Rebirth in a Perfect Era Chapter 555: Hao123 seeks to sell
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Li Mu returned to Lin Qingya and recruited a deputy editor-in-chief for YY Portal. The deputy editor-in-chief was named Wang Nan, and was previously one of the three deputy editors in NetEase 163 Portal.
Wang Nan's name Li Mu has not been heard, but he believes that Lin Qingya's vision, let's not say whether the ability of Wang Nan can be compared with Chen Tong, as long as his ability can carry the early stage of YYPortal, he is already very satisfied.
Wang Nan arrived soon, Li Mu did not see him, but let Lin Qingya follow up with him. His idea of Portal network has been communicated to them. They will communicate with Wang Nan first and take a look at Wang Nan. The ability to understand and execute.
The Lu Xinyi of Hong Kong ’s “Weekly Newspaper” also contacted Li Mu immediately after returning home. In addition to the courtesy greetings on the phone, the most important thing is to make a vague confirmation with Li Mu to ensure that he said that night The words are not just impulsive.
Li Mu dispelled all her doubts with a firm voice.
As Li Mu focused its attention on how to continue to destroy the psychological endurance of Hao123 and Li Xingping, Liu Qiangdong gave Li Mu feedback on the latest developments in the official Taobao store. At present, more than forty brands have signed agreements And paid the deposit and service fees, among which there are several relatively large brands, such as: TCL mobile phones, ZTE PHS, Hasee computers and intelligent up to repeat machine.
Li Mu found an interesting situation. These brands, in their respective industries, although are well-known companies, but they are not top companies.
Currently, TCL mobile phone sales in China can rank in the top five. In addition to Motorola and Nokia, there is one of the most powerful domestic mobile phone brands-Bird, although is now the second largest domestic mobile phone brand. Big company, but still trying to catch up with Bird, it ’s still a fool ’s dream;
ZTE ’s although is also the second in the industry, but sadly, there is UT Starcom on his head, and UT Starcom ’s market share is more than half, far exceeding his industry second;
The computer computer market is getting more and more fiery/popular. As a market disruptor, Hasee started to launch its own machine sales last year, but he was almost suppressed by the whole industry, so it is very difficult to come up with it;
The situation of the intelligent repeater is also very interesting. In 2001, the domestic repeater market capacity exceeded 10 million units. This year the market is expected to have a capacity of about 15 million units. The total market of nearly 3 billion RMB is quite huge. However, in such a large market, the BBK family accounted for nearly 40%, followed by Wanxin accounted for nearly 20%, but the technical strength of Smart is very strong, this brand has been very good in R & D related technology research and development Strength, but because it does not understand operations, market awareness is not high. On the contrary, BBK ’s technical strength is not outstanding, but because of brand awareness, market share is high.
Li Mu, after seeing the general introduction of these brands organized by Liu Qiangdong, called him and asked: "Are the leading companies in these industries have no intention to cooperate with us?"
Liu Qiangdong said: "Yes, yes, BBK wanted to cooperate with us. They also applied for the official store, but after we announced the cooperation standard of the official store, they gave up. The response from their interface person was : Backgammon has a strong brand awareness and mature sales channels, so if we open their registration for free, they are willing to come in. If we insist on charging, they will not consider it. "
Li Mu sighed: "The pride of big brands."
Liu Qiangdong said: "He thought he was an honor to join the Taobao network, which is the honor of the Taobao network. He felt that putting the brand on us gave us small advantage."
Li Mu smiled and said: "Actually, they do n’t justify their thoughts. For us, the best way to increase the influence of the platform is to attract a large number of well-known brands to settle in. The more big brands settle in, the popularity and influence of the platform The higher, but they ignore a very serious problem, if they do not cooperate with us, their competitors will definitely. "
Liu Qiangdong said: "I think so too, the big brands are proud, but if we make them aware of the crisis, they will certainly bow their heads and say something. Now the priority is how to use our platform to help these The companies we have reached cooperation to sell as many things as possible. "
Li Mu said: "What specific operating strategy and method you use to determine, YY side can give you enough traffic support, if you want to do it, do it more beautifully, and work with these cooperative brands to create a Online shopping Promotion Festival, strive to create the largest online shopping event in history. "
Liu Qiangdong said: "I understand what you mean, and I will take the time to study these two days."
Li Mu reminded: "Remember to communicate deeply with the cooperating brands, we give them enough exposure, and they also have to give enough concessions on the price, enough exposure + cost performance, is the key to Online shopping to promote orders Formula, the reason why Mango-ME can succeed depends on this unique method, so manufacturers must cooperate with us sincerely. "
Liu Qiangdong said: "Okay, I must communicate more with the manufacturers and strive to let them give the greatest price concessions."
