Rebirth in a Perfect Era Chapter 806: Full-hearted cooperation
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In addition to the in-depth understanding of the future development of the internet industry, the ability of Li Mu to survive is more importantly his own control of the overall situation and his familiarity with resource allocation and linkage.
There are more and more resources in hand. No matter what Li Mu does, it is hoped that the benefits and effects can be maximized. That is to say, doing everything will be based on the realization of the core goals Other purposes.
The reason why Wu Haijun is put into the ground is because Li Mu's's thinking mode is so strong that he sighs.
The whole plan of the chain Internet cafes shows the Li Mu's thinking pattern and his routines for doing things.
First of all, the idea of opening a chain of Internet cafes across the country was born in order to cooperate with the "computer-to-city" policy, to speed up the popularization of internet and increase the market volume of the domestic internet industry.
Setting this tone, Li Mu immediately thought of the most suitable executor: Zhao Kang.
If his thinking stops at this time, then he will directly contact Zhao Kang to let Zhao Kang prepare for execution, but Li Mu does not do this, because this is far from the time to stop thinking, on the contrary, it is just thinking Start.
After that, Li Mu began to think deeply about the resources that he can use to provide assistance for the chain Internet cafe project. Hasee as a computer manufacturer immediately appeared in his conceptual framework;
It is easy for Li Mu to provide hardware support for Hasee, but Li Mu is not so simple to use Hasee to provide low-cost hardware, but to think the other way around: in addition to let Hasee help this project What can this project bring to Hasee in turn?
Hardware sales will naturally bring revenue, this is undoubtedly, but even if Li Mu opens a thousand Internet cafes across the country, each one hundred machines, for Hasee, it is only one hundred thousand units The sales volume of 100,000 units is not a very large number, not to mention that Li Mu will squeeze the profits of Hasee as low as possible. How can Wu Haijun be considered such a project?
Moreover, as a shareholder of Hasee, Li Mu itself is naturally impossible to squeeze the profit space of Hasee. On the contrary, he has to consider for Hasee how to bring it greater development and promotion.
Opening an Internet cafe means that this is not an online industry in itself, but a real offline industry. Every Internet cafe needs to choose a location to build a store. If Li Mu wants to fully promote the development of China internet, So the location of Internet cafes must be dispersed. In the initial stage, it is necessary to cover all cities in the country as much as possible. This is the fundamental to achieve the goal;
Secondly, since you want to build a store, you must invest in rental shops and renovations. This cost is essential, and the Hasee product itself is sold all over the country, but because it has just started, it is pre-sale and after-sale. Of the outlets are far from comprehensive, Hasee has not yet been able to establish pre-sales and after-sales points in stores across the country, and franchise agents also need time to continue to develop. If Li Mu does an Internet cafe, it is equivalent to opening five hundred in the country. Thousands of offline storefronts, as long as they are slightly used, the benefits for Hasee are too much.
The most basic is the display effect. At present, more than 90% of the Internet cafes in the country are using low-cost strategies for saving machines, and all hardware uses the most small advantage solution, so users have no idea of the brand of Internet cafe computers. They Only the brands of monitors and mouse and keyboard can be remembered in Internet cafes. If hundreds of machines in an Internet cafe all use the same brand of brand machines, from the monitor to the mouse and keyboard, to the chassis, to the system entry screen, to the desktop, all All are logos of a brand, so how much psychological hint will it bring to users of this Internet cafe? The publicity effect of this brand is also obvious.
Not to mention, Internet cafe players are all potential users of home computers. They may not be able to afford them at the moment, but it does not matter. Once a brand has a psychological hint to them, then when he buys a computer in the future, he will definitely Consider this brand first, and the most fortunate thing now is that the shortcomings of Hasee's after-sales service have not been exposed, and the network has not been flooded with Hasee quality and after-sales. The Hasee at this time, the brand has not been completely cheap.
Secondly, in the future, our own positioning is to put Hasee sales online, because only by placing them online can we reduce the cost of one channel after another, and can we truly maintain the price advantage. This strategy will definitely cause a negative Bounce back, both: Hasee's original offline agents will certainly have great opinions, and at the same time, the attractiveness of new agents will also be greatly reduced. In this way, Hasee can not have physical stores, but absolutely can not have physical after-sales points, otherwise users Too insecure.
The positioning of the Internet cafe itself is to cover the cities in the country, which is completely consistent with the market positioning and after-sales requirements of Hasee. If you use your own Internet cafe as the basis to solve the after-sales of Hasee, the after-sales problem of Hasee can be greatly improved.
