Rebirth in a Perfect Era Chapter 725: YY’s overseas strategic deployment (on)
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In the office, Kong Lingyu, Ding Zhenglin and Lin Qingya take turns to report the progress of work.
Kong Lingyu's recent energy has been in the multi-lingualization of Happy Farm and the development of YY mailboxes, especially Happy Farm. Li Mu regards it as an advance force for YY globalization. Can this game attract the love of overseas users, Especially important for Li Mu.
"Currently, the four languages of English, Spanish, Japanese, and German have been developed. French, Italian, Arabic, and other languages are still under development and translation, and should be completed within one week."
Li Mu nodded and said: "English, Spanish, Japanese, and German should already cover a considerable portion of the population, and most of the countries that use it are developed countries, and the proportion of internet users is also high. I think we can start us first The first stage of promotion work is done, and the first promotion country in the first stage will be designated as the United States. "
Kong Lingyu simply said: "Boss, Business and investment colleagues have already registered company shells wholly-owned by Muye Science and Technology in multiple countries. We started with a single push game, or was it promoted with YY?"
Li Mu said without hesitation: "Single push game, YY is a social software. The cost of social software users to change products is too high. Blind promotion conversion rate will certainly not be raised. It is not suitable for overseas promotion for the time being. In addition, users in Europe and the United States will definitely have a certain resistance to software from developing countries, especially social software. It is difficult for them to give up MSN and ICQ itself. Let them give up these two softwares. It is even more difficult to switch to a software from China, so we ca n’t put too much psychological burden on them at first, and use pure games to attract their attention first. ”
The three of them were a little puzzled, and Kong Lingyu asked, "Are there any emotions of China native software in the hearts of users in the US market?"
Li Mu said firmly: "There must be, because for the US internet market, they are the exporters of hardware and software as well as industry standards and solutions. That is to say, almost all standards and standards related to computers, internet and internet The rules are set by them. Most of the internet products and business models are also developed and exported to the world. At this time, if a developing country ’s software wants to export to them in reverse, in most cases It is difficult to advance. "
So, Li Mu thought of his own technology Fang Xudong, hastily asked Lin Qingya: "Is Xudong in Muye Science and Technology today?"
"Here." Lin Qingya said: "The R & D teams of several large projects are all here."
Li Mu hastily said: "Bring Xu Dong to us. No one of us here knows the US internet market better than him."
Fang Xudong was quickly found. When Li Mu repeated the question just mentioned by Kong Lingyu, he resolutely replied: "Exclusion in the US internet market is too strong, not just China, internet products from other countries Very few are able to gain a foothold in the US market. "
After a pause, Fang Xudong said: "Right now, the internet products and models of China and even other countries in the world are basically entirely from the United States. Apart from hardware, the United States exports Windows and OS to the world in terms of software products , Linux and other computers operate system, and at the same time output the fundamental core product of "internet". "
Li Mu agrees with Fang Xudong.
It's not what kind of admiration he has for the United States. The key is that the United States is indeed the creator of the internet industry, as well as the creator of industry standards and business models.
Almost instant Instant Messenger, social communication, electronic Business, search engine, and even various functional software, almost all were born from the United States, and then gradually exported to the world, and finally local internet companies are optimizing locally on the original basis. Under this background, there is no China software product that can really affect the coverage of American users in the next ten years. The only impact is that a lot of China internet companies are in Starck is listed.
WeChat's future generations have developed such awesome, but if it is really seen in the world, when it expands overseas, there are already very strong competing products in the overseas market. The overseas market in the same field has always been a dichotomy. WHao123tsApp And Facebook-Messenger are the two major overlords in the world. WeChat is so powerful and ecologically complete. It cannot be promoted in the third world, let alone developed countries.
So now Li Mu does not dare to push YY directly, because once the preparation is not enough, blindly push YY to the developed countries market, as long as YY is cold at the beginning, it is difficult to do it later It ’s even harder. Even if YY ’s products are more awesome than MSN and ICQ, it ’s useless. When the first round is cold and the second round is not ready, the local competitors will improve it for you. Once the opponent's local players catch up in function, then YY wants to make a comeback even more impossible.
