Return To 1977 Chapter 936: Children’s Day
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Compared with the table tennis case, the investment required for the movie projector is obviously much larger.
You know, in that era when movies were still the main form of entertainment for the masses.
It is not easy for an individual or an employer to buy a movie player.
This was not only due to policy restrictions, but also because movies could cost several thousand yuan, which was not a small sum in those days.
Not to mention buying a machine is not enough. You also have to buy accessories, film, and consumable parts.
Taken together, the cost is huge.
But once we arrived in the 1980s, the situation was different.
Because with the gradual deepening and expansion of the reform and opening up policy, not only the ideological ice began to break.
At the same time as the economy develops, various literary and artistic media have also doubled, greatly enriching the lives of the people.
Especially since the TV series "Huo Yuanjia", TV sets have gradually become popular in rural areas.
This quickly broke the film's "dominance" in rural areas and caused the rural film market to shrink rapidly.
At the same time, due to the implementation of joint production contracting in rural areas, the rural economic system has also changed.
This has caused substantial difficulties in funding the activities of many township-run and village-run projection teams.
As more and more projection teams became unsustainable, many projectionists changed careers one after another.
A large number of projection equipment has also been idle and has become useless.
So it happened that it was the perfect time for Hong Yanwu to buy a movie machine from the rural projection team.
First of all, the equipment used in rural areas are mobile movie machines for showing outdoor movies.
It is easy to transport and move, which in itself is more in line with the needs of the store.
In addition, there are already useless things lying around. Finally, someone is willing to buy them, so the price is not too high.
There is no doubt that after coming up with this idea, Hong Yanwu's first step must be to call "Longkou Village".
Too bad there is no chance.
I dare to say that "Longkou Village" is rich, and Zhaoqing is knowledgeable.
They have taken the initiative to take over this hot potato and have already turned the film team of the township office into a "village office".
Now every three to five, the projectionist puts on a show to enrich the villagers' spare time life.
Even the latest movies in town are here, such as "Wild Mountain", "A Good Housewife", "Mass in the Hunting Ground"...
Well, in this case, Hong Yanwu could only find another way.
But then again, these days, it is hard to find rich relatives who are capitalists, but it is not difficult to find poor relatives who are working hard to farm.
He thought about it again, and there was still one ready.
Shui Qing's biological uncle Shui Xinsheng is still at the foot of Yanshan Mountain in Huairou, living on financial aid from the capital.
Hong Yanwu quickly asked Bian Jiangong and took him on a trip.
Hey, don’t tell me, this gift is really not in vain.
The projection team in the village over there has long been retired. When Shui Xinsheng told the village secretary, the old man nodded.
The only thing is that things in the village are really miserable. It was an 8.75mm movie projector.
This is a product of a special era. When developing it, we did not consider the problem of matching with foreign standards, but simply pursued the requirements of "simple, lightweight, strong, and economical".
As a result, more money is wasted in replacement of parts and introduction of copies.
So although the screen brightness and picture clarity are better than those of super 8mm films.
However, this kind of projector disappeared quickly after the "movement" ended, and was not promoted at all.
To put it bluntly, it can be used, but it can only play old movies from the past.
The new film does not have film, which is too limited.
As for Hong Yanwu, after he became rich in his previous life, he played with a movie projector for a while and also had his own private theater at home.
He knew a lot about the history and performance of domestic projectors, so he was a little unhappy.
The village party secretary was very enthusiastic about it, but he was afraid that he wouldn't want it, so he kept urging him to buy it.
The old man said that even if it costs three to four hundred yuan, it can be replaced with a half-old black and white TV.
In this way, Hong Yanwu was really tempted.
When he thought about it, the price was too cheap, and he was carrying more than a dozen movie films.
Wouldn’t it be nice to really buy it and put it in my old house so that my family can have fun?
So he tried to tell the village secretary that I could ask for the things.
But can you help me think of a way? Is there a bigger projector in other villages?
If you really want to be able to do this, I can add another 200 to your machine and let you buy a new one.
As the saying goes, if you don’t have any profit, you can’t afford it early. The old secretary was very happy when he heard it and immediately called to help contact him.
