Rebirth in a Perfect Era Chapter 768: Talk about your needs

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If the electronic Business market of China is a little more mature, with a scale of 100 billion a year, it is not a big problem for an industry leader e-Commerce website, not to mention that the Li Mu's Taobao network is not just a C2C for small and medium sellers, but also a hybrid Mode of B2C.

B2C's operation modes in China are roughly divided into two types. The first type is Tmall, a third-party build platform, enterprise-level sellers check in, and the enterprise-level sellers directly face the ordinary consumers' B2C mode; the second is Jingdong builds its own platform, purchases from third-party companies, conducts warehousing and sales, and distributes its own B2C model to ordinary consumers.

The reason why it is a hybrid type is because Li Mu's current B2C is not any of the above two.

Compared with the first one, Li Mu does not let enterprise-level sellers directly sell to consumers, but instead takes the warehouse, sells, and distributes themselves; but compared with the second one, Li Mu has not yet entered into independent procurement. At this stage, but this is also his goal for the next stage. After the logistics is on track, the Taobao network should immediately start the plan it has set before and vigorously promote the sale of self-operated daily necessities. By that time, related products must be purchased independently. Only in this way can we get the largest profit margin and the largest independent rights and interests.

The future Li Mu plan for Taobao network is a kind of C2C, two kinds of B2C coexist, such a huge structure has basically taken over the entire retail-level business, if the annual transaction volume can not exceed 1,000 in five years Yi, Li Mu feels ashamed himself.

Minister Zhen is concerned about the future volume development of the Taobao network. The domestic basic economy needs to be stimulated and the retail industry needs to be stimulated. The country needs innovative companies such as the Taobao network to bring new impetus, but before giving sufficient policy support First of all, you have to figure out how big the Taobao network is.

Like investing in a coal mine, you must first know how much coal there is, how difficult it is to mine, and how many tons are designed to be produced annually. If you understand these, the high-level will have enough support to give it the same. It is also a coal mine. Mainland A coal mine with a designed output of one million tons is already considered a large mine. Meng Sheng Any coal mine in Eshi City has an annual output of 10 million tons, and the designed annual output of an open pit mine exceeds 20 million Tons, the gap is not a little bit.

Right now, Li Mu's's answer amazed and excited Minister Zhen.

The annual sales reached 100 billion yuan in five years, which is only the bottom of Li Mu. His optimistic estimate can reach hundreds of billions. If this amount is really fulfilled, then Taobao will definitely become the top enterprise in the domestic retail industry.

After digesting this staggering amount, Minister Zhen asked a second question.

"People in the economics field now have two views on the Taobao network. One is very positive about the role of the Taobao network in driving domestic demand and promoting the economy; another voice thinks that the Taobao network is impacting the real economy, especially the real The retail economy believes that Taobao just moved the purchases that were originally placed on offline to the online, but because the hardware and labor costs are eliminated online, it is actually a kind of harm to the economy. What do you think? "

Li Mu smiled slightly and replied seriously: "Minister Zhen, I do n’t deny that the electronic Business will move a part of the offline purchase behavior online. After all, the electronic Business is a revolution in purchase behavior and a more advanced and high-quality purchase method. Its appearance will naturally bring a certain impact on the traditional way of buying, but I will explain this problem to you from another angle. "

Looking at it, Li Mu controlled the rhythm a little bit and continued: "First of all, offline consumption is sensible consumption. Most consumers only purchase products after they have demand, but online purchases are impulsive consumption. , Through powerful promotion channels and flexible promotion methods, let users have an impulse to buy a certain product online, and then directly buy online, that is to say, online sales can promote consumers to "spend money", offline Consumers mostly buy what they need, but do n’t, but most online consumers need to buy, but they can also buy if they do n’t, or buy if they do n’t need them at all. ”

"Our Taobao brand sold hundreds of thousands of mobile phones and PHSs of various brands every day. Among them, a considerable number of users had no intention to purchase machines in a short time. For them, it has always been a product that can be bought or not, but because of the price advantage of Taobao and publicity and guidance, they finally made preparations for buying a machine. This is one of the impulses to buy online. "

Minister Zhen asked him curiously: "In addition, can online purchases bring other impulses to purchase?"

