Rebirth in a Perfect Era Chapter 863: Good opportunity to sound the charge

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Because I do n’t particularly appreciate the work style of Dangdang, and immediately complete the acquisition of Joyo, I will become a positive competitor, so Li Mu ’s aggressiveness against Dangdang instantly burst into the air.

For the farmer-cultivated platform such as Dangdang, Li Mu although knows not to be afraid, but it does not dare to neglect, because the vertical field is a deeply rooted industry. Once a company takes root in a vertical field, then Naturally, it will create an authoritative and professional corporate image for consumers.

If you give Dangdang a few more years to take root in the field of book sales, everyone subconsciously thinks of Dangdang when buying books online, then Jingdong ca n’t handle him, it can only make him feel bad, and want to work hard for many years. It ’s too hard to kill him in the field.

This is also the reason why other companies in the same industry have to rely on doing vertical business after the big platform is deeply entrenched.

The Tencent network is indeed awesome, and the traffic volume of the next generation is second only to Baidu, ranking second in the country, but the Tencent video is no match for 'Youku', Tencent car is no match for the car home. If you miss the right opportunity, you will want to turn your head in the future. Packing Dangdang, it may be as difficult as going to the sky.

So, for Dangdang, what Li Mu wants to do is to attack with full force!

To find a battlefield, pull out the main force, and force Dangdang to have an unavoidable conference battle with themselves. The main forces of both sides are concentrated together, and Li Mu can use its crushing advantage to attack with all its strength and complete the battle!

What Li Mu thinks is to wait for the Taobao book audio and video classification to go online, and immediately use strong traffic and funds to support it. When it comes up, it will fight the publicity and price war with Dangdang, and start the money-burning mode of loss management first, Dangdang You can also follow the burn, but with its size, it will be hard to say how long it can last. If you ca n’t stick to it and there is no capital investment, Dangdang will basically kneel within a few rounds.

When Dangdang kneels, Taobao not only lacks a competitor in the book business, but most importantly, it also blocks a fast road to the development of China by large foreign companies.

After sorting out the entire strategy, Li Mu realized that later interviews may be a good opportunity to sound the charge.

......

After CCTV reporters rushed to the Taobao network, Li Mu only learned that CCTV was again on the news network and focused interviews.

Catching current political hotspots has always been CCTV ’s best job. When the "internet home" policy was still on paper, CCTV had received the news in advance, and when all other media had not heard the wind. , Has already started planning this topic.

The CCTV reporter first did some research and interviews in the computer markets of several major cities across the country. They investigated the current prices of desktop computers, the cost of computer access to the Internet, and the willingness of citizens to purchase computers. Pile of materials related to the theme of "internet in home".

For example, the recent trend of computer prices is almost unmovable, and the price of hardware is also very bitten. There is no room for relief. Every consumer who is interviewed in the computer market feels that the price of computers is too high. It is unbearable or hard to bear, and many consumers go to the computer market many times to pay attention to the price of a certain computer or a certain configuration and wait for the opportunity to reduce prices before starting.

The emergence of Li Mu's has made all people interested in internet, but ordinary household users who want to enter the internet threshold still have a slightly higher economic requirement, precisely because of this, "internet enters the home "It will be popular among the people as soon as it is launched, because this is the most direct way for the government to lower the threshold for them to purchase computers and access to the Internet, so CCTV has also made great efforts to prepare this Huimin policy.

Originally, CCTV only knew that the Economic and Trade Commission was discussing and planning this policy, but I did n’t know that there was Li Mu's involved. Today ’s Minister Zhen conference let CCTV immediately capture the key points. It turned out to be the Dangdang Li Mu Push behind.

For CCTV, they are very happy to support Li Mu's. On the one hand, Li Mu itself is the representative of the society Positive Energy, and pushing him is almost beneficial without harm; on the other hand, Li Mu is CCTV step by step into the national line of sight Yes, CCTV already has a behavioral inertia towards him. I always feel that if I do n’t report Li Mu every once in a while, it seems like something is missing.

This is just fine with Zhang Jie. It is always reasonable to go to Xiangnan TV to participate in various variety shows.

Zhang Jie is the son-in-law of Xiangnan TV, and Li Mu is the son of Yang Mother.

The news hookup and focus interview together means that CCTV has left this news point long enough. Like the shutter time of photography, the longer the time, the higher the exposure and the increase in exposure.

