Rebirth in a Perfect Era Chapter 874: The soldiers in one place will fight a family
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The Kong Lingyu meeting just ended and confirmed everyone ’s intention to participate, and then was greeted by Li Mu to the office to participate in the high-level meeting organized by Li Mu.
As soon as the core members are together, Li Mu will immediately enter the rhythm, opening simply said: "You, YY can become popular in the elite class in the United States. This is my previous didn't expect. , We must move as soon as possible! "
Everyone was excited, looks at Li Mu said, "Chief Li, we will wait for your orders!"
Li Mu nodded and said, "The first problem to be solved right now is the server in the US market. You just met in Old Kong, what was the result?"
Kong Lingyu immediately stood up and said with pride and pride: "Chief Li, all employees of the server support department are willing to travel to the United States on behalf of the company to work abroad. The problem now is that dozens of people want to go, I You have to work hard to choose. "
Li Mu nodded with great satisfaction: "Very good! We always give employees the most competitive welfare policy, what we want is that everyone can have this attitude at the critical moment! You select the person today, relevant information All are submitted to Qingya here, quickly coordinate the issue of visa processing, so that everyone can prepare at any time, as long as the visa is issued, everyone will leave immediately! "
Kong Lingyu said immediately: "Relax, Boss, I must choose the most efficient team today!"
Li Mu nodded slightly, and then reminded: "Do n’t just look at North America and Japan & South Korea, especially Japan! Japanese people have a great cult of Americans. The internet industry is basically based on the United States, so what products are popular in the United States? , 80% in Japan will also be hot, taking advantage of the fact that Japan has not yet kept up with the rhythm, and improve the Japanese server! "
Kong Lingyu is busy: "I have already ordered the problem of the Japanese server, and Europe is also planning, but the priority is lower than Japan."
Li Mu said: "The United States, Japan, and then Europe, this route is right, just follow this rhythm to promote it!"
The server ’s affairs are clearly explained. Li Mu goes straight to the next topic, "Happy Farm."
Li Mu said: "Our YY now although has laid a good foundation in the elite class, but this is definitely a double-edged sword, not necessarily a good thing!"
As soon as everyone heard Li Mu say this, they all faced with doubtful looks at and looked forward to his following.
Li Mu went on to say: "If we don't intervene and push the boat forward, it is likely that our YY will be killed by this group of elites in the future! My request for YY is to make it an instant Instant Messenger, social software worldwide , Is to cover all internet users, but if users pre-positioned it as a tool software in the office field, it will be troublesome! Once this recognition is also deeply ingrained in the minds of ordinary users, then we may be forever overseas Reduced to a tool! "
"Everyone should be aware that very few people will have special feelings for tools. For users, tools are always the best and most popular, and there is no user viscosity at all. For example, black and white TV does No matter how good or exquisite, once the color TV comes out, its market will be devastated. It is simply unrealistic to expect users to have viscosity on black and white TVs! I do n’t want our products to be comparable to users. In a TV! Even if users waste more than half of their time on TVs every day, we can never be willing to be TVs in users' lives! "
Speaking of which, Li Mu paused a bit and stretched out a finger. After attracting 120% of everyone ’s attention, he said word by word and passionately: "You remember! We will do it, we need to Make the mattress that users are most accustomed to, the most dependent on, and the most hard to to let go! The better we make, the higher the user's dependence on us! If we do well enough, then it is enough for users to leave us. I ca n’t sleep anymore! "
When everyone came here, they suddenly realized! It turns out that Li Mu is afraid of this! Li Mu's is a wonderful metaphor, so that everyone can understand the truth in Li Mu's words, invading the user's time and making the user dependent, it is not really awesome, because if you are just a TV, then the user depends on you, not It ’s a program on TV, so he can change to a better TV to watch those programs at any time, and users have no stickiness to the TV itself.
But the mattress is different! The mattress is the most important thing for them to sleep. If they have enjoyed an excellent, extremely comfortable and suitable mattress for him, then he will definitely not want to change to another bed to sleep, even if someone gives him a free update He certainly won't use the mattress, because he must first choose the one he likes best and suits him best. This is the viscosity!
