Rebirth in a Perfect Era Chapter 677: Stop the lifeblood of the entire industry
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Knowing that Li Mu wants to get Cinema, several people including Ning Hao, Xu Zheng, Huang Bo and even Tang Wei are looking forward to the future of Muye Pictures.
With Cinema, at least you can ensure that all your company ’s movies can have the opportunity to test on Cinema. This year, there are some low-cost movies that are not optimistic about Cinema and cannot be arranged, and there are many Cinema. movie, they will also deliberately reduce the arrangement or simply not arrange the arrangement. In this case, if a movie is not favored by all Cinema, then there is basically no way out, but if there is a Cinema that can be skin tested and tested To prove your attendance, you may be able to use this to turn the tide, even if it has no effect on other Cinema, if your Cinema reaches a certain size, your movie box office will also be greatly guaranteed.
Not to mention, there is a bigger conspiracy in Li Mu to collect Cinema. He is letting the Muye Science and Technology development team develop a full set of ticketing system. It is not so easy to popularize this set of system to the national Cinema, let these traditional Cinema Taking the first step of internet is equivalent to asking them to open the most critical ticket sales to their own online ticketing system. For traditional businessmen, I am afraid that they will be very repulsive at first. I want the popularity of this set of system For faster speed, you have to mount it on your own Cinema and show them.
The two Cinemas to be acquired by Li Mu this time have a total of 14 cinemas of different sizes in Yanjing, a total of 65 screening halls, 65 screens, and 12,590 seats, accounting for three-thirds of the current Yanjing screens In about one year, if this Cinema is taken down, then Muye Pictures will directly lock one third of the Yanjing box office, and if Li Mu immediately invests in Qian Jin line expansion and hardware upgrades after acquiring Cinema, this ratio will increase again.
If these two Cinemas are available and the online ticket system is successfully launched, and the online ticket system is integrated into the Taobao network, then Yanjing viewers can experience the convenience of internet seat selection and ticket purchase through the Taobao network. Then use YY for promotion, I believe that the proportion of Yanjing Cinema's box office will be tilted. Under the same arrangement, the two Cinema's attendance rate must be much higher than other Cinema.
Similarly, because the online ticket system concentrates more movie watching users into their own Cinema, other Cinema businesses must be greatly discounted, not to mention the new payment channels will definitely attract new users, and there will be some Users who don't usually go to the cinema to watch movies, buy tickets and watch movies through the online ticket system, the number of their own Cinema users will go to the next level.
At that time, other Cinema saw the advantage of the online ticket system, saw their impact on the attendance rate, they will also be eager to be able to access the online ticket system, but, according to the current domestic situation, first You can be sure that all film and television companies and Cinema are unlikely to have the strength to independently develop a mature set of online tickets system because they do not understand internet and do not have any product, technology or hardware accumulation. Ticket system is simply a fool's dream;
The second thing is that even if there is a domestic internet company that sees the business opportunities and wants to develop the online ticket system, it is impossible to be its own opponent, because after all, it is an era that leads its opponents at the product level. As their own products are mature, their opponents have only started catching up from scratch, which itself has maintained a large product technology gap.
Not to mention, if you want to succeed in the online ticket, you must rely on the ecology. For example, your own online ticket system can rely on the complete ecology formed by the four major sectors "Muye Science and Technology--Alipay--Taobao network--Cinema". This is not available in any domestic internet company.
So, Li Mu is finally able to determine and affirm: Once their online ticket system is launched on their own Cinema, all Cinema will scramble to co-operate with themselves, because it is impossible for them to unite together to resist themselves. There is a Cinema in a region that cooperates with itself first, then other Cinemas in the same region will be far away.
Li Mu has two ambitions for Cinema: first, he wants to acquire and build more Cinema; second, he wants theaters all over the country to access his online ticket system, so he is firmly controlled by himself.
At that time, the occupancy rate of which Cinema and Cinema will be promoted online; which Cinema and Cinema will be declined online. All Cinemas will be at this stage. You must be controlled by yourself, and you must look at your complexion. Each ticket they sell in their online ticket system has the right to enjoy a certain period of time, and they must be drawn according to a certain percentage. , To be an absolutely strong online ticket sales platform.
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The concept of closed loop is not so obvious this year, and the film and television industry has not really broken the ice, so few film and television companies can touch Cinema, but Li Mu is a person who has been affected by internet thinking for many years. The pursuit of everything is closed loop and ecology. Doing film and television production alone, and handing over the distribution and Cinema to others, he ca n’t be assured of life and death. Engaging in film and television does not have Cinema. For him, it is like doing Taobao without Alipay. It is basically a half-residue, because Cinema and Alipay Similarly, it is the most important link that ultimately comes out of consumers' pockets, and this ring of killing cannot be completely held in the hands of others.
