Rebirth in a Perfect Era Chapter 813: Blog will be yours in the future
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Even though the journey of Sina in the next ten years is not good except for Weibo and blogs, Li Mu always believes that the Sina network as Portal website has the strongest control over content and hotspots among all Portal website in China.
Among them, Chen Tong, as the most senior content operation staff of Sina, has made great contributions.
Both blog and Weibo are very simple products in general, and a small team can develop them completely in a short time, so the threshold for blogs and Weibo is also very low, but these two products want to It is extremely difficult to do this, because the entry barrier is extremely low, but the development barrier is extremely high.
Blog or Weibo, both are just a display tool. It can be said that one is a cinema screen and the other is a TV screen. What really tests is the content presented to users through different screens.
Sina The reason why Weibo is successful is that Li Mu It seems that there are three credits, one is that Twitter provides this new model, and the other is Sina The foundation of the blog ’s success for many years and the accumulation of a large number of celebrity blogs, another one is Chen Tong Extremely professional operating capabilities for content.
Actually, the Sina blog can be successful because of Chen Tong's ability to operate and control content.
So, Sina Weibo can succeed. In the eyes of Li Mu, two of the three credits are related to Chen Tong.
Because of the belief in the sensitivity of Chen Tong to content, Li Mu deliberately throws out specific examples of Tieba (Post It) just to order him a little earlier to see what ideas he can produce in 2002.
Li Mu just cited an example, has revealed a few core key points:
First of all, as long as it is high-quality original content, it must have the potential to spread widely;
Second, users have demonstrated their needs for various original and high-quality content with actual actions. Many original content cannot be given by Portal website;
Once again, users have already followed the makers of premium content, which means that not only the content of celebrities will be followed;
Several points are thrown out. In fact, the demand for new carriers is clear enough. It is an open personal column.
So, after revealing the relevant information, Li Mu deliberately asked Chen Tong: "Brother Chen, in your opinion, for the spontaneously created high-quality content by netizens, what way should we use to carry, and encourage and guide?"
Chen Tong has been thinking about it for a long time, and some bottomlessly said to Li Mu: "I thought of a product model to carry this kind of content, but it may not be practical."
Li Mu simply said: "The two of us are chatting, you just say it."
Chen Tong said: "There is a blog abroad that has been very popular in the past two years. The original name was Web-log, which means web log. In fact, it is a personal column that belongs to individuals and is open to the entire network. Users can post on the blog Write a variety of content, others can directly visit his blog, and then follow his published content. "
Li Mu heard this and said with a surprised expression: "Brother Chen has also studied blogs."
Chen Tong said: "Researched, some people have tried it before in China, but users do n’t seem to buy it, and no one will get this thing anymore, so I worry that this model will be unacceptable in China."
Li Mu smiled haha and said, "Why are users dissatisfied?"
Chen Tong frowned, he did n’t know much about the product, so he also said badly why domestic users did n’t feel cold about Blog.
After thinking for a long time, Chen Tong can only shrug awkwardly: "I think it may have something to do with the habits of our netizens, and I can't say anything specific."
In fact, the domestic blog has always been tepid. Sina only launched the blog feature in June 2005. Compared to this product idea that emerged in 1998, Sina was only in 6-7 years. Entering is enough to prove that they are not optimistic about Blog for a long time.
The reason why Blog is popular in China is actually because a netizen named Mu Zimei posted his *** diary in a forum. This kind of large-scale documentary vernacular suddenly triggered the pursuit of countless netizens. At this time, The domestic internet practitioners only realized that the network needs a platform that can carry fiery/popular content like Mu Zimei and her *** diary.
At that time, everyone suddenly realized that the Blog, which was in fact a few years ago, is the most suitable for carrying the "Twilight Beauty" style of focus figures and original content written by her personally.
Later, blogs have sprung up in the domestic internet, and it was at that time that the blog had a localized Chinese transliteration name: blog.
Even the translation of the name is several years late, which is enough to see the domestic state of hopelessness after the taste of Blog.
In the face of the uncertain mentality of Chen Tong, Li Mu smiled and said: "Brother Chen, I will analyze it from the perspective of the product. Why do a few people who try to develop blogs in China fail, and why do they give you and others There is an illusion that Blog cannot be done in China. "
Chen Tong sit up straight: "Chief Li, please say it."
Li Mu smiled and said: "What do you think the product needs first?"
Chen Tong thought for a while and said, "Planning? Orientation?"
Li Mu shook his head: "No, the product first needs soil."
