Rebirth in a Perfect Era Chapter 577: Solve logistics problems

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Just as Du Wei became familiar with the two songs "Next Stop Heavenly Queen / day(s) later" and "First Day" and was actively preparing for studio recording, Mango-ME's new round of instant kill was about to begin.

The two OEM (original equipment manufacturer) supplier factories that had been coerced by several major MP3 companies have been operating at full capacity, so the capacity of Mango-ME has been greatly improved, so the new round of instant kill has a total of 500,000 units.

On the eve of the start of instant kill, Liu Qiangdong found Li Mu and talked to Li Mu about their concerns: insufficient courier turnover efficiency, the centralized delivery of 500,000 machines, Yanjing Post ’s entire EMS capacity will collapse, if the EMS capacity collapses, it can only The next best thing is to use ordinary parcels for mailing, so that the timeliness and security are not guaranteed. It will be shipped to it within a week, and it will be delivered within a month. It is completely uncontrollable.

Liu Qiangdong did not mention the thing from Construction logistics. although has always thought about the matter since the Construction logistics system, but no matter what attitude Li Mu has on this matter, it is far from being hydrolyzed. Taiwan Mango-ME is just a small test. When the brand day goes online in July, it will create millions of orders. Those electronic products companies are in Shenzhen. It is estimated that the entire Shenzhen postal EMS will be exploded in one day.

Li Mu is also aware that this is a huge problem. Logistics transportation is the final link of Online shopping and one of the most important links. If the logistics efficiency cannot keep up, the development speed of the entire electronic Business will be greatly affected. According to the development of normal routines, the Taobao network will start first. After it starts, it will make private capital aware of the needs of express logistics, and then let private capital build the logistics system according to market demand. In this case, it will endure a lack of capacity for one or two years at most. Two years after the development of electronic Business, the supporting logistics industry will keep pace with the development of electronic Business.

But Liu Qiangdong does not want to follow such a passive market law, nor does Li Mu.

This also makes Li Mu really realize that since the Construction logistics system can be put on the agenda, although logistics is a heavy asset project, for the development of the Taobao network, the investment still needs to be invested.

However, the most important thing at the moment is not to discuss how to prepare for the Construction logistics. The most important thing is to first solve the delivery problem of 500,000 Mango-ME and the delivery problem of the Taobao summer brand day in the near future .

Li Mu frowned and fell into contemplation. When he thought that 500,000 Mango-MEs were already lying in a warehouse in the suburbs of Beijing, he was inevitably a little bit big, but he quickly thought of Jingdong and Jingdong logistics. specialty.

The basic process of Jingdong logistics is not the same as Taobao. Taobao is a logistics process from a fixed seller ’s location to a fixed buyer ’s location. Both are not adjustable, but Jingdong is deployed through a large warehouse center located across the country. In the logistics process, the same goods are stocked in the major storage centers of Jingdong. Each storage center has its own area division. After the user places an order, system allocates the storage center according to the user's geographical location. The nearest storage center Distribution, on the one hand shortens the logistics distance, on the other hand also improves the logistics efficiency.

Li Mu is thinking, if these 500,000 Mango-MEs are allocated in advance, will it be able to solve the current problem?

Thinking of this, he immediately stood up and walked to the whiteboard and drew a simple map with a black marker.

He first wrote Yanjing on the top of the whiteboard, then wrote North China on the back of Yanjing, then wrote Shanghai in the middle of the lower part, and then wrote the word East China on the back, and then Yangcheng, he wrote South China; Fang Yidian wrote the Sichuan capital, which corresponds to southern China, and then Hanjiang, which corresponds to central China; Liaoshen corresponds to northern China.

Six major cities, covering six major regions respectively. After painting, Li Mu said to Liu Qiangdong: "Send five small teams to the other five cities except Yanjing, with three tasks:

First, rent a warehouse with a large enough area and excellent storage conditions. We will transfer the goods to the warehouses in these five cities before instant kill starts;

Second, establish a good relationship with the local post. The normal talks and cooperation should be normal talks. Do n’t omit the public relations, gifts, and dinners in private. To open up this relationship, EMS capacity must first protect us;

Third, after the instant kill starts, immediately pack, order, and ship. You can even pack the Mango-ME according to a single unit in advance. As soon as the orders within the coverage of the warehouse come out, the waybill will be delivered immediately. Ship to EMS. "

Li Mu first proposed the concept of a warehousing center. although's warehousing center may be just a small warehouse of less than one thousand square meters, but this architecture is very complete, so complete that it surprises Liu Qiangdong!

although he has been thinking about things from Construction logistics, but because he has always considered issues based on the level of C2C, he has not thought about the future storage center model of Jingdong. Normal logistics has a plan similar to Li Mu, but They just planned a logistics distribution center in these cities, using the distribution center method, the solution is only the route of the goods in the logistics process, for example: Hangzhou users bought Mango-ME, the package must be sent from Yanjing to Shanghai, Shanghai and then Hangzhou The packages are sorted out and transported to Hangzhou, and then delivered by Hangzhou. This mode is the trunk point-to-point transportation, and the branch line is covered from point to surface, but the items still start from Yanjing.

