Automotive Black Technology Chapter 1260: : It’s that simple!

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Bentley Continental, strictly speaking, this is not a pure Bentley car. Because this car is actually the first model launched after Volkswagen took over Bentley.

However, this model best embodies Bentley’s brand values ​​of “luxury and sportsmanship”, and also best embodies Bentley’s “ingenious slot car craftsmanship”, “flawless quality” and “excellent racing tradition” .

In fact, Volkswagen has put a lot of effort into this car. The appearance of the Continental alone has a great origin - it was designed by Dirk. Van Braeckel, the most outstanding car designer at the time. Thanks to the highest technology available to Volkswagen at the time, Continental was such a turnaround.

It was from this car that Bentley broke free from consecutive years of losses and embarked on the road to its second rise.

Does Bentley have a better car?

There is no doubt that there is, that is, Bentley's representative model Shang Mu. But for Li Fanyu now, as an E-class luxury four-door sedan, Shangmu is obviously too close to Rolls-Royce in terms of positioning.

Before establishing the core of the brand, it would be unwise to create a civil war with Rolls-Royce.

The slides carrying the appearance and design concepts of Continental were quickly played in the conference room under Li Kai's explanation.

It can be seen that many directors at the scene have been deeply fascinated by this Continental model.

Seeing this, Li Fanyu smiled slightly and blinked at Gerald calmly.

"Gentlemen, this is Bentley, this is Continental. What I want to build is a top-notch luxury model that allows users to enjoy the driving process. What I want to build is a model that makes users fall in love with the new Bentley brand. !

This is my plan. Now, I implore you to vote again by a show of hands to approve my plan and create a new opportunity for Rolls-Royce. Now, those who support me..."

Before he finished speaking, a shareholder threw the pen in his hand on the table.

"Lee, we will not change our position. No matter what you say, after taking over Rolls-Royce, you will start a new business within the company. The fact that you are trying to stand aside will not change, and we will not support this."

Another shareholder immediately expressed his support, "That's right! Rolls-Royce's resources are limited. After taking over, you did not inject capital into the company, and secondly, you did not introduce the cutting-edge technology to the company that you promised. Instead, you wanted to use the ready-made technology. resources for your own benefit. Regardless of whether Bentley can succeed, we will not agree."

"Yes! We disagree!"

"Cancel your plans! Unless you want to devote your heart and soul to Rolls-Royce itself, there is no need to discuss anything!"

Seeing several shareholders righteously rejecting his plan, Li Fanyu smiled slightly.

"Everyone, please be careful with your words. This is the board of directors, a place where everyone has the opportunity to express their position. If you don't agree, you can vote against it in a later vote."

At this point, the smile on his face disappeared, "But, what are you trying to do by blocking the vote?! Please note that Zhengshin currently holds 30% of Rolls-Royce's shares. , this company and this brand are jointly owned by us, there is no distinction between you and me.

Please stop trying to forcefully separate Zhengxin and Rolls-Royce. At least until the gambling agreement expires, we are still a family. In addition, I want to remind you that I, Li Fanyu, am now the chairman of the board of directors! ”

Li Fanyu became serious and had a certain momentum of his own.

Whether these words were emotional or rational, those shareholders were speechless.

Seeing that these people were silent, Li Fanyu sneered: "Now, let us vote by a show of hands. Those who agree with the adoption of the Bentley plan, please raise your hands."

As he spoke, he raised his arms, and Li Kai and three other senior Zhengxin executives on the board of directors responded immediately.

Only a few shareholders raised their hands when they saw it, and the shareholders who made trouble just raised their eyebrows high;

"Okay, now you see the result. 4 to 10, the Bentley plan is not approved."

"Oh? Really?" Li Fanyu looked at everyone, and finally stopped at Gerald.

The old jazz stood up helplessly, "I, Gibson Jr. Gerald... agree with the Bentley plan."

As if it was a signal, several directors who had been waiting and watching stood up one after another.

"I, Williams, approve of the Bentley Plan!"

"I, Frank Gill, approve of the Bentley Plan."

"I agree!"

"I agree too!"

Looking at the directors who kept getting up and raising their hands, the smile on Li Fanyu’s face became even stronger.

After everyone finished voting and the dust had settled, he looked at the director who had objected so strongly, "Now, it's 9 to 5. The Bentley plan is approved!"

"We will not sign your resolution!"

Looking at the poor beasts fighting like trapped beasts, Li Fanyu said calmly: "That is your right. But whether you sign or not will not affect the passing of the resolution, right?"

After taking a deep look at the angry-faced directors, Li Fanyu nodded to Gerald, signaled Li Kai to continue with the rest of the board meeting, and prepared to get up and leave.

"If you do this, you will push Rolls-Royce into the abyss!"

But just as they reached the door, they heard the "remainers of the former dynasty" shouting loudly.

He immediately turned around and smiled at the directors who were looking at him angrily, "Whether it is an abyss or not, you have to push down to find out. Maybe there is a glorious avenue below?"

……

"Zhengxin Group passed its first resolution after taking over Rolls-Royce, and Bentley, a sub-brand of Rolls-Royce, was launched! 》

"The Bentley Division has been established, and Zhengxin's intention to sideline Rolls-Royce is clear! 》

"The Bentley brand was established, but Zhengxin did not inject funds into Rolls-Royce!" Whether a century-old brand can afford the diversion of resources is yet to be seen! 》

"After the announcement of the Bentley plan, Rolls-Royce's stock price closed at 853.43, down 1.2 percentage points! 》

"The capital market is not optimistic about what Zhengxin said, and it is a foregone conclusion that Rolls-Royce's stock price will decline in the short term! 》

……

After the Bentley plan was approved, reports on the matter flew out like snow flakes from the British domestic news media.

Originally, the public has a psychological resistance to Zhengxin, a Chinese company, accepting Rolls-Royce. But the reason why our stock price has not fallen is because everyone is waiting and watching. Although Zhengxin has a low reputation, its profitability is obvious to all in the industry.

This time, the "empty-handed" Bentley plan directly triggered the dissatisfaction of stock investors.

Li Fanyu regarded these reports as farts.

Rolls-Royce's affairs are too complicated, and he has no energy to react for the sake of stock price.

For him, the board resolution has been passed. Now, all he has to do is make good use of Rolls-Royce's resources to create a brand that can complement Rolls-Royce's positioning and win profits for the company.

And make the first product of this brand well, that’s enough!

Design, produce and release the car model to attract wealthy people to spend money and win a city for their "50% in half a year" plan.

Nothing complicated, it's just that simple.

Amidst the ups and downs of the outside world, Li Fanyu locked himself in the hotel and completed all the drawings of the Bentley Continental as quickly as possible.