The Ning Hao organized the mobile mobilization meeting, which was plainly a food, drink, and fun party. In his own words, he was a rough man and a vulgar person, and he would not have too much formalism. Let everyone come over and eat It ’s good to drink and fun. Everyone will take a flight to Yuzhou tomorrow afternoon, even if we officially embarked on the road to shooting "Crazy Stone".
The extra one million budget given by Li Mu is very useful for Ning Hao. For example, he can have such a high-end small banquet in a five-star hotel. For example, he can let everyone in the crew take a plane instead of a long one. Sleeping hard, he did n’t even book a flight departing early in the morning to save money, but chose the most comfortable 3:30 pm. Everyone can go back tonight to get a good night ’s sleep, and then rush to the airport after lunch. There will be delays without any rush feeling.
At the mobilization meeting, Li Mu, as the boss of Muye Pictures, made a brief speech. He did not prepare the speech, but just took the microphone and told the people quite casually: "As everyone knows, Muye Pictures is not only behind Muye Science and Technology, There are also two brother companies, Easy Music Technology and Taobao, which provide unconditional support. I will concentrate all the resources that can be used to promote the film and television works of Muye Pictures and make Muye Pictures a domestic first-class film and television company. I believe everyone will be sure You will see the powerful strength contained in Muye Pictures. "
After a round of applause from the audience, Li Mu said again: "It is also a fate for everyone to be able to gather in a crew." Crazy Stone "is the first Cinema big movie of Muye Pictures, and the Muye impression will try its best to give this movie the biggest Support, I also hope that you can go all out to make this movie together, and Muye Pictures will invest in more big movies in the future. I hope everyone can establish a long-term cooperative relationship with Muye Pictures after this cooperation. Thank you Everyone, at the same time I wish "Crazy Stone" a good start. "
Two simple paragraphs do not say too much ambition, more is Li Mu's plan for the future of Muye Pictures, but this still inspires everyone on the scene, everyone now has a common idea: no matter what, You must make an effort to make this movie good, because this is the first big movie of Muye Pictures. The performance in this movie will determine whether they will have more opportunities to cooperate with Muye Pictures in the future. Now the influence of Muye Science and Technology can be described as It is unprecedentedly powerful, and no one wants to miss its positive effects.
Ning Hao's "Crazy Stone" was launched in July, and Teng Huatao's "You Are the Apple of My Eye" has also begun intense preparations for the formation of the group, and will be officially started at the end of the month. Teng Huatao's shooting location was followed by Li Mu's's suggestions, all placed in southern Fujian Ludao City, after inspecting this city, he also has the same view as Li Mu: This may be the best city for China to shoot youth campus dramas.
On the last day of the college entrance examination, Ning Hao took his crew to Yuzhou. Wang Xinran finally ended the two-day college entrance examination. On the evening of the end of the college entrance examination, the grandparents of Wang Xinran set up a banquet in the hotel, and everyone was Wang Xinran To celebrate, although Su Yuehua tried to invite Su Yingxue to go with him, Su Yingxue still refused.
In her words, this is an occasion for the Wang family to celebrate on their own. They are not suitable for the scene. Su Yuehua knows that she may be embarrassed and wants her to be called Li Mu, but Su Yingxue still refuses, Su Yuehua has no way, Can only say to her, let her talk to Li Mu, and tomorrow evening she will invite Li Mu to dinner with her husband alone.
Li Mu heard that the Su Yingxue had been ordered, so he specially drove to connect Su Yingxue, and the two had a meal together.
It was already more than eight o'clock in the evening when I came out of the hotel. Li Mu proposed to go to a movie. Su Yingxue did not refuse, so the two chose a nutritious water film at the door of a movie theater. There was no one in the theater. Li Mu and Su Yingxue sat In the middle of the last row and only two of them in the last three rows, Su Yingxue leaned his head gently on the shoulder of Li Mu, and the whole person was extremely relaxed.
Since the accident of Cai Zhixiao until now, Su Yingxue can only really calm down when she is alone with Li Mu. At other times, no matter what she is doing, it is difficult to control her brain, and it is difficult to get rid of the psychological shadows that the accident brought to her. Tian has been tutoring Wang Xinran for homework, worrying about her college entrance examination, she can only carry it hard. Now that Wang Xinran has finally taken the college entrance examination, Su Yingxue did not breathe a sigh of relief. Instead, she has been worried about her own situation after suddenly having nothing to do. Fortunately, Li Mu appeared in time.
(To be continued.)