Rebirth in a Perfect Era Chapter 108: Is a personal thing
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On the morning of September 2nd, as far as Baidu company of Yanjing, several person in charges of senior management and technology and product development also sat in the meeting room early.
In the conference room, the vice president asked everyone what they thought about the new minimal forum called `` Tieba (Post It) '' on Easy Music. 80% of people gave a comment: awesome.
awesome is about awesome ’s creativity in this product and its fusion ability.
The Easy Music network itself is a platform to provide music audition and download(ing). Its users are all fans of various singers, and the currently opened star Tieba (Post It) of Tieba (Post It) is just a small forum that is independent and independent of each singer. It's an excellent gathering of a singer's fans into his name Tieba (Post It).
This will not only increase the viscosity of the original users of Easy Music, but also attract users who do not listen to songs on Easy Music, but like certain singers, because there are dedicated forums named after idols, so many fanss gather here, The community effect is very powerful.
The vice president said sadly: "Why do n’t we have such advanced product thinking? If we build a Baidu Tieba (Post It) based on the search service, we can become the largest online community in China in one step!"
He is right. In the future, more than 1 billion registered users of Baidu Tieba (Post It) will indeed be the world ’s largest Chinese community. although they seem to have no ethics in trading Tieba (Post It), but after all, the scale is there.
Director, which is responsible for the development of new products, was the one who asserted that the Easy Music network product was too single at the last meeting. He was embarrassed to die now. He had thought that as long as Baidu launched MP3download(ing), the death of Easy Music network is not far away, didn't expect It didn't take long for people to come up with a heavyweight product like the singer Tieba (Post It), just to hit his face.
Sometimes, the executive blurted out: "Since this, we also do Tieba (Post It), MP3 and Tieba (Post It) together!"
The vice president glanced at him and shook his head: "I don't need you to give me such a conclusion. What I want is your innovation ability, okay? What I want is not after you see others playing MP3 and others playing Tieba (Post It), I'm going to plagiarize and catch up, but you can also create a powerful product like Tieba (Post It) for us. As the leader of new product development, you can't always pick up your teeth! "
The executive was said to be flushed, but he was ashamed to look up.
At this time, the vice president ’s mood also eased a little bit, and said: "MP3 and Tieba (Post It), we must do it, but you have n’t thought about it, now a large group of singers has been Easy Music network. It ’s done, what should we do if we start? And I checked, their Tieba (Post It) is not only bundled on the Easy Music network, they even have the top-level domain name of tieba.com, and this domain name is now open, which means , They combined the expertise of Easy Music network to make Tieba (Post It), but they wanted to make Tieba (Post It) an independent product. "
Building Tieba (Post It) independently is also a Li Mu's consideration. After all, the Easy Music network only gathers music lovers. If the Easy Music network is used as a carrier, it can only be a singer Tieba (Post It). This is far from enough for Li Mu, so he uses tieba.com Then, I made a Tieba (Post It) homepage, with a search function, users can directly enter the Tieba (Post It) homepage, and then search for the singer's name to enter the singer's Tieba (Post It).
At the same time, Li Mu has instructed Kong Lingyu to develop the Tieba (Post It) registration function. In the future, its own Tieba (Post It) will also have the functions that users can create at will. Moreover, Kong Lingyu is also leading a group of part-time employees to collect all star information in the fields of film, television, sports variety and other fields. Before long, Tieba (Post It) will be open for registration, and all celebrities' Tieba (Post It) will be online. By then, Tieba (Post It) will get out of the limitations of Easy Music and singer.
At this time's Baidu high-level meeting table, several returnees were dumbfounded. So soon they began to think about independent splits. What is the person behind the Easy Music network?
In fact, the concept of Li Mu's is to create an ecological system. The Easy Music network and Tieba (Post It) are just the beginning of the ecological system. In the future, Li Mu has many plans for this ecological system.
The red simple plan is to make the Easy Music network start in the field of music audition download(ing), and then gather users with music audition and download(ing) needs. Now Tieba (Post It) has begun the first step of the ecological chain, community Change.
After the community started, there was too much to do. Personal space, photo albums, vegetable stealing, ranch, and car parking are all magic weapons in the future community, and now the Taobao domain name is still in its own hands. History In the case of Ali, Taobao will not be created until 2003. The reason is also due to the special nature of the SARS period. If you start early one year or half a year, and rely on your accumulated users, it should be easier to start than Ali.
An operating Director lamented: "The other party has a top-level domain name of Tieba (Post It), which is very passive for us, unless we change the name, not called Tieba (Post It), and then quickly develop a mature product, go online and pass as soon as possible Future Baidu search keywords will guide our own Tieba (Post It) products. "
The person in charge of technology development is surprised: "The concept of Easy Music although is good, but from a technical point of view, these things they play are not difficult, and they are easy to imitate. Moreover, after all, they have limited strength and no support. If you ca n’t find a profit model in the first half of the year, I think it will take a long time to develop to the bottleneck period, so I think we look at them too high? We have such a powerful resource, the product is developed, and it can be replaced in a long time. They. "
The vice president shook his head: "You can't just look at the problem from a technical level, and you can't think that others can't support it without a profit model. Their concept can shock us, and certainly can shock other people, especially Venture Capital, Now the impact of the although internet bubble is still there, but the capital ’s sense of smell is so keen, and they have begun to realize that the next spring of internet is coming. They are also looking for suitable projects in advance. If Easy Music net gets angel round or round A financing, it has Large capital support, with these two products, they have done something with a market value of hundreds of millions of dollars that should be a year or two. "
The words made the technology speechless.
