Return To 1977 Chapter 941: Mood

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As a "music cafe" that led night entertainment life in the early years, it mainly attracted customers with the resident culture of singers.

Back then, karaoke machines were not yet available in our country, and ordinary guests had no possibility of entertaining themselves.

So the professional quality of actors and how to create a small atmosphere are very important.

If the person you hire is someone you don’t know or if you don’t have your own unique business style, then don’t worry about repeat customers.

The rabbit's tail cannot grow.

And Hong Yanwu has buddies in the cultural circle like Yang Weifan and Hongye.

Don't worry about finding actors.

Think about it, what is Yang Weifan’s status in the regiment?

The main pillar and the leader of the group.

As long as he invites him, who among the musicians and singers in the group will not be allowed to give him face?

Besides, Hong Yanwu was not stingy either. He offered to perform for two and a half hours every night, including soft drinks, and paid fifteen yuan per person.

So a miniature band consisting of an accordion player, a guitarist, and a violinist was quickly established.

You must know that musicians in this era are also very poor. They can earn a month's salary in three days. Who wouldn't be happy with such a beautiful thing?

Several of the musicians were grateful for the opportunity to make extra money.

Of course, Hong Yanwu was also very satisfied.

Because the masters Yang Weifan introduced to him were all comprehensive talents with many talents.

Both the guitarist and the violinist can sing, one is good at pop songs and the other is good at foreign folk songs.

The accordion player can also play the saxophone and tambourine.

Think about it, these three people can join the party effortlessly. How cost-effective is it?

As for business characteristics, Hong Yanwu also did very well because of his experience and lifestyle experience in his previous life.

As for the contents of drinks and drinks, he has made them more in line with the appetite of the Chinese people than any other entertainment venue in the capital.

Because the source of his profits is not like most people in this industry, relying on foreign wine and coffee to make people grin and make them drunk.

In addition to beer and "little champagne" sparkling wine, the main recommended varieties include "national red" and "national white".

Those are two low-cost, fresh and delicious drinks - "icelemontea" and "icecoffee".

To put it bluntly, it’s iced black tea and iced coffee.

Why is the cost low?

Because the main ingredients for preparing these two drinks, namely black tea and coffee, cannot be tasted well after being seasoned, even if they are used multiple times.

The specific way to do it is to brew it with hot water and pour it directly into a cup filled with ice, and then season it.

Iced black tea is flavored with lemon juice and sugar water.

There are no lemons in China in this era, so just use "Polar Bear" concentrated orange juice instead.

The flavoring of iced coffee relies on milk and sugar, and it can be done with a pack of "Sanlu" and sugar water.

So the most important thing about these two things is that they cannot be separated from artificial ice.

But that thing is produced by "Polar Bear" himself, so you can get as many as you want.

So it is the same drink. These two things are made in the "Music Cafe", and the cost is only more expensive than the sherbet, just the black tea and coffee.

But because no one understands it, there is only one semicolon and no other semicolon.

The price can be as much as one yuan and a half a glass, and there are definitely people who like it.

This is a classic drink that is popular all over the world and can be purchased in any five-star hotel around the world.

The taste that everyone loves regardless of race or country has been proven by facts.

Think about how profitable this is.

Hot drinks? Hot drinks are also available.

And it’s almost the same as cold drinks.

They also sell two hot drinks that are popular around the world, one is milk tea and the other is hot chocolate.

To put it bluntly, the ingredients are hot black tea with milk and sugar, and hot milk with cocoa powder.

But the price is 50 cents more expensive than cold drinks, and the profits are just as huge.

In addition, they also sell ice cream like other cold drink departments, which is what "Polar Bear" is best at.

They can even find an ice cream workshop to order handmade, creamy varieties, which can be sold at high prices.

In addition, from the perspective of decoration style, a large area of ​​the upper floor is laid out with logs and cast iron, although the construction cost is not high.

But the rough and bold western bar style has been quite successfully created.

In addition, there is a light box sign downstairs, and there is a polar bear pattern made of light bulbs on the back wall of the bar upstairs.