Chen Tong is very surprised: "Is n’t the product manager doing everything about product function, product positioning, product experience?"
Li Mu smiled and said: "You are talking about general product managers."
Speaking, Li Mu said again: "I will explain to you why I said that the first thing the product needs is soil."
Chen Tong nodded: "Hear your ears and listen."
Li Mu asked him: "If I tell you, I have a product idea, make an website to watch movies online, upload a large number of movies to your own website, and let users watch online. Do you think there is any problem with this idea? ? "
Chen Tong said: "No problem, video is the most urgently needed content presentation method for netizens, but if you want to do a little bit of first-year university student, I am afraid that the problems of speed and bandwidth will not be solved? Short news videos within a minute Difficult to achieve, not to mention movies that are often 90 minutes or longer. "
When Sina wanted to do online video news, the biggest problem was stuck in the streaming media transmission, which they failed to achieve. However, Li Mu successfully launched with its own streaming media solution and powerful server and bandwidth configuration. Video news, but also because of bandwidth limitations, must be controlled as short videos, and the number of such short videos can not be large, otherwise once a large number of users watch at the same time, YY network can not bear.
Li Mu looks at Chen Tong, said with a smile: "It seems that Brother Chen is also deeply touched."
"Yeah, I feel deeply ..." Chen Tong smiled embarrassingly and nodded.
Li Mu said: "You see, you and I all know that video is a good entry point, but our domestic network bandwidth rate is temporarily not enough to support the development of such products, so this is the lack of soil. No matter how good the product is, the better the function of the product, the more accurate the positioning, and planting in the soil that does not meet the requirements will eventually be a death. "
After listening to Chen Tong, I suddenly grasped a key point for him to indulge.
He finally guessed the idea of Li Mu's. In fact, Li Mu did n’t really want to ask himself what solution he had. In fact, he had already thought about the solution himself, and his solution was Blog!
If you think about it again, the reason why the domestic entrepreneurs tried Blog before failed, I am afraid that as Li Mu said, this good product does not have the soil that meets the requirements in the country, and it is planted as if it is in saline land. Growing crops here, it is strange to succeed.
However, there was no soil in the previous blog. Is there soil now?
Chen Tong looks at Li Mu and seriously asks him: "Chief Li, do you think that the domestic foundation for blog development is now available?"
Li Mu nodded equally seriously: "Just entered the best window period for launching Blog."
Li Mu is not a stunner who knows nothing about internet and only knows how to copy and copy. If you do n’t have the foundation that Tieba (Post It) has laid in advance, you will definitely die if you play blog in 2002, because this product does not exist in the domestic market. The soil that meets the requirements means that there is no soil, which means that there is no content to carry it at all, which is equivalent to making an electric lamp first without even electricity.
However, the current 2002 is no longer the previous life 2002, previous life 2002, China internet is still in an era where a few people create content, most people digest content, these groups of content digesters have not yet had the urge to create content .
However, after nearly a year of operation, Li Mu's Tieba (Post It) has greatly stimulated the interest of people in the entire network to produce content, so that in the environment where a large number of users create a large amount of content, some users have begun to manufacture quality content with great care.
Tieba (Post It) is extremely simple and easy to use, and any keyword or even any symbol that meets the regulations can be used to create an Tieba (Post It). It has a great degree of freedom. There have been more than one million different Tieba (Post It)s in the year of launch. Tens of millions of netizens are immersed in this. After edifying this year, everyone has entered the stage of making content for the whole people, which has laid a solid soil foundation for the development of Blog.
Li Mu said to Chen Tong: "Tieba (Post It) registered more than 100 million users; daily users are second only to YY, also at the 10 million level; the total number of Tieba (Post It) reached more than 1 million and continues to grow at a rate of thousands per day; Tieba (Post It) will Tens of millions of new posts and replies have been generated, and this data is now very close to 100 million ... combined these data, do you think it is appropriate to blog now? "
Chen Tong has been doing Portal for a long time, and the belief is still in the media: a small number of professionals produce professional content to a large number of people, but when Li Mu informs him of the data of Tieba (Post It), his thinking pattern immediately occurs Earth-shaking changes.
The Chen Tong ’s face showed an incredible look and a thrilling expression. He said to the Li Mu with great determination: "It's suitable! It won't be more suitable!"
Li Mu looks at, he smiled indifferently and said, "Brother Chen, go back and prepare your plan, Blog will be yours in the future!"
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The third one is more exciting! It's so exciting! It is everyone's strength that brings us back to the third place with a slight advantage! No song but gratitude! thanksgiving! thanksgiving!