Rebirth in a Perfect Era Chapter 472: Muye Science and Technology chicken thief (thanks to the new leader)

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The concept of "anti-addiction" is a concept that the government will require for internet Game Company in the future. From the government's perspective, all they have to do is to prevent gamers from over-addiction, so the concept of anti-addiction is also very accurate, but right For Li Mu, he is going to promote 8 + 2 anti-addiction system, but he must not use the three words of anti-addiction directly. He needs to use a concept that requires a more close to the people and more active care for the player. Let the player know that I am I hope you can get enough rest and think about your health.

So, Li Mu named his anti-addiction system as "Health Care".

The three words "anti-addiction" are given by the government in the future, which literally has a strong official taste, and will also cause a certain degree of resistance to user psychology, but if it is called "health care" "For users, it feels different.

So, when the YY game or MU Online / miracleMU's anti-addiction system is launched, in the nature of "health care", the push copy presented to the user should be as close to the player as possible, for example: "Dear player friend, YY game Remind you that you have been online for eight hours. For your health, please take a two-hour break before log in games. Thank you for your cooperation. "

In the messages conveyed, care should be taken throughout the article, and the user must not feel that he is being prevented from indulging.

According to the data of online game users, the average daily online time of players is less than five hours, and only a few users will be online continuously for more than eight hours. For these users, this kind of caring control should also be It won't cause much rebound.

After talking about the problem of anti-addiction system, the meeting re-focused on the data. The platform launched First Day and generated more than 5 million YY account registrations. This data is also very gratifying. It proves that the YY game hall is not just an accessory of YY. To some extent, YY can be fed back.

Someone inside Muye Science and Technology suggested: "Can we refer to the previous Tencent, temporarily suspend the free registration, open the voice call, let the user register the YY account, and cooperate with the telecommunications company, a phone charge about two yuan information fee, this It is also a huge income. "

Li Mu did not hesitate to reject this suggestion, and in the face of everyone reprimanded the supervisor who proposed this suggestion for lack of vision, and formulated a core principle for the subsequent development of Muye Science and Technology: any product of Muye Science and Technology, the core foundation The service can never charge users a penny. If you want to make money, you can only use paid value-added services. Any ideas that violate this core concept will not be supported by the company.

This is the future development direction of internet. If Li Mu wants to win at the beginning, it must be recognized earlier than everyone. This is the case with Muye Science and Technology, the same is true for the future Taobao network, the same is true for Alipay, Taobao network will definitely not Charging service fees directly from any buyer or seller will be the foundation of Taobao. On the other hand, Alipay will not charge a cent for any ordinary user or any Taobao shopkeeper except for access to merchants. Cost, which is also the root of Alipay popularity.

However, Li Mu is not a stick to kill. It is enlightening to say: "Free core service is our basic principle, so I will not agree to register for such a self-cutting thing, but you can diverge your thinking from other Starting with value-added services, such as: registration of ordinary numbers does not cost money, but that is only ordinary random numbers. If users want special numbers, they have to pay a certain fee to get it. This is possible. Enough choice between paying and not paying. "

Everyone shined, the operating staff blurted out: "You mean, we can open the registration of the optional number for free? How should the pricing be more appropriate?"

Li Mu smiled and said: "Don't set the price, don't say how much we sell a number, so users will still resist, you can use the service fee, for example, our system does not release three consecutive numbers, four consecutive numbers or even better The number segment; the birthday number segment starting with 19, and the mobile number segment starting with 13X, users want this number segment, they must use it with a certain service fee, we give a definition to this paid number, for example Beautiful number, users choose different numbers, they need to pay different prices every month, such as 10 yuan stalls, 15 yuan stalls, 20 yuan stalls and so on. "

"Is this kind of expenses always paid?"