In addition, through Yang Weifan, Hong Yanwu strung out more than a dozen old "PAR lights" from the "Dance Department" of the "Haifang Song and Dance Ensemble" and hoisted them under the simple wooden pavilion that served as the stage.

In this way, the lighting levels of the entire music cafe are not only rich, but also colorful and gaudy.

It is no different from the real American bar in the movie, which makes everyone feel quite intimidating.

But that's not all. If we really want to find a certain gap, it would be that Hong Yanwu's "Music Cafe" is more stylish than a real American bar.

Why do you say that?

Because Hong Yanwu is good at utilizing resources and dares to do whatever he wants.

He had the outer wall of the tall canteen near the second floor end of the terrace painted white.

Then he used the 16mm movie camera he bought to use the white wall as a big screen and displayed movie images on it.

That's the effect.

The projected picture looks much wider and more spectacular than in a movie theater.

And he also picked movies, and the one he played was Chaplin's "Modern Times."

This classic black and white silent film naturally has a strong literary style.

At the same time, because the content of the film reflects the lives of ordinary workers during the Great Depression in the United States, the film vilifies the image of capitalism.

This creates a wonderful atmosphere that is both in sharp contrast and complementary to the socialist "Polar Bear" factory area with lights on all night behind the "Music Cafe".

Chaplin's rich expressions and funny body language are equivalent to adding an extremely vivid "living scenery" with profound cultural connotations to the "Music Teahouse".

This is a very admirable and ingenious idea.

Besides, Hong Yanwu also cares about details.

He did not use plastic tables and chairs just to save some money, but to make the guests sit comfortably and add a sense of leisure, he used rattan tables and chairs.

And for free, they placed a windproof candle they made out of a glass cup on each table.

This may seem like a child's play now, but at the time it was an absolute "romantic" iconic item.

This gave the whole place a feeling of fluttering fire and tenderness.

Anyway, this scene shocked all the leaders present.

Instructor Liu from the "Yongwai Police Station" went upstairs and looked around, his eyes were exhausted.

As soon as the person sat down, he couldn't help but praise him.

"You have done a great job here. It is beautiful outside, but it is even more amazing when you come up there. Look at this movie, this light, this wooden floor, this rattan table and rattan chairs, it is simply amazing, I still I almost thought I was in a foreign country. No wonder so many young people have come up with such tricks. You have really talented people in this service company.”

Logically speaking, in fact, as the person in charge of the factory at this time, he should say a few words of humility.

But both Director Yang and Sister Wei have been very busy recently and have not come to inspect.

Seeing such a scene was like a dream, and I was greatly surprised.

When I got excited, I forgot about this.

Director Yang smiled and nodded.

"Haha, okay, okay, anyway, they have their own merits compared to Yili's fast food restaurants. We also have our advantages."

Hey, he's back to his old habit of comparing himself to others.

Sister Wei, who had been transformed into an ordinary woman by the candlelight, actually smiled and agreed.

"Yes, these young people did it themselves. Even we didn't expect that they could do it so well here. Looking at the environment, it's quite romantic. It wasn't like this when we were young. Enjoyment. This is how society is progressing, and young people today are happier than us..."

Shui Qing lost no time in showing off his merits for Hong Yanwu.

"Sister, this is all Xiao Wu's credit. He handled this matter alone, and I didn't have any involvement at all..."

Sister Wei immediately smiled.

"You are so humble. Even if I am wrong, you are a couple, how can you still treat each other differently?"

Shui Qing blushed a little at the teasing, and Hong Yanwu quickly responded.

"Yes, yes, the eldest sister is right. Since they are a 'revolutionary couple', it is different who gets the credit? What's more, what credit do we have? The train runs fast, all because of the headband. We need it. Without the wise leadership of the leadership, and without the full help of everyone here, we are still far from accomplishing anything, and we must continue to work hard..."

These few words made everyone laugh.

The next step was to order drinks for everyone. Zhu Zhenfan, who had been waiting aside for a long time, saw that the time was right.

I quickly took advantage of the opportunity and placed a drink list in front of the eight people present, asking the leaders to order something.

As a result, everyone couldn't help but be surprised when they saw the list.