The CCTV reporter intends to make Li Mu talk more, talk more, and accumulate enough material for him, and they will also make the Li Mu's interview as much as possible and more exposed during the two programs.

So, from seven o'clock in the evening, Li Mu appeared in front of the people of the whole country again.

The news that the Economic and Trade Commission promoted the "internet into home" policy in three provinces and two cities itself has entered the main content of the evening. Among the main content, the Minister Zhen's remarks at the press conference have become the top priority.

The news hookup streamlines Minister Zhen ’s remarks at the press conference. In the edited and spliced ​​version, there are only two focuses: first, what is “internet entering home”; second, “internet entering home” is how did it get here.

The first question, what is "internet entering home"? In the future, any family across the country can get a government subsidy of 500 yuan to buy a home computer, and then go to the Internet to enjoy a 15% discount on the first year of network fees.

For families who are interested in buying a computer, this is definitely a huge positive policy. It has saved nearly a thousand yuan at a time, and the average worker on the top has a salary of one month;

For families who are not interested in selling computers for a while, this policy is also a huge temptation. After all, this kind of pie in the sky has a time limit. After this village, there is no such store, so Many families who didn't plan to have no computers also feel itchy because of this policy;

Even for those families who are not ready to buy computers, or who cannot afford computers temporarily, this policy still makes them feel the full sincerity of the government, and this policy is absolutely thorough in front of the people of the country. Positive image.

Clarified what "internet enters the house" is, when it comes to the key point of "internet enters the house", CCTV through the Minister Zhen's original words at the press conference, made the national audience stunned.

It turns out that this is because of Li Mu ...

Many viewers in front of the TV are surprised in their hearts: "How is it related to Li Mu? Why are all major events in the internet industry inseparable from Li Mu, even the government subsidy policy is also the idea proposed by Li Mu?"

After that, CCTV broadcast an interview with Li Mu himself.

The interview was done at Taobao just this afternoon. CCTV selected a few of the dialogues.

First of all: "Mr. Li Mu, I would like to ask you, what prompted you to propose to the Economic and Trade Commission" internet to go home "?"

Li Mu's answered with an understatement: "As a practitioner in the internet industry, what I want most is that the industry itself can go faster and further, but the industry wants to develop faster, first of all, there must be more fertile soil, our China Has a large population base, but the difference between the number of home computers and the number of Internet users and the total population is very large, and there is still a big gap with Western developed countries. In this case, how to accelerate the popularization of home computers has become a domestic internet is the most important development. "

The reporter said: "I remember that you had teamed with Hasee before and launched a lower-cost, more cost-effective home computer in Taobao. You should have cooperated with Hasee for this purpose at the time?"

Li Mu nodded: "Cooperating with Hasee is really to provide consumers with lower-priced home computers. But to be honest, we and Hasee are really limited in capacity, so we hope that the country and the government can come forward and use Powerful assistance to promote the rapid advancement of China internet. The reason why the government policy of 'internet enters home' can be introduced is the most grateful thanks to the support of the state and the government for the China internet industry, the understanding and contact of the people, and the support of internet in the future The prosperity of this industry is inseparable from the support given by the government. "

Li Mu ’s words do n’t leak, and I never forget to put the government in the most important position, not to maintain a better cooperative relationship with the government, but in Li Mu ’s view, this time “internet enters home” is indeed completely Thanks to the promotion of the government, the credit is 100%, and it is up to 5% to move the mouth, and the rest is almost the result of the government's efforts to promote it.

Li Mu strengthens the close relationship between the government and the internet industry in the face of the people of the country, not only to enable the government to better support the development of this industry in the future, but also to enable this industry to be closer to the government, from the roots, Perhaps it can influence the government's view of internet in the future, so that the two sides can integrate more and more and create a better development environment for the domestic internet industry.

The reporter did not know the deeper thoughts of Li Mu, and asked: "You said that what you most hope is to see the rapid development of the China internet industry, can I ask you, do you think that the highest pursuit of the China internet industry in development What? "

Li Mu sat upright, changed the humble and calm tone before, and said with some excitement and generosity: "From my point of view, I personally hope that the internet industry of China can become the best in two worlds!"

"So which of the two worlds is the most?"

"First, I hope China can become the world's largest internet market;"

"Second, I hope that the China internet industry can become the world's top internet industry and lead the development of the world's internet industry!"