Not to mention, the real-time Instant Messenger software is sensitive in nature. A real-time Instant Messenger software from China for users in the US market instinctively feels that it is more reliable and reliable than using local software. Push YY directly, and the conversion rate will be low. Point finger.
Kong Lingyu asked Li Mu: "Then Boss, you mean to use Happy Farm to accumulate users, and then migrate users to YY, just like when we competed with QQ?"
Li Mu said: "Yes, it is not. The overseas market is more complicated. Our controllable range was originally lower than that in China. It is not enough to simply use happy farms to raise users. The Business and elites in the market have developed some functions that can be just what they need. "
Kong Lingyu subconsciously asked: "Are you talking about tools like Foxmail?"
Kong Lingyu mentioned that Foxmail made Li Mu bright, and flicked the table and blurted out: "Yes! Positioning is like Foxmail-like positioning, but definitely not a separate tool software, but to integrate it into our future. In a certain version of YY. "
Foxmail can be said to be China's only tool-based software that has a large number of users worldwide. The success of this software is due to several essential factors.
First of all, the product is really good, and the software is light and portable. For users who have mail sending and receiving needs, such a software can bring them great convenience in sending and receiving mail. Go a lot of energy;
Secondly, this product is very targeted, and most ordinary users are not the objects of its service. It has positioned vertical internet practitioners and Business people who often use internet for office work from the beginning, but this is highly vertical. Product positioning can cultivate highly loyal users. Ordinary users will not log in to the mailbox or send an email once every few months, but vertical users may send or receive dozens or even dozens of emails per day. Imaginative;
Finally, Foxmail ’s name is good, such a software, its English version is thrown into the overseas application market and download(ing) website, users will not think of it as a software from China, which can minimize The user's precautionary psychology, thereby improving the conversion rate.
Compared with Foxmail, the English name of WeChat is WecHao123t. Because it is also a product created by Zhang Xiaolong, the name of the English version of WeChat is also very consistent with Zhang Xiaolong ’s routine. However, unlike Foxmail, the user side of WeChat is too broad. In the overseas market, there is no true highly vertical user. The only vertical overseas user group is probably those users who are often connected with China people. They will become WeChat users because they just need, but they only position WeChat as a " The vertical tool dedicated to chatting with China people does not really regard it as its main social Instant Messenger software, which is very embarrassing.
Li Mu hides WeChat and chats with Foxmail about their views on Foxmail. The two real internet technicians, Kong Lingyu and Fang Xudong, agree with Li Mu's analysis. Lin Qingya and Ding Zhenglin although are not very understandable, but they are confused. I also feel that Li Mu makes some sense.
After that, Li Mu spoke out its true strategic deployment.
"Happy Farm first warms up and really launches YY. We must start with Business people and moderate and deep internet users. In other words, we have to integrate some of our products to cater to these. The functions that the special group of users just need, first bite down this part of the user, and then combine our farms, games and other ecological products to dig out shallow internet users. "
Fang Xudong subconsciously asked: "Chief Li, what product features have you prepared for Business people and medium and deep internet users?"
Li Mu said: "There are several, the first is the group audio and video call function. In the future, Business people and group users will have a strong demand for this function. Has your solution been basically developed?"
Fang Xudong nodded: "Basically, our solution can reduce the bandwidth consumption by 3-40% while ensuring the quality of audio and video calls. At the same time, the stability will be greatly improved on the existing basis. The range is improved, and the problem of dealing with group audio and video communication is not big. This technology should be the best solution in the same industry. "
Li Mu said: "OK, the second is the file transfer function. First of all, our file transfer protocol should be fast, stable and support breakpoint resume. If the acquisition of FlashGet is completed, we can make it an embedded Functional components, let it better support uploading in file transfer, download(ing) and breakpoint resume. "
Ding Zhenglin hastily said: "I have communicated almost on the Hou Yantang side. The specific details will be reported to you later. The acquisition is more than 90% sure."
Li Mu said with satisfaction: "That's the best, but FlashGet can only solve half of this demand. For the file transfer function, I have another requirement-offline transfer."
"Offline transfer?"
(To be continued.)