Director Gao of the "Anlelin Subdistrict Office" was even more curious to inquire about it.

"Hey, why is your list so weird? It's all tickets...Tickets are one and a half yuan each and come with a bottle of soda. Tickets for this show are two yuan each and come with a bottle of sparkling wine or beer. And this distinguished guest The ticket...well, it's seven yuan, and you get a bottle of "National Red" or "National White". The premium ticket...it's fifteen yuan, and you get a bottle of whiskey or brandy. What's going on? If I’m a customer and I’ve already come in, why should I buy a ticket? What’s the price?”

This question made Hong Yanwu a little embarrassed.

"Director, I'm sorry. Look at all the types of tickets. The things marked at the back are for free and not for sale..."

Seeing that everyone still didn’t understand, Hong Yanwu could only continue to explain.

"Hey, I might as well tell you all. The things behind the tickets are not common in the market. The price bureau has price limits. We can't violate the policy and sell them at high prices. But we have to sell them at market prices. Look at this environment. , with this arrangement, so many people working night shifts every day, and the money for electricity and actors, let alone making money, all we have to do is make money at a loss."

After saying this, everyone suddenly understood and couldn't help but laugh.

And knowing that this is a sensitive issue, no one consciously mentioned it.

I didn’t even expect Sister Wei to be a little unhappy.

She is really upright, and she has to be more honest than this.

"Xiao Wu, in front of so many leaders, don't even think about getting by by being careless. According to what you say, the things you sell are several times the market price. Look at how many things you have here. Seat. Is it really necessary to charge such a high price to ensure profitability? I want to remind you that the purpose of our service company is to facilitate and benefit the people. You should not do anything to harm the people just to make a few dollars. It’s a matter of public interest.”

The words were quite serious, and now everyone was embarrassed.

Other people did not expect that this eldest sister would show up as a "Marxist-Leninist old lady".

And it seemed that he was going to catch him on the spot and kill his relatives for the sake of justice.

Even Director Yang felt it was inappropriate.

I quickly coughed twice, which was to remind Sister Wei to talk about it later. Why did I prevent myself from getting off stage at this time?

However, Hong Yanwu was indeed eloquent, and he really had something to say.

"Sister Wei, what you said is really unfair to me. But I don't blame you. The main reason is that you don't know much about business matters." "Look, first of all, we only have three months of experience here. During the business hours, all the costs must be earned in these three months, but we can't open every day in March. If it rains, we will have to close if there is a power outage. Do the math. How many days can we do it?”

"What's more, not every seat can be filled. Isn't there only one day every weekend? Even if we just count it as full every day. But some people come in two, or If three people come, maybe even one person comes, then they have to occupy a table. It’s impossible for strangers to share the table. Wouldn’t it be a waste?”

"The most important thing is that there are too many heads in our service company. How many cadres are there? Who doesn't have three relatives and four friends? I don't want to smear the image of cadres. The business of my own factory, It's understandable to think that I'd like to take a look, but I don't have the nerve to accept money. In fact, this is a loss both inside and outside. Not only do I have to get something in, but I also occupy a seat, so I can't make money from others. Think about it, so I can lower the price, unless you and Director Yang come here to help me every night, so I can be sure that I won't lose money."

Okay, now I have nothing to say to Sister Wei.

But Hong Yanwu didn't pay attention and continued to talk about his grievances.

"Another trick is that my drinks are at the actual price, and the tickets are directly charged to ten yuan per person. But this is not good, many people will be scared away. How good is it like what we are doing now? That’s like lowering the threshold and allowing people to be frugal. If you don’t have enough money, you can drink a bottle of soda for a dollar or five, and you can enjoy it by occupying a seat. If you have money, you can spend it.”

"Actually, even if I make more money, it won't go into my personal pocket. I plan to use the money to provide more convenient services. And I also have to support the work of our police station and streets. This means After all, we are thinking about the people.”

"What's more, compared with the price of "Maxim," it's really not expensive here. If you think about it, if it's really expensive and people come to visit us, then we're just a loser, right? Since there are people willing to come, , then it’s not expensive..."