Return To 1977 Chapter 999: Advertising effect

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On December 29, "Hongye" called Hong Yanwu.

A lot of good news came from him.

First, the first film in the "I'm Born to Be Useful" series "Father and Son" has been edited into a film.

"Red Leaf" representative Chen Peisi sincerely invites Hong Yanwu, Shui Qing and Quanzi to go to the internal auditorium of "Beijing Film Studio" on January 2 to have a sneak peek.

Second, "Hongye" told Hong Yanwu that Chen Peisi's second film "I'm Born to Be Useful" was almost taken away by "Changying Film Studio" and changed beyond recognition into "Hey!" "Brother" has finally been included in next year's filming plan by "Beijing Film Studio".

This is because they have the advantage of raising funds themselves. Not only do they not occupy public funds, but they also promised to repay the "Beijing Film Studio" with 5,000 yuan.

It is like buying a "birth certificate" from the factory in disguise.

In order to repay Hong Yanwu's financial support, we should try our best to meet his advertising needs.

Chen Peisi hopes that Hong Yanwu can read the script first, and it is best to sort out the items according to the plot.

Then we will discuss it together to see if it can be realized.

As for the third one, "Hongye" also said that Chen Peisi has joined the "National Radio and Rap Group" after being recommended by others.

Not only are the wages paid there, but the management is also loose. As long as there are no performance tasks, you can do whatever you want, even "walking around".

Now that Chen Peisi is so beautiful, it means that he has creative freedom and is no longer a rootless duckweed. He wants to be more satisfied and more satisfied.

The last one is the sketch "Making Movies" created by "Hongye" and Chen Peisi in continuation of "Eating Noodles".

After reading it, the "Spring Festival Gala" organizing committee and Director Huang unanimously approved it, confirming that they will hold another Spring Festival Gala.

So for so many good things, even Chen Peisi, who has always been stingy, has to "bleed" for a treat.

The main purpose of "Hongye"'s call today is actually to ask Hong Yanwu if he has time on the weekend tomorrow?

He plans to book "Ma Kai Restaurant" and let Pez treat everyone to Hunan food...

Leave aside how Hong Yanwu arranges his time.

What’s even more wonderful is that just after the news broadcast that night, China Television Station actually broadcast a temporary notice to change the program.

Perhaps in order to add some joy to the end of the year, the notice announced that from December 29th to December 31st, TV movies will be suspended after 21:00.

Instead, the three episodes of "Journey to the West" that have been seen by the audience at the beginning of this year will be replayed, "Destroying Demons in the Country of Black-bone Chickens", "The Plan to Harvest Zhu Bajie", and "Three Strikes of Bone Demons".

Needless to say, this is a big surprise.

Because according to the signed investment sponsorship contract, the advertisement for "Master Xiong" instant noodles will be broadcast in conjunction with each trial broadcast before all episodes of "Journey to the West" are officially broadcast.

So this advertisement featuring Chen Peisi and "Hongye", which is equivalent to the extra drama of "Eating Noodles", exceeded everyone's expectations and appeared on the TV screen ahead of schedule.

And I have to say that even though it is not prime time, it is still a rerun drama.

But at that time, "Journey to the West", as my country's first costume myth TV series, had an extraordinary appeal to the public.

Not to mention watching it twice, even if you watch it three or four times at once, many people are still not satisfied.

According to statistics, the ratings of this TV series were as high as 86% that year.

It is conceivable how many viewers will be firmly attracted in front of the TV,

What's more, there was no such thing as celebrities advertising.

In the original history, Li Moran, who played Deng Shichang in the movie "The Sino-Japanese War", filmed the "Sanjiu Weitai" advertisement in 1989, which should be the first celebrity advertisement in my country.

So accidentally, Chen Peisi and "Hongye" became the pioneers in celebrity advertising because of Hong Yanwu.

If these factors are combined, can the advertising effect still be bad?

An absolute sensation, word-of-mouth exploded!

After one night, this witty advertisement immediately became the focus of heated discussion among people across the country.

Not only did many viewers write to the TV station, hoping to rebroadcast "Eating Noodles", it made Chen Peisi and "Hongye" even more popular.

It also made "Master Xiong" instant noodles a household name and famous throughout the country.

What is even more surprising is that the promotional effect of this pair of products is almost immediate.

The "Master Xiong" instant noodles in all stores in the capital were immediately snapped up until they were sold out.

And almost all large and medium-sized cities across the country have begun calling "Polar Bear" to ask for goods from manufacturers.

For a time, other instant noodle brands were eclipsed.

With such ease, "Master Xiong" became the leader in the domestic instant noodle industry.

This naturally made Director Yang extremely happy. He was extremely lucky to have adopted Hong Yanwu's suggestion and felt that the 60,000 yuan sponsorship fee was really worth it.

The only problem is that the output is too small.

It won’t be long before the inventory will be completely cleared. In the future, this production line alone will not be enough to sell.

This made Director Yang become entangled again.

He really doesn’t know how long this hot sales will last. Should he ask the bureau for another sum of foreign exchange to increase the production line...

When it comes to this, most people will probably think that this is almost all the reason why "Master Xiong" instant noodles became so popular overnight.

But the real answer is - no!

Because no one could have imagined that just as the commercial was airing and the product was selling like hotcakes, Zhu Zhenfan and Duan Gang would use their own ingenuity to develop an unprecedented type of fast food using "Master Xiong" instant noodles.

This was great. Following this trend, they not only greatly improved the sales of the two stores in "Beijing Railway Station" on the already prosperous basis, but also deeply explored the potential of "Master Xiong". brand value.

It can even be said that it has left a strong mark in the history of Beijing’s fast food development.

Making "Master Xiong" instant noodles a pioneer in the current era.

It’s so lively, what exactly is going on?

After these two new stores opened in mid-December, since they are located in the "Beijing's external window" and are "Beijing's famous brand" food stores, the business has been really good.

Every day, there is a constant flow of passengers inside and outside the train station, not only buying food and drinks to fill their stomachs.

Even those who come to Beijing for business or return home from Beijing always buy some "polar bear" and "righteousness" food as gifts for others, relatives and friends.

To be honest, everything is easy to sell, including cans, bread, biscuits, candies, soda, snacks...

In particular, the "Colorful Stone Candies" and "Popsicle Lollipops" jointly developed by "Polar Bear" and "Yili" are extremely popular and are in short supply.

Recently, "Yili" produced a trial production of 500 kilograms of each kind. Unexpectedly, after a total of 1,000 kilograms of sugar was delivered, both stores were sold out in less than a day.

So in terms of turnover, the two stores together should be three times that of the factory's main store.

But despite being so prosperous, there is only one regret.

That is, the instant noodles that Hong Yanwu was optimistic about were not as popular as he expected.