Rebirth in a Perfect Era Chapter 742: Battering again and again

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When Li Mu and Wei Lan were walking by the lake, Hangzhou, which was less than two hundred kilometers away from Shanghai, Boss Ma came to the company with a sullen face, and said to the executive girl with no expression on the door: "Let all managers 'S leader will meet in the meeting room ten minutes later. "

The news of Taobao has been overwhelming since the delivery of newspapers at more than five in the morning. When the major TV Station news programs were broadcast at six in the morning, the news of the Taobao network almost bombarded every one of the whole society. corner.

Even Boss Ma did not realize in advance that the sales data of Taobao Brand Day would bring such a big impact to the whole society.

After getting up this morning until now, he has been troubled by various media reports. It seems that all media people are surrounding the network myth created by the Taobao network, which makes Boss Ma very annoyed.

First of all, Li Mu is engaged in the Taobao brand day, and various publicity and promotion linkages, and the situation of holding high and making him feel great pressure. Now LeTao is about to go online, but competitors are playing so big, compared to Under the circumstance, it has greatly occupied the eyes of consumers. In this case, when LeTao goes online, the promotional resources bought at the expense of Taobao will be greatly discounted in front of the high-profile and overwhelming publicity reports.

When I think of this, Boss Ma secretly wondered: Is the media a fool? They saw a sales of 2.683 billion a day. Why didn't they realize that this was the result of Taobao's pooling of resources and pushing it out a month ago? More than a month of hard work has only been harvested on this day. Isn't it so exciting that it can trade billions of dollars every day?

In fact, Boss Ma has not been able to stand at the height of Wei Lan right now. His thoughts are focused on the development level of electronic Business itself, or the initial stage of internet business model exploration. although is a awesome However, his understanding and control of the country ’s economic situation is worse than that of Wei Lan.

Boss Ma is not aware of the promotion and significance of the Taobao network to the national economic situation, so it is instinctive to think that all of this is also a Li Mu's routine. The Li Mu's public relations team should have invested heavily and established a close relationship with major media. Contact, so they will immediately gather and report the data of Taobao Brand Day immediately after the brand day.

When all the core team members arrived in the meeting room, Boss Ma said angrily: "Our LeTao will be online in a few days. As a result, Li Mu is now instigating such multimedia to boast about Taobao. If If we do not reverse the situation as soon as possible, then we have to postpone the deadline for going online. "

Speaking, Boss Ma blurted out and asked: "The Taobao brand day has ended for nine hours. How is their logistics situation now?"

Cai Chongxin said: "I learned about it at six o'clock this morning, and I will report a few things."

"First, so far, I have not heard of Shenzhen or Yangcheng or other regional post bursts."

Boss Ma heard this and frowned, "Are our own couriers all stopped?"

Cai Chongxin nodded: "Our courier service has stopped taking packages since the night before, and I have been supervising this work."

Boss Ma frowned more tightly and urged: "You go ahead."

Cai Chongxin nodded: "Secondly, it is reported that the postal EMS has basically suspended all scattered services. The business hall although is still receiving express delivery, but there are no more cars to pull, and all are now piled up in business. In the warehouse of the hall, it seems that the capacity of the EMS is also being adjusted, and most of the capacity is given to Taobao. "

Speaking, Cai Chongxin paused and said: "Take Hangzhou for example. The Post Office of Chengxia District received thousands of express parcels yesterday, but they have been piled up in their warehouses so far, but Post The light-duty cargo card goes back and forth several times a day. It is said that it can only be delivered or unloaded. When the car arrives, it is directly unloaded and left. When the driver does not turn off the fire, in addition, I also learned that EMS is not only stopped Even the delivery of the scattered business is stopped. Take our front desk as an example. Usually, we receive at least a dozen EMS shipments by mail every day, all of which are on official business, but yesterday the front desk has not seen EMS The courier came, but our company next door received the EMS shipment. I asked Xiao Ting at the front desk to check it out. All they received was the brand day express. "

