Rebirth in a Perfect Era Chapter 880: The three joint defense against Taobao

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Dangdang previous life is waste wood, so Li Mu thinks it is waste wood first.

However, Li Mu has subjectively overlooked the fact that because of its own rebirth, the domestic internet pattern has long changed.

previous life, Amazon hopes to choose between Joyo.com and Dangdang. Li Guoqing is very resistant to acquisitions because of its pride and arrogance, so Amazon finally accepted Joyo, and only later Joyo Amazon .

The reason why Li Guoqing was so confident at the time was because he did n’t have any opponent who could crush him at that time, and even his strength was stronger than Joyo.com.

But the situation has changed dramatically. First of all, "Joyo Amazon" is impossible, because Joyo has become part of Taobao, and the situation of Li Guoqing is also different from when previous life Amazon entered China, as Su Yingxue said, He now definitely knows that a person's resistance will certainly die, so he will certainly let go of his arrogance and self-confidence, take the initiative to find allies, or rely on the mountain.

The situation has changed, everything will change, and attitude is naturally one of them.

As long as Dangdang does not sit still and his allies still rely on the multiple choice question, he will definitely choose one of the two, or even both.

To understand this level, Li Mu annoyed his own inflation and overconfidence, while thinking about the countermeasures, and was also fortunate in his heart. Fortunately, Su Yingxue considered this level for himself.

After being reminded by this, Li Mu instantly cleared the next rhythm of advancement. The first priority is the daily promotion of Taobao which will be launched this month. If this battle is fought, it will be a battle. Laying the pattern and foundation of the Taobao network in the domestic electronic Business field, allowing netizens across the country to effectively connect Online shopping with life through the Taobao network.

In addition, while laying out the globalization of YY, you should also beware of Dangdang and Ali, lest these two move the foundation of their own e-Commerce by any means, and they must always pay attention to the movement of ebay and amazon. They really want to intensify their development in China, and they have to think that they will start a blockade at the same time.

The two chatted too much until late at night. Su Yingxue will meet with Wang Xinran tomorrow morning and accompany her to the school to report, so the two will hug each other and sleep. Su Yingxue sleeps fast, but Li Mu has some insomnia In my head, I was thinking about my various strategic layouts until I fell asleep in the middle of the night.

On the morning of the next day, Su Yingxue got up early to wash, changed his clothes, and returned to the bedroom to kiss Li Mu. Then he went out quietly and went to Wang Xinran such as Renmin in advance.

She knows that girl Wang Xinran is a ghost and a ghost. The reason why she knew that she was in love with Li Mu was because she did n’t know that she had been cating in a bookstore near the school and saw herself and Li Mu's acted intimately, if she knew that she did not return to the bedroom last night, but slept in Li Mu, this girl may have to tell the family.

Li Mu slept late and did n’t wake up until ten o'clock, just after ten o'clock, the mobile phone buzzed under the pillow, Li Mu woke up from the dream and reached out to reach out the phone At first glance, it was Teacher Lei Lei Jun.

Thinking of the entrustment given to him last night, Li Mu suddenly recovered, sat up and got up, and connected the phone and asked: "Lei Zong, is there any news?"

Over the phone, Teacher Lei ’s voice is very serious: "Chief Li, the situation is a bit complicated!"

Li Mu is busy: "Do not worry, speak slowly!"

Teacher Lei yelled, said: "Last night I asked some friends in the industry to understand and talk about it. Combining the opinions of several companies, I probably got a more accurate result."

He said, Teacher Lei paused, saying one by one: "The next day you disclosed on TV that you want to vigorously promote the book sales business, Li Guoqing flew to Shanghai, he first met eBay, Then I went to Hangzhou and saw Boss Ma. "

Li Mu hastily asked: "What result?"

Teacher Lei said: "EBay is not interested in Dangdang, but Boss Ma is very active. It is said that he has to keep his C2Cwebsite in his hands and split it from Ali, and then use 19% shares + a certain amount of cash to split the Dangdang network. The whole merger is coming in. "

Li Mu frowned: "The website of Boss Ma has not been launched yet. With this website19% share + cash, Li Guoqing can be merged voluntarily? Besides, why must it be accurate to 19%?"

Teacher Lei said: "I have n’t finished talking to you yet. This is not as simple as Boss Ma splitting the company and acquiring Dangdang. In fact, Softbank came forward to take the lead and bring Amazon in. Amazon is valued at 500 million and shares 30. %. In this case, regarding the equity distribution of this new company, Alibaba holds 51%, Amazon holds 30%, and Dangdang holds 19%. "

Li Mu groaned, shit, just a few days, did the three of them reach a cooperation intention?