It's true that internet is playing with creativity, technology, and users, but in the final analysis, it is playing with capital.
Behind every internet big coffee, there is strong capital support, Sequoia, Softbank, Goldman Sachs, etc., capitalists have a lot of cash waiting to invest in good projects, without the help of capital, in the future China top BTA company , No one can get up.
Easy Music network and Tieba (Post It) are rapidly rising. I believe that it will not be long before they will be concerned by other network companies and investment bank capital. If you get a round of investment, the Easy Music network can start the money-burning mode, as long as the money-burning strategy No problem, in the next rounds of B and C, major investment banks will earn money and give him money to burn. Not only that, in order to get a high return on investment, investment banks will also invest contacts and resources to help them when they invest money. Growth and expansion, by that time, Baidu may not have an advantage in front of it.
The investment department person in charge said: "Chen Zong, would you like us to contact the Easy Music network first? If their quotation is not high, it ’s good to pack them up. In this case, we directly integrate their two products into our own. Products, one BaiduMP3, one Baidu Tieba (Post It). "
The vice president nodded: "I meant this for the meeting today. We can touch it first on the Easy Music network to see what the other party ’s psychological expectations are."
Speaking of this, the vice president asked the investment department person in charge: "What do you think is the right amount to pack them now?"
The investment department person in charge thought for a while: "If there is no Tieba (Post It), but Easy Music network, I think it is about 800 to 10 million. After all, this business is still legally blank, and the law will gradually improve in the future. Business is inevitably subject to risks. However, there is no legal risk for such things as Tieba (Post It), and there is too much room for development. I think that according to normal valuation, Tieba (Post It) is not less than 20 million. If the two are combined, The valuation will be higher, but this is what we see. If we really give him an offer, the price will be greatly discounted. After all, they have only been established for more than a month, and they believe that their own psychological expectations will not be too high. "
The vice president is undecided and thinks for a moment: "Contact first and see what happens."
......
At noon, Li Mu stayed in the Easy Music online mailbox and received an email. A person who claimed to be Jack Week and served as the Baidu investment department Director said in the email: Baidu is more optimistic about the development of Easy Music network and Tieba (Post It). Intention, hope to be able to interview with Li Mu.
Li Mu just replied simply: I do n’t accept package acquisitions for the time being, but only accept financing. A round of financing will sell up to 10% of the shares. You have to set your valuation. Please email me and I will consider it again.
Li Mu knows clearly that if the MP3 business is taken out alone, the profitability will not be too outstanding, but for a company like Baidu, the overall improvement this business brings to them cannot be used by millions or thousands. 10,000 cash to measure, it is the cultivation and precipitation of a large number of users, which has a great effect on valuation.
As for Tieba (Post It), the profitability of this thing in the future is still very fierce. Is n’t it a big loss if it is packaged and sold now?
So, he only accepts financing, and will not dilute too many of his shares in the A round. Otherwise, after several rounds of financing, he may be united by capital, take control and get out.
Moreover, the earlier the shares are diluted, the greater the intangible losses to be borne in the future.
As for what kind of valuation Baidu is willing to give yourself, Li Mu is not in a hurry, let them slowly want to go, in short, the valuation is lower than 30 million do n’t talk about it, and, if in the future, Easy Music net If there will be greater development with Tieba (Post It), I will also increase the price in time.
The Li Mu's reply made Jack feel guilty all over the computer. This guy responded too decisively and refused to pack as soon as he came up. That ’s all. The A-round is only willing to sell 10% of the shares. It is a veteran in the field of internet entrepreneurship!
Jack Zhou, who has invested for many years, understands the vision of many internet entrepreneurs. Most people struggle to support an opening. When they see the capital coming, they are immediately allowed to slaughter. In the A round, they are willing to sell 51%. There are also many people in the above shares. These people often see the benefits of hundreds of thousands or even millions, and they completely ignore the future. They only want to cash out immediately. After the cash out, they found that they lost their own money. 10 times or even 100 times.
Jack Zhou feels that the other party only wants to transfer 10% in the A round. Even if Baidu accepts and invests, it will not play a big role in one and a half times!
The more worried you are, the more Jack Week feels that the other person is a personal thing, not ordinary.
......
Tickets booked for Li Mu and Zhao Kang are on the 2nd at 8 o'clock in the evening, and at 7 o'clock in the evening, Li Mu carried a shoulder computer bag and went out of the house with his parents. although mother always said that he wanted to accompany him to the school, but Li Mu still refused. He did not want mother to accompany himself to Yanjing and toss another lap.
Out of the house, I met the Zhao Kang family who was waiting here at the intersection of neighborhood. Zhao Kang's parents also wanted to send him to Yanjing, but after hearing that he had made an appointment with Li Mu, he did not insist.
When seeing Zhao Kang, Mother Li only carried a shoulder bag and could n’t help but say to Mother of Zhao Kang: “You said that these two kids, playing on university is like playing, except for the computer and a set of changing clothes, they brought nothing . "
Li Mu laughed and said: "In fact, there is nothing to bring. Schools provide what kind of bedding, and other daily necessities are added to the place, and we have saved our effort to bring it over."
Zhao Kang ’s father smiled slightly and said to Li Mu: "Little Mu, your two brothers have arrived at Yanjing, and there is nothing to look after each other."
Li Mu nodded: "Uncle Zhao, don't worry."
Father Li laughed and said: "Old Zhao, Yanjing is too far away, it is not for us to control, and we will not be able to control them in the future, let the children go to their own."