Rebirth in a Perfect Era Chapter 770: Industry leader

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Home appliances are going to the countryside to stimulate consumption, which is the same as the fundamental purpose of bank interest rate cuts.

The purpose of the bank ’s interest rate cut is to let the people take the money out of the bank, and the purpose of “home appliances going to the countryside” is to let the people spend the money from their pockets.

If you want to revitalize the retail economy, the first thing you need to do is to let the cash in the people ’s pockets run up. The people take the money out to buy products, the state raises taxes, companies increase income, and companies bring more jobs to the society. More money will reenter the pockets of the people and form a virtuous circle of health. Only in this way can the economy survive.

If people put money in their pockets and cover them strictly, the production and sales of enterprises in all walks of life will be greatly affected, because they ca n’t sell, so they will create less, because they will create less jobs, and they will be unemployed. The rate rises, because the unemployment rate rises, so there is no money, and because there is no money, they dare not spend money, which forms a vicious circle, like a myocardial infarction, which makes the cash lose its vitality.

A strong domestic demand can bring a strong market. The fundamental reason for the development of the American automobile industry and the development of the automobile market is the strong automobile consumption capacity. China will become the world ’s largest automobile producer and the largest in more than a decade. The reason for automobile consumer countries is also due to the increase in domestic demand. If there is no strong domestic demand, how can low-cost labor alone become the largest automobile producer?

Li Mu understands the importance of domestic demand, Minister Zhen knows much more than Li Mu.

With regard to domestic economic policies, apart from the real estate industry, the other 80% revolves around stimulating domestic demand, but there are very few very effective methods. This is also very much related to the difference in the choice of focus, more At that time, the country was thinking about stimulating the consumption of urban residents. They are the main force for buying houses, the main force for buying cars is the main force for the consumption of black and white home appliances, and the main force for the catering, entertainment and cultural industries, but it is because everyone is fighting urban residents. The idea is that the rate of conversion of these economic policies specifically for urban residents is getting worse, but Li Mu is able to focus on 900 million farmers at once. For a 20-year-old young man, this vision and insight Force is simply against the sky.

Behind the economic strategy of Li Mu, there is a huge domestic demand market space. If it can grasp the degree, within two or three years, it must be a strong promotion of the household appliance manufacturing industry.

Immediately, Minister Zhen asked Li Mu: "The strategy of home appliances going to the countryside is very new. If the government comes forward, the powerful driving ability will bring huge potential sales and at the same time will bring potential hidden dangers and disadvantages. In the direction of implementation, what details need special attention? "

Li Mu thought about it and said, "Minister Zhen, then I will talk a little bit about my own ideas, but it is just my family's words, don't mind if there are inappropriate places."

Minister Zhen nodded: "You say so."

Li Mu said: "In household appliances going to the countryside, strict control of participating enterprises is the most critical link. The government-led household appliances going to the countryside is a rare opportunity for household appliance enterprises, but the threshold for participation must be raised. This is to The stage for the strong and the honest is not for the welfare of the entire industry. "

“First of all, foreign-funded enterprises cannot participate; local companies can theoretically apply to participate, but first of all, small enterprises with low market share and insufficient product quality control should be completely excluded. If large and medium-sized enterprises want to participate, they must also participate. First come up with a detailed solution for bidding, strictly guarantee the price and quality, and absolutely must not use the way of sub-charging and arbitrarily raising the price, and there must be no fuzzy products specifically for home appliances going to the countryside. To bid for a unified product, if the enterprise is required to bear 10 percentage points, then the normal channel to sell TV sets of 2,000 yuan, to participate in home appliances to the countryside must be controlled at 1800 yuan, if there is a price change to 2200, and then sold in 1980 Situation, companies face heavy penalties. "

"Second, participating companies should promise longer warranty time and better after-sales service for home appliances to the countryside."

“Finally, the home appliances going to the countryside will be divided into multiple phases to be implemented separately. Once the enterprises that violate the regulations are found, it is strictly forbidden to participate in the subsequent home appliances going to the countryside activities. Enterprises must not be allowed to come by themselves, and at the same time, they must strictly prevent companies from taking advantage of opportunities to defraud security. Policies must be strict, and manufacturers must not be allowed to fish in troubled waters. "

Speaking of this, Li Mu took a sip of water and then said: "In addition to the strict control of participating enterprises, home appliances to the countryside must also control the overall proportion and absolute number, and grasp the degree of control. In this way, you can do home appliances to the countryside for three years. After the home appliances go to the countryside, in the future, they can also push the 'trade-in' activities to the rural market. In short, the government's macro-control will steadily promote the development of the entire home appliance industry. "

The benefits of home appliances going to the countryside are undoubtedly seen in Li Mu, which not only helps the popularization of rural home appliances, but also saves and completes many home appliance companies. This kind of policy for ordinary people to get benefits from them, as long as you grasp the degree, The participants who control some worms and fish in muddy water will surely benefit the country and the people.