After all, it is a platform developed by Boss Ma. Ali Absolute Holdings is understandable. After all, there is a strong Venture Capital support behind Softbank, but Amazon, which has a valuation of nearly 10 billion USD, is willing to come to the China market as a supporting role ?

For the question of Li Mu's, Teacher Lei ’s answer is: “They seem to have reached a gambling agreement in private, Ali and Dangdang are the transferors, Amazon is the purchaser, I am not very clear about the specific gambling terms, but it is said to be If Ali and Dangdang win, Amazon defaults to 30% of the shares; if Ali and Dangdang lose, Amazon can occupy 50% or more of the shares. "

Li Mu now understand.

It is estimated that Amazon is also aware that the foundation of Taobao in China is very strong now. They are now bringing Qian Jin. If they compete with Taobao from scratch, it is equivalent to using money to recruit troops, train troops, etc. in the country. Then fight against Taobao at the speed of development of Taobao. In this case, Amazon simply does not have the possibility of winning;

For Amazon, he must now find a suitable focus, or choose a suitable warlord in the country, directly give him weapons and ammunition, and expand the army on his original basis, so that he can achieve rapid Form a more powerful fighting force to fight against the Taobao net.

At the moment, if Amazon only buys Dangdang, the fierce policies currently formulated by Li Mu for Dangdang are basically impossible to succeed, so Amazon can only temporarily sacrifice its equity, and then find a warlord stronger than Dangdang, invest two at a time. Otherwise, if he cast Dangdang, he turned his head not only as a rival Taobao, but also as a potential opponent LeTao.

If the three companies cooperate, it is much more likely for Amazon to have a foothold in the China market, not to mention the gambling agreement. If Ali and Dangdang lose, he will be able to achieve controlling and anti-guest;

Even if Ali and Dangdang did not lose, as long as the plate made by the three countries can drag the legs of Taobao and prevent Taobao from growing rapidly, Amazon can take this opportunity to bring its own website into China, when Taobao With LeTao, Amazon can take the opportunity to start.

So as a whole, these three families regard Taobao as their biggest enemy.

The Li Mu is a little bit nervous. The worries that didn't expect Su Yingxue said last night, today ’s words are all right.

If these three groups hold up against themselves, then the next step of Taobao is really full of crises. Taobao is now unstable and the user viscosity is not stable. The other three groups hold not only the e-Commerce giant Amazon, but also a big capital behind them. Softbank, which is equivalent to two large capitals behind a company. Its own Taobao has no capital support!

In this case, Boss Ma must have more confidence. If he also burns more money than himself, it is really dead. Once he enters the Didi, fast competition mode of biting his teeth before anyone else, You may not have the chance to win.

Thinking of this, Li Mu jumped out of bed suddenly, and did n’t even have time to think about why Su Yingxue was not there. He asked Teacher Lei: "The three of them are working together to make this new company. Is there any business trend?"

Teacher Lei said: "I didn't hear any direct information about this. They blocked it very tightly, but I got some evidence from other parties."

"Talk about it."

Teacher Lei said: "I asked someone to consult with several TV Station and offline advertising companies. It can be made clear that Ali has already booked some of their advertising resources with them in advance from mid to late this month. The coverage is very wide. TV ads and paper media Advertisements, radio advertisements, building advertisements, bus stop signs and car body advertisements, etc. There is no doubt that they will be preparing for an online event, and the momentum of this online event is definitely not small! "

Li Mu bit his lower lip and pondered for a long time.

There is no doubt that the Boss Ma C2C platform must have been developed long ago, but I have not found a suitable online opportunity. The platform did not go online but booked so many advertising resources in advance. It is definitely to prepare for the online event. What I want to know is what kind of online event Boss Ma planned!

At the moment, I am planning a large-scale daily necessities promotion. I do n’t know what the opponent is doing. If I can determine the opponent ’s entry point and layout in advance, I might be able to fight a beautiful ambush!

Li Mu asked: "Can you try to understand their online event planning again?"

Teacher Lei said: "I can only try it, but I may not be able to understand it."

Li Mu hummed, and suddenly thought, if you want to do online activities in the electronic Business industry, are there any other things besides promotion? The answer is basically no. The e-Commerce event is really effective, except for promotion.

Since it is to be promoted, there will be a supply of goods for a long time. Ali himself certainly does not have a source of supply. However, Ali Bar has a CC2CC platform. Almost all of them are production suppliers of various products!

Li Mu suddenly broke out and blurted out: "Lei Zong, find a way to infiltrate the major companies in the retail industry. See if Alibaba has contacted well-known companies. If so, we can use the companies he contacted. , Determine what kind of online activities he wants to do; if Ali Bar does not get any contact with large enterprises, then find someone to penetrate the small and medium enterprises on the Ali Bar platform, I think no matter what Boss Ma will do For promotional activities, the most suitable supplier is not from a well-known company, it must be from Ali! "