Not to mention, although other villages also have this gadget, the old man has a distant relative who works as a propaganda officer in the village.
There is a rumor over there that the 16mm projector in the village is 80% new and is useless now. It can be sold as long as the price is right.
As a result, Hong Yanwu went to the countryside with the village secretary and Shui Xinsheng,
I didn’t expect the product to be really good. The "Yangtze River F16-4" is the mainstream projector for outdoor movies in my country.
And probably the projectionists who showed movies back then were more knowledgeable. The privately kept film reels here are not only more complete, but also classics.
What about translated films like "Escape from the Tiger's Mouth", "Modern Times", "Lenin in 1918", and "The Bridge".
What domestic films such as "Romance in Lushan Mountain", "Shaolin Temple", "Xiyingmen" and "Nurse Diary".
What kind of opera movies are "Five Women Paying Birthday", "The True and False Monkey King", "The Nine-Rank Sesame Official" and "The Official Promotion".
What war movies like "Mine Warfare", "Tunnel Warfare", "Southern and Northern War", and "Plains Guerrilla".
There are children's films like "Havoc in Heaven", "Nezha Haohai", "Secret of the Treasure Gourd", and "Ding Dong of the Spring".
So in the end, the deal was negotiated for 1,800 yuan.
And Hong Yanwu kept his word and didn't forget to pay the village secretary two hundred more.
The village secretary seemed very happy now, and of course Shui Xin also felt proud.
In short, I spent a lot of money and bought two movie projectors for 2,500 yuan, less than 40% of the original price.
I also have a fairly rich film library, which will be enough for a long time at least.
This can’t be said to be expensive, right?
It’s just the money for an imported color TV on the black market.
Needless to say, when Children's Day came, the front door of the "Polar Bear Day and Night Store" that had added new items was extremely lively.
Because through appropriate publicity and publicity, nearby residents have learned about it in advance.
On this day, in addition to holding a "table tennis competition" for children, the store will also show an outdoor movie "Havoc in Heaven" in the evening.
Everyone is thinking about bringing their children over to have a look at the excitement and buy some food for them.
Children's Day, how interesting it is.
Hey guys, as soon as the activities organized by the school ended, starting at 9:30, this place became extremely popular.
There were more adults and children than there were on the opening day, at least two thousand.
Fortunately, this time, Hong Yanwu informed the police station and neighborhood committee in advance, and they all sent people to help maintain order.
In addition, because the participating children all registered in advance, each person was issued a participation certificate according to their group.
Go here to hand in your certificate and enter the competition. If you win, you will get the prize immediately. There is someone responsible for registering and distributing prizes.
The competition referees are also two table tennis coaches from the district sports school, and their professionalism is beyond doubt.
So, although the scene was a little chaotic due to the noise, it was generally quite orderly due to adequate preparations, and there were no safety risks.
But even so, Hong Yanwu had to make some temporary adjustments to the rules of the game, changing the number of **** in the "table tennis" game to five **** per game.
Otherwise, it will be too slow and we may not be able to finish the race in one day.
And to calm the impatience and anxiety of parents and children caused by crowding and waiting.
He also promptly organized people to inflate the balloons and distributed them to the children at the scene for free.
At the same time, the newly purchased marshmallow machine was also in full operation. While it was sold on site at a "beneficial price" of eight cents, it was also responsible for providing a consolation prize to the children who "lost the competition".
In this way, it will not be so unacceptable for people who come to join in the fun.
Whether they were receiving balloons, eating marshmallows, or receiving prizes, the children were all smiling.
Adults also think that "Polar Bear" is really kind and considerate of the children.
Therefore, under the influence of this good impression, the desire to purchase has also increased a lot.
I wanted to buy half a catty, but it turned out to be one catty. If I wanted to buy some fruit candies, I added a large piece of chocolate.
Just like that, at three o'clock in the afternoon, the game was completely over.
A quick look at the accounts shows that we actually sold four or five times the usual amount of goods.
Hong Lucheng's "popularity is a source of wealth" that he always talks about has been most truly verified.
