Return To 1977 Chapter 930: angry

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Director Yang was right, Hong Yanwu was indeed thinking in a utilitarian way.

When this kid thinks about anything, out of instinct, his first thought is often, "How can this matter maximize the final result?"

Is this wrong?

As the saying goes, "If you don't have enough to eat, you won't have enough clothes to wear, you won't be poor forever".

This is how we live our lives, and even more so when we do business.

Especially for a low-profit industry such as department store retail, the operator's ability to spend every penny is particularly important.

Because as the social economy and financial industry continue to develop, competitors will appear, more and more types of goods will be produced, and housing and labor costs will continue to rise.

Whether a store can effectively increase revenue and reduce expenditure, and maintain healthy square footage and cash flow, is basically the lifeline of the store.

So, Hong Yanwu's ability to calculate is entirely an urgent need for business operations.

The word "utilitarian" seems a bit derogatory, but doing this is definitely beneficial to the company.

Don’t look at Hong Yanwu’s father, Hong Lucheng, who taught him a lesson about this.

But that was mainly because he was so proud of his tail, and also because he was afraid that he would put the cart before the horse and forget the fundamentals of doing business.

If he didn't have these considerations, the old man would have to praise his ability.

Of course, there is no such thing as "if you have breasts, you are a mother".

Because, having said that, the store made money, and Hong Yanwu didn’t keep it in his pocket.

Who is he for? It’s not just about serving the company, but also the employees.

In fact, Director Yang himself understands this.

From the bottom of his heart, he felt quite lucky to have found Hong Yanwu.

Because the factory has no shortage of talents, but it only lacks someone like Hong Yanwu, who has a way of doing anything and never worries about his boss when doing practical things.

It's just like what he said, Hong Yanwu has become his "Xia Boyang", he wins as soon as he goes into battle.

When it comes to business, he is always given surprises and has never been disappointed.

But Director Yang is also afraid.

It is not a good thing for people like Hong Yanwu to be too subjective at work.

This kid is really fearless. If he lets his nature lead him, it will be a big deal if he gets into trouble.

Besides, Director Yang is a state-owned enterprise leader after all.

Even reformists still have some ideological characteristics of politicians.

It is inevitable to think that young people have to be suppressed based on their seniority before they can use it.

Subconsciously, we still act according to the law that ideology is greater than economic benefits.

It is difficult to change the value standard to a complete meritocracy and economic construction as the center.

So he was still a little angry when Hong Yanwu refuted him this time.

Qi Hong Yanwu was unreasonable and disrespectful to him, and his attitude was a bit too casual.

I am even more annoyed that Hong Yanwu has no regard for the overall situation and is so ignorant that he can't tell what is light and what is important.

His purpose is to promote the service company as a successful model and gain widespread recognition from society, so as to promote the reform process of the entire factory.

But Hong Yanwu actually dared to disobey orders and said that this was not a good thing.

This... this is intolerable. How can we not beat it?

Just like that, Director Yang became petty.

On the afternoon of May 6, the busy schedule at the instant noodle factory came to a stop, and I could breathe a sigh of relief.

He called Shui Qing and Hong Yanwu to come to the office.

For no other reason, Director Yang planned to take great pains to find out a few shortcomings in the store.

First, use this to teach Hong Yanwu a lesson and make him be honest.

Then in front of this kid, I decided to treat pushing Shuiqing as a typical thing.

He was determined that Shuiqing would not object.

I think if all the parties involved agreed, what else could Hong Yanwu say?

Just make this kid angry.

What I didn’t expect was that the plan was quite good. But the plan couldn't keep up with the change, and his plan actually aborted.

Hong Yanwu had all the excuses for the faults he made, and actually convinced him.

The first is to set up an opinion book in the store.

This was a common practice in the service industry at that time, so that the store could supervise the service attitude of its employees.

I remember that a store once posted on the glass door "This store will never beat or scold customers!". You can imagine the poor service attitude at that time.

But Hong Yanwu shook his head at this matter.

Taking a notebook and a pen to hang is just a formality and has no practical meaning.

His own method is to link it with the economy.

If there is a conflict between a store clerk and a customer, someone will record it and the bonus will be deducted directly at the end of the month.

As for how to better understand customer needs.

Shui Qing has a better idea, that is, she has to go to the store to chat with five customers every day.

Because of this, she quickly discovered that free boiled water should not be placed in front of the store, but across the road.

Because it is a place where old people from the neighborhood gather every day to bask in the sun and chat.

This side of the store is shady and old people don’t like to come here.

So she quickly made reasonable adjustments.

Now every morning, free boiled water is moved to the opposite side of the road.

It was also wrapped with a layer of cotton to keep it warm and prevent people from getting burned.

This incident has already formed a good reputation in the neighborhood.

Director Yang was speechless for a long time.

He thought about it for a long time and couldn't find any flaw, so he could only let it go and talked about the opening of the second beverage area.