The assumption of Li Mu's is that in the future, the investment cost of each Internet cafe will add a part of additional costs. The location of the Internet cafe must be the bottom supplier, and the area of more than 20 square meters must be reserved for Hasee. Hasee computer after-sales service must be attached The brand of the center lets users of this Internet cafe and users of this city know that there is a local after-sales service center for Hasee computers, so that he can safely buy Hasee computers from the Internet without worrying about the inability to repair or repair in the future. The problem.
The efficiency of local after-sales is always the highest. The user only needs to bring the machine to the after-sales point, or the staff will come to the door to detect it. The small problem is directly at the user ’s home, or it is brought back to the after-sales point for maintenance. Help users to return to the factory for maintenance to maximize the efficiency of after-sales maintenance.
Once there is a store, the store itself can reserve a certain machine. Li Mu's is not very demanding. Each Internet cafe reserves dozens of Hasee computers. In this way, local users can place orders on the same day, and they can directly pick themselves up in the store on the same day. , Or delivered directly from the local outlets, this is too awesome, no matter where you are, as long as there are local outlets, you can achieve the same day or the next day delivery, not faster than the current Jingdong speed, so that , Local stores only need to replenish regularly in batches, and the logistics utilization rate is higher.
Under this overall concept, Hasee can become the biggest beneficiary.
After Li Mu exchanged these ideas with Wu Haijun in detail, Wu Haijun immediately said with excitement: "Chief Li, you say, what should I do, I will do my best to cooperate as best I can!"
Li Mu laughed and said: "I know your current energy is on the expansion of the production line, so I do n’t need you to pay for this project. I will bear all the cost of building the store. As for the computer hardware, I will not be too much. Squeeze your profit margins, but you must give priority to the use of Internet cafes, and ensure the quality of the hardware supplied to the Internet cafes. As for other small details, I will let people ask you for specific implementation. "
Wu Haijun said without hesitation: "No problem, I will fully cooperate with any demand. As for the computer, how much do you want at that time, and how much I supply at the fastest speed!"
Li Mu nodded and said again: "I bear the cost of hardware and building a store, but the personnel training needs you to catch up on your own. We will open Internet cafes all over the country, and we will recruit at the same time as we plan to build. The service staff of Internet cafes do not need to worry about you. The after-sales staff of Hasee need to solve it by yourself. "
Wu Haijun asked: "Chief Li, I will send someone to follow your team to build a store, and hire two or three after-sales staff in each city where you plan to build a store. What do you think?"
Li Mu waved its hand and said, "Which needs such trouble, I will use YYpop-up window to conduct local recruitment for chain Internet cafes. A pop-up window push can simultaneously promote Internet cafes and recruit potential employees for Internet cafes. You can set up a job recruitment specifically for you. You can set up a small personnel team to conduct a preliminary screening for the people you hired, then go to each city to go around, and conduct a retest that's alright for the preliminary screening people. I feel OK. Yes, it can be gathered on the basis of provinces and gathered in provincial capital cities for centralized job training. "
Wu Haijun admired: "This method is good! This method is so good! Not to mention, it is just a recruitment push, which will make people all over the country know that Muye Science and Technology is doing its own chain of Internet cafes, this brand promotion The intensity is too great! "
Li Mu nodded: “It ’s too wasteful to have ready-made YY resources, and I do n’t just plan for every city to have one in each city. My goal is to fully cover county-level administrative areas in the future, and In cities, counties, and districts with relatively large urban populations, multiple stores must be covered at the same time. "
Wu Haijun exclaimed: "In that case, this goal can be achieved by at least five thousand or more Internet cafes!"
Li Mu laughed: "If the whole model goes smoothly, it is not a problem to open thousands of homes."
"Then the cost is too high ..."
Wu Haijun is terrified to hear, what is the concept of thousands of Internet cafes? although has a large gap in the cost of building a store in each city, and there is no way to unify it, but how can you save it, the cost of building a 100-machine Internet cafe has six digits? Thousands of Internet cafes, just the cost of building a store is billions of levels, not to mention the cost of hardware is more scary, a hundred machines, more than 300,000 are always necessary, so calculated, thousands of Internet cafes The cost is simply staggering.
Li Mu did n’t care about it. He smiled slightly and said, "Cost is not a problem. The problem is to find a suitable development and profit model."
Actually, Li Mu is planning a chain of Internet cafes. The goal he wants to achieve is not only what he said to Wu Haijun, but also a large-scale idea has been born in his mind, but he is not prepared to let Wu Haijun know .