, there is nothing we can do if we can't sell them.

In the past few days since the Tiguan was launched, the salespeople below have been doing a lot of selling. But the problem is that customers simply don’t buy it, and no one can do anything about it.

Thinking of this, he reached out and called a salesperson.

"Xiaoling, do any of the customers who tested the 2.0T diesel version yesterday have any intention to make a deal?"

The salesman shook his head slightly and said, "Manager, I can't sell it at all."

"Have you told customers about the superior performance of the diesel version?"

"I told you! How can I not tell you. It is 30% more fuel-efficient than a gasoline engine and is suitable for low-speed traffic conditions on congested urban roads. The torque performance of a diesel engine at low speeds is suitable for a certain degree of bad road conditions. These are all said Customers were also satisfied with the noise and vibration during the test drive, but when they considered the problem of refueling and current diesel oil, they all went to the gasoline version, and there was nothing I could do about it.”

Liu Zhenxin hissed, "In that case, I will communicate with the manufacturer and return the diesel version."

Hearing what she said from experience, Xiaoling nodded fiercely, "Refund it! Manager, there are always customers who want to test drive this version here, but they don't buy it after the test drive. This It’s too much of a waste of our time. It would be great if we could lead customers to test drive the gasoline version. You don’t know how high the sales rate of our Tiguan gasoline version is.”

Liu Zhenxin nodded and signaled Xiaoling to go about her business, then picked up the phone and wanted to call Zhengxin Public.

However, the number here has not been dialed yet. The number of "Manager Sun of the Public Business Department" was displayed on his mobile phone, so he picked it up.

He picked it up quickly.

"Hey! Hello, Manager Sun!"

Faced with the question of Tiguan's sales, he quickly replied: "It's very good! It's been three days since it was launched, and the sales volume has already reached 120 units. I'm about to call you to replenish the stock."

But when faced with the question of the sales volume of the diesel version, Liu Zhenxin’s face fell. “I also plan to communicate with you about this matter. We here are sincerely selling it, but the diesel version It’s not easy to sell! Don’t worry, our store hasn’t even sold one yet. How are the sales in other areas?”

"Huh? It's not that good either. Hey, let me just say. Nowadays, diesel versions of family cars are not very good. Why do you think Zhengxin is going to all this trouble? It's better to add a gasoline version. ”

"What? Fuel Saver? Manager Sun, our 4S shop doesn't do those crooked things. We don't sell any consumables here except engine oil and glass water."

"Ah? Zhengshin's response to customers' demand for diesel cars? This... Manager Sun, it's not me. If you want to deal with this, why are you making a fuel-saving product... Diesel engine version The problem with slow sales is not the lack of fuel efficiency, but the lack of fuel efficiency, right?”

"Huh? Really? This thing is so effective when mixed with diesel? How much does it cost? You know, if you really want to bundle sales, this thing has to be included in the cost of the car. . If it’s too expensive, customers may not buy it.”

"What!? Fifty-nine for 10L, one hundred and nine for 20L? Are you sure this is the price of a fuel-saving product? This is not nice to say, it is cheaper than diesel! Manager Sun, are you afraid that it is not? You were driven crazy to come up with something like this, right? Don’t talk about consumers, even I don’t believe it!”

"Really? Manager Sun, please don't make fun of me. If you can't achieve the effect and even return the car with the oil, this is... a bit scary!"

"Okay! Since you are so determined and give such great strength, then spread the goods over to me, and I will let the people below push it out!"

……

Not just one store in Anshan received such a call.

Within two hours, more than 600 Volkswagen 4S stores across the country received such a notice.

According to Zhengxin's suggestions, or orders, let them formulate publicity to bundle the Zhengxin Fuel Saver product, which they had never heard of, with the diesel version of the Tiguan.

What is binding sales?

It is a promise to customers that the Fuel Saver will be mixed with the No. 0 diesel currently on the market at a ratio of 3:7. If the engine develops carbon deposits or the engine cannot start at low temperatures in winter, Volkswagen will take measures to Diesel cars like this are being returned!

To be honest, after this policy was announced, almost all 4S store managers were shocked!

Zhengxin Volkswagen’s agents are all screened. Almost all agents have been in the car sales industry for more than five years.

These people are not necessarily familiar with this, but they certainly have a deep understanding of the car sales industry.

They have never heard of a car company that dares to make such a guarantee for its cars!

You must know that among the car companies currently on the market, they will unconditionally return products to consumers, let alone carbon deposits that cannot be started.

Why don’t I clean your engine and change the oil? I’m looking down on you!

This policy is really too strong!

After receiving this notice, Volkswagen 4S stores nationwide regrouped and started a new round of sales of the diesel-powered Tiguan.