The Li Mu mode is a typical B2C transportation mode. The Hangzhou user also purchased a Mango-ME, and the goods were sent directly from the Shanghai storage center, went straight to Hangzhou to his hand, not only to Yanjing The distribution of logistics pressure can also speed up the timeliness of transportation turnover. It is perfectly suitable to use this model to sell Mango-ME!

Liu Qiangdong feels that he will be shocked by Li Mu every time. His thinking mode is almost ahead of his time, so he ca n’t catch up with him, as Li Mu said last time. If you are from Construction logistics, you must win the airline After that, Liu Qiangdong specially studied it and discovered that this point of Li Mu is really important! Now no logistics company can afford an aircraft, can not afford its own cargo plane, and want to pursue timeliness, it must use the help of the airline, the airline's belly warehouse moved in is an additional industry of civil aviation transportation, resources Limited, if the spring of the logistics industry comes, this high-end resource will definitely be robbed. If you monopolize in advance, then the beauty is not too much.

Establish six warehouses in six major cities, the investment cost is not good, the labor cost is not high, but it can largely solve the problem of Taobao network shipment in the future, Mango-ME now has two OEM (original equipment manufacturer) supplier factories open With horsepower production, the annual production capacity is more than 10 million units, and the price advantage is so large, Mango-ME does not have to worry about sales. The tens of millions of Mango-ME alone is worth investing in these six warehouses, not to mention the future The Taobao brand day event begins, Taobao can also use its decentralized storage to help those electronic products companies focused on Shenzhen to reduce the pressure on shipping, so in general, the future will be very useful.

Want to understand that these Liu Qiangdongs have already been a little unbearable. He wished to immediately start to do this thing. Li Mu said to him again: "ZJS Express seems to be quite large at present. It is a relatively strong private express company. Now, you can find someone to chat with in the past and sign a strategic cooperation agreement or the like. You can't rely on the postal EMS to solve the problem. After the Taobao network situation stabilizes, you can prepare for the construction of your own logistics in the fourth quarter. , Own logistics has high investment cost and great strategic significance, so you still have to look at it yourself. "

Liu Qiangdong nodded again and again. Originally Li Mu's meant to prepare for Construction logistics next year. Now it has advanced to the fourth quarter. Now the second quarter is about to pass, leaving only one quarter of time for myself. Imminent.

Li Mu said: "Since Construction logistics is too slow, I can't find a quick and successful way. If you don't want looks at to buy a courier company, it will be much easier to structure and upgrade on his original basis."

Liu Qiangdong said awkwardly: "How can we acquire the capital of a logistics company, a logistics company has to start with tens of millions of less."

The Taobao network has not yet started to make a profit. The funds on the books are all from Li Mu and Liu Qiangdong. Of course, there is no problem to maintain the operation, but if you want to receive a courier company, the money on the books is not enough. If you increase your capital, then your own 10% investment ratio must also increase, but once you want to increase your capital by four 50 million, you will get 4-5 million in your turn. How can you have so much money in your hand ...

Li Mu saw his worries and said: "Brother, you just talk about it. You do n’t have to worry about the money you buy. If you are short of funds, I can give you your part first."

At this point, Liu Qiangdong is no longer worried, and nodded immediately, saying, "I know, I will contact ZJS Express first."

Li Mu said: "First arrange the warehousing in various places. This is an urgent task. In the next month, Mango-ME will have one million shipments per month, and the whole rhythm will be very fast."

Liu Qiangdong said: "Let's set the weight ratio of these warehouses, how to divide 500,000 units."

Li Mu Nodded: "Yangcheng and Shanghai South China and East China are definitely the two largest regions with the largest order volume, so I think that these two places should only account for 25% of each. Yanjing , At least account for 20%, the other three places have a slightly weaker consumption capacity, and divide the remaining 30% equally. "(To be continued.)