Rebirth in a Perfect Era Chapter 466: Occupy fragment time
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QQ ’s current market share is shrinking sharply, but for Li Mu, it is still its own biggest competitor.
To be a giant crocodile, we must be determined to slaughter all potential competitors and make the whole world our own hunting ground. On the side of the couch, how can we allow others to snore! although's ambition is difficult to achieve, but it must also develop in this direction!
In the real-time Instant Messenger field, the Li Mu's goal is a dominance. You need to occupy 90% of the market share to sit back and relax. Before this goal is reached, all software that can account for more than 5% of the share will become dead. Competitors, especially previous life's industry overlord QQ.
The current QQ has a big gap in front of YY, but Li Mu does not dare to relax at all, because he is very clear about the company ’s strength in product development, it can be said that this is the most domestic product in the future. The company, as long as he still exists, there is a threat to Li Mu, if they develop a new function and new product, they may be able to recover from the decline.
The YY game platform is the fatal blow for Li Mu to prepare for QQ. No matter what products are being brewed in QQ now, one thing is for sure, their current income has shrunk dramatically, and it has entered a state of loss from profitability. Li Mu does not know how long it can lose money, but at present, if he wants to catch up with the current YY in several core functions, it can only be done in a few months. Tencent started to make profits as early as last year. There must be a lot of money lying on the books this year, and there is capital backing behind him. Maybe he can really fight a long battle with himself for one or two years. If the two sides are caught in a tug of war on the product, you chase me, you do me copy, That is absolutely unacceptable for Li Mu.
So, what Li Mu needs to do now is to let YY completely eliminate QQ, not only in the areas that QQ itself has been involved in, but also the areas that it does not currently involve, armed with new products beyond the real-time Instant Messenger field For myself, this new product is the YY gaming platform.
According to the scale of Ourgame, the marketing department of Muye Science and Technology once made an estimate. After the YY game hall is launched, its simultaneous online population should be difficult to exceed 600,000 according to the current market situation, and the market space cannot be considered very Big.
The reason given by the marketing department is that most of the current user demand for games is concentrated on the end game, and the viscosity and loyalty of the end game is also irreplaceable. It plays a role of leisure and entertainment, so the user viscosity is not high, the user group should not be too large, and currently the YY game hall only has two payment item(s), namely game blue diamond and happy bean, and its future income scale may also be relatively limited.
But Li Mu is very optimistic about the future of the YY game lobby, the reason is very simple, this product may be difficult to reach the high end user viscosity in a short time, but it has two that are not available in any end game Characteristics, one is extremely popular, and the other is the high time share of debris.
The so-called popularity is extremely high. At the moment, when only Ourgame is available, most people do not understand it, but Li Mu knows clearly that internet is developing further, and various games are overwhelming, even if some games can be done. The monthly turnover is over 100 million, but its user popularity is far inferior to the QQ game lobby, because the vast majority of users cannot get together on an end game. For example, when World of Warcraft is the most powerful in China, it is also in the country. Ten million players, but the number of people who have played the QQ game lobby is almost the same as that of QQ users. This is the unique advantage of the QQ game lobby.
As for the high time share of debris, it ’s actually because the positioning of the YY game hall is the same as the QQ game hall of the year. I do n’t ask users to spend a lot of time every day like playing an end game, but I want to be able to start quickly and quickly. The flexible advantage of short game and single game time to occupy the user's fragmented time.
For example, when you are bored, go in and play a few rounds of poker; when you are tired of playing in the end game, play a few rounds of landlords to change your mind; wait for your friends to CS, but the friends have not come, play a few rounds of games and wait; When I was a child, it was too painful to play a few games without waiting; when I was in a group chat, I did n’t want to type all the time. Several friends came in to play a few games ...
These are the occupation of fragmented time.
From a product perspective, the small games in the YY game lobby are very light and fast in terms of user experience. First of all, they do not have high requirements for computer performance, and they also take up very little performance when running; Secondly, it is not a full-screen game, but a full-windowed interface, which is convenient for users to perform any other operations while playing games, such as chatting YY, watching webpage, watching videos, listening to songs, etc.
It does not require the user to concentrate all their energy and does not affect the operation of other products at the same time, which makes the YY game users use it very efficiently, and the behavior cost is very low, so it is more suitable for filling the user's fragmentation time.
But no one in the current internet is aware of the concept and importance of fragmented time, even the current Ourgame itself does not have this attribute, because it does not have a strong core product to support it, and a single game platform cannot reduce users. The cost of behavior is to enter the account and password to log in, which is far less convenient than the YY user to start the YY game lobby, because the YY user only needs to click the left mouse button and click to automatically complete the entire process of starting + log in.
