Automotive Black Technology Chapter 1337: : It has many shortcomings, but it is so cool!
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While making improvements at the factory, Li Fanyu has already sent the data back to China to conduct research and development on the Jetta.
The reason why Li Fanyu selected this car as Zhengxin’s first model to enter the Russian market was actually a lot of considerations; the current car consumption in the Russian market is roughly polarized, with high-end models and low-end models accounting for the majority of the car market. The main consumer force in the market.
As for mid-to-high-end models, Zhengxin Audi Land Rover has basically met market demand through imports. Local production of these cars is not a priority.
For Zhengxin, which entered the Russian market for the first time, the top priority is to develop a model that can occupy the low-end and maintain Zhengxin's market share to expand the brand's influence.
Hongguang meets the conditions, but in Russia, where the road conditions are complex and the demand for cars is large, this car is not a good choice.
The Jetta is always a bit older, but it actually has certain advantages.
The first is low cost; according to current production standards, Li Fanyu and Zhengxin's team roughly estimated that the manufacturing cost of a standard Jetta is only about 18,000 yuan. The cost of high-end models is only about 20,000 yuan.
Including the selling price, it is about 60,000 yuan. Converted to rubles, it is about more than 500,000 rubles.
At present, the Russian government has begun stimulating policies for the automobile consumer market. Every time residents replace a car, the government will provide a subsidy of 28,000 rubles. If you exchange the old one for a new one, you can get another subsidy of nearly 30,000 rubles.
In this way, consumers only need to spend more than 400,000 rubles to buy a Jetta, which is equivalent to more than 50,000 yuan in RMB.
This price is actually not the lowest on the market. Let’s not talk about other models, let’s just talk about the current sales king in the Russian market, which is the “people” of Lada. The price is lower than Jetta.
But the problem is that the Jetta is a car with a length of 4.6 meters. The size of "people" is only 4.2 meters!
It’s definitely a level difference!
Another point is that the maintenance cost is low.
Being old has its advantages. Under Li Fanyu’s specially streamlined design, Jetta’s accessories can be said to be the cheapest that Zhengxin has ever made!
How cheap is it?
When the research and development materials were sent back to China, those auto parts manufacturers thought that they had traveled through time and were righteous and could actually build such a low-end model! Except that the EA211 engine can keep up with the trend, everything can even be manufactured using the oldest and oldest production lines.
Retail manufacturers who are accustomed to high-end accessories don’t even like to take this order when faced with such low-priced and low-profit spare parts!
Profits are so **** low!
……
As soon as Zhengxin’s Jetta was released through Yefim Automobile Company, it immediately aroused enthusiastic reviews in the market.
The car is big, cheap, and it is produced by the same group as Rolls-Royce!
The interest of the car media immediately focused on two points; how could Zhengxin, a car manufacturer that has only been focusing on high-end products for a few years, launch such a cheap car in Russia?
The second is that Yefim Automobile has always been famous in the market for its large tolerances and poor quality of the cars it produces. So, can such a cheap car produced using Yefim Auto's original equipment without using Zhengxinsheng's high-end production lines, be able to drive it?
If there is anyone in the Russian market who pays the most attention to this model, it is none other than Russia Automobile, which almost became a partner of Zhengxin Automobile.
At this time, General Manager Andrei Nimiyan of Russian Automobile was seriously discussing the Jetta with the Asset Management Marketing Department.
“This step by Zhengxin is very worthy of our attention! Now, they have five models on sale under the two brands of Audi and Land Rover, and the brand height is better than ours. If they are allowed to gain a foothold in the low-end car market, then Even if we get technical support from Dailem, we will still be passive in the future!”
"Yes, although we intend to develop high-end and improve the height of our Russian automobile product line, low-end models are our foundation. This must be adhered to at all times! At present, people are approaching The sales of 20,000 units can create a gross profit of 2 billion rubles for us. We cannot let Zhengxin **** this piece of cake! ”
"I propose to use the power of the media immediately to attack the righteous faith!"
Listening to the suggestions of his subordinates, Nimi Yang nodded in agreement.
On the 1st, Yefim Zhengxin Jetta submitted the vehicle model approval procedures to the Ministry of Industrial Information.
Two days later, some information about this car was exposed by a few media. After these materials were exposed, the media's reputation for the Jetta exploded;
"Reviewing the Jetta - this technology can even be traced back to the models of my father's era!"
“It’s hard to understand! Chinese cars, which have always dominated the market with technology, have the right to believe that such a model has been launched in Russia!”
"Zhengxin underestimated the Russian market, used outdated technology to get through, and invested 15 billion in Yefim Automobile. Did this result be achieved?"
"A cheating masterpiece! The new Zhengxin Jetta will be launched in Russia soon, please keep your wallet tight!"
Efim.
Zhengxin Automobile has established a Russian company. Although the current president of the company is tentatively named Zhao Zhongxu, because his injury has not healed, Li Fanyu is currently in charge.
Xu Miao, who is in charge of the operation of Yefim Zhengxin Automobile Factory, was a little worried when he saw the final model plan, "Director Li, have we gone too far this time? Cost control is very important, but you also You can’t give up everything just because of the cost?”
"We have everything we should have, right?" Li Fan smiled foolishly: "We use the most solid materials. The safety features, anti-collision beams, and sheet metal in the car are all as solid as tanks. , What else do you want? Although the technology is a little old, the body is a little damaged, and the fuel consumption is a little higher, but this is Russia, and gasoline is not worth it! Don’t worry so much, I can guarantee you that the Jetta is A car capable of conquering the Russian market! ”
Li Fanyu is quite optimistic.
But after hearing those "little bits", Xu Miao felt increasingly unsure, "What do you say, Director Li? How can you guarantee that this car will sell well?"
"Because...it's so sexy!" Li Fanyu laughed and said, looking at the worry on Xu Miao's face.
"..." Xu Miao's eyes twitched,
He obviously doesn't know what "saucy" means.
Although there are many doubts from the outside world, under the joint publicity of Yefim Auto and Rogge Auto Sales Company.
Jetta is still on the market as quickly as possible!