Boss Ma's expression now has obvious anger, annoyed and said: "Li Mu is quite capable, turning the entire EMS into his own courier for a while!" Then, Boss Ma suddenly looked up, Question: "EMS has such a strong throughput capacity? Especially Shanghai, Shenzhen, Yangcheng, tens of millions of orders! How did they turn around? EMS is an old machine that is rusting everywhere, Li Mu is no longer able to endure Maybe let them go all out? "

The expression of Cai Chongxin is a little embarrassing, saying: "This is the third point I want to say. Taobao network is really only cooperating with EMS this time. None of the courier companies we acquired have received a brand day. Any courier, and they do n’t even use the SF Express, which has a strong capacity in Guangdong Province, is completely cooperated by Taobao and EMS. "

Boss Ma eyebrows have been twisted into a ball: "How is it possible? Even if the entire EMS serves him, and tens of millions of orders are congested in major cities, how do they work?"

Cai Chongxin coughed and said, "I am not very clear about this. I consulted a leader of Hangzhou Post. He meant that they are only responsible for receiving the goods and delivering them downwards. The delivery is not EMS. Yourself. "

Boss Ma is even more surprised: "Not from EMS?"

"Yes." Cai Chongxin nodded: "It is said that two large container trucks travel to and from Shanghai and Hangzhou every four hours, 24 hours a day to deliver the whole province's express to the Hangzhou distribution center, Hangzhou distribution center Hangzhou in this city, all other cities have gone all night. "

Boss Ma groaned in his heart and blurted out: "Li Mu must be personally channeling orders for congestion at several bases. He knows that if he still does the same as when he was doing Mango-ME, he will deliver all the large area of ​​the express to the location. EMS, then the local EMS will definitely be congested. At that time, the provinces and cities below the area are waiting for the express, but the EMS of the Taobao storage base is not able to handle it, which will form an embarrassing situation of river blockage in the upstream and drought in the downstream. , So he changed the game this time, he personally sent the order to the downstream provinces, so that they directly began to cooperate fully ... "

Cai Chongxin nodded and said, "It should be like this."

Boss Ma said with a sullen face: "This person's means is just playing hooligans! Since this is the case, then simply forget about the EMS acquisition! Is he considered an occupation of social resources?"

Several other people nodded one after another: "It must be an infringement of social resources. In order to cooperate with them, EMS stopped all other scattered services. I do n’t know how many people ’s express delivery will be affected."

At this time, one of them said: "Ma Zong, or our media manuscript to change the way of thinking, criticize Taobao this kind of rogue practice of encroaching on social resources for personal gain!"

Lu Zhaoxi hastily said: "No! Our previous strategy was to use various soft texts to imply Taobao time limit hard to protection, which is not obvious. If we directly criticize Taobao, in case Li Mu counterattacks with YY, we simply It ’s not an opponent, do n’t forget, we deliberately let multiple courier companies stop receiving at this critical moment, which is easy to be grasped by others. When others ask us why we are thinking, how do we answer They all hide their ears and steal bells. "

Boss Ma was sullen, but also thought that Lu Zhaoxi made sense, and nodded: "The attack on the cooperation between Taobao and EMS is meaningless. Right now, Taobao has seized the public opinion. Our best way is to stay calm."

Speaking, Boss Ma clenched his fist with one hand, smashed the desktop, and said angrily: "I was evaded by Li Mu again! Thousands of calculations, not counting him playing such a trick with EMS. I thought he would continue the routine he used to do Mango-MEinstant kill, he actually upgraded didn't expect again! "

Lu Zhaoxi said: "Ma Zong, I think their timeliness of this brand day should be adequately guaranteed. We wanted to take advantage of their timeliness to criticize us, and use their own logistics gimmicks to go online. This plan also needs to be changed. After a while, my suggestion is to temporarily postpone the launch and wait for the gust of Taobao to pass. "

Boss Ma nodded and said very reluctantly: "It can only be done now. We must seize the time to find a new break point and wait for them to go online and push hard after the limelight passes."

