Rebirth in a Perfect Era Chapter 633: Chen Tong’s new product plan

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Sina has just gotten better in recent days. Through their active promotion abroad, the part of the traffic that was blocked by Muye Science and Technology began to gradually find back from other channels. A little bit to make up for the negative impacts before. Chen Tong is the slightest at this time. He didn't dare to relax. He always thought that Muye Science and Technology would do the Portal network, but he didn't know when it would be launched, but this time Muye Science and Technology warmed up the Mainland of the three stars, which made him see some clues.

Chen Tong found Sina executives and expressed their concerns. Chen Tong has been thinking about a problem during this time: once Muye Science and Technology launches Portal network, what should Sina use to compete with it, but in the face of Muye Science and Technology, such a strong ecology is the core The Big Mac, he really ca n’t think of any effective method. Sina ca n’t be compared with Muye Science and Technology in any respect. The only content advantage is only established under the premise that Muye Science and Technology has n’t started to do content. Once Muye Science and Technology also started to do Content, Chen Tong feels that his ability to work with Li Mu, his Portal network may not be worse than Sina at the content level.

In the face of Chen Tong ’s concerns, Sina executives did not immediately realize the hidden crisis and hidden dangers. The CEO asked Chen Tong: “From the current situation revealed by Muye Science and Technology, it seems that this time it is mainly Zhang Guorong, Mo Wenwei and 3321 Charity cooperation? You also know that 3321 and Muye Science and Technology are both Li Mu's industry, he will definitely want Muye Science and Technology to take advantage of this opportunity to borrow some light, but not necessarily to do Portal website. "

Chen Tong said: "There must always be a suitable carrier for tracking reports. Muye Science and Technology currently does not have a carrier suitable for this kind of information dissemination. Portal website is the most likely!"

The CEO asked him: "Is it Tieba (Post It)? Li Mu recently fired the star Tieba (Post It) very well. Now Tieba (Post It)'s traffic and user viscosity have greatly improved. He took this opportunity to make another one in Tieba (Post It). For a series of events, the traffic of Tieba (Post It) will definitely reach a new high. "

Chen Tong said: "He has already put hundreds of celebrities into the Tieba (Post It) permanent residence. At this time, if he still uses Tieba (Post It) as a carrier for tracking reports, the significance is not too big. I think he will not be so simple. "

As I said, Chen Tong is worried that the CEO will make the mistake of underestimating the enemy again. I ca n’t help but remind you: “Do n’t forget, everyone thought that Li Mu would n’t be able to retaliate us because of UC, but we were still He caught his weakness and made him pit hard once. "

The CEO nodded awkwardly and said, "If Li Mu really wants to do Portal, what do you think we should do?" He said, he didn't wait for Chen Tong to answer, he said again: "I'm actually worried too This problem, maybe the entire internet industry has worried about this problem. If one day Muye Science and Technology does the same business as myself, how should I deal with it? I have thought for a long time, but there is no clue. I think if Muye Science and Technology really did Portal website We can only hope for two things, one is the difference between Sina and Muye Science and Technology users, and the other is the die-hard loyal user of Sina. At least these two points can still hold the half of the Sina. "

Chen Tong nodded and said, "At this moment, we really don't have any good ways to deal with the threat of Muye Science and Technology, and Li Mu has too many resources in hand, even if the user level is very large. Many celebrities have a good relationship. "

Speaking of which, Chen Tong's mind suddenly flashed, he was inspired by the movement of Muye Science and Technology and came up with a new content mode.

After combing through the mind for a while, Chen Tong suggested to his leaders: "Can we do an online star talk show on Sina?"

"Interview with a star?" The CEO frowned and asked him: "Do you mean to imitate Muye Science and Technology as a follow-up report?"

"No." Chen Tong said: "I think it's best if we can make a special thematic channel and a special column. For example, we can invite a star to Sina every once in a while to visit Sina company, and Sina employee interaction, interview with Sina, and finally Sina will post text, pictures and video news to Sina online, so that the influence of stars can continue to attract users' attention and maintain traffic. "

The CEO asked in surprise: "Isn't this what Li Mu is good at? He has such a powerful celebrity resource. If he imitates you to do it, you have no way to live!"

Chen Tong hastily said: "It is impossible to stop copying in any model, but we can think of a way in the content of the model itself, on the one hand to avoid weaknesses, on the other hand to make your own unique content."

