Rebirth in a Perfect Era Chapter 510: Hunger marketing + pre-sale mode [See monthly ticket! 】

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Early in the morning of the next day, Li Mu convened a team meeting of Kong Lingyu, Lin Qingya, Ding Jian and Easy Music in their office to communicate the preparations before the release of Mango MP3 player.

It seems that there is more than one week away from the Taobao online line. The first batch of 31,000 MP3s have been shipped from the two OEM (original equipment manufacturer) supplier factories in mainland China and Taiwan. Yanjing can be delivered to three days. The tentative tempo for Li Mu is first Start an appointment on the Easy Music network, and then wait for the Taobao online launch on June 6 to start sales on the same day. A week later, it will start shipping on June 13.

This period of time has passed. OEM (original equipment manufacturer) supplier manufacturers must coordinate production capacity, arrange production plans, open molds, produce samples, and then produce the first batch of goods, so the efficiency is relatively slow, but after these preparations are completed, each subsequent The goods can be delivered once a week, and there is a contract of more than 2 million units that bundles them. In the future, they will allocate more and more capacity to Mango. In this case, Li Mu has nearly two from June 13th now. With a 10-day buffer period, the first batch can directly throw 100,000 units into the market.

The idea of ​​Li Mu's is that it will be officially exposed on Easy Music and YY on June 1st. The exposure content includes the shape, parameters and selling price of MangoMP3 player, but the sales channel is not exposed, that is to say, users will only I know that Muye Science and Technology has customized a batch of very fashionable MP3s for sale, and the price is basically about 40% off the market price, but I do n’t know what form the Easy Music network will sell, and the first batch of Easy Music network only sells 100,000 machines. The sales model will not be opened until June 6th, but interested users can make an appointment first, because only the booking users have the opportunity to buy MangoMP3 on June 6.

In this way, the news that the Easy Music network will disturb the MP3 market will be released first, causing uproar and not exposing the Taobao network. Everything will not be known until the Taobao network is online.

Everyone who attended the conference didn't quite understand the Li Mu's pre-sale, and they didn't understand why users should make an appointment before they can place an order to buy. No one has used this model yet.

Li Mu was reborn in the era of electronic Business flowers blooming. Various internet marketing strategies are commonplace even if he has not done it. Whether it is hungry marketing played by Xiaomi, or pre-played when Tmall and Jingdong double 11 warm-up The sales model has its own advantages and disadvantages, so this time Li Mu is ready to play a hunger marketing + pre-sale model.

First use the Xiaomi routine to hype how good your product is, how many designs are awesome, how powerful the hardware is, and how affordable the price is, you ca n’t help but sell one and a half to mobilize the curiosity and enthusiasm of users After that, tell them that my first batch of stock is only 100,000 units. It means that it is definitely difficult to grab. It does not matter. You can make an appointment first. There is no need to pay for the appointment, but only the appointment is eligible for panic buying, June 6. That day you had the opportunity to snap up my products.

So, Li Mu was the first avatar of internet marketing gurus, and gave his core team a vivid and forward-looking electronic Business marketing course.

Li Mu said: "As long as you remember, our products will always be the best when you advertise to the outside world, and you must learn to compare our strengths with the weaknesses of competitive products, as long as it is our advantage. , Brave to brag, if you encounter our weaknesses, then learn to avoid weaknesses without mentioning them. "

"Once our products are accepted by users, we will show a strange attitude. The first batch of 100,000 units of MangoMP3 will be opened, and they must be cleaned by instant kill within three minutes, so that all users who have not bought it have a feeling: If you ca n’t buy it, you will lose money! "

Ding Jian asked Li Mu: "Chief Li, what if the user does not have instant kill clean within three minutes?"

Li Mu glared: "Then the illusion that the product was cleaned by instant kill! Even if only 10,000 or even 5,000 units were sold in three minutes, you should stop selling it from system and present it to everyone. Tips that have been sold out! "

Kong Lingyu froze for a while: "Boss, isn't this fraud?"

Li Mu asked him: "The downstairs Jiangnan Leather Factory said that it was the last day half a month ago, and for half a month, what do you think of this phenomenon?"

Kong Lingyu said awkwardly: "I don't believe it at all, I don't even read it."

Li Mu said: "That's you. They say that they are the last day every day. His potential users simply exclude people like you who will pass here every day. If you do n’t hook the First Day, you will He is never his potential customer. His potential customers are those who pass the door of the store for the first time every day. They are the true potential users. As long as the potential users are well maintained, he can make money. As long as he can make money, He will continue to open a store here, still saying that every day is the last day, when this place really can't make money, and when he is leaving. "

Kong Lingyu said: "But we are not small vendors, if we are such a big company, if we still do this ..."