To seize the user's fragmented time, the product itself must be minimalist and then minimalist.
Also, a product that can firmly occupy the user's fragmentation time is very remarkable, because the accumulated viscosity of the fragmentation time will be higher after a certain level. To make a simple analogy, mobile phone users are often tired of a certain A game and uninstall it, but once the mobile phone is installed with today's headline reading application, most users will let it stay in their mobile phones, and use it many times a day, The more you use the more faithful.
Li Mu ’s hope for the YY game lobby is to firmly occupy the user ’s fragmentation time, so that the viscosity of YY users can be improved qualitatively.
At the same time, as far as Shenzhen's Tencent is concerned, it is also a situation of hard work.
Tencent has been in normal overtime for many days. Since YY went online, all technical staff have been implementing the 996 work system: work at 9 am, work at 9 pm, and six days a week.
Tencent employees also know that now is the critical moment of life and death. With the support of powerful products and Tieba (Post It) and Happy Farm, YY is in the realm of Instant Messenger, and its QQ share is getting smaller and smaller. At this time, all hopes are placed on it. In product development.
The most important thing about Ma Zong is the development of the QQ game platform. He has long realized that if he is only competing with YY in the instant Instant Messenger itself, he is at a disadvantage in every aspect, and now he must find a way to break the game and win with surprise. Way to pull the situation back, so the QQ gaming platform is his biggest hope right now.
The representative of MIH Dean · Cooper has been stationed in Shenzhen during this time. He even goes to Tencent to "work" every day. although he does not understand technical development, but he needs to see that Tencent is now in an orderly manner and needs to see them Conquer the confidence of the opponent, and at the same time pass back the situation here to the headquarters in time. If Ma Zong or the headquarters has any information that needs to be interacted, he will also communicate it on the spot.
At night, Dean knocked on the office door of Ma Zong. According to his habits these days, he came in and talked with Ma Zong about the latest developments and situations. After exchanging news, he could return to the hotel himself. Too.
Of course, Dean is very interested in the China tea he brewed. People in Guangdong Province love to drink tea. Almost every leading office will have a set of tea set and tea sea. Every day Dean will drink a few cups of Ma Zong in person. Tea, only go after drinking too much.
Ma Zong saw Dean coming in, stood up directly from his desk, and stepped to the sofa, very casually said to Dean: "Dean, come and sit."
Dean smiled and said, "Drinking your China tea these past few days, I'm almost fascinated, and I can't help coming to your office as soon as this time."
Ma Zong smiled slightly: "Drinking tea is good for your health, and you can adjust your mood. You ca n’t sleep at night when you drink tea at night, but recently the pressure is so great that you can sleep better if you drink some tea at night."
Speaking, Ma Zong has already started to boil water and make tea, Dean sighed: "It can be seen that you and the staff have been under great pressure recently, but your hard work attitude has made my leader very appreciative. He has always trusted you and your team very much. Even if there are opponents of the Muye Science and Technology level, he believes that you will be able to lead the team to reverse the current situation. Our requirements are not high. If we can hold 40% of the market share, It has been very successful, if it can reach 50% or higher, it will be even better. "
Ma Zong said very confidently: "40% is not a problem, as long as our QQ game platform is online, I have this certainty. After all, YY is now only a single client, plus two Tieba (Post It), Happy Farm two web Products, and our QQ game lobby will be the first client product associated with QQ. In this product, we can do too much in the future. "
Dean smiled and said: "I am also very optimistic about your new product. If it can be done, the viscosity of QQ for users will increase significantly, which is an advantage that Muye Science and Technology does not have."
After finishing this sentence, Dean could n’t help but sigh: “I ’m more worried now that Muye Science and Technology will copy our ideas, and develop a game platform based on YY.”
Ma Zong said: "This is very likely. After all, everyone in the product model learns from each other and plagiarizes. YY itself plagiarized our QQ and added some original functions on the basis of QQ. This behavior is very shameless. But we have no way to stop it, the only way is to stay ahead. "
"In addition, I am now letting the development team step up the development of the QQ game lobby, while still letting people find a suitable development team everywhere. I want to temporarily increase our development capabilities by an order of magnitude, a few million budget is enough To ensure that we have a strong development ability to constantly upgrade and update the QQ game lobby, Muye Science and Technology's current frontline is too long. After our QQ game lobby is online, they will imitate us from scratch, it is definitely difficult to chase Get on ours. "(To be continued.)