Finally, Liu Qiangdong asked Li Mu; "How is the progress of YYPortal on your side? Would you like to take the time to talk with Chen Tong again?"
Li Mu said: "Not for the time being, he is a very important person. No matter how he talks, he will not be willing to leave Sina and join Muye Science and Technology, so he still follows my own rhythm and first destroys the Sina Portal he made by himself. . "
Liu Qiangdong asked again: "How is the acquisition of Hao123 going? The last time I heard from you, this link seems to be very important."
Li Mu laughed: "I have not contacted the founder of Hao123, but he should be very painful now."
......
As Li Mu guessed, Li Xingping has been really painful these days.
I ’m afraid that in the field of internet, the entrepreneur who can be so psychologically devastated in offline is still the first one.
No one is didn't expect, YY123 will burn the war from online to offline, this feeling is still accepted by some hard to for the current internet companies, just like the principle of Jianghu people saying that the wife and child ca n’t be harmed by a strong man. Similarly, everyone is in danger for a while.
The entire land of Guangdong province is almost filled with YY123 advertisements. Li Xingping can see YY123 everywhere, even on the door of the shopping mall public toilets that had been filled with same-sex dating contacts before, all posted YY123 posters. .
In the past few days, due to the strong push of YY123, the traffic that Li Xingping finally stabilized has begun to decline significantly. So far, traffic has lost more than 60%, advertising revenue has lost more than 80%, and advertising The transaction price is still falling.
Advertisers also see Hao123 ’s decline. For them, at this time, advertising should never be based on the current traffic. Because Hao123 ’s traffic is too unstable, it may decline at any time, so they deliberately use this As an excuse to drive down prices, Li Xingping has no choice but to accept it.
Traffic is declining, revenue is declining, and YY123 ’s advertisements are still lingering.
At the moment, the promotion of offline of YY123 has become a topic of enthusiasm in the field of internet. Some people say that Muye Science and Technology is simply the God in internet. When everyone is still groping forward, he has mastered various gameplay skills. Anytime, anywhere, using various methods to kill his opponents and ruin them, some people say that Muye Science and Technology is the biggest robber in the field of China internet, and he is also the most robber without professional ethics, because he only starts with his peers.
No matter how the industry evaluates it, I have to deny that the large-scale fire suppression of Li Mu's has produced excellent results.
Li Xingping has met a lot of friends in these days, hoping to find some inspiration in the communication with them and solve the huge problems facing him, but after a few days, after seeing a large group of people, he realized How hard is the crisis to resolve.
No one thinks that Li Xingping still has the ability to turn the tide, and even many people think that Hao123 has not been able to support it in this situation for a long time. They gave Li Xingping a pertinent suggestion: While it has not been completely killed by Muye Science and Technology, Quickly find a way to shoot.
Shooting? It's easy to say, who will buy a cow that is about to die? Even if someone would buy it, the price would probably be outrageously low. If this live cow is sold at the price of dead cattle, how can Li Xingping be willing to give up, but if you want the buyer to bid at the price of a live cow , The buyer will not be willing, unless he has a way to save the cow.
Tangled, someone wakes up in a dream: sell it to Muye Science and Technology.
Now Hao123 is showing signs of decline and YY123's market share continues to increase. In this case, who would buy Hao123? Whoever buys Hao123, Hao123 will die in whose hands, no one can save him in front of Muye Science and Technology, but if it is sold to Muye Science and Technology, it will be different, Muye Science and Technology's current market share although exceeds 50%, but Hao123 There is still about 30% market share in hand. If Muye Science and Technology buys Hao123, then they can have a 95% market share of the entire navigation website market in an instant, which is very meaningful to them.
So, the day after Li Mu returned to Yanjing, Li Xingping proactively contacted Business of Muye Science and Technology and tried to talk to Muye Science and Technology about the cooperation with Hao123. To be precise, it sought to sell Hao123.
Lin Qingya finds Li Mu, tells him the good news, and asks Li Mu's recent schedule.
Li Mu said to Lin Qingya: "I have had too many things recently, and I have no time to see him. Or if you ask him to come to Yanjing and talk to him, my psychological price for Hao123 is 15 million. Take it all. If Li Xingping is refreshing and willing to work soon If you let go, the price can be increased appropriately, but the final transaction price must not exceed 20 million. "
Lin Qingya nodded immediately after getting the bottom line of Li Mu's: "Then I will ask him to meet and talk."
Li Mu instructed: "Let ’s go back to chat, but the posture must be set up, since he takes the initiative to ask us to chat, then do n’t hurry to talk about the price after meeting, but give him the necessary contempt and threats, after he panics Talk to him about the price again. "
Lin Qingya immediately said: "I understand Chief Li, rest assured."
(To be continued.)