Li Mu nodded and said firmly: "Yes, as long as you choose, you have to pay it all the time. We must write down the service fee. If the user ca n’t accept it, he will directly register for a random toll-free number. If he accepts it, he will be free. Choose, but we can't charge the user's service fee in vain. For each number, we will give member services as a gift, and give them a label of 'Beautiful Number' to let his friends know that he is using a beautiful number , To satisfy the vanity of the user to the greatest extent. "

After a pause, a group of dumbfounded people at looks at, Li Mu also said: "Also, you must make a clear classification of the beautiful number, the better the number, the higher the price, if it is very good Don't release the number for the time being, keep it first, and sell it later for the price. "

A group of dumbfounded looks at Li Mu, although everyone knows that this boss is not only a product madness, but also an operation wizard, but didn't expect has a deep grasp of operations that can be penetrated into such a detailed link. The concept of "Beautiful Number" is very good. It seems that there is not much money, but after a user chooses a beautiful number, he must contribute at least 120 yuan to the company every year. If there are hundreds of thousands of beautiful number users, then this year will be tens of millions of income!

Now the internet people ’s inertial thinking about users and profit is: for paid products, users = revenue, and now these Online Gamess that need to recharge Point card are this model; for non-charged products, users = flow , Traffic = advertising fee income, as can be seen from the various small advertisements filled on the major website, most website can only use this most primitive method to obtain profits, but for Li Mu, users = resources , Resources = all value-added development, to transform users into sustainable development resources, it is necessary to provide users with free services, and let users develop viscosity into just-needed services, based on this free core service, Only in this way can we continue to use other products to develop additional value for users.

So, Li Mu dare to say now that YY is permanently free to register, not just YY. When it comes to the era of mobile internet in the future, its own mobile internet Instant Messenger products will also be free.

This is how Tencent succeeded in the past. Tencent ’s QQ, WeChat and all Online Games are free. Not to mention, all games in Tencent are free, but the revenue is ranked first in Game Company in the world. It is enough to see that this route has been explored for a long time, and has always been well versed in this route.

......

The YY Landlord Competition continues to be hot. There are more and more new mobile phone winners. Five team members left Yanjing in accordance with the established route early in the morning on the three days line. They started from Yanjing. The prizes are distributed to the winning users all the way. Every time one is sent, the staff will hand the phone to the user and take a photo with the other party. Before traveling to the next city, the accompanying photographer uses the network to send the photos back to the company. , And then announced by the operating staff.

Tieba (Post It) officials have also started to promote these award-winning photos. This move has multiplied the user's sense of trust and also raised the popularity of the contest to a higher level.

Every post of the awards has a lot of people leaving a message, or envy, or congratulations, or praise, in short, the atmosphere is positive.

On the same day, the "Health Care" function of the YY game lobby was launched and received great acclaim. "MU Online / miracleMU" followed closely, and the "Health Care" was launched on the second day of the YY game lobby. Caring "system.

Many users of although have not personally witnessed the "Health Care" prompt, but the users who received the prompt put the screenshots in Tieba (Post It) for discussion. Most of the netizens who have been suspended by log in from "Health Care" have not Contrary to emotions, on the contrary, he praises the human-like operation method of Muye Science and Technology. Many people are warm when they see this "health care" prompt after eight hours of continuous play. They are from "health care" The intentional attitude of Muye Science and Technology was found between the lines, and nothing else, at least they were really attentive to the users.

This time, CCTV of Muye Science and Technology has never been reported, and official media such as the Minbao also praised this practice of Muye Science and Technology. They mentioned in the report: Muye Science and Technology can remind users to pay attention to their health while playing games. Persuading users to rest, this is the first of the domestic internet companies. This approach not only represents Muye Science and Technology's care for users, but also represents the strong social responsibility of Muye Science and Technology as a internet company.

The favorite of the official media is that the three views are correct. On weekdays, they will criticize the bad atmosphere of internet, and blame many bad social phenomena on the induction of users by internet, especially online games, in the eyes of official media. The culprit of poisoning the younger generation, but the "health care" system in the Muye Science and TechnologyYY game lobby gave them the first public praise of a company involved in online games.

Many companies in the same industry saw this move of Muye Science and Technology, and when the official media praised Muye Science and Technology, they all scolded Muye Science and Technology chicken thieves. The Muye Science and Technology took the initiative to call this "health care". The anti-addiction system has not only received favorable comments from users, but also been discussed in the eyes of the official media. After being promoted by the official media, it was a free advertisement.

The official media praised Muye Science and Technology for a clear purpose: to remind other Game Company to follow suit.

So, while the major Game Companys gritted their teeth and scolded their mothers, they actively developed their own "health care" ... (to be continued.)