Rebirth in a Perfect Era Chapter 515: The cornerstone of the Taobao network

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The establishment of anti-Mango alliances by major MP3 brands not only issued severe warnings to these two companies for MangoOEM (original equipment manufacturer) supplier, but also issued an ultimatum to other OEM (original equipment manufacturer) supplier manufacturers in the industry. The purpose is one: who cooperates with Mango, who is the enemy of everyone , Will be resisted by the entire industry.

Every company that did n’t cooperate with Mango secretly rejoiced. At the same time, an emergency meeting was held internally, requesting not to cooperate with any company related to Mango and Easy Music network. Now the entire MP3 industry is divided into three camps, one It is a high-end Japan & South Korea import camp, they are selling forced brands and brands, so they do n’t care too much about price wars; one is that these huge domestic MP3s that are cost-effective from the Japan & South Korea companies are now being used by Mango to become scum. In the camp, they accounted for more than 70% of the entire industry; the last camp is this newly emerged Mango.

The war between the latter two is likely to be triggered, so for the OEM (original equipment manufacturer) supplier factory, it is time to stand in line.

There is no doubt that everyone is making money. No one dared to take the risk of the world and fight against the entire industry. Therefore, Mango has been isolated by the industry before it can be officially launched.

The only two "comrades" left are the OEM (original equipment manufacturer) supplier friends who were **** with more than 20 million cash by Li Mu.

These two OEM (original equipment manufacturer) supplier companies continue to receive threats and warnings from other partners, requesting them to stop cooperation with Mango immediately, but for them, they are already at a loss.

In order not to let themselves become the target of the entire industry, these two companies have called back and faxed to their partners, telling them that they are now forced to help, each of them took Muye Science and Technology more than 10 million, and the money was available. All are used to invest in the freshman production line. If you break the contract, you will have to pay more than 100 million. For the OEM (original equipment manufacturer) supplier factory, how much is the profit in one year. If you really lose 100 million for no reason, at least two or three years of net profit will be lost.

The major MP3 brands received replies from these two companies. While calling Mango shameless, they continued to threaten these two companies. The attitude is very simple: no matter what kind of contract you sign with Mango, we only look at the results. If you continue to manufacture products for Mango and help Mango suppress other brands in disguise, then everyone will immediately terminate the cooperation agreement and will not have any OEM (original equipment manufacturer) supplier cooperation with these two companies in the future.

Most OEM (original equipment manufacturer) supplier contracts are signed once a month, or once a quarter. Since the brand is Party A, the responsibility for breach of contract on the contract is also very small. They can immediately stop cooperation with the OEM (original equipment manufacturer) supplier factory. At this time, in order to kill the chickens and monkeys, they must be willing to bear the default cost.

The two OEM (original equipment manufacturer) supplier companies were almost insane. They gave more than 80% of their production capacity to these brands. If they really stopped cooperation, what would they eat in the future?

However, if you do n’t give Mango more than one million units in accordance with the contract, the compensation will be scary.

On several occasions, the two OEM (original equipment manufacturer) supplier companies coincidedly chose the interface person with Mango to explore the tone, vaguely revealing the intention that they might not be able to cooperate under pressure. As a result, Mango ’s Business interface person directly attacked In short: If you communicate with me about the cooperation and involve legal issues, do n’t communicate with me. Let ’s communicate with our legal affairs. The telephone number of our legal affairs is ... ”

There is no room for mango here, and other MP3 brands have begun to prepare a letter of termination in order to completely isolate Mango, and they must completely cancel the contract with these two companies, causing the two companies to despair in an instant.

When Muye Science and Technology ’s front-end Business got the news and immediately fed it back to Li Mu's, Li Mu was meeting with the Liu Qiangdong team on the Taobao network.

After hearing these things on the phone, Li Mu was in a good mood, and explained to the other party: "Look closely at the situation inside. If those MP3 companies really terminate the contract with them, you will immediately follow up on behalf of Mango and take them. All the available capacity is taken down, but do n’t say this now, wait for them to despair before talking to them. "

The front-end Business immediately understood: "Relax Chief Li, I understand."

Hang up the phone, Li Mu smiled and said to everyone at the meeting: "Our Mango brand and Easy Music network are now on the MP3 industry blacklist."

Everyone is curious about looks at Li Mu, waiting for more detailed below.