Li Mu'sYY, for the elite in the US market, is now a TV.
The reason why they would like YY is that they have watched more black and white TVs, and suddenly a colorful, remote-controlled and digital signal smart TV came, with so many functions and so many experiences, It is impossible not to chase after.
However, once there is a better TV on the market, they will immediately abandon this one and use other products. This requires Muye Science and Technology to work hard to ensure that YY ’s office functions are constantly updated and stronger than its opponents. Too tired is tantamount to dragging yourself directly into a marathon of technological innovation. Once any link in the middle fails to keep up, it will be surpassed by your opponents, and it will fall sharply.
Look at Nokia, it is the best example.
Nokia has been a leader in the mobile phone industry for more than ten years. It is like a supreme god, but it fell behind in the era of smartphones and never caught up.
Li Mu is afraid that YY will eventually face such a dilemma and end in overseas markets, so what he has to do is to let American users regard YY as the most dependent mattress, not just a TV!
After other people want to understand this truth, almost all the horror in their hearts is written on their faces.
Everyone stared at Li Mu with shocked expression, and exclaimed in my heart: God! In the end, what kind of person and what kind of abnormal thinking can we see such a deep potential danger when the situation is good enough to seem to be no better? Li Mu has not only achieved the ultimate in the field of product creation, but also achieved insight into the direction of operating products! Following such a boss is definitely the luckiest thing in his career!
This is Li Mu's own original set of theories. The "tool-type" products and the company and "mattress-type" products and company theories. The core idea of although is continuously verified and summarized by the entire large internet, but it is Li Mu Secondary processing was carried out in its own way.
Although it takes so much effort to make them understand this level of consideration, Li Mu does n’t blame them for their slow response, because he knows very well that there are very few internet people on the road of rapid user development In the thought-provoking thinking mode, they see a large number of users growing, and they are growing rapidly without investing in the cost of publicity. I am afraid that they have to wake up with dreams. It is impossible to think about it, and they cannot think of any crisis behind it.
But Li Mu is different. Li Mu knows the future development of internet. He sees the process of "tool company" from glory to decline. In more than ten years of development, companies that can create super platforms and super products, Almost without exception, all are “mattress-type companies”. What he is now seeking is a large and comprehensive comprehensive platform covering the whole country or even the world. He must prevent any possibility of killing himself.
Fortunately, at present, YY has become a standard "mattress type" product in the China market like Tencent of previous life. It is precisely because the rear is extremely stable that Li Mu is confident to go to the United States, Open up the first and most important overseas battlefield.
At this time, Kong Lingyu subconsciously asked everyone: "Boss, you say, how can we make YY a mattress-type product in the US market?"
Li Mu shot the table: "Are you stupid? Of course, I used" Paradise Town "! Did n’t I say that earlier? As the overseas version of" Happy Farm "," Paradise Town "is our way to seize overseas users The most critical tool for online social connections! "
The Kong Lingyu came to realize it and embarrassedly said: "blame me, blame me! I will ask this question again next time, and I will definitely have a mind in advance."
Li Mu nodded and continued, "I have set two strategies long ago, do you remember?"
Everyone nodded their heads. Li Mu actually planned a two-step path very early. When he first asked Fang Xudong to lead a team to develop streaming media transmission technology, it was to let YY first start to spread from the elite class. Use the overseas version of "Happy Farm" to copy and upgrade the online connections of ordinary users. The two lines are like two army groups. The YY group army is attacking frontally. The "Happy Farm" group army has a roundabout side. Hit a family and nibble the entire market in one go.
Now, the popularity of YY among the elite has been inadvertently promoted by the Western media. What is to be done at this time is naturally to send out the group army responsible for the roundabout side!
Li Mu said: "My previous idea was that once the financing arrived, a large amount of money was in hand, and I slammed the" Paradise Town ". But now it seems that we ca n’t wait for the capital to move before our current valuation. It is definitely a price a day in the capital market. We have to be prepared to fight the capital and fight for the best benefit for us, so now we do n’t have to wait for the capital, we pay for ourselves and push the "Paradise Town"! "