Rebirth in a Perfect Era Chapter 598: Logistic efficiency beyond imagination

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Just like record companies are focusing on the sales of Mo Wenwei albums, internet companies are also focusing on the sales of Mango-ME.

In six minutes, the Taobao website Mango-ME page showed: This round of instant kill is over. Please look forward to the next instant kill, which will shock the industry.

In the past, the Taobao network could sell 100,000 units in three minutes. According to this rule, half a million units would take fifteen minutes, but no one can didn't expect, Taobao network solved the battle in six minutes.

However, everyone is not overly immersed in surprise. Everyone starts to wonder, how should the Taobao network handle the order of 500,000 units overnight?

Boss Ma Also curious, he is looking forward to seeing Yanjing The situation of EMS liquidation, more willing to see Taobao The network was forced to help but chose to use ordinary mail or other courier companies to solve the problem of logistics capacity, but he felt that Li Mu's To understanding, Li Mu I will definitely not choose to cooperate with the three courier companies he bought, because he is a very proud person in his heart. Like him, his inner pride has never been reduced by more than half, so he knows, Li Mu Once the EMS has been squeezed to the extreme, there is a high probability that it will choose flat-mail to cope with the immediate difficulties.

Compared to Mango-ME users ’enthusiasm for it, choosing a regular mail that is only available in ten days and a half months is not a big problem for users. After all, they have to wait for a round of instant kill for half a month. It ’s good to be able to grab it, it wo n’t be too much in the logistics link, and there is also a lot of room for compromise, but Boss Ma knows that the ultimate thing for retail is service. If Li Mu chooses to sacrifice service this time to solve problems, then he It is equivalent to playing a very important step wrong in the field of e-Commerce. Wrong step by step. Wrong step by step. In the future, he will definitely taste the consequences of sacrificing service.

However, neither he nor any other company in the internet industry, they did not know that at this moment, Li Mu let Liu Qiangdong set up six warehouse centers all over the country in advance to start busy delivery immediately Go to work.

Since every local person in charge has a very high budget to have a good relationship with the leaders of the local post system, this time, the local postal departments specially arranged a part of employees to work overtime to cope with the activities. At this moment, every At an Taobao storage door, there are two postal vans opened and the warehouse door is waiting in place, while the Taobao employees inside are printing the delivery note at the fastest speed and then affixing it to the packaged Mango-ME On the box.

Because the instant kill event only has the product of Mango-ME, and each ID is limited to one purchase, each ID needs to pay you the shipping cost for the purchase of a Mango-ME, so what the staff has to do is very simple , system classifies all the orders assigned to this warehouse, and then can directly control the pin printer. Every time an order is placed, the order will be automatically erased from the system to be shipped, so that it will not be repeated Print the same order, and then each printed waybill is directly attached to the individually packaged Mango-ME packaging box, which is equivalent to having completed all shipment preparations, and directly handed over to the postal staff to be packaged by them. 、 Load the car, and then directly enter the mailing process.

The high efficiency is beyond imagination. It was after several double 11s of multiple e-Commerce platforms such as Taobao and Jingdong in the later generations. It was summarized and practiced, but today, the Li Mu's Taobao network has officially started.

Six major warehouses, sharing 500,000 Mango-MEs, the overall workload is not too big, just to ensure the timeliness, everyone is working hard, so the rhythm is more tense, the staff at the six major warehouse bases are working When the heat was busy shipping, at 8:30, the summer brand day pre-sale event began.

Li Mu takes over the mature e-Commerce routine. For the current users, the attraction is still very large. Originally, the additional cost of the electronic product industry is very high. The manufacturer did the brand day event this time, after eliminating the channel cost. The product pricing is generally at least 10% lower than the market price, and even some products can reach more than 20%, so the user has basically been tempted to see the announced products and prices.

More interesting is the pre-sale strategy. Pay the deposit first, and the brand will double the deposit on the day of payment, and it is guaranteed to be in stock.

This strategy is awesome for consumers. As long as you pay a deposit, you can not only enjoy further price concessions, but also lock the product in advance. It will not be like the Mango-ME. So far, as long as the deposit is paid in advance, you can wait patiently until the day of the brand, and then pay the rest of the fee. OK, you don't need to stare at the time and try to buy it.

Because of this novel routine, the brand's daily pre-sale has just been launched, and it has received very good results. The pre-sale volume of various products is constantly increasing.

Among them, the most outstanding one is the intelligent repeater.