On the other hand, only one-tenth of the more than 800 actual contestants can actually win three yuan in a row and win the grand prize.
This is not surprising. Children's physical strength is limited, and their psychological quality is too affected by the environment.
Many children who have good skills often "fail" the third person and are only one step away from success.
On the other hand, only the clever guy who contacted his friends privately and promised to share the prize among the four of them could get the benefit 100%. After the busy time, the brief calm at the entrance of the store only lasted for two or three hours, because there were movies to watch in the evening.
Almost all primary school students eat early when they get home.
Then they started shouting and shouting, and groups of people came to occupy the space in advance with small benches.
When they arrived, the store had just cleared away the day's garbage.
Following the second group were fathers with preschool children, as well as old men and women.
Finally, there are the teenagers who are in middle school.
The people who are really missing in this link are young men and women in their twenties, young girls who are entering their blooming years, and mothers of children.
The reason why this is the case is also due to the special era.
First of all, for children, open-air movies are by no means just a movie.
There is also a lot of anticipation, joking, snacks, chasing and playing shadow games.
So, as soon as they found out about this movie, they felt it was a good day to get up together from now on.
What I'm afraid of is that the weather will turn cloudy and it will rain at night.
Most of the fathers of these children are middle-aged. They are similar to old men and women, and they are not very interested in the "Blood Suspicion" currently being played on TV.
It would be more fun to go out and participate in group activities, chat with acquaintances, and watch your own children.
As for young people, they are naturally not interested in old movies.
Miura Yu and Yamaguchi Momoe in "Blood Doubt" are more attractive to them.
The mother is unwilling to move because of fatigue.
Think about it, you have to go to work, and you have to cook and do housework after get off work.
Now that we can finally rest, who wants to go out for a walk? I just want to watch TV with my family.
Only the middle school students are the most distinctive group.
At this time, adolescent girls have learned to be reserved and are no longer crazy girls. Most of them will not get involved in such occasions.
As for boys, adolescence will produce a kind of childish vanity, and you have to stretch it out deliberately.
Do not show up until the show is about to start, otherwise you will be regarded as "lowering".
This is exactly the opposite of their morality when they fell in love later.
But no matter what, as long as these people come, they will also promote store sales.
So cigarettes, matches, soda, beer, popsicles, sherbet, jelly beans, mixed snacks, peanut dip, and marshmallows were sold continuously for more than two hours.
Anyway, there is nothing more. With a scene of five to six hundred people, the store can afford a profit of fifty yuan.
If you really think about it, it’s not much cheaper than buying tickets to watch a movie.
What’s really surprising is that when the accounts were finalized that day, the single-day sales actually reached 7,000 yuan, with a profit of more than 2,500 yuan.
And this just illustrates a problem.
Why do rich people today love charity and public welfare so much?
Just because it's free, it's never really free.
For this reason, Hong Yanwu went behind Shui Qing's back and spoke to Chen Liquan rather sarcastically in private.
"Quanzi, you see. One day we will be short of money, do you know what to do? Doing good deeds and working for benefit is a priority. The wool comes from the sheep, which is the easiest way to make money in the world. method and gain a good reputation at the same time.”
That's right, because of this profitable Children's Day, "Polar Bear Day and Night Food Store" has become even more popular among everyone.
Especially when I learned that from now on every weekend, the store will arrange a movie for the children.
After such "table tennis games" will continue to be held during the winter and summer vacations, the nearby residents were simply moved and delighted.
Not only did the street send a banner to the "Polar Bear Day and Night Food Store" to thank them for their social contribution of benefiting and providing convenience to the people.
For the essay assignment in school titled "Learning the Sportsmanship of Athletes," many children wrote about "Polar Bear Table Tennis Game" as the material.
The parents of several children took the initiative to write letters of thanks to the factory leaders.
Not for anything else, mainly because they didn't expect their children to participate in this competition.
He was actually noticed by the coach of the district sports school and was able to enter the professional training class of the sports school.
This is a harvest and unexpected surprise that they did not expect at all.
How could they not be excited? Why not be grateful to the organizers of the competition?