Rebirth in a Perfect Era Chapter 278: Public relations at any cost

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For netizens who did not participate in this million-person pop-up event, they knew almost nothing about what happened on the Q bar in those more than 20 minutes.

However, the news from the industry is extremely well-informed. They have a lot of people in the Tieba (Post It). internet and IT bars have always been Tieba (Post It) that practitioners like to soak. Already paid attention to.

The next morning, the news that Q Bar was squeezed by millions of users spread throughout the internet circle.

The most shocking thing is the appeal of Tieba (Post It). Many internet people do n’t understand how Tieba (Post It) has such a powerful appeal that can mobilize millions to work together to destroy an website? How could their users have such high loyalty? Now there are two types of high viscosity and high loyalty users recognized by internet: one is the user of the instant Instant Messenger software, and the other is the Online Games user. The users are paid users, the addiction index is high, and the average use time is long.

However, even QQ and Legend, two of the hottest instant Instant Messenger software and netizens, do not have this appeal to mobilize millions of people to do one thing, unless they give users a profit, if QQ Sending membership services and sending Legend to Point card may attract millions of users, but if you want to summon millions of people to fight for the benefit of the platform overnight, it is simply a fool.

What surprises all Renmin is that this foolish dreaming thing, Tieba (Post It) actually did, although everyone also sees that there are traces of water army manipulation incitement, but this does not hurt, because most companies even use water army to manipulate incitement , It is impossible to achieve such an effect. If you want to fooling your netizens to fight for you, you must first let him have a sense of belonging to your products. He regards himself as a part of it, and then he will be instigated by you. You fight, otherwise users are not interested in your life and death, how can you pay for you?

Tieba (Post It). A although has become the first Chinese community, but it seems that website, which does not even find a profit model, can actually trigger a crusade against millions of people on the Internet. This is really incredible.

This also makes many people start to re-examine Tieba (Post It) and re-examine the company's future development space. At the same time, everyone is more curious about the next step of Q Bar. It relies on the social software of tens of millions of users behind it, and it will certainly not be defeated by such a pop-up operation. website will be temporarily closed. It's nothing for internet. Everyone knows that it will definitely make a comeback. Tieba (Post It) relies on its users to win once. Can these users help them win a second time?

Li Mu finished shooting the last scene of Du Wei in Haizhou at noon. Most of this plot scene was in the school teacher ’s office. The plot is: Because the villain Chen Xiaoshuai played by Chen Kun was jealous of Female lead and Male lead, so they The matter of early love was reported to the teacher, and the teacher invited the parents of the two to tell the parents of the love of the two. Zhang Xuan, played by Zhang Kexuan, was slapped by the father in the office. The Female lead corner Du Wei played by Du Wei was taken away from the office by her parents. At the moment of getting on the bus, her dad took a ruthless remark: "Don't come to this school to take classes, I will contact you today to transfer , From now on, no more seeing that little rogue named Zhang! "

Then Du Wei sat on the car with red eyes, and the car moved away from the gate of Haizhou No.1, and all her part in Haizhou was over.

Since the actors have been integrated into the film, the shooting efficiency is very fast, and the scene was originally scheduled to be finished at half past one. It was all over at one o'clock.

After the performance, Li Mu found Ning Hao and told him to return to Yanjing this afternoon, let him lead the filming for the next two days. Haizhou has already filmed 80% of the film, and the rest 20% asked him to help finish it. After finishing it, he directly took the crew back to Yanjing. He was waiting for them at Yanjing and would not come back.

After a few days of cooperation, Ning Hao and Li Mu have become brothers. On the set, Ning Hao has been sharing various tasks for Li Mu. Outside of the set, Li Mu and Ning Hao often talked about their views on the future development direction of the film. Li Mu's "bold prediction" and "open vision" made Ning Hao convinced, using his words. It said: "I know you are blowing awesome, but nothing else, I just serve you."

Because of this increasingly close relationship, Ning Hao is not waiting for the end of the film, and is preparing to sign Muye Pictures at First Day in 2002. At that time, he will sign Muye Pictures with him. Tang Wei.

Li Mu previous life previous life has never been in contact with the entertainment industry at all, and has n’t even got to know it up close. In this life, he has been interested in this circle for a while, because he found that as long as he opened a breakthrough in this circle There was always a windfall. When he first prepared the movie, he knew Ning Hao. Through the light of Ning Hao, he knew Chen Kun again. Because of Chen Kun and because of the simple plan, he knew Zhao Wei again. Tang Wei who is still a student.

