Rebirth in a Perfect Era Chapter 516: Brother Liu’s logistics obsessions

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This time it ’s Liu Qiangdong ’s turn to take the lead in applauding. He admires Li Mu's for this. It ’s never the only thing to do. It ’s always to do one thing even to mobilize many other things, and it will also Taking into account many possible factors, to prevent emergencies in all aspects, this is the ability of Li Mu's, and it is also the direction of learning to catch up.

For Li Mu, Brother Liu is now a hundred admiration, and for working with Li Mu, he is also now a hundred lucky.

After applauding, Liu Qiangdong said: "I am now confident about the future of Taobao, but the only worry is that our future delivery link, EMS throughput is too weak, and their timeliness is not very ideal , State-owned enterprises are doing things, and it is not uncommon for Yanjing to Shanghai to arrive in three to five days. If our Taobao sellers continue to join in the future, users will continue to increase, and the daily order volume will continue to increase, then the domestic logistics capacity will reach In a saturated state, if the timeliness is too weak, it will definitely limit the development of the Taobao network. "

Li Mu said: "EMS is just the object we must choose now, but in the future, once the electronic Business begins to spread, there will definitely be private courier companies to see the development prospects and accelerate the development, and even the courier companies will be in full bloom. Logistics distribution is not a big problem. "

Liu Qiangdong nodded: "Private enterprises are naturally the most keen on profit-seeking, but what I want to say is, can we do our own logistics system? If we can construct an own logistics, specially for Taobao network For store services, the profit margin is definitely guaranteed, and if we hold the logistics link in our own hands, users can have a better Online shopping experience. "

Li Mu asked him: "Do you want to do your own logistics system?"

"Yes!" Liu Qiangdong said firmly: "I think it is very necessary to do my own logistics system. If the logistics link is handed over to a third party other than the buyer and seller, it will inevitably face several serious problems: First , Timeliness cannot be guaranteed; second, security cannot be guaranteed; third, service standards cannot be guaranteed. "

"Timeliness is a key part of logistics distribution. If the user uses Online shopping, then he is expecting to get the goods from the moment he places an order, but he needs to wait for the seller to deliver the goods and wait for the express company. Pick up the goods, wait for the express company to turn around, and finally arrive at the customer's city, but also arrange down one level at a time. It may be that it starts every week. This timeliness is too slow. If the user needs to buy it within a week He will carefully consider the timeliness of the logistics of Online shopping for the things he uses, and it is likely that he can only buy them in physical stores in the end. "

"Security is a core issue in the logistics process. Third-party express delivery, even postal services, often cause item damage. It is difficult for their employees to perform due diligence on items during the logistics process. There is no intention to solve this problem, and every courier company has overlord clauses for the damage of items, so they have no intention of solving this problem at all. If Online shopping develops in the future and logistics companies operate at high load, the items in the logistics process The percentage of damage will definitely increase greatly. "

"Service standards involve user experience. Only our own employees can we uniformly request and train their instruments and vocabulary. Home delivery, smiling service, and courtesy greetings are all third-party express companies. Hard to do. "

Li Mu was surprised to hear. From the content of Brother Liu, it can be clearly heard that he now has a very detailed understanding of logistics system. Li Mu thought that he later made the B2C platform Jingdong. Only started to be interested in own logistics system, didn't expect Brother Liu was very persistent at this time.

In fact, having your own logistics system is definitely a very important part. When Boss Ma was engaged in the Taobao network before, it had no energy and financial resources to take care of things from Construction logistics. Later, although expressed his little interest in doing logistics. , But in fact his obsession with logistics is not weaker than the later Liu Qiangdong. He admires SF Express Wang Wei very much, but it is a pity that Wang Wei does not buy his account. Later, his move to build rookie logistics is enough to show his commitment to logistics. Mentality.

Brother Liu is so obsessed with its own logistics system, which makes Li Mu feel a lot.

Li Mu understands in his heart that having his own logistics system is definitely a very important part of electronic Business.

Jingdong ’s success in the B2C field is its own logistics system, Jingdong logistics, fast speed, good service, low damage rate, the reason is that Brother Liu has strong control over its own logistics system, Jingdong logistics is also very good Solved the problems that Brother Liu just raised.

The logistics of Jingdong not only solves the speed, service and safety, but more importantly, Jingdong is based on the cash on delivery business developed on its own logistics system. This was really one of the core points of Jingdong ’s unfavorable disadvantage in the past. If there is logistics system, it is impossible to make cash on delivery in the early stage, especially the express company's collection of payment also has the problem of security and settlement period.