"Of course." Li Mu said: "In terms of conversion efficiency, when you see a TCL mobile phone on a traditional TV advertisement, if the advertisement impresses you, you are unlikely to put down the thing at hand and buy one. Station, and once the buying impulse at that time cools down, your desire to buy will also be greatly reduced. In the end, the effect of TCL mobile phone advertising is only: When you really decide to buy a mobile phone, the ads you have seen can be to a certain extent. It affects your judgment. You have seen TCL advertisements and were impressed. Then, when you finally bought, you chose a TCL mobile phone, but it may have been many days or even months since you saw the advertisement. "

"But online? If I suddenly pushed you a TCL phone online, this phone also impressed you, and the price is superior to offline stores. The most important thing is that you do n’t need to pack up and go out. Go to the street to find a TCL store, click to buy! Even at 12 o'clock in the night, you can also directly click the link to jump to the purchase page, click to buy, place an order to pay, when your purchase impulse has not begun to cool, you The purchase has already been completed, and then your impulse to purchase will be converted into strong psychological expectations. I hope that the mobile phone will be delivered to the door soon; after the mobile phone is delivered, your psychological expectations will immediately be converted into the enthusiasm and passion for using the new mobile phone. Joy, think about it, from buying impulse to psychological expectation to using enthusiasm, will I let your mood cool down? "

Minister Zhen heard this, and his eyes lit up.

I never thought that the electronic Business still has such a strong psychological effect. This thing is too new. I am still in the stage of understanding now, and I have never thought about this layer in depth, but listening to Li Mu said this, but I think his theory of "impulsive consumption" really makes sense.

Immediately, Minister Zhen said with great praise: "Little Li, you are not very young, but really a business elite!"

Li Mu smiled modestly: "Minister Zhen you have won the prize."

Minister Zhen waved its hand and sighed, saying: "The economy at large international and domestic levels is going to be transformed, and private enterprises and the retail industry must also be transformed. If the Taobao network can indeed bring a lot of" impulsive consumption ", it will improve The retail consumption volume of the entire domestic society, so physical sales have suffered a certain impact, I think it is also acceptable. We ca n’t stop in order to protect the traditional economic model. On the one hand, we must promote the development of emerging industries and new models. In order to use the market to force practitioners under the traditional economic model to actively think and transform, this can achieve online offline to reduce conflict, and even achieve mutual complementation and complement each other. "

Excited in Li Mu, this paragraph of Minister Zhen is equivalent to affirming the business model of Taobao, that is to say, those who opposed Taobao have been left behind by him, which is too important for Taobao before Li Mu I ’m also worried that if I play e-Commerce too hard, will it be difficult for the leadership to accept it? After all, previous life Taobao or Jingdong, everyone is continually exploring and developing. The whole process is gradual, and it ’s also about policy. When it comes to a good paralysis delay, it is much softer than myself.

However, fortunately, the leaders did not resist the fast-growing electronic Business, but in this special period, such a strong medicine appeared, which made them look forward to the electronic Business a little bit more. Only when the leaders do not question or worry, the follow-up of the Taobao network can develop rapidly.

Soon, Minister Zhen asked: "Little Li, Taobao net although has just started, but in my opinion, it is definitely the leader of electronic Business, the government ’s attitude is also very clear, willing to support the new economic model, do New trial, we just finished talking about our problem, so now it ’s time to talk about the second topic, and talk about your needs. "

The words just dropped, and Minister Zhen added another sentence: "You do n’t have to be restrained, as long as it is a reasonable and legal demand, you can put it forward. After we go back, we will seriously discuss your needs and meet them as much as possible. "

Li Mu was so excited, after talking for so long, it was finally time to raise the demand, and the leader said it was particularly open, and there was a posture to let yourself be open, but Li Mu also reminded himself in his heart that the leader although I have said so, but I must not be too ugly to eat. How can I eat more and eat more elegantly, this is the most important point.

So, Li Mu cleared his throat and immediately lifted the pattern and said: "Minister Zhen, internet industry is the future of the entire tertiary industry, but our China current internet development rate is significantly behind the developed Western countries. From the perspective of the number of netizens, the number of computer accesses, the number of internet companies and the rate standards of operators, the overall gap is far from Western countries ... "

"I personally hope that the country can introduce some favorable policies to stimulate the overall development of the internet industry. We have such a huge demographic dividend. If the country can help, internet will certainly be able to achieve blowout development. In this way, in the next few years , We will definitely be able to accumulate strong strength and surpass developed countries in the internet industry! "

(To be continued.)