As he said, Chen Tong continued to explain: "I think that if we do this program, the category of stars we choose is not limited to the entertainment circle composed of singers and movie stars. We can make different plans according to the current social hotspots. Themes, such as this year ’s World Cup is very hot, we can invite a few football stars to come over; after a period of gymnastics, swimming and table tennis in various world championships, we can also invite related well-known athletes to be interviewed, and even we can invite Well-known directors, screenwriters, and writers. In short, we have to make a lot of money according to the hot spots. Muye Science and Technology is just a good relationship with the singer group, but there are too many singers. If you only do singers, homogenization is serious, and users will be aesthetically fatigued. /

Sina executives are very interested in this suggestion. According to Chen Tong's assumption, his plan belongs to a internet light variety show. It is not as large and complicated as the TV Station variety show, nor as formal as the TV Station variety show, but it is because of the overall The operation is simple, so it is much more flexible.

Chen Tong has divergent thinking at this point, and feels that it is possible to synchronize the interaction of stars and viewers on this feature channel. The current technology cannot support live video broadcasting, and he has not planned for live video broadcasting. The star interacts with fans in a textual interaction. The model is basically similar to the micro-interviews of microblogs in later generations. User texts ask questions, and Host screens the questions. The stars answer the questions based on the questions, and then release the produced video to the user for viewing. It can still be a gimmick to invite a star to come over, live text, video interviews.

SinaCEO has nothing too specific. After all, Chen Tong is an expert in the Portal content field. He knows what kind of content can attract users ’attention, so he orally approved the idea of ​​Chen Tong, let him prepare a specific action plan.

Chen Tong immediately warmly summoned his men and key people from several other departments to meet together. After the meeting, he realized how difficult it was to advance this matter.

First of all, technology development. All currently developed page technologies on the Sina network do not include protocols that support online video. That is to say, if you want to broadcast star interviews on the Internet, the page must be developed again.

Although there are also some websites for online Flash, MV and movie and TV series watching, the experience of these websites is very poor, especially when watching the current movie and TV series. For those websites with low traffic, online movie and TV series watching It is also difficult to ensure that users can watch smoothly, on the one hand because of its own server bandwidth limitations, on the other hand is also a lack of streaming media technology.

The Sina network has a lot of traffic. although has been tossed by Muye Science and Technology, but it is still one of the domestic traffic TOP10. With such a huge traffic base, I want to support them to watch videos online. The server bandwidth requirements are too high, at least. Doubled on the existing basis, this cost is relatively large.

In addition, Sina does not have the talent to deal with streaming media. If you want to do this, you need to at least set up a small, vertical development team dedicated to streaming media development. In this case, the cost will undoubtedly increase.

However, Chen Tong feels that if it can solve the bandwidth and technical problems and provide the video content of the star interview to netizens to watch online, then Portal website must be a very advanced and unique product. Relying on this product, Sina can be Leaving all of the Portal website on the market behind, if they want to catch up, they will inevitably go through the same process as Sina, solving bandwidth, solving teams, and solving technology. In this case, they will be Sina beyond an era, as long as Sina To maintain rapid development, it is difficult for opponents to catch up.

So, Chen Tong planned a detailed implementation plan and estimated cost investment that day, but his didn't expect is that the CEO who was still very interested in this plan, when he saw a budget of at least ten million a year , It exploded in a flash.

"Your cost is just the cost of solving bandwidth and technical issues. I ask you, what is the cost of stars? What is the cost of content planning and video production teams? You have to do one program a week, and it will be down for a year. That is more than fifty periods, if the cost of each episode is controlled at 200,000 yuan, this is another tens of millions of expenditures! "

Chen Tong explained: "We can talk to and cooperate with the stars. They come to us to record programs. We can help them promote them for free. Everyone is mutually beneficial. If we want to tighten the budget at the beginning, do n’t ask too much. I do n’t think there is much problem with big-name celebrities. They ca n’t use tens of millions of budgets, and if our program is well done, the star ’s cash cost will continue to drop.

Moreover, once the popularity of our program reaches a certain level, we can also sell titles, sell advertisements, and pull sponsors. It is not impossible to make profits well! The key is that we now need a new product that others will not be able to imitate for a while. Just like Muye Science and Technology is a happy farm, the founder will always stay ahead of the technology and make it impossible for imitators to surpass, as long as we keep the first Portal website that provides online video viewing Status, then we will be able to succeed! "

(To be continued.)