The repeater machine, which is a low-price customer and hard-to-use learning product, has been extremely popular with students ’parents. Comprehensively, a repeater machine that sells for two or three hundred in a shopping mall can be purchased on Taobao for small advantage 7-810 Yuan, The intensity of the discount is beyond imagination, so as early as the brand day began to promote, a large number of students ’parents had already locked the repeater in advance, and there were not many conferences on the line. The pre-sales of the intelligent reach repeater broke 10,000 and increased The speed is getting faster.

Parents are a group with very fast information diffusion. Juhui, the smart reader on Taobao, has long been passed on from word of mouth to parents, and even appeared in the YY group of many student parents. Some are concerned about this offer. 'S English teacher has also reminded his classmates to pay attention to such a great discount, which is impossible for ordinary people to encounter.

Then the pre-sales volume of Intelligent Rereader led the way, the first broke 10,000, the first broke 20,000, the first broke 30,000 ...

The pre-sale effect of ZTE PHS is also very good. It is also at the stage of PHS in the small city fiery/popular of the 3-4 line. UT Starcom although is killing most of the market share, but ZTE is on the Taobao network this time. The price advantage of the pre-sale explosion is obvious, so the pre-sale volume is also very gratifying.

TCL mobile phones have also started their own counterattack against Bird. The higher the unit price of the customer, the more savings will be made under the same proportion of discount. Buying TCL mobile phones on the Taobao summer brand day is small advantage more than the normal price. It's more than two hundred, so this price also makes quite a demand for users to buy deposits.

The pre-sale is not instant kill. It has a period of more than ten days. For such a long period of time, I do n’t know what kind of results will be created in the end. The only worry of Li Mu is whether the logistics link at that time can support If the transaction volume is indeed very large, the six warehouse bases may not be able to achieve fast delivery.

Li Mu has not left on the Taobao network. At 10:30, Liu Qiangdong received feedback and said to Li Mu: "Except for Shanghai and Yangcheng, the warehouse bases of the other four cities have completed shipments."

Li Mu raised an eyebrow: "So fast?"

Liu Qiangdong said: "The four warehouses have less distribution weight and less order weight, so the delivery speed is faster, and some warehouses have a small part of the goods that have not been sent out, mainly because they received orders from the jurisdiction. There is a slight discrepancy with the stocking quantity. The stocking quantity of Shanghai and Yangcheng is slightly insufficient. When the storage center of Shanghai and Yangcheng has sent all the goods in their hands, the remaining orders will be transferred to the warehouse that still has inventory. "

Li Mu asked him: "How many surpluses are in these four warehouses?"

Liu Qiangdong said: "Not many, a total of 3485 units."

Li Mu nodded and said, "The stocking weight of the four warehouses is 50%, which means that they have received 250,000 Mango-MEs, and there are more than 3,000 remaining, which proves that our estimation deviation is not large. In the future, it will be prepared according to this ratio. "

"Okay." Liu Qiangdong said: "Shanghai and Yangcheng will be able to complete the shipment in about an hour, and then transfer the remaining orders to other storage centers. It is expected that before 2:00, 500,000 Mango- The ME can be sent out. "

Li Mu clapped its hands and praised: "This efficiency is very good! Keep going in the future!"

As he said, Li Mu said again: "I am a little worried about the situation of the brand day sale. If the pre-sale is particularly ideal, combined with the brand day, millions of orders may be generated. How to digest it quickly is a big deal. Question. "

Liu Qiangdong said: "I have asked the warehouse to increase its staff before the brand day begins."

Li Mu said: "The link that belongs to us can be solved by increasing manpower, but the link that belongs to logistics is not under our control."

Liu Qiangdong asks: "Are you worried about the explosion of EMS in these six cities?"

Li Mu nodded: "Once a liquidation occurs, the impact on users will be very great."

Liu Qiangdong said: "Six cities will share, shouldn't it be a big problem?"

Li Mu said: "If there is a problem, there is no way to come to the sight."

Say, Li Mu paused and said to Liu Qiangdong: "So what do you think: we are prepared for the province to help the postal solve the problem of inter-provincial transportation."

Liu Qiangdong said: "What do you mean? I didn't understand."

Li Mu said: "It is still the theory I said before. Most of our users and orders are generated from the geographical third step of China. There are not many provinces in the third step. About twenty, if we invest in a fleet now, or directly collect a logistics fleet, the scale is not very large, more than twenty vehicles are enough, and then when the order volume is too large, we still use six storage bases The basic principle of delivery, but we do not directly deliver the package to the postal service. We first pack the orders and divide the packages in the major storage bases according to the provinces they cover, and then directly pass our own fleet to use the fastest The shipments belonging to a province are directly delivered to the postal logistics base of the province, and they are delivered to the province according to the order address, so that the entire EMS capacity can be more evenly distributed! "(Unfinished.)