The most perfect mode of operation of Muye Pictures in the Li Mu dream is to earn a steady stream of money from other fields, and then continuously invest the money to those potential directors and enable potential actors to shoot potential ones. Movies, because I am the one who came here and understands the development of the domestic movie market, so this trading package does not make a loss, and if I still have more cash flow, I will invest in Cinema, Cinema, and my own movies If you earn more, you can attract more famous guides to make more profitable movies and open more Cinema.

As long as it is properly operated, this is a **** operation mode, and the future development space is not huge.

......

Li Mu and Du Wei booked the same flight to take off from Jinling and return to Yanjing. The plane took off at 4 o'clock in the afternoon. Ye Tianming who had no part in the afternoon drove the two to the airport in person. Before boarding at 3:30, Li Mu also specially called Zhao Kang. After the call, on the one hand, inquire about the development of the situation from the morning to the present, on the one hand, inquire about the public relations of the media.

Zhao Kang said that he was still running public relations. He went to Yanjing ’s largest supermarket chain in the morning and bought 200,000 shopping cards, all of which were 5,000 denominations. In his words, such shopping cards are anonymous , There is no record left, there is no psychological burden when someone takes it out, and the supermarket ’s store is very popular in Yanjing, the goods are also very complete, and the home appliances are selling very well, so the supermarket ’s shopping card is always available. Recycled at a 5% discount, it can be easily realized.

Li Mu was amazed by the delicate details of Zhao Kang. After confirming his approach, he asked him about the progress of public relations.

Two hundred thousand shopping cards have been sent to 160,000, and now the news media and paper media have not found a suitable way. Li Mu immediately gave Zhao Kang the contact information of several media reporters he had received in the interview. .

At the same time, Li Mu also instructed Zhao Kang In short: "Tell all the media people you contacted that after this matter is completed, you will double the public relations fee."

The incident of a million people bursting was originally a big news, but if it is not guided, when the media reports such big news, the starting point is often different.

As in this incident, some media may see that Q bar infringement triggered Tieba (Post It) netizens' resistance. Such a media perspective is undoubtedly beneficial to Tieba (Post It);

Some media may look deeper and point the topic to the blind and marginal areas of the law in the internet field at the moment, trying to trigger the thinking of the relevant legal departments and the internet field. This media perspective is not too interesting for Tieba (Post It). ;

If some media point the topic to the "millions of people" of this incident, and make a big fuss here, promoting how great the influence of internet is, then it will be a bit dangerous. I am afraid that the listener will be interested. If Attracting the government's over-concern, if it is not done properly, it may cause fire.

So, whether it is for the sake of chasing after the Q bar, or for its own safety, Li Mu needs to guide the media perspective to the first level, which is the simplest and most direct level : Q Bar infringes on the rights and interests of a large number of Tieba (Post It) Bar Friends. Bar Friends spontaneously organized to protest in Q Bar. We must avoid excessive interpretation of this incident by the media. If everyone thinks this matter is such a simple cause and effect relationship, then this incident It wo n’t be self-defeating and cause you trouble.

In order to achieve this goal, not to mention 200,000, two million Li Mu will also spare no effort.

This is also where Li Mu leads its peers.

The development of internet has to go through many stages. internet before 2000 was in the exploration period. Everyone tried to find out the various possibilities of internet, boldly put forward hypotheses and bold exploration attempts; internet after 2000 has several years The time is a hard work period, and the road from the trial period has been gradually demonstrated. Everyone is busy running horses and seizing opportunities in different neighborhoods, so the internet company at this stage uses most of its energy Focus on development, in other words, the most straightforward words, the current internet company is not very good at demon moths;

And the internet market after 2005 will gradually enter a truly mature stage. Everyone starts to layout ecology, develop closed loop, want to do hardware for software, and want to play software for hardware. More than that, the two companies that had no relationship before 2005 will probably start fighting in multiple fields at the same time. At this time, Ma Zong of Tencent and Zhou Zhou of 3721 may not even dream of dreaming. In another ten years, The companies of the two of them will be turned upside down.

The future three-dimensional comprehensive competition has also spawned a variety of competition methods. With more and more torture and endless methods, everyone is more and more aware of how to do resource linkage during torture, so that Every large internet company after 2005 has a strong public relations department, but nowadays, several well-known internet companies in China do not even have the function structure of "Public Relations Department".

How can I play Li Mu in this situation? (To be continued.)