Li Mu continued: "The current situation is that the vast majority of MP3 brands have set up an alliance specifically for Mango and Easy Music. They collectively put pressure on all OEM (original equipment manufacturer) supplier manufacturers to require these OEM (original equipment manufacturer) supplier companies not to cooperate with us For our OEM (original equipment manufacturer) supplier products, most of the MP3OEM (original equipment manufacturer) supplier companies have also expressed their position and will not cooperate with us in any form. "

After hearing this sentence, some people looked surprised and some were worried, but Liu Qiangdong smiled extremely brilliantly.

Of course, Li Mu smiles brilliantly.

Liu Qiangdong said: "Are n’t we already signed more than two million OEM (original equipment manufacturer) supplier contracts from the two companies? And also paid the deposit in advance, if they do n’t deliver the product to us, it will be ten times to recover the breach Gold? "

Li Mu nodded and smiled: "Accurately speaking, it was 2.65 million units, of which Shenzhen company signed 1.6 million units, and Taiwan company signed 1.05 million units."

Liu Qiangdong said: "2.65 million units are enough to provide a strong driving force for Taobao, and this order of magnitude of products is also enough to bring great impact to this industry."

Li Mu looks at, he smiled and asked: "Chief Liu, you just laughed so happy, it must not be because of this, it is better to tell everyone what you are laughing at."

Liu Qiangdong said: "I think you laugh a lot happier than me, or you say it first."

Li Mu waved his hand and said: "You talk about it, I believe your business sense of smell."

Liu Qiangdong said said with a laugh: "Since Chief Li holds me like this, I would venture to say a few words."

Finally, Liu Qiangdong cleared his throat and said, "I feel happy because we have not only attracted the attention of the entire MP3 player industry, but also made them feel terrified, which also proves our impact. The power is now very strong, they now simply want to contain us through capacity, but if they know that we still have more than 2 million units shipped this year, I am afraid they will be nervous and will not sleep, and they will also Realizing that they have no way to curb our development, they can only try their best to compress costs to lower their prices. "

Speaking of this, Liu Qiangdong paused deliberately, everyone with a smile on looks at, said: "Our Mango cost price is basically the same as other brands, but we win in product design and sales channels, if We have personally proved the sales ability of the online channel Taobao. In order to save costs and increase sales, these brands will definitely choose Taobao as their new channel. I believe that it will not take long. Half of the national MP3 sales should be concentrated. It's online on Taobao. "

After Liu Qiangdong finished talking about looks at Li Mu, Li Mu smiled slightly and took the lead to applaud: "Chief Liu said so well, why do we want to do Mango, and why do we want to sell Mango-ME for a penny, the reason is not MP3 player How big is the market development space, but the demand for electronic products of the people is constantly rising. The market space for PCs, Zanji accessories, notebook computers, MP3s, digital cameras and other products will continue to increase. The cost of traditional sales channels is too High, but the cost of online sales is much lower, the cost is low, and the price will naturally fall. When people feel the same thing, there are many online small advantage sold in stores, and they will naturally tend to buy online. . "

"For manufacturers, online sales channels do not require them to share profits with distributors, nor do they need to build stores, run markets, or channels. They only need to open an official flagship store on Taobao to sell their goods. To the whole country; for those ordinary sellers, if he has a offline store, his goods can only be digested locally, but he does not need to add any cost to add an online store, he can sell the product to the whole country, why not do it If he does not have a offline store, but he has a certain source of supply, it is more appropriate. He does not need to spend a penny to invest in the store. He only needs to register a seller account on Taobao. Then he can open an orientation on Taobao. Why not do online shops across the country? "

"For us, Mango-MEalthough does not make money, but it can cultivate the habit of users Online shopping, let users know Online shopping, understand Online shopping, use Online shopping, as long as the user takes this step, it is equal to our Taobao The Internet provides the best development impetus. Some students may say that our Mango-ME is in short supply. So many users who pay attention to appointments may only have 1% of people who can buy Mango-ME in the end, but this is not ours. For issues that need to be concerned, we were not prepared to sell Mango-ME to all users. Our goal is to let all potential users pay attention to Mango-ME, and then to Taobao. As long as they start to pay attention to Taobao, we have succeeded Alright! "

After saying this, Li Mu paused and said: "I just received a call from Mango's front-end Business, and the two companies of OEM (original equipment manufacturer) supplierMango were isolated by other MP3 brands. These brands threatened them. Our cooperation, all other brands that cooperate with them will stop cooperating with them, but fortunately we have made a plan in advance, even if these two companies offend all MP3 brands, they will never dare to offend us, because they will not pay From now on, those MP3 brands are so stupid that they are forced to stand in this way. Once they cancel the contract and release the production capacity, we will receive all of them as soon as they are released! Every Mango-ME sold from Taobao is The cornerstone of Taobao network development! "

(To be continued.)