Automotive Black Technology Chapter 1258: : First board meeting! (restore three updates)

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When acquiring Rolls-Royce, Wicks imposed many restrictions on Zhengxin in order to prevent Zhengxin from making too many changes that would lead to the collapse of the brand image.

What cannot be modified on existing models to avoid backlash from the company's loyal customers. For example, the development of a new model requires the approval of all shareholders, the approval of the evaluation committee of the industry association, etc.

Li Fanyu had limited time, and the reason why he wanted to acquire Rolls-Royce was very simple - he didn't care about the brand's technology and design, but about their pursuit of quality and customer service. Service maintenance system.

His current idea is just as simple; since he doesn’t want his buddy to go to war with Rolls-Royce, he will start a new business under this company!

This is the best way he can think of to rapidly increase the compound growth rate of Rolls-Royce within a limited time.

So he wanted to create a brand new brand within the Rolls-Royce system.

This brand is designed by Zhengxin’s original R&D team, produced by Rolls-Royce’s production department, and marketed through Rolls-Royce’s channels. In this way, if this brand new brand is launched, it will undoubtedly provide a big boost to his "50% in half a year" plan.

And I have the core technology, so if the "50% in half a year" plan is not completed, I can leave with this brand that has used Rolls-Royce's most precious resources for half a year. , get what you want.

This brand is called Bentley.

That is, in the time and space before time changed in cars, Bentley, together with Rolls-Royce, occupied half of the top luxury car market!

According to the original historical process, the Bentley brand began on January 18, 1919, founded by Walter Owen Bentley. During World War I, Bentley was best known for its aircraft engines. After the war, he began to design and manufacture automobile products. In 1931, Bentley was acquired by Rolls-Royce, and in 1998 both were bought by the German Volkswagen Group.

In August of the same year, BMW purchased the rights to use the Rolls-Royce trademark for US$68 million, and the relationship between the two parties gradually weakened.

So for a long time, Rolls-Royce and Bentley were siblings.

But in this time and space, this is not the case;

Walter Bentley did not engage in automobile development in 1919, but continued to engage in engines full-time. The engine company, along with Rolls-Royce, designed and produced a number of fighter engines during World War II, including the Spitfire, Hurricane, Typhoon, Storm and Firefly.

After the war, it was directly incorporated into Luo Luo's banner and disappeared in the long river of history.

However, Walter Bentley himself is famous in the industry for excellent aircraft engines such as "Sagittarius", "SPMA" and "summII", and has become a famous figure in the history of British industry.

So now, Li Fanyu took this one out without any pressure and reproduced Bentley.

Well, celebrities, what a pity it would be not to use them after they die?

What's more, Li Fanyu is too lazy to redesign Bentley's car logo - the big B with wings, how awesome is it?

What Li Fanyu likes about this brand is not just the winged B;

Fast, easy to drive, easy to control under sustained high-speed conditions, durable, stable and luxurious, these are the keys to his interest in this brand!

Why is Hongqi divided into elegant version and youth version?

Isn’t it just to satisfy the rich with two different driving needs?

One is the feeling of sitting in the back seat. One is to allow people to enjoy top-notch luxury while having the passion for driving!

The two feelings lock in the needs of users of different age groups. In Li Fanyu's opinion, it was simply perfect!

So now, what Li Fanyu is doing is to add a significant mark to Rolls-Royce that has been erased by history!

After drawing the last stroke, Li Fanyu slightly gathered the draft papers in front of him and picked up the phone.

……

"Director Li, high! Really high!"

Looking at Li Fanyu’s thick stack of plans, Li Kai gave him a thumbs up repeatedly.

“We can use Rolls-Royce’s current sales channels and production resources to build a brand, increase revenue for the company in the short term, and keep the results firmly in hand! Hey, this step is really good. It’s wonderful!”

Li Fanyu waved his hand, "Come on, what's going on? Please skip the flattering part. If you think this plan works, we will convene the board of directors. How is your business sorting out? ”

Because Rolls-Royce’s merger and acquisition plan is an important part of Zhengxin Hongqi’s development plan, the acquisition of Rolls-Royce is temporarily led by Li Kai.

"It's almost straightened out. In fact, there's nothing easy to do. It's just that the equity transfer has been completed, and the operations of the board of directors have continued as before. Alas, there must be a large group of people to judge everything that is done. The feeling is really bad. ”

When it comes to the board of directors, Li Kai is a little frustrated.

Li Fanyu smiled slightly, "You have to get used to this feeling. Through Rolls-Royce this time, I think it is very necessary to acquire some companies to make up for the shortcomings of our integrity. This may be able to quickly help us This is a shortcut to make up for the weaknesses. We have remained independent for too long, but in fact this is not in line with the development trend of modern enterprises."

Li Kai nodded: "I understand, Director Li. Then... I will ask the board of directors to come together for a meeting?"

Li Fanyu waved his hand, signaling to hurry up.

……

When they saw the plan presented by Li Kai, Rolls-Royce shareholders resisted.

Those who can sneak into the board of directors are all good people. Everyone naturally knows what Xiaojiujiu is doing when Zhengxin establishes a separate sub-brand for operation.

Although Bentley's plan can make full use of Rolls-Royce's existing resources and expand the company's business without affecting Rolls-Royce, everyone still fell into deep thought when faced with Zhengxin's "ulterior motives."

"Your decision is too hasty. You must know that you have just acquired the equity of Rolls-Royce and are planning to find a way out for yourself. This is a contempt for Rolls-Royce itself."

"Yes, your behavior is an attitude towards the market that does not value Rolls-Royce. This will definitely undermine the confidence of shareholders."

"And the brand you are planning does not look like it will work. Top luxury cars reflect status, and behind the driver, white gloves and concierge are the symbols of user status. Who would use and At the same price as a Rolls-Royce, how about buying a car that you need to drive yourself? "

"I object too!"

"Me too!"

Just as Li Kai expected;

The first board meeting after taking over Rolls-Royce from Wicks met with strong resistance from shareholders!