This matter is actually very necessary to mention.

Because many customers chatted and laughed after going up, and also liked to look towards the factory area.

This will cause interference to workers in various workshops and affect their working mood.

Hong Yanwu himself did not deny this.

However, he did not agree to Factory Director Yang's order to temporarily close the second floor until the wall was built before opening it.

Because he quickly came up with a faster, less troublesome, and cheaper way.

His idea was to simply use a batch of solid-colored plastic soda cans stacked on top of each other to serve as a barrier wall.

These things are ready-made in the factory, don’t cost a penny, are easy to disassemble and assemble, and can be divided into functional areas at will.

And with these boxes, there is room for the leader light at night, which just solves the problem of insufficient light at night.

In addition, drink boxes are not only practical, but also decorative.

Because each drink box can be spray-painted with a ready-made hollow mold to create the "Polar Bear" factory logo in the center.

After the customer finished the product, he took a casual look and saw “polar bear” patterns all around him. How deeply effective is this advertisement?

Well, it’s another wonderful move that kills several birds with one stone!

Director Yang never expected that Hong Yanwu's thoughts would turn to this point. I really don't know how thoughtful he is.

While he was marveling in his heart, he was slowly digesting Hong Yanwu's fantastic move.

What was even more surprising was that Shui Qing actually took the initiative to mention to him that the factory was going to promote the store.

And her opinion is that she doesn't want to be famous, especially at this time.

It turns out that "Polar Bear" products are not essential for home life.

As soon as the holidays are over and the working day comes, store sales and profits begin to plummet.

It dropped by more than half the next day, with daily sales of 2,400 and a profit of 560.

On the third, fourth, and fifth days, there was another big landslide, but it gradually stabilized.

In the end, the daily sales dropped to 1,560 yuan, with a profit of 300 to 400 yuan.

But what is worrisome is that although this amount is much higher than that of ordinary grocery stores, it may not be the bottom line.

Because now the store's profits are maintained by promotional products and two types of bulk goods, and the profit structure is too simple.

Although the sales of other daily necessities, children's snacks, and soda drinks are also good, they only make reputation but not money.

If you don’t change the status quo, find new profit growth points as soon as possible to keep customers fresh.

Presumably, sales and profits will decline further if we cannot survive the peak summer cold drink season.

So the current situation is really not optimistic.

This is the main reason why Hong Yanwu and Shui Qing want to have a good relationship with "Yili".

According to the two of them, the products of "Polar Bear" and "Yili" are highly complementary.

The "animal biscuits", "digital biscuits", "chocolate wafers", "vitamin bread" and "fruit bread" of "Yili" are the types of biscuits and bread most recognized by Beijing people.

The square and buckle-shaped bulk chocolates they produce, as well as the big slab chocolates of "Niutou" and "Magnolia", are also the kings in the snack category.

At the same time, these items are not available in every grocery store, and even if they are available, they are often not in complete varieties.

If only I could get these products from other people.

Not only can it increase business varieties and expand profits, but it can also help establish the product image of the two factories.

It is definitely a win-win situation.

But if you want to accomplish this, I'm afraid Factory Director Yang must first show his goodwill and extend a hand of friendship.

Looking at Director Yang, he hesitated to speak after hearing these words, and the expression on his face seemed a bit stiff.

Hong Yanwu knew that Director Yang might be embarrassed and was unhappy.

He added a few more words sincerely, and it was only with this renewed effort that he finally moved Director Yang.

Hong Yanwu said that because the store was busy last time, he did not explain it in detail to Factory Director Yang.

Actually, what he meant was not that he was against propaganda, but that this kind of thing should not be rushed.

You have to look at the situation and the timing, otherwise good things will happen and bad things will happen.

At this stage, the store has just opened and has not yet been finalized. The people are inexperienced and the operation is unstable.

If we don’t talk about our achievements, we are still far from being able to demonstrate them. It is easy for people to criticize and find faults, and when we do publicity, we will distract our energy.

If Shui Qing really dealt with reporters every day and attended seminars everywhere, wouldn't it be harmful to the store?

Not to mention the store, the instant noodle production line is the same.

If this matter makes Director Yang famous in the future, reporters will come to interview him every day, and the bureau will call him for meetings frequently.

What should we do about instant noodles?

This is the real thing to worry about. If there are advantages, there must be disadvantages.

Therefore, it is better to suppress this matter in the future. There is really no need to compete for the limelight overnight.

It’s the same even if a store has an instant noodle workshop. You have to eliminate all interference and make real achievements.

If you have the strength and have a "blockbuster", the rest will come naturally.

Okay, what else can Director Yang say at this point?

Hong Yanwu’s idea is indeed reasonable, and he can’t fault it.

And this kid is like a monkey that got into his belly.

Not only did his heart, liver, and lungs have no secrets from this kid, but they were also all held in check.

Okay, listen to others and eat enough.

Then... let's do it.