Minister Zhen solemnly said to Li Mu: "We will definitely discuss in depth, carefully consider, and try out as soon as possible the computer entering the city and home appliances going to the countryside."

Speaking, Minister Zhen said: "You are the leader of the domestic internet industry, and hope to keep in mind the responsibility in the future and lead the rapid development of the domestic internet industry."

Li Mu nodded again and again: "Minister Zhen rest assured, we must work hard to do well."

Soon, Minister Zhen smiled and asked him: "What are the needs? About your own development needs."

The Li Mu heart said that it was finally here, the foreshadowing was all foreshadowing, and the whitewashing was also whitewashing, and it was time for me to put forward my own needs.

So, Li Mu said with extreme seriousness: "Minister Zhen, the terminal distribution of electronic Business is severely restricted. If the terminal distribution cannot keep up, the prospect of electronic Business with hundreds of billions and hundreds of billions will simply not fall. Restrictions, I raised 500 million yuan to prepare for Construction logistics, but you must also be clear that the logistics industry is an overweight asset project, I want to start quickly, 500 million is simply not enough, so many places still need the government to give Appropriate support. "

Minister Zhen nodded: "Logistics is the foundation of social and economic development. Private logistics companies are also the future development trend of the logistics industry. You are very supportive of your own logistics. Tell me about it. "

Li Mu simply said: "Minister Zhen, in the future, our logistics system will involve the purchase of very large freight vehicles. If possible, I hope that the government can reduce our vehicle purchase tax in the next few years, as well as the import tax on imported vehicles and equipment. , We have fixed-point procurement with overseas companies, self-purchasing and self-use, can the tariffs also give some preferential policies? "

Minister Zhen smiled slightly, not asking about Li Mu's, but said: "Continue, what other needs?"

Li Mu Some guilty conscience, I do n’t know Minister Zhen How do you think about the demand you just made, do you feel that your request is too much, but Li Mu Turning to my mind, I finally had the opportunity to cry for milk. No matter how much I could drink, I had to tear my throat and cry.

Then, Li Mu sat up straight and said without changing his face: "Minister Zhen, our future logistics plan will establish multiple distribution centers and storage bases in the country. The land acquisition also requires certain care from the local government. The specific point is to choose Address, land acquisition, plant construction, and recruitment. "

Minister Zhen nodded and said with a smile: "I wrote down this, but I can't directly interfere with the situation of the local government. I will talk back to the boss."

Li Mu nodded quickly: "The hard work of Minister Zhen is too much trouble."

Minister Zhen waved his hand and asked Li Mu: "What do you need for postal service before you have started from Construction logistics?"

Looking, he pointed to the State Post Bureau Bull Deputy Director who had not spoken around him, and said with a smile: "Director Niu came here today to solve the problem for you. If you have any needs, you can ask Director Niu, he must I will do my best to help you solve it. "

The Director Niu on the side said with a smile: "Yes, anything that needs the cooperation of the postal system can be put forward, we must cooperate fully."

Li Mu hastily said: "Thank you Director Niu, the most important thing we are relying on now is the capacity of EMS. In the future, we may still not be able to completely solve the problem of our own logistics, so we need the help of EMS. A large number of vehicles will be procured quickly, and we will be able to participate more in the whole process of express delivery by that time, and together with EMS, we will increase the capacity and speed up the turnover and delivery speed. "

Director Niu laughed and said: "Your point-to-point transportation strategy is very effective. If this capacity can be enhanced, the efficiency of the entire turnover will be further improved. The EMS will also put the Taobao network as the highest priority as always. At the level, before your start from Construction logistics, give you the greatest protection. "

Li Mu quickly thanked, Director Niu came over today, it should be a reassurance for the senior management, the senior management supports themselves to do electronic Business, the postal brother will not give himself a chain. "

After chatting with Director Niu, Minister Zhen looked at the time and said to Li Mu: "I will communicate with the boss about computer entry, logistics procurement and land use. If there is no problem, the boss will directly coordinate with other departments. At that time, it will be sent directly to your company in the form of official documents. "

Li Mu nodded, and Minister Zhen asked again: "On the demand side, if you think about it, is there anything missing?"

Li Mu hesitated for a moment and said: "Minister Zhen, I have another very important request!"

Minister Zhen smiled slightly: "Looking at your rhetoric, you know you must still have a problem, let's talk."

Li Mu smiled awkwardly, scratched his head, and then solemnly said: "Minister Zhen, I hope to take advantage of the electronic Business just started, to conduct legislative supervision against e-Commerce!"

......

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(To be continued.)