When I worked on the Taobao network before Boss Ma, I did not have the energy and financial resources to take care of things from Construction logistics. Later, although said that he was not interested in logistics, but Li Mu felt that his remarks were completely sour grape psychology. Hypocrisy, just like he said that the last thing he regretted was the creation of Ali, is not his sincere words.

Actually, his obsession with logistics is not weaker than that of Liu Qiangdong. He admires SF Express Wang Wei very much, but it ’s a pity that Wang Wei does n’t buy his account. Later, his move to build rookie logistics is enough to see him right. Logistics mentality.

Li Mu believes that Brother Liu can create its own logistics system like Wang Wei of SF Express. As long as he has enough resources, he will be able to build logistics system, just like he prepared previous life for Jingdong logistics.

However, the logistics company is not an online product. For Li Mu, he could n’t find a shortcut for rapid success. Moreover, logistics based on Taobao is quite different from logistics based on Jingdong. When Liu Qiangdong is Jingdong , Jingdong logistics is more like a local O2O product. At the beginning, people and cars are ordered. The main service scope is Yanjing Zhongguancun. Later, it developed a little bit to cover the entire Yanjing, and then built a North China warehouse, and then radiated more. area.

Doing logistics is a bit vulgar. It is like peeing in the snow in the playground. For B2C, start from the standing point, how big is the area that can withstand the spread, spread while walking, spread a little, and finally One day, it will spread over the entire playground, which is more gradual and easier to achieve, at least the starting cost is low;

But if you want to do logistics based on C2Csystem, then you have to radiate the whole country. Even if you do n’t cover the whole country from the beginning, you have to include the first- and second-tier cities first. This is much more difficult, and you need to hire a bunch of people. Spreading out a piece of land in different places first is a fairly heavy asset project.

Li Mu is not afraid of heavy assets. Now all kinds of income are very healthy. It is not a problem to take out a logistics system, but the key is that it is too slow. People want to recruit one by one, cars need to buy one by one, It is too slow to build business halls one by one.

Li Mu asked Liu Qiangdong: "If you really want to do your own logistics system, how are you going to start?"

Liu Qiangdong said: "I tend to acquire a company. If the acquisition fails, we will start with first-tier cities. Yanjing, Shanghai, Yangcheng, and Shenzhen will build four points in these four cities. Logistics between the four cities. "

He said, Liu Qiangdong paused, and said: "Yanjing to Shanghai, the truck travel time is about 17, 8 hours, Shanghai to Shenzhen is about this time, Yangcheng and Shenzhen are very close, so First, we can basically ensure that the goods from Yanjing to Shanghai can solve the logistics and transportation problems within 30 hours, and the entire process from receipt to delivery within 48 hours. Shanghai to Yangcheng and Shenzhen are also the same. Yangcheng to Shenzhen can achieve 24 Solve the whole process within hours, Yanjing to Yangcheng and Shenzhen, no more than 72 hours. "

Li Mu said: "This sounds relatively simple, but it is still somewhat idealized. If our order quantity is small, our trucks cannot start at full load in order to ensure timeliness, and the payload will even cause more than half The cost is too high. If we want to reduce the cost, our car can only start after it reaches full load or close to full load. In that case, the timeliness will be greatly affected, and if it is from Yanjing to Yangcheng For transportation distances over two thousand kilometers, we must give priority to air transportation, followed by land transportation. "

If you want to do express delivery, especially the top express delivery like SF Express, logistics resources are particularly important. SF Express started from aviation parts, but he also developed for several years before finally having money to rent his own cargo aircraft. , And finally changed from renting to buying, forming their own fleet.

In the early days of SF Express, the belly cargo warehouse of domestic civil airliners became the core resource of SF Express rapid turnover. Li Mu guessed that the resources of belly cargo warehouse of civil aviation aircraft should not be divided at present. If Liu Qiangdong really has to start Logistics, the first thing he suggested to him, was to take down as many of the belly warehouses of domestic airlines as possible.

Liu Qiangdong sucked his mouth at this time, looks at Li Mu said: "You are right, I haven't been able to consider many details since Construction logistics, some of them take it for granted."

Li Mu comforted and said: "It does not matter, this is a huge system in itself, there are many details that need to be carefully pondered, and repeated scrutiny, who is going to ponder, I am afraid that I will not understand in a moment."

Speaking, Li Mu said: "If you are really interested in logistics, we can look at the existing express logistics companies on the market. It is best to pack and collect one. If not, we will do it ourselves. What you said, do it first between big cities, with big cities as the point, spread to the surface a little bit, and eventually spread to the whole country. "

Liu Qiangdong nodded and said, "This will wait for us Taobao to be online and then think about it according to the situation."

(To be continued.)