Li Mu solemnly said: "If you want to do marketing, you should not have any psychological pressure. You must concentrate all your energy on how to make users interested in your products. Of course, in the promotion process, It can be exaggerated properly, but it cannot be exaggerated indefinitely. "

As he said, Li Mu said: "The panic buying will be done according to what I said. On June 6, at 8pm, the Taobao network will be officially launched, and the flagship store on the MangoEasy Music network will be online and open for sale at 8am. No matter how many units are sold, the front desk must show that it is sold out, so that users can wait patiently for the next panic purchase. Only in this way can we create a halo of our products in the market, attract more attention and attract more people. Potential users. "

although Some people are not too intense Li Mu's, but since this is already a Li Mu's order, everyone immediately expressed their compliance.

Li Mu also said: "Ding Jian, in the next two days you have to communicate well with the leaders of the express delivery Yanjing post. You must let their EMS business fully support our logistics link."

The current logistics are still very backward. In the future, most of the civilian express companies that have blossomed in the future will not be established. The ones that have started are ZJS Express, STO Express and SF Express. The strength of ZJS Express is the strongest, STO Express is the second, SF Express In the small cake focusing on the Pearl River Delta and Shenzhen-Hong Kong Express, the strategic direction has not been adjusted, so the most reliable express delivery is the postal EMS. At least Yanjing is the center. All third-tier cities in the country have EMS. It has a good timeliness, and any private express company has no postal network.

Ding Jian said: "Now rest assured, Chief Li, I have already touched the EMS side. One hundred thousand machines can be directly distributed to ten business halls to ensure that they can leave Yanjing within one day."

Li Mu nodded in satisfaction, the current express delivery is not very time-sensitive, so it is very very good to be able to leave the place of departure within a day. Under normal circumstances, the current express transportation pays attention to resource utilization rather than Timeliness, in order to equip the vehicle with enough goods, some business halls may overwhelm a line of goods for two three days before sending them together.

After the meeting, Li Mu asked Ding Jian and person in charge of Easy Music to pre-sell information on Easy Music online MangoMP3 as soon as everyone started preparing for the pre-sale of MP3, Sun Qian found Li Mu and said to Li Mu: "Chief Li , Zhang Yao just asked me to hand me a resignation letter. "

Li Mu frowned: "Is that the Zhang Yao who just joined yesterday?"

Sun Qian nodded.

Li Mu couldn't help but say: "Isn't it? Isn't Chen Hui too anxious and scared the other party?"

Li Mu has always been more attentive to Chen Hui, on ​​the one hand because he did see his own shadow from Chen Hui and decided to help him; on the other hand, he also felt that people like Chen Hui were worth Have a wonderful love.

However, the woman's resignation took place within one day of joining the job, which made Li Mu instinctively think that things were messed up by Chen Hui.

At this time, Sun Qian said with a laugh said: "Chen Hui is very anxious, and I do n’t know how he is so capable. Zhang Yao just joined the office yesterday, and Chen Hui got her done. Today, Zhang Yao confessed to me when he handed his resignation letter. She and Chen Hui have decided to be together. In order not to embarrass the company, she took the initiative to resign and leave so that Chen Hui can continue to stay in the company. "

"Fuck."

There was a 180-degree reversal in the plot and in your imagination. Li Mu could n’t help but exclaimed, and then recovered, laughing: "This Chen Hui really has two brushes! They are far from them. Less than twenty-four hours passed after the first meeting a few years later ... "

Sun Qian laughed: "It is estimated that both of them still have feelings for each other, so it is natural."

Li Mu said: "Since it ’s a matter of course, we ca n’t beat mandarin ducks. Special circumstances and special treatments. You can communicate with them. Both of them can stay in Muye Science and Technology at the same time, but you must separate the public and private. In the case of public-private confusion, you ca n’t blame the company for being impersonal. ”

Sun Qian nodded and said, "Then I will go back and tell them about it in private."

Li Mu yelled, called Lin Qingya, and communicated with her about some details about the relationship between employees. Lin Qingya said: "At present, big companies have clear provisions prohibiting employees from falling in love, we are not the only ones. 'S family. "

Li Mu said: "We do n’t encourage company employees to fall in love, but it ca n’t be absolutely forbidden. White-collar workers living in big cities are under too much pressure to work. Every day, apart from work, the rest of the time is resting, except for colleagues who know Not many friends, office romances are easy to happen frequently, we only need to hold on to three points of view. First: office romances should not involve sensitive positions, such as personnel, financial affairs; second, office romances should not affect work; third Once the office romance turns into a de facto marriage, we will ask one of them to resign. As long as these three points are properly controlled, office romance is not impossible. "

(To be continued.)