At this time, Boss Ma is quite unhappy with Li Mu, and Li Mu has become his biggest enemy without a doubt.

Although the two have never met, Li Mu beat his confidence again and again, making him unacceptable.

As early as when Boss Ma wanted to meet Li Mu, Li Mu always refused and refused, and then Boss Ma decided to see the true chapter with Li Mu on internet, speed up financing and then buy the express company, preparing to break the Taobao leg However, Li Mu's "six major warehouse base delivery" game made my plan completely defeated, and then I set up the brand day again, preparing to let the EMS of the six bases explode on the brand day, but didn't expect Li Mu was directly reduced to zero, each Provincial capital cities and municipalities directly under the central government have all become "warehousing bases", which greatly share the demand for capacity, and there is no real congestion at all.

Every time I think of turning my boat in the hands of Li Mu continuously, Boss Ma is particularly irritable. Originally, the problem of logistics capacity was that he had the best opportunity to pinch the seven-inch Taobao, but this opportunity has also completely disappeared. The fate of LeTao, which is not yet online, is even more confusing.

......

All kinds of reports are still spreading overwhelmingly, especially CCTV. Among the main content in all news columns today, there are big news with Taobao brand daily sales reaching 2.683 billion. As soon as noon, the efficiency is high. TV Station has invited experts in finance to analyze what kind of inspiration and promotion the Taobao brand day has for the domestic economy.

When walking with Wei Lan, Li Mu repeatedly thought about it, all of which were interviewed by CCTV, and he was constantly combing his own demands and the messages he wanted to convey to the whole society through this interview .

When he was sorting out how to find a way to promote the development of domestic private computers, Li Mu suddenly got a very bold idea, and then he immediately took out his mobile phone and called Liu Qiangdong.

"Brother, how many machines did Hasee computers sell on this brand day?"

Liu Qiangdong thought about it and said: "More than three thousand."

"So little?" Li Mu asked curiously: "Don't you push them? Or give them less resources?"

Liu Qiangdong said: "I really did not want to give them a big push, because their goods are too large and heavy, and they are highly afraid of fragile water. It is one of the most risky and most troublesome items in the logistics link. For our warehousing, The occupation of manpower and transportation capacity is too large, so I told them from the beginning, we are not responsible for the distribution of their computers, and they distribute it by themselves. In this case, I ca n’t push them too much. In case there is an order of tens of thousands of units, they can't handle it, and consumers will still blame our dissatisfaction on us. "

Li Mu yelled, said: "So, please help me to ask the boss of Hasee, said that I have a very important strategic cooperation intention to interview him, let him come to Yanjing as soon as possible to see me."

"As soon as possible?" Liu Qiangdong asked: "How fast is it as soon as possible, when will you come back? CCTV is still waiting for an interview with you."

Li Mu hastily said: "I will arrive in the afternoon. The charter is scheduled to be at two o'clock and more than four o'clock landing. You push CCTV back and you say that in these two days we will do a summary of the brand's future work. , So there may not be time to accept their interview in the past two days, it is best to meet the day after tomorrow. "

Liu Qiangdong said: "Today is a news hotspot, I am afraid that the heat will drop after the day after tomorrow?"

"I'm not afraid, even if it is a week later, as long as I am interviewed as the founder of Muye Science and Technology and Taobao, it will become a hot spot in the national news." Li Mu is confident and said: "In contrast, meet with the boss of Hasee The priority is much higher than the interview, because it is too late to wait for him after the interview, small advantage will let him run alone! "

Liu Qiangdong said with a laugh: "Also, if the people of the whole country know that the founder of 3321 has engaged in so many internet companies, I am afraid that the stars will not be as hot as you."

Speaking, Liu Qiangdong said again, I ’ll find a way to contact and see when the other party will be available if interested. The Hasee seems to be in Shenzhen? "

"Yes." Li Mu said: "Shenzhen goes to Yanjing only one hour longer than me. If they are interested and start now, they will definitely arrive Yanjing earlier than me!"

(To be continued.)