Automotive Black Technology Chapter 1238: : Not a gentleman!
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Seeing Roskov, Mauper hurried over.
"Roskov, my friend. Why are you so interested in visiting the exhibition hall? The press day can't wait until tomorrow."
Roskov is not old this year, and looks to be in his thirties. When he saw Mo Bo, he immediately smiled back. But there was no answer to his question.
The previous turmoil in Russia and the domestic economic downturn have dealt an extremely painful blow to all walks of life in the country. Rogge Automobile Economic and Trade Company is a new enterprise. If it wants to start its own business, it needs a clear route and the support of many brands that can adapt to the Russian automobile market.
Russia’s auto market is actually a very distorted market. Auto consumption, like the country’s social form, shows severe polarization.
In terms of low-end models, models dominated by the local brand Lada account for half of the consumer market. As for mid-range models and some low-end models, Toyota, Honda, and many foreign models compete, making this already small consumer market seem a bit dire.
In the hands of Rogge Automobile Trading Co., Ltd., it has now obtained the agency sales rights for Kia, Hyundai and Nissan brands. At present, the company is interested in developing high-end imported models and luxury cars for Russia's top wealthy people.
Under such circumstances, there were not many options left for Roskov.
It can be said that Eurolink is a better partner in theory. This brand not only has high-end models that are comparable to Mercedes-Benz, but also has a brand that is known as one of the "Three Diamonds of Luxury Cars in the World". Cohen.
If Rogge wants to purely sell cars, then there is no doubt that Euroleague is suitable.
However, it is clear that Rogge's ambitions do not stop there.
Seeing that Roskov was deliberately distant, Maubeau was not embarrassed. He followed Roskov's gaze and said, "Roskov, my friend. Are you interested in this red flag?"
Roskov spread his hands and replied in retroflex English: "Not bad. It seems that Zhonghua Automobile has developed very rapidly in recent years. I remember that when I went to Zhonghua before, this Hongqi brand They can't even make a mid-level car, but now it seems that they are doing well in the field of top-end luxury cars."
When Mo Bo heard this, he curled his lips and said, "Not necessarily."
"Oh?" Seeing his expression, Roskov asked curiously: "Mr. Mauper, do you have any different opinions?"
Mo Bo smiled proudly, "If we talk about the technology equipped on the two Zhengxin Hongqi models, to be honest, it is quite amazing. Whether it is the unprecedented holographic projection technology or the so-called... The magnetic suspension that achieves zero bumps is a rare breakthrough in application technology.
But, my friend. Sometimes technology cannot make a car top-notch. ”
Having said this, Mo Bo pointed to the Hongqi promotional video on the LED screen that Zhengxin staff were debugging, and said: "Look, what they are proud of is their technology, but you have to know , my friend.
The connotation of top luxury cars lies in respecting tradition and making machines the best that humans can. In other words, the first design criterion for top luxury cars is to have a skeptical and wait-and-see attitude towards all new technologies. This is not old-fashioned, but for the best reliability and the best user experience.
Take Li Keen as an example, our company did not start using load-bearing bodies until 1965, and this technology had been used by our competitors for ten years before that. But it is undeniable that the Rickon Abraham we produced in 1965 is the best car with a monocoque in the world.
Another example is Rolls-Royce. They did not install starter motors on their products until 1919, while their competitors had used this technology five years earlier.
Making classics even more classic is the quality that top luxury cars should have. Instead of using new technologies that have gimmicks but have not been verified by the market and users to increase their own value.
Zhengshin has already used this kind of routine on his X-car Junjun. From the perspective of our industry, this is nothing more than grandstanding. ”
Li Fanyu and Cheng Ke were standing not far from them. The two of them naturally heard what Mo Bo said.
"Who is this person? Why is he so annoying? I'm going to scold him!"
Someone was chewing on Zhengxin’s tongue behind his back. Cheng Ke’s temper immediately rose. He rolled up his sleeves and was about to step forward.
Li Fanyu quickly grabbed him.
"Wait, let's see. Richon also makes top-end luxury cars. I don't believe that their people are so unscrupulous and speak ill of people behind their backs for no reason. He can be so disrespectful and mean to us behind our backs, he The person next to you must be important."
He took a deep look at Roskov and said to Cheng Ke.
Although Cheng Ke did not go up, it was obvious that some people in the crowd did not agree with Mo Bo's words.
"Mr. Mauper, the premise of being conservative is that you don't have a thorough understanding of a technology.
It did take Rolls Royce five years to adopt the ignition system used by its competitors, but that was because the first ignition success rate of cars at that time was generally less than 70%.
In the five years we have not used this technology, we have been looking for ways to make Rolls-Royce start with the turn of the key.
And the reason why we do this is because of our brand culture; make good better - if not, we will create it!
To be honest, if these magnetic levitation technologies and full-system application technologies come from the R&D department of Rolls-Royce, then we will definitely use them in our own models as soon as possible.
The true essence of top-end luxury cars is to provide users with the best. Under this premise, we can follow tradition, but at the same time, we do not exclude making an epoch-making contribution to the automobile industry.
Also, my hon. A gentleman never expresses his opinion behind the back of the person to whom he is expressing his opinion.
This is Geneva, the global exchange center for automotive technology. If you have any thoughts about this young brand, then I suggest you bring it up in person during the communication session after the media day.
I think they would be happy to receive face-to-face teaching from a senior person like you. ”
This man is quite old and has a thick beard, but his suit is meticulously cared for.
His voice is loud and has an authentic London accent. In an instant, it attracted the attention of the crowd.
"Oh! Oh my God, Sir Gerald!"
When people saw this man’s face, they all exclaimed.